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Articles 151 - 180 of 1815
Full-Text Articles in Business
Book Review: The Most Controversial State Park: Jekyll Island, Betsy Holt
Book Review: The Most Controversial State Park: Jekyll Island, Betsy Holt
Georgia Library Quarterly
No abstract provided.
The Digital Divide And Participation In Financial Services: A Self-Determination Theory Perspective, Melissa A. Cunningham-Sereque
The Digital Divide And Participation In Financial Services: A Self-Determination Theory Perspective, Melissa A. Cunningham-Sereque
Dissertations
The global financial technology (FinTech) market reached nearly $395 billion in 2025 and is projected to surpass $1 trillion within the next decade (Fortune Business Insights, 2025). As digital technologies become increasingly embedded in banking and financial services, this dissertation responds to calls within the Information Systems (IS) discipline to better understand digital access, inclusion, and participation in financial systems (PFS). Drawing on Conservation of Resources (COR) Theory, this study used prominent dimensions from extant digital divide literature to build a digital resource domain consisting of connectability, affordability, usability, mentality, and skill. These dimensions are proposed to influence intrinsic motivation, …
Artificial Intelligence For Customer Relationship Management In The Nigerian Commercial Banking Sector, David Tobi Akobe, Wallace Chigona, Laban Bagui
Artificial Intelligence For Customer Relationship Management In The Nigerian Commercial Banking Sector, David Tobi Akobe, Wallace Chigona, Laban Bagui
The African Journal of Information Systems
The continuous increase in the volume of customer data stored by commercial banks necessitates the use of artificial intelligence (AI) technologies to enhance customer retention and satisfaction. While a few Nigerian commercial banks do currently leverage these technologies, a significant knowledge gap limits their use across the wider Nigerian commercial banking sector. Guided by Organizational Information Processing (OIP) theory, we carried out a multiple case study to explore how AI technologies were utilized in three commercial banks in Nigeria. Purposive sampling was used to select experienced data professionals employed by these banks and semi-structured interviews were conducted to collect data. …
2026 - The Thirtieth Annual Symposium Of Student Scholars
2026 - The Thirtieth Annual Symposium Of Student Scholars
Symposium of Student Scholars Program Books
The full program book from the 30th Annual Symposium of Student Scholars, held on April 22-24, 2026. Includes abstracts from the presentations and posters.
Application Identification With Pfsense, Snort, And Openappid In Academic Lab Networks, Minh-Khanh Vu
Application Identification With Pfsense, Snort, And Openappid In Academic Lab Networks, Minh-Khanh Vu
Journal of Cybersecurity Education, Research and Practice
This paper evaluates the practical capabilities and limitations of a widely used open-source network security stack—pfSense firewall, Snort Intrusion Detection System (IDS), and OpenAppID detectors—in academic cy- bersecurity laboratories and small-to-medium enterprise (SME)-like environments. In a controlled virtual testbed, we measure application-level and feature-level identifi- cation performance for major applications (Facebook, YouTube, Zoom) using the pfSense/Snort/OpenAppID configuration. The stack achieves 97% application-level identification accuracy for these applications in our lab dataset, drawing on a library of 3,374 OpenAppID detectors. However, our experiments reveal a substan- tial feature-level detection gap: specific functions such as Zoom file transfers and Facebook messaging can- …
Inflation And Interest Rates, Consequences And Prospects For Marketing, Francis R. Whitehouse Jr.
Inflation And Interest Rates, Consequences And Prospects For Marketing, Francis R. Whitehouse Jr.
Atlantic Marketing Association Proceedings
No abstract provided.
Brand Voice: A Proposed Integrative Model Approach, Stephen Carlson
Brand Voice: A Proposed Integrative Model Approach, Stephen Carlson
Atlantic Marketing Association Proceedings
No abstract provided.
‘Ghost Franchises’ And Their Branding Challenges: Have They Eliminated Too Many ‘Touchpoints’?, Marko Grunhagen
‘Ghost Franchises’ And Their Branding Challenges: Have They Eliminated Too Many ‘Touchpoints’?, Marko Grunhagen
Atlantic Marketing Association Proceedings
No abstract provided.
Ceo Integrity's Influence On Firm Digital Orientation: How Cmos And Ad Intensity Drive Digital Orientation, Prachi B. Gala, Saim Kashmiri, Iason Koufodontis, Heather Morgan
Ceo Integrity's Influence On Firm Digital Orientation: How Cmos And Ad Intensity Drive Digital Orientation, Prachi B. Gala, Saim Kashmiri, Iason Koufodontis, Heather Morgan
Atlantic Marketing Association Proceedings
No abstract provided.
Overcoming Negative Perceptions Of The Sport Of Hockey When Promoting Hockey To African American Parents Of Young Athletes: An Exploratory Study Of Potential Obstacles, George W. Stone
Atlantic Marketing Association Proceedings
No abstract provided.
An Exploratory Investigation Of College Student Betting Behaviors: How Pervasive Is Sports Betting In The Age Of Legalized Gambling?, George W. Stone, Kirsten Passyn, Michael A. Jones
An Exploratory Investigation Of College Student Betting Behaviors: How Pervasive Is Sports Betting In The Age Of Legalized Gambling?, George W. Stone, Kirsten Passyn, Michael A. Jones
Atlantic Marketing Association Proceedings
No abstract provided.
The Effective Use Of Social Media By Universities May Be More Complicated Than We Think: Toward A Better Understanding Of Social Media’S Impact On College-Related Decisions, Julie M. Pharr
Atlantic Marketing Association Proceedings
No abstract provided.
Beyond The Screen: Unveiling Ethical Dimensions Of Consumer Relationships With Virtual Influencers, Heather Morgan, La Toya M. Russell
Beyond The Screen: Unveiling Ethical Dimensions Of Consumer Relationships With Virtual Influencers, Heather Morgan, La Toya M. Russell
Atlantic Marketing Association Proceedings
No abstract provided.
Brokerage Competition In Demographically Differing Neighborhoods: A 25-City Study, Jason Beck
Brokerage Competition In Demographically Differing Neighborhoods: A 25-City Study, Jason Beck
Atlantic Marketing Association Proceedings
No abstract provided.
Impact Of Hallyu On Korean Tourism, Bomi Kang
Impact Of Hallyu On Korean Tourism, Bomi Kang
Atlantic Marketing Association Proceedings
No abstract provided.
Counterproductive Work Behaviors To Cope With Person-Organization Misfit, Subhra Chakrabarty, Brian R. Kinard
Counterproductive Work Behaviors To Cope With Person-Organization Misfit, Subhra Chakrabarty, Brian R. Kinard
Atlantic Marketing Association Proceedings
No abstract provided.
Insights On How To Align Sales Curriculum With The Modern Sales Environment, Lisa Scribner, Duleep Delpechitre, Matthew Lastner
Insights On How To Align Sales Curriculum With The Modern Sales Environment, Lisa Scribner, Duleep Delpechitre, Matthew Lastner
Atlantic Marketing Association Proceedings
No abstract provided.
Generative Artificial Intelligence In Professional Selling Course: The Art (And Science) Of Prompt Engineering, Michael Rodriguez, Kevin Trainor, Michael Rodriguez
Generative Artificial Intelligence In Professional Selling Course: The Art (And Science) Of Prompt Engineering, Michael Rodriguez, Kevin Trainor, Michael Rodriguez
Atlantic Marketing Association Proceedings
No abstract provided.
Team Selection Applications Using Subjective And Objective Factors: An Analytic Approach, Alan D. Smith
Team Selection Applications Using Subjective And Objective Factors: An Analytic Approach, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
Examining Digital Transformation In Maritime Logistics: A Big Data Perspective, Jiyoon An
Examining Digital Transformation In Maritime Logistics: A Big Data Perspective, Jiyoon An
Atlantic Marketing Association Proceedings
No abstract provided.
Global Apparel Companies Adjusting Their Supply Chain Strategies To Post-Covid-19, Alan D. Smith
Global Apparel Companies Adjusting Their Supply Chain Strategies To Post-Covid-19, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
The Impact Of The Covid-19 Pandemic On The Us Logistics Industry, Ahren Johnston
The Impact Of The Covid-19 Pandemic On The Us Logistics Industry, Ahren Johnston
Atlantic Marketing Association Proceedings
No abstract provided.
Smart Compassion: Engaging Donors With Virtual Reality To Donating Cash For Disaster Relief, Hee Yoon Kwon, Koray Ozpolat, Anis Triki, James Bezjian
Smart Compassion: Engaging Donors With Virtual Reality To Donating Cash For Disaster Relief, Hee Yoon Kwon, Koray Ozpolat, Anis Triki, James Bezjian
Atlantic Marketing Association Proceedings
No abstract provided.
Inventory Management And Radio Frequency Identification Utilization In Healthcare, Alan D. Smith
Inventory Management And Radio Frequency Identification Utilization In Healthcare, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
Using Ai To Develop A Model For Conducting International B2b Sales Without A Passport, Memo Diriker, Judi Billups
Using Ai To Develop A Model For Conducting International B2b Sales Without A Passport, Memo Diriker, Judi Billups
Atlantic Marketing Association Proceedings
No abstract provided.
Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising: The Moderating Influence Of Age And Consumer Loneliness, Sanjay Puligadda
Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising: The Moderating Influence Of Age And Consumer Loneliness, Sanjay Puligadda
Atlantic Marketing Association Proceedings
No abstract provided.
Caring For Caregivers: A Health Care Marketing Opportunity, Yvette Lynne Bonaparte Dr.
Caring For Caregivers: A Health Care Marketing Opportunity, Yvette Lynne Bonaparte Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Unlocking The Potential Of Social Media And Networks: Meditation Practices, Terry Damron, Dr. Joseph Cangelosi
Unlocking The Potential Of Social Media And Networks: Meditation Practices, Terry Damron, Dr. Joseph Cangelosi
Atlantic Marketing Association Proceedings
No abstract provided.
Online Sexual And Reproductive Health Information: Consumer Dissemination On Social Media And Networks, Terry Damron, Joe Cangelosi
Online Sexual And Reproductive Health Information: Consumer Dissemination On Social Media And Networks, Terry Damron, Joe Cangelosi
Atlantic Marketing Association Proceedings
No abstract provided.
Geomarketing: Revolutionizing Market Strategies And Enhancing Spatial Decision-Making Through Ai-Driven Insights, Mark J. Sciuchetti Dr., Jianping Huang
Geomarketing: Revolutionizing Market Strategies And Enhancing Spatial Decision-Making Through Ai-Driven Insights, Mark J. Sciuchetti Dr., Jianping Huang
Atlantic Marketing Association Proceedings
No abstract provided.