Business Commons^™

Teaching An Online Mba Course: “Business In A Global Economy- The Brics Nations”, Hema A. Krishnan, Mee-Shew Cheung

Atlantic Marketing Association Proceedings

No abstract provided.

The Effect Of Chinese Learning On Creativity Development: Can It Translate To Product/Marketing Creativity?, Paulette Edmunds

Atlantic Marketing Association Proceedings

No abstract provided.

Motivational Antecedents To Fandom And The Resultant Effects In The Foreign Contemporary Music Market, Hyun Sang An, Wooyang Kim, C. Anthony Di Benedetto

Atlantic Marketing Association Proceedings

No abstract provided.

Social Media And University Enrollment: Can Social Media Be Used To Raise Awareness Of University Programs?, Hannah Nicole Starnes, Kelly Green Atkins

Atlantic Marketing Association Proceedings

No abstract provided.

Consumer Choice Criteria When A Product Is Free, Shaheen Borna Dba, Susan Brudvig Phd

Atlantic Marketing Association Proceedings

No abstract provided.

Consumer Behavior In The Ready To Eat Foods Category: An Exploration In An Emerging Market, Shubhra Rajendra Meshram, Preetika Muralidharan, Avinash Mulky

Atlantic Marketing Association Proceedings

No abstract provided.

An Examination Of Factors Influencing Repurchase Intention Towards A Fashion Brand In Thailand, Howard W. Combs

Atlantic Marketing Association Proceedings

No abstract provided.

Hot Hand, Regression To Mean, And Unmet Expectations: Marketing The Mutual Fund Mirage, David Whitlark

Atlantic Marketing Association Proceedings

No abstract provided.

Resources, Recycling, Regulations, And Reputation: A Case Study Comparison Of Operations Sustainability Techniques, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

Economic Strength And Micropolitan Statistical Areas: Looking Beyond Generalities, W. Frank Thompson Jr., Ayesha Tariq, Connie Nott

Atlantic Marketing Association Proceedings

No abstract provided.

Wells Fargo And Trust Issues: Impact On Financial Banking, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

Combining Sport And Performance: Dramaturgical Identity Enactment Among Independent Wrestlers, Santi Angel, Jon Littlefield

Atlantic Marketing Association Proceedings

No abstract provided.

Blockchain Technology And The Future Of Video Games, Is Presence Still Relevant?, Stef Nicovich, Jessica Scheld

Atlantic Marketing Association Proceedings

No abstract provided.

How Impressionism Was Rescued: A Marketing And Cultural Perspective, Kimball P. Marshall, Rene Desborde, Pj Forrest

Atlantic Marketing Association Proceedings

No abstract provided.

Artificial Intelligence: A Diffusion Of Innovation View Of The Manufacturing And Health-Care Industries, William T. Rupp

Atlantic Marketing Association Proceedings

No abstract provided.

Tam And Place: The Role Of Convenience In Technology Acceptance, J. Paul Leavell

Atlantic Marketing Association Proceedings

No abstract provided.

Financial Technology Usage 2017 Predictive Analytics Study, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

A Research Note On Gender And Taboo Advertisements: The Case Of Spirit Airlines, Blaise P. Waguespack

Atlantic Marketing Association Proceedings

No abstract provided.

Divergent Student Views Of Cybersecurity, Susan E. Ramlo, John B. Nicholas

Journal of Cybersecurity Education, Research and Practice

Cybersecurity is a worldwide issue and concern. Prior studies indicate that many people do not use cybersecurity best practices. Although these prior studies used large-scale surveys or interviews, this study used Q methodology [Q] because Q provides greater insight than Likert-format surveys. In fact, Q was created to scientifically study subjectivity. Within a Q study, various stages as well as philosophical, epistemological, and ontological principles represent a complete methodology. At first, Q researchers collect items that represent the broad range of communications about the topic (called the concourse). Although the items can be pictures, scents, or other means of communication, …

Teaching About The Dark Web In Criminal Justice Or Related Programs At The Community College And University Levels., Scott H. Belshaw, Brooke Nodeland, Lorrin Underwood, Alexandrea Colaiuta

Journal of Cybersecurity Education, Research and Practice

Increasingly, criminal justice practitioners have been called on to help solve breaches in cyber security. However, while the demand for criminal justice participation in cyber investigations increases daily, most universities are lagging in their educational and training opportunities for students entering the criminal justice fields. This article discusses the need to incorporate courses discussing the Dark Web in criminal justice. A review of existing cyber-criminal justice programs in Texas and nationally suggests that most community colleges and 4-year universities have yet to develop courses/programs in understanding and investigating the Dark Web on the internet. The Dark Web serves as the …

An Assessment Of Practical Hands-On Lab Activities In Network Security Management, Te-Shun Chou, Nicholas Hempenius

Journal of Cybersecurity Education, Research and Practice

With the advancement in technology over the past decades, networks have become increasingly large and complex. In the meantime, cyberattacks have become highly sophisticated making them difficult to detect. These changes make securing a network more challenging than ever before. Hence, it is critical to prepare a comprehensive guide of network security management for students assist them in becoming network security professionals.

The objective of this paper is to introduce a variety of techniques related to network security management, such as Simple Network Management Protocol (SNMP), event management, security policy management, risk management, access control, and remote monitoring. With the …

Economic Strength And Micropolitan Statistical Areas: Looking Beyond Generalities, W. Frank Thompson Jr., Ayesha Tariq, Connie Nott

Atlantic Marketing Journal

Facility location decisions serve an important role in setting up efficient and cost-effective supply chains. While metropolitan areas may appear an obvious choice for many companies, nonmetropolitan areas deserve consideration. In the past, nonmetropolitan areas have been broadly classified as “rural” with reports of economic decline. This research looks beyond the general category of nonmetropolitan by dividing the area into micropolitan statistical areas and non-core statistical areas. The authors use U.S. Census data from the years 2010 to 2016 to analyze changes in population, median household income, retail employment, and retail salaries in Alabama, Georgia, and Mississippi. Companies can use …

Diversity And Consumption: Evaluation Of The Research Papers On The Lgbt Community In Top Marketing Journals, Cintia Loos Pinto, Nuria Huete Alcocer, Laura Mercedes Avellaneda Rivera, Ricardo Teixeira Veiga

Atlantic Marketing Journal

The purpose of this research is to identify the evolution of papers published on LGBT issues in the main marketing journals. To that end, the 50 top-ranked journals in the SCImago Journal Rank (SJR) were analyzed, revealing that 17 of them had at least one publication on the subject. Analysis of a total of 34 articles enabled the main topics studied to be summarized in six categories: the effects of LGBT advertising on the viewers; LGBT advertising – an overview; gender studies in marketing; the gay-friendly approach; the LGBT market; and social marketing.

To Everything There Is A Season--A Time To Live And A Time To Die: A Case Study Of The History, Customs, Emerging Trends, And Market Responses In The Final Disposition Industry, John E. Crawford, Rick Holaway

Atlantic Marketing Journal

Marketing is largely about the satisfaction of enduring human needs. That is, marketers strive to provide goods and services that people need to help to them meet the demands of life and achieve goals that they wish to achieve. In addition, marketers promote products to help preserve life and enhance the enjoyment of life. Marketers are also involved with what must be done when a life ends. This case explores the history of final disposition practices in the United States and emerging trends in the final disposition industry. The two most common final disposition methods, burial and cremation, are discussed …

The Impact Of The Social Media Influencer Power On Consumer Attitudes Toward The Brand: The Mediating/Moderating Role Of Social Media Influencer Source Credibility, Lubna Nafees, Christy M. Cook, James E. Stoddard

Atlantic Marketing Journal

This paper presents a conceptual model of the impact of social media influencer power on consumer attitudes toward a brand. The research uses naïve theories of social influence, consumer socialization theory and market signaling theory to support the contention that social media influencer power will impact consumer brand attitudes. However, the impact of the social media influencer power on consumer brand attitudes is posited to be mediated and/or moderated by the social media influencer source credibility. In turn, the social media influencer source credibility is modeled as being positively related to the social media influencer’s expertise/competence with respect to the …

Editorial

Journal of Cybersecurity Education, Research and Practice

Editorial.

Editorial, Michael E. Whitman, Herbert J. Mattord, Hossain Shahriar

Journal of Cybersecurity Education, Research and Practice

No abstract provided.

Gdom: Granulometry For The Detection Of Obfuscated Malware, John A. Aruta, N. Paul Schembari

Journal of Cybersecurity Education, Research and Practice

We describe the results of a master's thesis in malware detection and discuss the connection to the learning goals of the project. As part of the thesis, we studied obfuscation of malware, conversion of files into images, image processing, and machine learning, a process of benefit to both the student and faculty.

Malware detection becomes significantly more difficult when the malicious specimen is obfuscated or transformed in an attempt to avoid detection. However, computer files have been shown to exhibit evidence of structure when converted into images, so with image processing filters such as granulometry, it is possible to generate …

An Analysis Of Millennials And Their Interactions With Financial Institutions, Fallon Endsley, Lucy Matthews, Cheryl Ward

Atlantic Marketing Journal

As the largest generational cohort since the Baby Boomers of the mid-20^th century, Millennials hold significant power over the future. This is especially true in business; therefore, consideration of the environment and the target market should be lucrative. Millennials seem to fit this role more every year. This project investigates the Millennial age cohort and creates a social media portfolio to create a short social media campaign for Ascend Federal Credit Union to market their financial services and education to people ages 23 – 37. This project seeks to better understand how to utilize social media in a business …

Earning Extra Credit Or Losing Extra Credit? A Classroom Experiment On Framing Incentives As Gains Or Losses, Vassilis Dalakas, Kristin Stewart

Atlantic Marketing Journal

This exploratory study examines if the way incentives are framed (gains versus losses) impacts how students respond to them. Sixty-two students in two sections of the same undergraduate Marketing course were offered the incentive of an optional final exam by answering correctly quiz questions throughout the semester. One section received the incentive as a gain (opportunity to earn an optional final exam if you get enough quiz points) whereas the other section received it as a loss (final is optional, but you may lose it if you don’t get enough quiz points). Consistent with the principles of loss aversion, framing …