Business Commons^™

Product Placement And Its Influence On Children, Simon Hudson, Charlene Elliott

AMTP Proceedings 2010

Despite the growing body of research concerning the practice of product placement, a notable research gap exists pertaining to the influence of product placement on children, and its link to childhood obesity. This study will provide an insight to the influence of product placement on children. Its objective is to analyze the placement of food and beverage products on children of various ages. An experimental approach will be taken whereby child-respondents will be divided into groups and each group will see the same television clip but with different placements (digitally inserted) of various types of food and beverages. All groups …

Why Do Shoppers Shop?, Ronald E. Goldsmith, Leisa Reinecke Flynn, Ronald A. Clark

AMTP Proceedings 2010

The purpose of the present study was to assess the relationships between three potential motivators of shopping behavior with a measure of attitude toward shopping. Data from 306 US student consumers were collected via an online survey. Reliable and valid scales operationalized the constructs. The results showed that shopping appears to be motivated in part by a desire for status, by materialism, and by brand engagement in self-concept. The results also showed women like to shop more than men do and that the relationships among the variables differed between men and women, suggesting that each gender is motivated to shop …

Are Nonprofits Choosing The Right Type Of Website, Dave Mcmahon, Samuel Seaman

AMTP Proceedings 2010

The authors review the issues confronting nonprofit organizations and describe the types of websites to consider by size of the organization and focus of the organization. An analysis is done on an initial population of 609 organizations. The managerial implications address possible ways to optimize the use of resources for small and larger organizations.

The Role Of Cognitive Dissonance In A Service Setting, Young (Sally) K. Kim

AMTP Proceedings 2010

While numerous studies used the theory of cognitive dissonance to explain consumer behavior, there is no study as of today that applied the theory to the service industry to investigate the role of cognitive dissonance in influencing important marketing-related variables such as perceived value and trust. This study examines the relationship between cognitive dissonance and relationship variables (trust and value) and proposes a model to understand how consumers process information facing a negative word-of-mouth message that is incongruent with their existing belief and how cognitive dissonance affects their behaviors. The proposed model is tested using data collected via mail survey …

Eagle Executive Magazine, Georgia Southern University

College of Business: News & Publications

• Price Selected Fulbright Scholar
• New Provost
• Battipaglia Visits COBA
• A message from Dean Shiffler
• Homecoming Professors for a Day
• 2010 Scholarship Recipients
• Tracy Ham Inducted into CFL Hall of Fame
• Moore Distinguished Service Awardee
• Ori James Scholarship
• SOA’s 15th Annual EIR
• COBA Advisory Councils’ Fall Meetings
• Spotlight on graduate studies
• Huggins Joins WebMBA® Staff
• New MAcc Director
• Alumni in the spotlight
• Faces of homecoming 2010
• COBA Welcomes New Faculty
• COBA Golfers Earn Honors
• Eastman Receives Stanley Award
• Center for Forensic Studies
• SIFE Inducts Advisory Board
• PKM Supports Forensic Program
• Thank You 2010 Eagle Executive Society Members!
• IMA’s Thomson Visits Georgia …

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

The Creole Connection: What Happens Next?, Michael L. Thomas, Linda G. Mullen

Marketing: Faculty Publications

The purpose of this case is to demonstrate the importance of target market selection and positioning, particularly for businesses in small college towns. Additionally, other marketing and management issues are presented to stimulate understanding of the multitude of variables that impact restaurant success. This case is intended for those interested in marketing, management, entrepreneurship, hotel/restaurant management or retailing areas.

Demographic, Behavioral And Perceptual Comparisons Of The U.S. Visitor Experience With Group Package Tours And Free Independent Travel To China, Mark A. Bonn, Howook Chang, Jerome Agrusta, H. Leslie Furr, Woo Gon Kim

Management: Faculty Publications

U.S. visitor demand for the China travel experience is anticipated to rise significantly through 2105, causing the Chinese government to employ 100 million service providers over the next six years and raising concern about service delivery and perceptions of the on-site China experience. In an effort to better understand these issues concerning U.S. visitors, this study investigated two specific types of U.S. travelers to China: Group Package Tour (GPT) visitors and Free Independent Travel (FIT) visitors. Results indicated that GPT visitors were more likely to be older and have higher household income than FIT visitors. Four trip-related characteristics of GPT …

A Chilling Discovery At Family Frozen Foods, Inc, John Leaptrott, J. Michael Mcdonald, R. Kent

Management: Faculty Publications

Work published in Southeast Case Research Journal.

Eagle Executive Magazine, Georgia Southern University

College of Business: News & Publications

• Welcome, Dr. Brooks A. Keel ! ! !
• The Grube Era
• COBA Offers First Ph.D. at Georgia Southern
• A message from Dean Shiffler
• Sibbald Heads BBRED
• 2009 scholarship recipients
• Georgia Society of CPAs Presents Chair of AICPA
• Students Meet Textbook Author
• COBA’s Student Advisory Board
• COBA Golf Tournament
• From the Director
• Georgia WebMBA®
• MAcc Update
• Greg Van Zant
• Alumni in the spotlight
• Faces of Homecoming 2009
• COBA Welcomes New Faculty & Administrators
• New Toys “R” Us Partnership
• The Princeton Review Listing
• Eagle FastPitch
• Georgia Trend’s “40 under 40”
• White Collar Crime Lectures
• Eagle Executive Society Members
• 2009 Professor for a …

Frazier Family Papers, Zach S. Henderson Library Special Collections

Finding Aids

This collection was assembled by John A. Frazier of Bulloch County, Georgia. Materials span 1789-1973 and consist of records, mostly letters and deeds, once belonging to families allied to the Frazier family of Washington County, Georgia--particularly the Harman & Brown families, with special focus on Lucy H. Harman and Morgan Brown. Materials also include various court orders; receipts; promissory notes; land plats; genealogical records; certificates; additional correspondence and accounts.

Find this collection in the University Libraries' catalog.

To Be Or Not To Be: That Isn't The Questions! An Empirical Look At On-Line Vs. Traditional Brick And Mortar Courses At The University Level, Dennis Bristow, C. David Shepherd, Michael Humphreys, Michael Ziebell

Marketing: Faculty Publications

No abstract provided.

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Gretsch Drum Catalog, 2008, Gretsch Company

Gretsch Company Catalogs & Price Lists

This is a 2008 catalog for Gretsch drums, containing a list of drum sets, snare drums, hardware and accessories. It also contains a brief history of the Gretsch company, and a list of prominent musicians that have used Gretsch drums.

Eagle Executive Magazine, Georgia Southern University

College of Business: News & Publications

• President Grube achieves goals...
• The Jane White Marketing Scholarships
• A message from dean Shiffer
• SAP Certification Planned for COBA Grad Studies
• The Becker CPA Review
• CIT Advisory Board Meets
• Verdict: Taking a Real World Approach
• New IS Minor
• Farewell from the Director
• WebMBA® Offers Opportunity
• MBA in the Spotlight
• MBA in the City
• Alumni in the spotlight
• The Center for Entrepreneurnial Leadership
• SOA Professor Certified
• WTOC Economic Crisis Forum
• MAcc Tax Research in Tampa
• COBA welcomes new faculty
• 2008 facts & figures
• Eagle Executive Society Charter Members
• Alumniville

Maximizing Correlation In The Presence Of Missing Data, Xinfang Wang

Logistics & Supply Chain Management: Faculty Publications

In this paper we address the problem of maximizing the correlation between two vectors of time series data, when one of the vectors has missing data and the timing of the missing data is unknown. The motivation for this work comes from environmental monitoring where because of monitoring malfunction, some data are lost. We study the use of integer programming and a genetic algorithm (GA) for this problem.

Evidential Effort And Risk Assessment In Auditing, Allen D. Blay, Tim Kizirian, L. Dwight Sneathen Jr.

Accountancy: Faculty Publications

This study responds to prior literature highlighting the need for academic research to study the linkage of risks to audit procedures purported in the Audit Risk Model. We use audit workpaper data from a Big 4 firm to examine two significant relationships implicit in authoritative audit guidance: (1) the application of the audit risk model in practice, and the relationship between preliminary risk assessments and audit procedures, and (2) the potential loss of risk information upon risk aggregation suggested in the Audit Risk Model. Our findings indicate that preliminary risk assessments significantly affect planned audit procedures, and the potential for …

Eagle Executive Magazine, Georgia Southern University

College of Business: News & Publications

• COBA Programs: AACSB Accredited
• Study to Define Football Options
• A Message from Dean Shiffler
• State-wide Water Plan
• Corporate Leadership Council Scholars
• Gentry 2008 Beta Gamma Sigma Chapter Honoree
• 18th Annual Accounting Day Celebration
• StAR Awards
• MBA in the Spotlight
• MSAE: New Online Economics Degree
• MAcc: Forensic Accounting
• Alumniville
• COBA’s Business Advisory Council
• Veteran Banker Honored
• Spring Commencement
• 2008 University Alumni Awards Dinner

The Effects Of The Small Business Founder’S Need For Cognition On Early Stage Performance, John Leaptrott

Management: Faculty Publications

This study assesses the relationship between the need for cognition and early stage organizational performance for a sample of small business owners who started new childcare ventures. Their need for cognition was assessed as a predictor of performance that was measured by sales growth. The data supported a significant positive relationship between need for cognition and performance as predicted. This study suggests that the cognitive characteristics of small business owners can influence the performance of their businesses.

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

The Consideration Of Fraud In A Financial Statement Audit: Some Study Questions, Eddie Metrejean, Lou X. Orchard, L. Dwight Sneathen Jr.

Accountancy: Faculty Publications

In October 2002, the Auditing Standards Board (ASB) issued Statement on Auditing Standards (SAS) No. 99, Consideration of Fraud in a Financial Statement Audit in response to recommendations from the Fraud Task Force. SAS No. 99 is intended to improve auditor performance during audits and to increase the likelihood that the auditors will detect fraudulent financial reporting if any is present. Since fraud awareness is such a major part of any audit, accounting students should be well versed on the content of SAS No. 99. However, not all accounting students read SASs in detail. Then how do accounting educators get …