Business Commons^™

Techy, Classy, And Social: Electric Vehicles And Brand Communication On Twitter, Marilena Olguta (Olga) Vilceanu, Kailey Bertelson, Rhianna Davis

AMTP Proceedings 2020

This study explored brand communication and audience engagement metrics for automakers selling electrified vehicle models in the U.S. The dataset included all Twitter communication from 27 major brand accounts during a one-year period (July 2018 through June 2019). Data analysis focused on communication volume, explicit saturation, and discourse clustering around key themes and variables. The study found abysmal amounts of EV-category explicit terminology for all brands, particularly so for U.S. accounts. Audience engagement was stronger for brands that pulled EVs into the lifestyle of their targets, than for brands pushing normative messages about environmental concerns.

The Hr Connection, Georgia Southern University

Human Resources Newsletter

• Training for Campus Re-Opening
• OneUSG Careers
• SPAM NOTICE
• August Wellness Corner
• Greetings from the Office of Inclusive Excellence!

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

• Call to Order
• Presidential Updates and Comments
• Consent Agenda
• Treasurer Report
• Committee Reports
• Old Business
• New Business
• Human Resources Updates
• USG Staff Council Updates
• Miscellaneous
• Announcements
• Important Dates
• Adjournment

The Firm-Perceived Contingencies To Political Strategy, Jessica Zeiss, Les Carlson

AMTP Proceedings 2020

Because assumptions that firm decisions to manage external politics revolve around traditional resources and capabilities (e.g., capital, technology) impede environmental management theories, this research explores additional antecedents, i.e., perceived uncertainty, firm political infrastructure. Study One qualitative data support ideas related to management as a matter of a firm’s perceptually constructed environment among deterministic firms. Study Two quantitative data find a strategic choice firm orientation is developed through management structures (e.g., specialized staff, routines), despite post-hoc analyses confirming both firm types operate in similar environments. Combined, these studies disconfirm traditional resources as a driver of firm political activity. Moreover, Study Two …

Empirical Evidence Of The Marketing And Corporate Political Activity Interface In Firm Strategy, Jessica Zeiss

AMTP Proceedings 2020

This qualitative research seeks to shed light on the manner in which marketing and corporate political activity (CPA) interface through senior-level managers acting as key informants. Relying on transcendental phenomenology (n = 41) and grounded theory (n = 402) methods, respectively, Study One uncovers a set of activities difficult to distinguish as either marketing or politics, i.e., legitimacy branding, with Study Two invalidated legitimacy branding as a traditional political strategy. Legitimacy branding’s key characteristics –1) branded reputations, 2) nonmarket targets, 3) for proactive control – position it as marketing-based CPA. While such strategy is generally consistent with previous findings, they …

The Hr Connection, Georgia Southern University

Human Resources Newsletter

• Calls to Action
• Wellness Corner
• Fall 2020 TAP Deadline Soon
• Hello Career!
• COVID-19 Updates

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

• Call to Order
• P1-5, Presidential Updates
• P3-5, HR Updates
• Information Sharing and Gossip
• P4, Approval of May 15, 2020 Minutes-VOTE
• P4, Treasurer's Report
• P3-5, Committee Reports
• New Business
• P4, July 1st Transition of Executive Committee/Council
• P1-5, USG Staff Council Updates
• Adjournment

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

The Hr Connection, Georgia Southern University

Human Resources Newsletter

• Initial Return to Campus Plan (June 1 - August 1)
• Wellness Corner
• Fall 2020 TAP Deadline Soon
• Concerned about returning to work?
• Continuing education offering FREE online courses

Seeking Justice: Reform To The Resolution Of Sexual Harassment Workplace Claims, Maygen Martinez

Honors College Theses

The era of the #MeToo Movement has brought about significant change in both personal and professional lives. With support from the community, many survivors of sexual assault are now able to publicly confront the atrocities that have happened to them. Further, and as a result of this impetus, historic legislation and internal action have caused many companies to end their mandatory arbitration practices for sexual harassment complaints. The ending of mandatory employer-sponsored arbitration opens the door to a significant change in the way discrimination and harassment complaints are resolved in the workplace. More employees than ever are now able to …

Evaluation Of Student Reactions To Consumer Products, Bryce K. Lesher

Honors College Theses

Based on gender role congruence theory, this research sought to understand how consumer perceptions differ for masculinized and feminized products when they are presented by the opposing gender. Additionally, our research sought to understand what role—if any—political affiliation played in the consumer’s perception of the products presented. The results of this study were inconclusive due to a data collection error, however, the study itself serves as a good framework for answering the question of interest and should be rerun to draw meaningful conclusions.

Early Nineteenth Century Accounting By An Adolescent Merchant, Laurie J. Henry, Michael E. Bitter

Southern Business Review (Archived)

Laurie J. Henry, PhD, CPA, CGFM, is an associate professor of accounting, in the Department of Accounting, College of Business and Public Administration, Old Dominion University, Norfolk, VA 23529-0229.

Michael E. Bitter, Ph.D., CPA, is a professor of accounting, in the School of Business Administration, M.E. Rinker, Sr. Institute of Tax and Accountancy, Stetson University, Deland, FL 32723.

How Industrial Relations Informs The Teaching Of Ethics In Human Resource Management, Charles G. Smith, Hugh D. Hindman

Southern Business Review (Archived)

Charles G. Smith, Ph.D., is professor of management, in the Department of Business, Accounting, and Economics, Otterbein College, Westerville, OH 43081.

Hugh D. Hindman, Ph.D., is professor of labor & human resources, in the Walker College of Business, Appalachian State University, Boone, NC 28608.

Management Entrenchment In The Market For Corporate Control, Ken C. Yook, George M. Mccabe

Southern Business Review (Archived)

Ken C.Yook, Ph.D., is associate professor of finance. Department of Finance, The Johns Hopkins University, Washington, DC 20036.

George M. McCabe, Ph.D., is professor of finance, Department of Finance, University of Nebraska-Lincoln, Lincoln, NE 68588.

Southern Business Review Title Page, College Of Business

Southern Business Review (Archived)

Southern Business Review Spring 2007 Volume 32 Issue Number 2.

Southern Business Review Issue Cover, Georgia Southern College Of Business

Southern Business Review (Archived)

Southern Business Review Spring 2007 Volume 32 Issue 2

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

• Call to Order
• P3-5, HR Updates
• P3, President;s Diversity Advisory Council (PDAC) Update
• Information Sharing and Gossip
• P4, Approval of April 17, 2020 Minutes-VOTE
• P4, Treasurer's Report
• P3-5, Committee Reports
• New Business
• P4, By-Laws Update-Vote
• P4, Review of Terms for Staff Council Members
• P4, 2020-2021 Elections Update
• P1-5, USG Staff Council Updates
• Adjournment

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

The Super Bowl And Individual State Income Taxes, Benjamin T. Cosby

Honors College Theses

Every year the NFL Super Bowl is held in a different state. Due to the differing state income tax rates, there appears to be an incentive for the NFL Super Bowl to be held in some states over others. Over the past 21 years, the Super Bowl has occurred more often in low tax states, but after analyzing the relationships between state income tax rates, average state temperatures, and the states in which the Super Bowl has been held, it appears that average state temperature is a more important factor in determining the location of the Super Bowl, not state …

Investigating The Effects Of Tax Cuts On Capital Expenditures As An Alternative To Restore The United States Economy From The Covid-19 Pandemic, Carlos M. Parodi

Honors College Theses

The Corona Virus has interrupted several years of strong economic expansion in the United States. In fact, it has disrupted the lives of every single person and organization in the world. After reaching its peak in mid-April, the rate of cases and related deaths has finally started to slow down. The U.S. Government passed three different pieces of legislation to address the effects of the virus. It is now considering legislation (referred to as Phase IV) to accelerate the return of the U.S. economy to its pre-pandemic level. Studies have shown that capital expenditures have been essential during periods of …

Body Language And Sales, Adam Puckett

Honors College Theses

This area of research focuses on the link and association between body language and success in professional sales, and whether gestures have any relationship to perceptions of the salesperson’s ability and acumen. Utilizing collegiate sales competition videos taken from a university Sales program, the current study investigates and observes the link between nonverbal gestures, body language, and sales performance scores given by professional salespeople and sales recruiters. The results of this study hopes to suggest a relationship between gesture and perceptions of skillfulness within the sales interaction to the buyer or potential client. This, in turn, would have implications for …

It Takes An (Online) Village: Adoptive Parent Identity Construction Through Blogging, Elise Johansen Harvey

AMTP Proceedings 2020

There are over 1.5 million adopted children in the U.S. Extant literature primarily examines these adopted children, not their parents, in terms of identity, coping skills, stigma, and more. We know little about how adoptive parents establish their identity as parents without going through the visual and biological transition as women who give birth do. There is a need for research on the intersection of marketplace resources and communication in the formation and confirmation of parental and family identity. We draw on consumer culture theory, which illustrates how consumer coproduce their identity, or sense of self, through market-based materials. In …

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

A Study Into The Continuation Of Work Life Balance, Hayley Fritch

Honors College Theses

Within the field of Human Resource Management, the topic of work-life balance has been of interest as a way to maintain satisfied employees by companies and reduce burnout for individuals. This study aims to develop a deeper understanding in the area of work-life balance. The current research shows gaps in the relationship between the actions of college students and the work-life balance they achieve in their future career. This study shows how a college student’s propensity to work-life balance can affect their future balance between work and home and if college students have the propensity to think about their future …

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Generational Differences In Attitudes About Unions: A Segmented Dispositional Marketing Approach, Vickie Coleman Gallagher, Jack Firorito

Southern Business Review (Archived)

Vickie Coleman Gallagher, is a Ph.D. student at Florida State University, Tallahassee, FL 32306.

Jack Firorito, Ph.D., is the J. Frank Dame Professor of Management, College of Business, Florida State University, Tallahassee, FL 32306.

Recipient, Best Paper Award, 26th Annual Southern Industrial Relations and Human Resource Conference (SIRHRC), Savannah, GA 31401.

Successful Strategies For Small-Sized U.S. Exporters Of Consumer Products To Japanese Markets, Nobuaki Namiki

Southern Business Review (Archived)

Nobuaki Namiki, Ph.D., is professor of strategic management, Department of Economics, Rikkyo University, Tokyo, Japan 171-8501.

Characteristics Of Effective Leaders In Economic Development: An Exploratory Study, Donna K. Fisher, Russell Kent, Linda Nottingham, J Robert B. Field

Southern Business Review (Archived)

Donna K. Fisher, Ph.D., is an assistant professor, School of Economic Development, College of Business Administration, Georgia Southern University, Statesboro, GA 30460-8152.

Russell Kent, Ph.D., is a professor, Department of Marketing & Logistics. College of Business Administration, Georgia Southern University, Statesboro, GA 30460-8154.

Linda Nottingham, ABD, is an instructor, Central Florida College, Winter Park, FL 32789.

J Robert B. Field, Ph.D., is an assistant professor of marketing, Algoma University College, Sault Ste. Marie, Ontario P6A 2G4, Canada.

Foreign Direct Investment In The United States: Interest Rate And Exchange Rate, David Y. Chen

Southern Business Review (Archived)

David Y. Chen, Ph.D., is an associate professor, Department of Economics and Transportation/ Logistics. North Carolina A&T State University, Greensboro, NC 27411.