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Articles 181 - 210 of 1815

Full-Text Articles in Business

Sustainability And Technology Aspects Of Supplier Performance, Alan D. Smith Apr 2026

Sustainability And Technology Aspects Of Supplier Performance, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.


Collective Enactment Of Myth: The Case Of D&D, Isaiah Waterhouse, Jon Littlefield Apr 2026

Collective Enactment Of Myth: The Case Of D&D, Isaiah Waterhouse, Jon Littlefield

Atlantic Marketing Association Proceedings

No abstract provided.


Chatgpt In Higher Ed: How To Navigate And Incorporate, Emory Hiott, Darin Gerdes Apr 2026

Chatgpt In Higher Ed: How To Navigate And Incorporate, Emory Hiott, Darin Gerdes

Atlantic Marketing Association Proceedings

No abstract provided.


Building Community Through Service Learning: Textual Analysis Of Students’ Blogs In Pr Education, Mark Borchert Apr 2026

Building Community Through Service Learning: Textual Analysis Of Students’ Blogs In Pr Education, Mark Borchert

Atlantic Marketing Association Proceedings

No abstract provided.


Student Higher Education Experience Journey From High School To Career Transition: A Holistic Approach, Musa Pinar, Matthew T. Luth, Coleen Wilder Apr 2026

Student Higher Education Experience Journey From High School To Career Transition: A Holistic Approach, Musa Pinar, Matthew T. Luth, Coleen Wilder

Atlantic Marketing Association Proceedings

No abstract provided.


Adding Relevance With Experiential Learning: Engaging Alumni In The Development And Implementation Of Selling Role Plays, Bill Bergman, Jeff Carlson Dr. Apr 2026

Adding Relevance With Experiential Learning: Engaging Alumni In The Development And Implementation Of Selling Role Plays, Bill Bergman, Jeff Carlson Dr.

Atlantic Marketing Association Proceedings

No abstract provided.


Faculty, Be The Nudge For Your Students’ Personal Brand!, Michelle Carpenter Apr 2026

Faculty, Be The Nudge For Your Students’ Personal Brand!, Michelle Carpenter

Atlantic Marketing Association Proceedings

No abstract provided.


Keys To Utilizing Teamwork Effectively In College Courses, Kelly G. Atkins, Michelle S. Freeman Apr 2026

Keys To Utilizing Teamwork Effectively In College Courses, Kelly G. Atkins, Michelle S. Freeman

Atlantic Marketing Association Proceedings

No abstract provided.


Country Image In The Age Of Ai And Recruitment Of International Students, Helena F. Allman, Hilmi A. Atadil, Anton P. Fenik Apr 2026

Country Image In The Age Of Ai And Recruitment Of International Students, Helena F. Allman, Hilmi A. Atadil, Anton P. Fenik

Atlantic Marketing Association Proceedings

No abstract provided.


Exploring The Impact Of Online Reviews Perceived Trustworthiness And Consumer Engagement On Buying Behaviors, Ronda Mariani, Heather Morgan Apr 2026

Exploring The Impact Of Online Reviews Perceived Trustworthiness And Consumer Engagement On Buying Behaviors, Ronda Mariani, Heather Morgan

Atlantic Marketing Association Proceedings

No abstract provided.


A Note On Perceptions Of Direct Selling, Robert A. Peterson Phd Apr 2026

A Note On Perceptions Of Direct Selling, Robert A. Peterson Phd

Atlantic Marketing Association Proceedings

No abstract provided.


Navigation Bar Design Effects On Consumer Visual Processing, James Coyle Apr 2026

Navigation Bar Design Effects On Consumer Visual Processing, James Coyle

Atlantic Marketing Association Proceedings

No abstract provided.


Would You Like An Ai Upgrade With That?, Elizabeth C. Alexander Apr 2026

Would You Like An Ai Upgrade With That?, Elizabeth C. Alexander

Atlantic Marketing Association Proceedings

No abstract provided.


Tech Twists And Turns: Unveiling New Privacy Paradoxes Of Technology For Later Adulthood Consumers, Anna Margulis, Lavy Khoushinsky, Olga Antsygina, Marat Bakpayev Apr 2026

Tech Twists And Turns: Unveiling New Privacy Paradoxes Of Technology For Later Adulthood Consumers, Anna Margulis, Lavy Khoushinsky, Olga Antsygina, Marat Bakpayev

Atlantic Marketing Association Proceedings

No abstract provided.


Sustainability Challenges And Consumer Perceptions: A Cross-Generational Analysis, Bolormaa Chimed-Ochir, Ismet Anitsal, Melek Meral Anitsal Apr 2026

Sustainability Challenges And Consumer Perceptions: A Cross-Generational Analysis, Bolormaa Chimed-Ochir, Ismet Anitsal, Melek Meral Anitsal

Atlantic Marketing Association Proceedings

No abstract provided.


Exploring E-Waste Recycling Intentions Among College Students In Taiwan And The U.S., Julia E. Blose, Robert E. Pitts, Y. Henry Xie Apr 2026

Exploring E-Waste Recycling Intentions Among College Students In Taiwan And The U.S., Julia E. Blose, Robert E. Pitts, Y. Henry Xie

Atlantic Marketing Association Proceedings

No abstract provided.


Would You Like An Ai Upgrade With That?, Elizabeth C. Alexander Apr 2026

Would You Like An Ai Upgrade With That?, Elizabeth C. Alexander

Atlantic Marketing Association Proceedings

No abstract provided.


Impact Of Cause Related Marketing Participation And The Black Lives Matter Movement On Company Image, Jerome Christia Apr 2026

Impact Of Cause Related Marketing Participation And The Black Lives Matter Movement On Company Image, Jerome Christia

Atlantic Marketing Association Proceedings

No abstract provided.


Does A Satisfied Customer Care About Price? A Study Of The Moderating Effects Of Switching Barriers On The Relationship Between Customer Satisfaction And Price Sensitivity In The Health And Fitness Club Industry, Lei Ouyang Apr 2026

Does A Satisfied Customer Care About Price? A Study Of The Moderating Effects Of Switching Barriers On The Relationship Between Customer Satisfaction And Price Sensitivity In The Health And Fitness Club Industry, Lei Ouyang

Atlantic Marketing Association Proceedings

No abstract provided.


The Evolving Impact Of The National Anthem Protest And Covid On High School Interest In Nfl Football: An Exploratory Investigation Of High School Student Interest In The 2021-2022 Super Bowl., George W. Stone Apr 2026

The Evolving Impact Of The National Anthem Protest And Covid On High School Interest In Nfl Football: An Exploratory Investigation Of High School Student Interest In The 2021-2022 Super Bowl., George W. Stone

Atlantic Marketing Association Proceedings

No abstract provided.


Social Media Influencer Perceived Source Credibility Scale Validation And Consumer Attitudes Toward The Brand: An Exploratory Study In Urban India, James E. Stoddard, Christy M. Cook, Lubna Nafees Apr 2026

Social Media Influencer Perceived Source Credibility Scale Validation And Consumer Attitudes Toward The Brand: An Exploratory Study In Urban India, James E. Stoddard, Christy M. Cook, Lubna Nafees

Atlantic Marketing Association Proceedings

No abstract provided.


The New Norm For Sales Professionals: Impact Of Technology During Environmental Turbulence, Michael Rodriguez, Stefanie Boyer Apr 2026

The New Norm For Sales Professionals: Impact Of Technology During Environmental Turbulence, Michael Rodriguez, Stefanie Boyer

Atlantic Marketing Association Proceedings

No abstract provided.


Not All Emotions Are Created Equal In Social Media Marketing, A Case Of Savannah Bananas, Jen Jones, Ania Izabela Rynarzewska Apr 2026

Not All Emotions Are Created Equal In Social Media Marketing, A Case Of Savannah Bananas, Jen Jones, Ania Izabela Rynarzewska

Atlantic Marketing Association Proceedings

No abstract provided.


A Research Typology For Investigating The Power Of Social Media On The College Choice Process, Julie M. Pharr Apr 2026

A Research Typology For Investigating The Power Of Social Media On The College Choice Process, Julie M. Pharr

Atlantic Marketing Association Proceedings

No abstract provided.


You Chose Me, I Didn’T Choose You. . . Can We Both Be Happy?: Customer Satisfaction Without Customer Choice, Kimberly Grantham Apr 2026

You Chose Me, I Didn’T Choose You. . . Can We Both Be Happy?: Customer Satisfaction Without Customer Choice, Kimberly Grantham

Atlantic Marketing Association Proceedings

No abstract provided.


Importance Of Emotional Intelligence In Delivering Services: Nature Of Service Robot And Customer Interactions, Valentina Hurtado Uribe, Ismet Anitsal, Melek Meral Anitsal Apr 2026

Importance Of Emotional Intelligence In Delivering Services: Nature Of Service Robot And Customer Interactions, Valentina Hurtado Uribe, Ismet Anitsal, Melek Meral Anitsal

Atlantic Marketing Association Proceedings

No abstract provided.


Increasing Salesperson Engagement Through Autonomy And Creativity, Diane R. Edmondson, Lucy Matthews, Cheryl Ward Apr 2026

Increasing Salesperson Engagement Through Autonomy And Creativity, Diane R. Edmondson, Lucy Matthews, Cheryl Ward

Atlantic Marketing Association Proceedings

No abstract provided.


Examining The Long-Term Impacts Of The Covid-19 Disruptions On B2b Selling: A Review And A Scenario Analysis Framework For Planning, Memo Diriker, Denny Mccorkle, Joe Alexander Apr 2026

Examining The Long-Term Impacts Of The Covid-19 Disruptions On B2b Selling: A Review And A Scenario Analysis Framework For Planning, Memo Diriker, Denny Mccorkle, Joe Alexander

Atlantic Marketing Association Proceedings

No abstract provided.


The Interaction Of Front-Of-Package Food Processing Claims And Disclosures For Ultra-Processed Products, Scot Burton, Garrett Rybak Apr 2026

The Interaction Of Front-Of-Package Food Processing Claims And Disclosures For Ultra-Processed Products, Scot Burton, Garrett Rybak

Atlantic Marketing Association Proceedings

No abstract provided.


Marketing Art To Children, Jon Littlefield, William P. Williams Apr 2026

Marketing Art To Children, Jon Littlefield, William P. Williams

Atlantic Marketing Association Proceedings

No abstract provided.