Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Marketing (883)
- Education (795)
- Higher Education (280)
- Human Resources Management (271)
- Operations and Supply Chain Management (241)
-
- Engineering (218)
- Operations Research, Systems Engineering and Industrial Engineering (209)
- Industrial Engineering (208)
- Operational Research (208)
- Business Administration, Management, and Operations (84)
- Social and Behavioral Sciences (60)
- Arts and Humanities (51)
- Accounting (42)
- Technology and Innovation (40)
- History (39)
- Advertising and Promotion Management (33)
- Music (28)
- Sales and Merchandising (22)
- International Business (19)
- Communication (17)
- Entrepreneurial and Small Business Operations (17)
- Management Information Systems (17)
- Business Analytics (15)
- Business and Corporate Communications (15)
- Sports Management (15)
- Business Intelligence (14)
- Tourism and Travel (14)
- Arts Management (13)
- Business Law, Public Responsibility, and Ethics (13)
- Keyword
-
- Georgia Southern University (769)
- Southern Business Review (487)
- Georgia Southern College (212)
- Staff Council (123)
- Human Resources (111)
-
- AMTP (95)
- Parker College of Business (78)
- Association of Marketing Theory and Practice Proceedings 2010 (76)
- Association of Marketing Theory and Practice Proceedings 2014 (64)
- Taking Flight (57)
- Association of Marketing Theory and Practice Proceedings 2013 (54)
- Demographics (49)
- Georgia Southern (49)
- Title Page (48)
- Ethics (47)
- Issue Cover (46)
- Social media (45)
- Agenda (44)
- Branding (41)
- Alumni Spotlight (37)
- Message from Dean (37)
- Consumer Behavior (35)
- Human resources (35)
- Marketing (35)
- College of Business (33)
- Consumer behavior (33)
- Marketing research (30)
- Committee Reports (27)
- ETD (27)
- Strategy (27)
- Publication Year
- Publication
-
- Southern Business Review (Archived) (509)
- Staff Council Meeting Minutes & Agendas (194)
- Journal of Applied Marketing Theory (133)
- College of Business: News & Publications (101)
- Honors College Theses (81)
-
- AMTP Proceedings 2026 (80)
- AMTP Proceedings 2010 (76)
- AMTP Proceedings 2022 (69)
- AMTP Proceedings 2013 (68)
- Human Resources Newsletter (61)
- AMTP Proceedings 2019 (60)
- AMTP Proceedings 2017 (56)
- AMTP Proceedings 2018 (53)
- AMTP Proceedings 2024 (51)
- AMTP Proceedings 2014 (50)
- AMTP Proceedings 2025 (48)
- AMTP Proceedings 2023 (42)
- 12th IMHRC Proceedings (Gardanne, France – 2012) (41)
- AMTP Proceedings 2016 (39)
- 11th IMHRC Proceedings (Milwaukee, Wisconsin. USA – 2010) (38)
- AMTP Proceedings 2021 (36)
- AMTP Proceedings 2020 (35)
- International Material Handling Research Colloquium (34)
- 14th IMHRC Proceedings (Karlsruhe, Germany – 2016) (33)
- 13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014) (32)
- 15th IMHRC Proceedings (Savannah, Georgia. USA – 2018) (30)
- College of Graduate Studies: Theses & Dissertations (30)
- Management: Faculty Publications (20)
- College of Graduate Studies: Theses & Dissertations (1964–2006) (16)
- Gretsch Company Catalogs & Price Lists (16)
- Publication Type
- File Type
Articles 271 - 300 of 2208
Full-Text Articles in Business
Staff Council Agenda, Georgia Southern University
Staff Council Agenda, Georgia Southern University
Staff Council Meeting Minutes & Agendas
No abstract provided.
The Hr Connection, Georgia Southern University
The Hr Connection, Georgia Southern University
Human Resources Newsletter
Talent Acquisition
Upcoming Events
Wellness Google Group
Fall USG Challenge: Walk and Talk Step Challenge
Understanding Progressive Discipline
BBU Channel of the Month
Training
Policy Review
Fire Safety
Staff Council Agenda, Georgia Southern University
Staff Council Agenda, Georgia Southern University
Staff Council Meeting Minutes & Agendas
No abstract provided.
Staff Council, Georgia Southern University
Staff Council, Georgia Southern University
Staff Council Meeting Minutes & Agendas
No abstract provided.
The Hr Connection, Georgia Southern University
The Hr Connection, Georgia Southern University
Human Resources Newsletter
Talent Acquisition
Upcoming Events
Wellness Google Group
Fall USG Challenge: Walk and Talk Step Challenge
Understanding Progressive Discipline
BBU Channel of the Month
Training
Policy Review
Fire Safety
Staff Council Minutes, Georgia Southern University
Staff Council Minutes, Georgia Southern University
Staff Council Meeting Minutes & Agendas
No abstract provided.
Staff Council Agenda, Georgia Southern University
Staff Council Agenda, Georgia Southern University
Staff Council Meeting Minutes & Agendas
No abstract provided.
The Hr Connection, Georgia Southern University
The Hr Connection, Georgia Southern University
Human Resources Newsletter
TALENT ACQUISITION
EMPLOYEE RELATIONS
TRAINING & DEVELOPMENT
OPEN LABS
RECRUITING SELFSERVICE Q&A
UPCOMING USG WELL-BEING EVENTS
HOW TO DECREASE SCREEN TIME FOR YOU & YOUR FAMILY THIS SUMMER
MINDFULNESS LANGUAGE TRAINING
Staff Council Agenda, Georgia Southern University
Staff Council Agenda, Georgia Southern University
Staff Council Meeting Minutes & Agendas
No abstract provided.
Staff Council Minutes, Georgia Southern University
Staff Council Minutes, Georgia Southern University
Staff Council Meeting Minutes & Agendas
No abstract provided.
The Hr Connection, Georgia Southern University
The Hr Connection, Georgia Southern University
Human Resources Newsletter
TALENT ACQUISITION
BENEFITS AND WELLNESS
IMPORTANT DATES THIS MONTH
TRAINING & DEVELOPMENT
SUMMER JOB FAIRS
OPEN LABS
RECRUITING SELFSERVICE Q&A
EMPLOYEE TESTIMONIALS
UPCOMING USG WELL-BEING EVENTS
ESSENTIAL SUMMER SAFETYTIPS FOR YOU & YOUR FAMILY
Central Of Georgia Railway Records, Zach S. Henderson Library Special Collections
Central Of Georgia Railway Records, Zach S. Henderson Library Special Collections
Finding Aids
This collection consists of materials spanning 1941-1947 and includes business records and correspondence of the Central of Georgia Railway Company as well as detailed reports of employees’ United States military service during World War II. These reports include employee military records, interviews conducted by Central of Georgia Railway Company of veteran employees, and letters expressing their gratitude for their service in the war. Find this collection in the University libraries' catalog.
Staff Council Minutes, Georgia Southern University
Staff Council Minutes, Georgia Southern University
Staff Council Meeting Minutes & Agendas
No abstract provided.
Staff Council Agenda, Georgia Southern University
Staff Council Agenda, Georgia Southern University
Staff Council Meeting Minutes & Agendas
No abstract provided.
Hr Connection, Georgia Southern University
Hr Connection, Georgia Southern University
Human Resources Newsletter
- Perks at Work
- Position Descriptions moving to Salary.com
- Progressive Discipline Training
- Fire Safety Tips
The Economic Impact Of The Cruise Ship Industry On Destination Port Countries During Covid-19, Katherine Snowberger
The Economic Impact Of The Cruise Ship Industry On Destination Port Countries During Covid-19, Katherine Snowberger
Honors College Theses
The travel and tourism industry was the fastest-growing industry in 2019. With more discretionary income available, many people spent their time traveling and exploring new cultures. One major sector of the travel and tourism industry is the cruise industry. In this sector of the industry, the clientele pays a flat fee to cover room, food, travel, and entertainment, which allows them to explore new and exciting ports of call. These port destinations rely heavily on tourism income to support their communities and infrastructure. This economic study aims to show how the COVID-19 pandemic has impacted destination port cities and how …
Staff Council Agenda, Georgia Southern University
Staff Council Agenda, Georgia Southern University
Staff Council Meeting Minutes & Agendas
No abstract provided.
Staff Council Minutes, Georgia Southern University
Staff Council Minutes, Georgia Southern University
Staff Council Meeting Minutes & Agendas
No abstract provided.
The Impact Of Federal Reserve Monetary Policy On Sector Etf And Market Cap Etf Performance, Maverick J. Boring
The Impact Of Federal Reserve Monetary Policy On Sector Etf And Market Cap Etf Performance, Maverick J. Boring
Honors College Theses
This study explores the impact of Federal Reserve policy changes on returns and volatility of U.S. equity markets, including large cap, mid cap, and small cap as well as the eleven sectors of the S&P 500. Federal Reserve policy changes in this study are measured by changes in the federal funds target rate. To measure the impact of these rates on U.S. equity markets, I construct a longitudinal dataset inclusive of exchange traded funds (ETFs) that serve as proxies for all eleven sectors, as well as one index and two ETFs that capture the performance of small, mid, and large …
The Introduction Of Financial Fair Play Regulations In European Football And Its Effect On The Success Of Clubs, Thomas Jackson
The Introduction Of Financial Fair Play Regulations In European Football And Its Effect On The Success Of Clubs, Thomas Jackson
Honors College Theses
This study explores the effects that Financial Fair Play (FFP) regulations introduced by the Union of European Football Associations (UEFA) in the 2011-12 season have on the success of football teams within the league. The rationale of FFP was to make the league more competitive by restricting a team’s ability to spend on player salaries. Through the construction of a comprehensive longitudinal dataset, I analyzed team performance from the 2004-05 season through to the 2020-21 season, measuring club success in points-per-game, wins, losses, and draws and financial success using team profit margin and salary expenditures. Using difference-in-differences approaches, I find …
Ceo’S Tweets And Firm Stock Returns: A Case Study Of Elon Musk And Tesla, Jauron Gunther Dam
Ceo’S Tweets And Firm Stock Returns: A Case Study Of Elon Musk And Tesla, Jauron Gunther Dam
Honors College Theses
This research study explores the relationship between a CEO’s public statements and a firm’s abnormal stock returns by focusing on the case study of Elon Musk’s tweets and Tesla’s stock price over the course of 2021. A longitudinal dataset is constructed by analyzing how the information contained in tweets affected Tesla’s short-run stock price. The textual data is analyzed based on CEO tweets, the daily frequency of tweets, explicit and implied fundamentals, and sentiment. The content of Elon Musk’s publications may lead TSLA to have abnormal returns. The tweets are able to capture influences from fundamentals and psychology. When Elon …
Best Practices For Social Media Branding, Allison Myers
Best Practices For Social Media Branding, Allison Myers
Honors College Theses
Social media is a fast growing marketplace for businesses to advertise themselves to established and potential consumers. Each platform has different algorithms, demographics, and ways for users to interact and connect. Even with a constantly growing research field and course options around the subject, understanding the behaviors of viewers on each app can still be a tough guessing game. Therefore, I have used both research studies and online courses, to present a strategy with which to efficiently and effectively market one’s business for Facebook, Instagram, and TikTok. I then present ways to understand the success of this and personal marketing …
Fraud And The Audit Expectation Gap, Samuel Pelumi Olatunde
Fraud And The Audit Expectation Gap, Samuel Pelumi Olatunde
Honors College Theses
This study seeks to explore the expectation gap Georgia Southern University business and non-business majors have toward the work of an auditor. This study aims to assess the understanding of Auditors' responsibility for preventing and detecting fraud. This study will help assess the roles of an auditor, a forensic accountant, and management in fraud detection and prevention. The study will also highlight the importance of equipping students with accounting knowledge relevant to the business environment. The research for the study is conducted through a survey questionnaire and interpreted with Excel software. The hypothesis is that students that are majoring in …
A Study Of The Social Media Perceptions And Guest Satisfaction Concerning Recent Changes Related To The Genie+ System In The Walt Disney World Theme Parks, Kylie N. Bennett
A Study Of The Social Media Perceptions And Guest Satisfaction Concerning Recent Changes Related To The Genie+ System In The Walt Disney World Theme Parks, Kylie N. Bennett
Honors College Theses
This study examines the social media perceptions and guest satisfaction rates concerning recent changes related to the introduction of the Genie+ system in the Walt Disney World theme parks. Social media has allowed the public to share these opinions about changes in the Walt Disney World theme parks, but it is not known how these opinions compare to the lived guest experience. It is said that with the introduction of a paid standby queue bypass system the Walt Disney Company is making that aspect of its parks less accessible than in the past (Austin, 2022). This study uses a mixed …
The Mullet Coffee Shop And Tap House Business Plan, Baylor K. Bumford
The Mullet Coffee Shop And Tap House Business Plan, Baylor K. Bumford
Honors College Theses
This is a full business plan for a coffee shop and beer establishment in the city of Austin, Texas. Austin is the fastest growing city in the United States and an epicenter for both the coffee and brewery industries. Utilizing industry analysis, macro-environment analysis, marketing and financial research and personal interviews with twenty-seven potential customers in the area, a business plan of sufficient rigor to attract financing from a bank or investor has been prepared.
How Are The Decisions And Performance Of Businesses Within The Utilities Industry Shaped By The Issuance Of Debt?, Jasmine Alexander
How Are The Decisions And Performance Of Businesses Within The Utilities Industry Shaped By The Issuance Of Debt?, Jasmine Alexander
Honors College Theses
This study explores how companies within the utilities industry choose to finance their companies through debt vs. equity. Results from regression analysis show that debt has a significantly greater negative impact on business performance, when compared to the use of equity. This leads to a conclusion that companies tend to utilize equity financing when faced with a positive outlook for their business performance. Conversely, companies utilize debt more when faced with a negative outlook regarding business performance.
How Digital Content Marketing Affects Viewership And Engagement Of Multiplayer Online Battle Arena Esport Events: An Examination Of League Of Legends, Joshua J. Lord
Honors College Theses
Recently esports, specifically Multiplayer Online Battle Arena (MOBA) esports has grown to where esports pull upwards of 150 million hours watched per specific major event. Despite this, esports and specifically Multiplayer Online Battle Arena esports have extraordinarily little literature on what factors affect viewership. This Honors thesis attempts to illustrate how the Digital Content Marketing (DCM) of esports affect the event’s viewership and engagement of viewers during and after the event using data from esports charts and social media. This study has theoretical implications for digital content marketing and expands the literature of esports and looks to spark future discussion …
The Hr Connection, Georgia Southern University
The Hr Connection, Georgia Southern University
Human Resources Newsletter
Talent Acquisition
Training
Upcoming Events
Wellness and Benefits
Faculty and Staff Wellness Week
Walk with the President
CAPTRUST
Job Fair
But This Rewards Me! An Examination Of Consumer Status And Social Dominance Orientation In The Donation Of Reward Points, Clancy R. Slay, Katharine Howie
But This Rewards Me! An Examination Of Consumer Status And Social Dominance Orientation In The Donation Of Reward Points, Clancy R. Slay, Katharine Howie
AMTP Proceedings 2023
A newer development in rewards programs allows consumers to donate points rather than personally receive benefits. Research on the topic is virtually absent and represents a significant opportunity for worthy causes to receive new streams of financial support. Reward programs are uniquely characterized by hierarchical or “tiered” consumer status. Social dominance orientation represents the degree to which consumers support status inequities and is highly relevant in a reward context. This individual difference characteristic is studied to gain insight into which consumers are willing to donate earned rewards and why. Implications for understanding consumer decision making and encouraging charitable giving are …
Consumer Decision-Making On Golf Equipment: Impact Of Emerging Strategic Organizational Goals And Supply Chain Intricacies, Faith A. Hopkins, Ismet Anitsal, Melek Meral Anitsal
Consumer Decision-Making On Golf Equipment: Impact Of Emerging Strategic Organizational Goals And Supply Chain Intricacies, Faith A. Hopkins, Ismet Anitsal, Melek Meral Anitsal
AMTP Proceedings 2023
The game of golf is incredibly historic and enjoyed by many people from numerous different age groups across many parts of the world. The research involving the game of golf is often limited to the topics of golf club engineering and injury prevention within the game. The consumer decision-making process for golf equipment has been primarily under-researched. This study explores the consumer decision-making process involving golf equipment and provides propositions to achieve strategic organizational goals. Propositions are made concerning supply chain intricacies containing the inclusion of personalization and customization and including women's equipment displayed in marketing activities. There is room …