Business Commons^™

Adapting To Slow-Moving Crises: The Personal Protection Equipment Supply Chain In The Time Of Covid19, Jennifer Shullih, Stephen Lemay

AMTP Proceedings 2021

In this paper, we look at the supply chain for PPE during the COVID-19 pandemic of 2020. We look at the way the supply chain has responded to the pandemic, the coordination of the supply chain relative to the needs of primary users, and the consequences of its use. We find that the supply chain has continued to function more as a commercial supply chain than as an emergency supply chain largely because of a lack of centralized coordination. We include an analysis of existing concepts as they apply to this supply chain, but also incorporate preliminary results from a …

Encouraging And Rewarding Customer Loyalty: Key Considerations For Sports Teams, Vassilis Dalakas, Madeleine Tseng, Joanna Melancon

AMTP Proceedings 2021

Sports is an ideal context to study loyalty because sports fans often transcend simple behavioral and affective loyalty and integrate their commitment to a team into their self-identity. Season ticket packages often serve as loyalty rewards programs, offering tiered benefits and perks to consumers in exchange for their level of patronage. This paper offers insights on the impact of various reward types on consumers’ perception of their relationship with a team. Theoretical foundations and insights from sports marketing professionals suggest that those benefits that are exclusive to a team’s season ticket holders and/or premium seat buyers, as well as social …

A Case Study In Supply Chain Ethics: Medical Supplies Are Us, Michael J. Dwyer

AMTP Proceedings 2021

A hypothetical scenario is presented for consideration as a case study on both delivery logistics cost controls and ethical issues. Set in a regional medical supply company in the fictitious country, Costaguana, the actor needs to first unpack a supply chain issue as related to setting up a system to create cost savings to fund a non-government/non-profit organization. The delivery logistics with an established supplier for the company is explained in detail along with intra- and inter-company logistics’ relationships. Then an ethical issue is presented as related to the newfound savings from shipping for the organization. The case is presented …

Post-Pandemic Impulse Buying Behavior: Exploring The Antecedents Of Impulsive Buying Across Product Categories During Post Covid-19 Era In The China, Pei Wang, Sindy Chapa

AMTP Proceedings 2021

Due to COVID-19 pandemic, online purchases have become the new normal. Based on the S-O-R framework, this study proposed a model to understand consumers’ impulsive shopping behavior during post COVID-19 era in China. This study investigated the antecedents of impulsive purchase behavior, while exploring the product categories most likely to be consumed because of the pandemic. An online survey was employed using a convenience national sample frame in China. A total sample of 322 was used to test the proposed model, hypotheses and answer the research questions. Theoretically, the study provides an alternative model that explains the role of website …

Re-Envisioning A Masters Of Science In Marketing Degree, Danny Weathers, Scott D. Swain

AMTP Proceedings 2021

In response to changing market demands for marketing graduates, our university’s Department of Marketing began a major revision to its MS Marketing program. With input from faculty, administrators, students, industry contacts, and MS directors at peer institutions, the department developed a vision for the program that emphasizes “real-world” experiences and career support. This paper presents the research and decision-making that led to a new vision for the program, as well as the process that will be used to implement this vision.

Where Do We Go From Here?: Crucial Conversations In Multicultural Marketing, Kimberly Grantham

AMTP Proceedings 2021

As educators, we have a responsibility to challenge our students and ourselves to push beyond our comfort zones and become better leaders and decision-makers who will embrace equity and inclusion as the standard. As educators, we are in positions to facilitate these difficult conversations with and amongst our students as we recognize that our students are stepping into roles where they will expect equity and inclusion in their workplaces. Our Multicultural Marketing course allows students and I to push ourselves to a greater understanding of what possibly hinders our personal and professional growth in this area. Student-led discussions in the …

Are Virtual Assistants Effective In Generating Customer-Firm Engagement? The Role Of Social Media As A Component Of Marketing Strategies., Neda Mossaei

AMTP Proceedings 2021

ABSTRACT

This paper examines the effects of utilizing voice assistants in addition to integrating social media in firms’ communication strategies. Many consumers are increasingly using voice assistants to communicate with companies. At the same time, the Covid-19 pandemic has impacted the way customers are interacting with companies due to social distancing, stay-at-home orders, and mental overload during this unprecedented time. Firms that provide consumers with easier ways of communication, such as utilizing a voice assistant in customer service, could benefit from higher consumer engagement. The cognitive load theory is proposed to explore its applicability in assessing whether less mental effort …

Coastal Empire Economic Monitor, 1st Quarter, 2021, Georgia Southern University Center For Business Analytics And Economic Research

Coastal Empire Economic Monitor

The Economic Monitor provides a continuously updated quarterly snapshot of the Savannah Metropolitan Statistical Area economy, including Bryan, Chatham, and Effingham counties in Georgia. The coincident index measures the current economic heartbeat of the region. The leading index is designed to provide a short-term forecast of the region's economic activity in the upcoming six to nine months.

Georgia Management Students’ Perceptions Of Faculty Academic Qualifications And Professional Experiences, Juliann Sergi Mcbrayer, Gregory Quinet, Steven Tolman, Katherine Fallon

Georgia Educational Researcher

The purpose of this study was to explore perceptions of undergraduate management students at one Georgia institution of higher education regarding the importance of academic qualifications and professional experiences possessed by their management faculty. The study addressed the importance of these attributes to include relevant practical experience, traditional academic training, scholarly productivity, higher education institutions attended, and level of engagement with the business community. This quantitative study surveyed 70 upper-level management students using Likert categories to provide an exploratory view of attributes that today’s students view as important in faculty. The findings ranked attributes of relevant professional experience more important …

Generational Cohorts And Search For B2b Service Providers, John Story

AMTP Proceedings 2021

This study explores differences in B2B search processes of members of three generational cohorts, Millennials, Generation X, and Baby Boomers. When searching for a business-to-business service provider, Millennials were significantly more likely to use an internet search, but there were no significant differences between Generation X and Baby Boomers. Although more likely to use an internet search than previous generations, Millennials were just as likely to use interpersonal information sources. These results provide insights into differentiating marketing communications to effectively reach members of different generations in business-to-business marketing.

Engaging With Customers On Social Media: Insights From Business-To-Business Companies, Emory Serviss

AMTP Proceedings 2021

Social media are an important part of a company’s ability to directly engage with customers. However, the lack of an established definition of engagement creates challenges for scholars and practitioners attempting to assess return on investment derived from social media marketing. In addition, limited scholarly literature exists regarding how B2B customers specifically react to social media. To enhance understanding of how a B2B company’s social media activity affects customer engagement, this manuscript will examine social media utilization and customer response.

Loyalty Reward Programs By Brands Partnering With Sports Teams: Do Fans Prefer Team-Related Benefits?, Clara Loquier, Vassilis Dalakas

AMTP Proceedings 2021

This study used a sample of French consumers that included highly identified fans of French soccer club Paris Saint-Germain (PSG), low-identification fans, and non-fans, to examine their responses to loyalty reward benefits for different brands. The reward benefits were either tied to the team (e.g., team-related experiences) or not (e.g., vouchers for the brand). Results showed that highly identified fans found the team-related benefits more desirable than the low-identification fans and non-fans. Also, highly identified fans found several of the team-related benefits more desirable than the benefits not relating to the team. The findings provide useful managerial insight regarding the …

Coastal Empire Economic Monitor, 2nd Quarter, 2021, Georgia Southern University Center For Business Analytics And Economic Research

Coastal Empire Economic Monitor

The Economic Monitor provides a continuously updated quarterly snapshot of the Savannah Metropolitan Statistical Area economy, including Bryan, Chatham, and Effingham counties in Georgia. The coincident index measures the current economic heartbeat of the region. The leading index is designed to provide a short-term forecast of the region's economic activity in the upcoming six to nine months.

Eagle Accountant - 2021, Georgia Southern University

Eagle Accountant

• Note from the Director
• SOA at a Glance & Advisory Council
• Remembering Tim Pearson
• Eagle Eye: Accounting at Southern
• Accounting Day 2021
• Scholarships
• Parker Accounting Scholars
• Special Thanks to Sponsors
• Congratulations to Graduates
• BBA Graduates
• MAcc Graduates
• Honors Graduates
• Parker College of Business Scholars
• Beta Alpha Psi
• Accounting Association
• NABA
• ACFE
• VITA
• Faculty Awards
• Promotion & Tenure
• New Face in the SOA & Moving On
• Faculty Research & Publications
• Faculty Notes
• Alumni Notes & Promotions
• Diversity at the SOA
• We want to hear from you
• In Memoriam

Eagle Executive Magazine, Georgia Southern University

College of Business: News & Publications

• From the Desk of Dean Amason
• College News
• Department News
• Feature: Research That Matters
• Big News
• Graduate Programs
• Alumni News
• Development News

Eagle Executive Magazine, Georgia Southern University

College of Business: News & Publications

• From the Desk of Dean Amason
• College News
• Department News
• Feature: From Parker Scholar to Parker’s Associate
• Alumni News
• Graduate Programs
• Annual Report
• Development News

Eagle Accountant, Parker College Of Business

College of Business: News & Publications

• Note from the Director
• SOA at a Glance & Advisory Council
• Remembering Tim Pearson
• Eagle Eye: Accounting at Southern
• Accounting Day 2021
• Scholarships
• Parker Accounting Scholars
• Special Thanks to Sponsors
• Congratulations to Graduates
• BBA Graduates
• MAcc Graduates
• Honors Graduates
• Parker College of Business Scholars
• Beta Alpha Psi
• Accounting Association
• NABA
• ACFE
• VITA
• Faculty Awards
• Promotion & Tenure
• New Face in the SOA & Moving On
• Faculty Research & Publications
• Faculty Notes
• Alumni Notes & Promotions
• Diversity at the SOA
• We want to hear from you
• In Memoriam

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

• Call to Order
• Consent Agenda
• Presidential Updates and Comments
• Information Sharing and Gossip
• Humar Resources Updaytes
• Treasurer Report
• Committee Reports
• Old Business
• New Business
• Important Dates and Announcements
• Adjournment

Noise Traders, Fintech, And Equity Market Volatility, William T. Collins

Honors College Theses

The literature provides ample evidence that the last decades have seen an increase in noise trader activities, in part driven by the development of fintech. This paper strives to educate readers on the term noise traders as well as fintech. Moreover, it argues that the evolvement of noise trader activities accompanied with fintech has increased equity market volatility over time. The study finds that equity market volatility has indeed increased over time and is not driven by periods of crisis. Furthermore, this increase in volatility is more severe for small stocks versus large stocks, which is in line with the …

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

• Call to Order
• Consent Agenda
• Presidential Updates and Comments
• Information Sharing and Gossip
• Human Resources Updates
• GS Rebrand Presentation
• Treasurer Report
• Committee Reports
• Old Business
• New Business
• Important Dates and Announcements
• Adjournment

Identifying New Approaches For U.S. Drug Policy Using Ownership, Location, And Internalization Factors, Mariana Saenz, Anthony G. Barilla

Economics: Faculty Publications

Dunning’s Eclectic Paradigm is used to assess the effectiveness and impact of U.S. drug prohibition policy on economic growth and political stability in Latin American countries as well as the decision making of Latin American Transnational Criminal Enterprises (TCE) in the cocaine-coca market. Results showed U.S. drug prohibition policy reduces the on-site supply but does not significantly reduce the transportation of cocaine and coca. U.S. drug prohibition policy also generated political instability for the region and revealed policy externalities that facilitated TCE expansion. Tougher U.S. drug prohibition policy advances TCE by amplifying the impact that unemployment and local wages have …

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

• Call to Order
• Consent Agenda
• Presidential Updates and Comments
• Information Sharing and Gossip
• Human Resources Updates
• Treasurer Report
• Committee Reports
• Old Business
• New Business
• Important Dates and Announcements
• Adjournment

The Hr Connection, Georgia Southern University

Human Resources Newsletter

• 2020 Virtual Benefits Fair
• Nominations for the 2020-2021 University Awards of Excellence are now open!
• Financial Guidance is here!
• Earn 2021 Well-being Credits!
• Professional Development Calendar
• Create and Maintain a Learning Transcript in Building A Better U
• We Are Moving

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

• Call to Order
• Consent Agenda
• Presidential Updates and Comments
• Information Sharing and Gossip
• Human Resources Updates
• Treasurer Report
• Committee Reports
• Old Business
• New Business
• Important Dates and Announcements
• Adjournment

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

The Hr Connection, Georgia Southern University

Human Resources Newsletter

• Poll Workers Are the Real Heroes of Elections!
• Introducing HR Operations
• TRS New Member Workshops
• September Wellness Corner

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

Strategic Pillars:

• P1: Student Success

• P2: Teaching and Research

• P3: Inclusive Excellence

• P4: Operational Efficiency, Effectiveness, and Sustainability

• P5: Community Engagement

1. Call to Order
2. Consent Agenda
3. Presidential Updates and Comments
4. Information Sharing and Gossip
5. Human Resources Updates
6. Office of Inclusive Excellence
7. Treasurer Report
8. Committee Reports
9. Old Business
10. New Business
11. Important Dates and Announcements
12. Adjournment

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

The Promise Of Artificial Intelligence And Potential Impact On The Sales Function, Richard E. Plank, Pamela M. Peterson

AMTP Proceedings 2020

After a great deal of press and promise, artificial intelligence is beginning to make inroads in the sales function. In this paper, we follow on United Kingdom-based company called CloudApps and the firm's development of an artificial intelligence solution to address the issues inherent in the management of the sales pipeline. We then outline some of the other potential applications using artificial intelligence within an organizations' sales function.