Business Commons^™

Taking Flight – June 2014 Edition, Georgia Southern University

College of Business: News & Publications

• Message from the Dean
• Alumni Spotlight: Stephen Bruce
• Business After Hours @ Georgia Southern University City Campus
• The City of Hinesville Partners with BBRED
• LaunchSAVANNAH Celebration
• Savannah Chamber Small Business Council SMART Luncheon
• Renew Merchandise, Georgia Southern University Partner to Create Cutting Edge Apparel From Recycled Bottles
• Georgia Southern University College of Business Hosted 21st Annual Golf Tournament
• Senior Accounting Student Earns Prestigious International Scholarship
• Continuing Education @ Georgia Southern

Theresource, Georgia Southern University

Human Resources Newsletter

• Employee Engagement
• Personnel Action Form Training
• Management Training Series
• Eagle Experience
• Train-the-Trainer
• Classifying Compensation
• Cutting Through the Red Tape Series
• Tuition Assistance Program Deadlines
• Student Employment Week 2014
• Affordable Care Act
• Student Employee Of the Month
• EagleTemps
• Interviewing Mistakes to Avoid
• Workforce Planning
• Disney World
• MyHealth Coach
• Wellness

Taking Flight – May 2014 Edition, Georgia Southern University

College of Business: News & Publications

• Message from the Dean
• Alumni Spotlight – Melissa Woodard
• Georgia Southern University Spring 2014 Graduation Speakers
• Logistics Case Competition
• 24th Annual Accounting Day Celebrated
• MBA Marketing Class Visits Byrd Cookie Company
• Lee, Hill & Johnston Insurers Recognized by AutoOwners as 2nd Highest Producer in Georgia
• Senior Social – Eagle Executive Society
• College of Business Student Team Makes Pitch at TiE Atlanta’s University Business Plan Competition
• Georgia Southern University Co-Hosted Fraud & Forensic Accounting Education Conference
• About PKM
• The First 500 Alumni Network
• The First 500 Scholarship: The Road to $100,000

Adoption Of Social Media Marketing Among Professionals, Liana Moran

Honors College Theses

Social media marketing is the professional use of social media websites such as Facebook for marketing purposes. This thesis project examines the adoption patterns and factors behind the decision to use social media marketing among professionals. The researcher conducted in-depth interviews with business professionals from the real estate rental industry in Statesboro, Georgia, and analyzed the results and implications using thematic analysis. Everett Rogers’ diffusion of innovations theory provides the theoretical framework for the research with social media marketing being the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The …

Social Media Marketing Use In Georgia’S Institutions Of Higher Education, James Kelly

Honors College Theses

The Internet and social media are changing the way that people interact with the world around them everyday. Individuals are able to learn more about the products they use, places they visit, and other people within their network by simply turning on their computer, smart phone, or tablet. Thanks to this great utility, institutions of higher education around the world are using social media to interact with and market themselves to faculty, students, and even prospective students. After all, universities are aiming to prove that their product can add value to the lives of stakeholders while providing them with benefits …

Taking Flight – April 2014 Edition, Georgia Southern University

College of Business: News & Publications

• Message from the Dean
• Alumni Spotlight: Travis and Sharon Hester
• Georgia Southern College of Business Hosted International Visitors during the Savannah Council on World Affairs
• Georgia Southern City Campus Hosted Entrepreneur Guest Speaker Hannah Davis of BANGS Shoes
• Logistics Roundtable
• College of Business Scholarship Awards Luncheon
• Georgia Southern Hosts Consul of Belgium During Economic Development Tour
• 8th Annual Georgia Southeastern Regional Community Bank Symposium hosted by the Center for Excellence in Financial Services
• College of Business Says Farewell to Retirees
• Business at the Ballpark: College of Business Baseball Game Day
• The Georgia Southern College of Business Advanced Sales Team Competes …

Theresource, Georgia Southern University

Human Resources Newsletter

• Performance Evaluations
• Training Opportunities
• Class & Comp Updates
• Retirees Recognition Ceremony
• Personnel Action Form & PPGRA Training
• Summer Student Employment Job Fair
• Interviewing Student Employees
• Student Employment Week
• Elements of the Job Posting
• Who's Next In Line? Succession Planning
• Congratulations!
• Eagle Perks
• Staff Council Newsletter

The Influence Of Descriptive Norms On Investment Risk, William J. Montford, Ronald E. Goldsmith

AMTP Proceedings 2014

This study examines the effect of descriptive norm messages (i.e., highlighting what others are doing) on intentions to increase investment risk. Evidence shows that alarming numbers of people nearing retirement insufficiently save for this next life stage. In addition, research finds that differences exist in investment risk tolerance between men and women, with many women investing too conservatively. This finding is of particular concern as women typically experience longer lifespans, thus relying on accumulated savings for longer periods of time. The present study extends work in financial marketing by examining the influences of social norms and peer influence, constructs shown …

Communiversities: A Unique Outreach Opportunity For Business Schools, Renee Fontenot, Richard E. Mathisen

AMTP Proceedings 2014

Communiversities are a growing phenomenon in communities where public and private partnerships are formed to provide local economic growth and educational advancement. This research presents several case studies of communiversities in the United States and Canada. The individual communiversities are unique with respect to how they address the needs of local communities and the commitment of members of the partnership to serve the needs of the community. The term communiversity is derived from the partnership of educational institutions and local business and government entities to meet the unique needs of the city or area that they serve. The objective of …

Processing Popup Ads And Print Ads: A Comparative Study Between American, Brazilian, And Argentinean Consumers, Gary H. Kritz, Hector R. Lozada

AMTP Proceedings 2014

As more and more companies become global business entities, it will be important to find out how traditional consumer behavior processes and relationships work in different countries. A comparison of the processing of a traditional print ad and popup ad are compared within and between the United States, Brazil, and Argentina. Very little research exists regarding traditional consumer behavior and advertising model outcomes in Brazil and Argentina. Since these two Latin American countries have become large economic powers in the global economy, it is important to study how these countries’ consumers react to existing models of consumption and advertising. Could …

Exploring Hotel Website Effectiveness By Hotel Class, Michael Musante

AMTP Proceedings 2014

The internet is an increasingly important communication and distribution channel for hotels. More than ever before consumers are making reservation decisions strictly on their experience with the hotel website. Given this, it is critical for hotels pay close attention to the effectiveness of their online presentation. This premise would seemingly hold true for lodging facilities at all price point levels. The purpose of the study was to examine website effectiveness for hotels of various class levels. In the study, hotels were segmented based on level of accommodation using the “Star Rating” system. Each hotel website was evaluated on a number …

Are We Really Going Green Part Three, Craig G. Harms

AMTP Proceedings 2014

This paper is a second follow-up to “Green, Part One” and “Green Part Two.” In Part One the topic of Interrupted Time Series (ITS) is used to develop a multiple regression model to predict the usage of electricity at the author’s home. In the second paper a multiple regression model is developed to predict water usage in the home. The third paper is a follow-up paper after some of the data in the second paper was found to be spurious. This third paper not only cleans up the bad data, but looks at the proper usage of ITS versus a …

How Does Sarah Mclachlan Make Me Donate To The Spca? Emotional Intelligence And Emotionally Laden Persuasive Appeals, Rose Opengart, Michael Mccall

AMTP Proceedings 2014

In the last 50 years there has been a plethora of academic research around consumer behavior (Macinnis & Folkes, 2010). While there have been a variety of topics examined by researchers, many aspects of persuasion and its effects on consumers’ decisions are not fully understood. Given the prominence of advertising in the field of persuasion, it is not surprising that persuasion theories have received a great deal of attention in scholarly research (Shrum, Liu, Nespoli, & Lowrey, 2012). Marketing and persuasion research have examined the importance of reaching the emotions of customers. It is known that feelings-oriented factors influence consumer …

Taking Flight – March 2014 Edition, Georgia Southern University

College of Business: News & Publications

• A Word from Dean Amason
• “Go Local,” the Team Chosen at the City Campus 3DS Event, Wins FastPitch Savannah
• Alumni Spotlight: Alan Kinney, Senior Vice President – Investments, Wells Fargo Advisors
• Forensic Accounting Program to Host 11th Annual Forensic Accounting Lecture Series
• From Sweet Tea to Green Tea – Alum Experiencing New Culture
• Senior Management Student, Jacoby Carpenter, Selected as 2014 SOAR Leader for 2nd Year in a Row
• College of Business Dean & Faculty Members Host Parliament Members from Ghana
• Eagle Executive Magazine

Taking Flight – February 2014 Edition, Georgia Southern University

College of Business: News & Publications

• A Word from Dean Amason
• Julian Deal Elected Georgia State Board of Accountancy Chairman
• 3 Day Startup
• Georgia Southern Day at the Capitol

Theresource, Georgia Southern University

Human Resources Newsletter

• Legal Affairs Boot Camp
• Cutting Through the Red Tape Series
• Personnel Action Form Training
• Classifying Compensation
• Preventing Harassment
• Assertive Communication
• Managing Conflict
• Building a Confident Retirement
• "The Care of a System Upgrade"
• Open Enrollment
• Spring Student Employment Job Fair is a Success!
• Recruiting Staff Positions
• Lead by Example
• Jersey Mike's Coupon
• Wellness

A Federated Architecture For Heuristics Packet Filtering In Cloud Networks, Ibrahim M. Waziri Jr

College of Graduate Studies: Theses & Dissertations

The rapid expansion in networking has provided tremendous opportunities to access an unparalleled amount of information. Everyone connects to a network to gain access and to share this information. However when someone connects to a public network, his private network and information becomes vulnerable to hackers and all kinds of security threats. Today, all networks needs to be secured, and one of the best security policies is firewall implementation.

Firewalls can be hardware or cloud based. Hardware based firewalls offer the advantage of faster response time, whereas cloud based firewalls are more flexible. In reality the best form of firewall …

Organizational Identification And Supply Chain Orientation: Examining A Supply Chain Integration Paradox, Jessica L. Robinson

College of Graduate Studies: Theses & Dissertations

The current approach to operationalizing supply chain management relies on the premise that there are stages in which an organization extends internal integration to external integration by means of implementing integrative mechanisms. Although important developments have been made in identifying the common antecedents and practices for achieving internal integration and external integration, complex relational behaviors as well as integration barriers that occur within an organization, and their solutions, are the next phase to understand and integrate supply chains. Accordingly, given the internal-to-external implementation approach to supply chain integration, this dissertation examines the Social Identity construct, organizational identification, as a source …

Consumers' Perceptions Towards Sustainability: A Cross-Cultural Analysis, Mertcan Tascioglu

College of Graduate Studies: Theses & Dissertations

Sustainability has become a subject of increasing concern to academics and practitioners in recent years. Increasing consumer demand for socially responsible products encouraged supply chains to put increasing emphasis on sustainability. In adapting sustainability practices consumers play a very important role for supply chains. Thus this dissertation examines consumers’ perceptions towards sustainability practices. Although most previous research has examined environmental sustainability practices, the social dimension of sustainability has received little attention. This dissertation attempts to explore both environmental and social sustainability and their effects on consumer perceptions in different cultural contexts and price levels. Two scenario based experiments are utilized. …

Positioning Automated Guided Vehicles In A General Guide-Path Layout, Abraham Mendoza, Jose A. Ventura

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

The locations of dwell points for idle vehicles in an automated guided vehicle (AGV) system determine the response times for pick-up requests and thus affect the performance of automated manufacturing systems. In this study, we address the problem of optimally locating dwell points for multiple AGVs in general guide-path layouts with the objective of minimizing the maximum response time in the system. We propose a mixed integer linear programming (MILP) formulation for the problem. We also develop a generic genetic algorithm (GA) to find near optimal solutions. The MILP model and GA procedure are illustrated using a two-dimensional grid layout …

Integrating Analysis Into A Warehouse Design Workflow, Leon Mcginnis, Timothy Sprock

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

Supply chain analyses, including those related to material handling systems, are typically purpose-built to answer specific questions and therefore have many different implementations depending on the question, the instance data, and the solver. The purpose-built nature of these models makes it difficult to integrate them into an iterative design workflow. Despite the myriad analysis implementations, the fundamental structure of these systems and their problem domain remains unchanged, suggesting that perhaps analyses could be automatically generated on demand, given an appropriate specification of the particular system to be analyzed. We apply model-based systems engineering (MBSE) methodologies to explore this possibility in …

Throughput Analysis Of S/R Shuttle Systems, Georg Kartnig, Jörg Oser

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

Shuttle systems are used in high performance automated storage/retrieval unit load systems. Each storage level is serviced by one transfer car travelling in dual command operation. One buffer slot is located at both ends of each level. This decouples horizontal travel from vertical input/output moves, which in this case requires two independent vertical reciprocating lifts at each end of the aisle. Other systems work with only one lift used in lower throughput applications. The content of this paper is treated in the following sections starting with a problem definition and a literature survey. This is followed by a detailed functional …

Variation In Lifting Behavior During A Highly Repetitive Manual Material Task, Steven A. Lavender

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

Presenters will provide.

Clickstream Big Data And “Delivery Before Order Making” Mode For Online Retailers, Yeming Yale Gong, Haoxuan Xu

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

Our research is inspired by a leading online retailer using clickstream big data to estimate customer demand and then ship items to customers or hubs near customers by a mode of “delivery before order making” (DBOM) mode. Using clickstream data to obtain advance demand information in order quantities, we integrate the forecasting with a singleitem uncapacitated dynamic lot sizing problem in a rolling-horizon environment. Using the simulated clickstream data, we evaluate the performance of DBOM mode.

Comparing Industry And Academic Perspectives On Cross-Docking Operations, Paul Buijs, Iris F.A. Vis

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

This paper performs a comparative analysis on the industry and academic perspectives on cross-docking operations. Detailed descriptions are provided for three typical cross-dock settings by means of case illustrations. The purpose of these descriptions is to inspire break-through innovations in future cross-docking research by identifying constraints, decision problems, and performance indicators that are thoroughly anchored in current practice.

Comparison Of Alternative Configurations For Dense Warehousing Systems, Kevin R. Gue, G. Don Taylor

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

In heavily constrained environments requiring very high density storage, traditional aisle-based warehousing may not provide viable options. One feasible manifestation of high density storage systems is the ‘puzzle-based’ system, in which unit loads are moved through the system via manipulation of empty (escort) locations to retrieve desired items. Another option would be the use of movable concentric rings, with escorts being utilized to enable lateral movements of unit loads between the rings. In this paper, the authors present analytical results to compare retrieval time performance for these two types of high density storage systems for randomly demanded items under various …

Analysis Of Class-Based Storage Strategies For The Mobile Shelf-Based Order Pick System, Shobhit Nigam, Debjit Roy, Rene De Koster, Ivo J.B.F. Adan

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

Mobile Shelf-based Order Pick (MSOP) systems are gaining significant in- terest for e-commerce fulfillment due to their rapid deployment capability and dynamic organization of storage pods based on item demand profiles. In this research, we model the MSOP system with class-based storage strategies and alternate pod storage policies using multi-class closed queuing networks. We observe that though closest-open location pod storage policy do not allow to efficiently use the storage spaces in comparison to random location pod storage policy in an aisle, it increases the system throughput for all item classes.

A Two-Level Stochastic Model To Estimate Vessel Throughput Time, Debjit Roy, Vibhuti Dhingra, Rene De Koster

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

A good estimate of the vessel sojourn time is essential for better planning and scheduling Of container terminal resources,such as berth scheduling,quay crane(qc)assignment And scheduling,and fleet size planning. However,estimating the expected vessel so journ Time is a complex exercise because the time is dependent on several terminal operating Parameters such as the size of the vessel,the number of containers to be loaded and Unloaded,and the through put of the qcs. The through put of the qcs in turn depends On the type and number of transport vehicles,number of stack blocks,the topology of The vehicle travel path,the layout of the terminal,and …

An Empirical Study About The Effectiveness Of Lean Empowerment In Warehouses, Kai Furmans, Payam Dehdari

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

Lean Management is well established in production environments. Some empirical evidences are available which suggest that in production systems lean management achieves positive results. For warehousing, some works have already been done, which deal with the application and adaption of lean tools for usage in warehousing. In order to answer the question, whether the application of lean tools leads to a better performance however, no study is available today. Therefore, an empirical study has been conducted, where the effectiveness of lean empowerment has been tested and compared to the performance of warehouse, who continued to work as before.

Performance Comparison Of Various Order Picking Methods In Different Behavioral Contexts, Jelle De Vries, Rene De Koster, Daan Stam

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

Three manual picker-to-parts order picking methods (parallel picking, zone picking, and dynamic zone picking) are employed in an experimental warehouse setup and compared in terms of productivity, quality, and job satisfaction. Participants worked in teams and were subject to either an individual- based, or a team-based incentive scheme. Furthermore, the influence of individual participants’ dominant regulatory focus (promotion or prevention) was taken into account. The outcomes show that in parallel picking an incentive system focused on individual performance is beneficial for productivity and quality compared to an incentive system focused on team performance, whereas team-based incentives are more productive in …