Business Commons^™

Taking Flight- July 2017, Georgia Southern University

College of Business: News & Publications

• Message from the Dean
• Alumni Spotlight- James T. Moran
• College of Business Student Athlete Selected in the MLB Draft
• Georgia Southern's Myles Campbell Named a Nominee for 2017 Allstate AFCA Good Works Team
• New Associate Dean Appointed Followed by Naming of New Interim Department Chair
• Logistics Students Visit Out-of-State Port
• College of Business Programs Prepare Students for Fraud Examination and Forensic Accounting Careers
• BIG Café
• Georgia Southern Named One of Safest Colleges in America by National Council for Home Safety and Security

An Empirical Assist To Determine Whether An Activity Is Engaged In For A Profit, William Brian Dowis, Ted D. Englebrecht, Justin S. Cox

Accountancy: Faculty Publications

Taxpayers engage in activities for both tax and nontax reasons. Some of these undertakings are geared to earn a profit. Other activities provide personal pleasure and recreation. Regardless of the activity type, expenses are incurred and can be substantial. Depending on the type of engagement, profit may or may not be achieved. Naturally, many of these pursuits are undertaken for a number of consecutive years. Because of the tax benefits these activities possess, this issue remains highly litigated and closely scrutinized by the Internal Revenue Service. This study investigates the guidance delineated by the Service and creates a model of …

Taking Flight- June 2017, Georgia Southern University

College of Business: News & Publications

• Message from the Dean
• Kelley Henderson
• College of Business Helps with Recruiting of Athletes
• Georgia Southern University Student Group Receives Prestigious from World's Largest HR Association
• MBA & VBOC Attend National Guard Association of Georgia Conference
• Logistics Provides Experiential Learning Experiences for Students
• Dean Amason Quoted by Georgia Trend
• Lee, Hill & Johnston Insurers named national "Agency of the Year"
• Internships -- A Look at Experiential Learning
• Student Services Center Update
• BIG Café

Taking Flight- May 2017, Georgia Southern University

College of Business: News & Publications

• Message from the Dean
• Alumni Spotlight - Jasmine Lightning
• 2017 Honors Symposium
• Sales Team Success
• Eagle Sales Showcase Boot Camp
• 27th Annual Accounting Day
• Dean's Advisory Board & Young Alumni Board Meet in Atlanta
• LaunchSavannah Event
• Where Are the Retail Stores Going?
• Getting an Inside Look into Entrepreneurship
• Thousands of Georgia Southern graduates soar to new heights during Spring Commencement Ceremonies from Georgia Southern University Newsroom
• BIG Café

Community-Level Market Responsiveness To Tourism, Les Hollingsworth

Journal of Applied Marketing Theory

The present case study examines a community’s market responsiveness to tourism. The current axiom in business is that individual organizations must be responsive to customer needs; whether the same holds true for communities as a unified tourist offering is less clear. A mixed methods approach is used to determine whether an award-winning tourism community exhibits the three criteria for market orientation (Slater & Narver, 1999). The findings suggest that market responsiveness as described in the literature may not be a requirement for success when examining communities rather than individual firms.

Relevance Of Personal Interaction Factors Between Customers And Sales Representatives In The Automotive Business, Michael Stros, Timothy C. Heinze, David Riha

Journal of Applied Marketing Theory

The purpose of this paper is to determine the personal factors in sales that are most relevant to the formation of positive consumer impressions and resulting sales effectiveness. The research enables scholars and practitioners to better understand the personal sales process and develop more efficient sales approaches. The study utilized an observational design methodology. Personal selling scenarios were filmed and shown to respondents who completed a consumer impression and sales effectiveness survey. Video content was also coded for statistical analysis. The resulting data was analysed via a multiple-regression model. A conceptual personal sales model was developed, and the model suggests …

The Impact Of Team Outcomes, Brand Connection, And Game Attendance On The Corporate Image Of A Stadium Naming-Rights Sponsor, Terry Eddy, Brendan Dwyer, Mark Slavich

Journal of Applied Marketing Theory

The impact of sport sponsorship on perceptions of the sponsor has become a well-established line of research, but the examination of the special case of stadium naming-rights sponsors has only just begun to gain momentum. The purpose of the current study was to examine the impact of primary tenet success/failure, game attendance, and team connection on the corporate image, reputation, and credibility of the naming-rights sponsor. MetLife Stadium in the New York City metropolitan area was chosen as the unique context for this examination. The results indicated that game attendance had a significant effect on respondents’ image of MetLife. Full …

In House Versus Outsourcing: Effects Of Service Quality And Consumer Satisfaction Of Sport Centers, Jennifer Y. Mak, Siu Yin Cheung

Journal of Applied Marketing Theory

The purposes of this study were to examine the difference between Facility Management Systems, in-house versus outsourcing, in service quality of sport public sport centers, as well as examine the aspects of service delivery. The sample consists of 302 sport center consumers from different regions of Hong Kong. The Chinese version of SERVQUAL was used to measure consumer expectations and perceptions on sport centers’ service quality. The participants were invited to fill out the questionnaires at the public sport centers. Findings showed that consumers’ expectations between the public and outsourced sport centers were the same. On the other hand, the …

Taking Flight- April 2017, Georgia Southern University

College of Business: News & Publications

• Message From the Dean
• Alumni Awards: Mike Davis & Maj. Gen.Les C. Smith
• Leadership Speakers in the Classroom
• Interrogating High School Students
• Forensic Students Receive Special Membership in Professional Organization
• Jeremy Horstman Named Veteran Small Business Championby SBA's Georgia District Office
• Online MBA Named a Best Online MBA Program
• Faculty Member's Research Making an Impact
• Georgia Southern University Sends Students to the 19th Annual National Collegiate Sales Competition
• College of Business Program Listed in Top Five
• Finance Association Wraps up Year with Two Local Speakers
• April BIG Café

High-Low Pricing (Hl) Vs. Every Day Low Pricing (Edlp) Strategy: The Consequence Of Jc Penney’S Move From Hl To Edlp, Abhay Shah

Journal of Applied Marketing Theory

Retailers follow one of two pricing strategies – high-low (HL) and every-day low pricing (EDLP). The HL strategy is where the retailer will start with a higher price and give deep discounts in order to attract customers. On the other hand, retailers that follow the EDLP strategy keep prices very low and rarely giving price discounts. Not too long ago, JC Penney changed its strategy from HL to EDLP that had a very negative impact on its performance. The study hypothesizes that retailers who change their strategy (from HL to EDLP or EDLP to HL) will not be successful if …

Taking Flight- March 2017, Georgia Southern University

College of Business: News & Publications

• Message from the Dean
• Alumni Spotlight: Jason White
• Update from NRF Competition
• Marketing Students Travel to Toledo to Compete
• Hospitality Management Welcomes Mandelbaum from CBRE Hotels
• Students Compete in the Fourth Annual 3 Day Startup On Campus
• National Millennial Community Founder Visits College
• GSLA Roundtable Brings Students and Employers Together
• Forensic Accounting Welcomes "The Ultimate Insider" to Campus
• Ph.D. Students Attend Logistics Doctoral Sympsium
• MBA Classes Skype with a "Triple Strength" Leader
• HR Students Attend Professional Meeting in Atlanta
• Dean Amason and Others Perform on University's St. Patty's Day Parade Float
• Finance Association Hosts First Guest Speaker Series
• March BIG …

Taking Flight- February 2017, Georgia Southern University

College of Business: News & Publications

• Message from the Dean
• Alumni Spotlight: Matthew Whaley
• Retail Students Compete in New York City, Bringing Home the Top Prize
• Georgia Southern Online Business Programs Recognized for Excellence in Latest U.S. News & World Report
• Deans of the College
• Finance Student Passes Chartered Financial Analyst Level I Exam
• Student Ambassador Successes at BMW
• February BIG Café

Percy H. Perkins, Jr. Architectural Drawings, Zach S. Henderson Library Special Collections

Finding Aids

This collection consists of materials relating to author and gemologist Percy H. Perkins. Materials span 1923 to 1985, and consist of architecture drawings for various significant buildings in southeast Georgia, including a six room schoolhouse in Claxton, GA, Pembroke State Bank, the Stadium & Athletic Field for Morris Brown College, the Women's Dormitory School for Officers’ Training at The Salvation Army Headquarters, Bacon County Elementary School, Claxton High School, and Evans County Training School.

Find this collection in the University Libraries' catalog.

What Are The Expectations And Opportunities For Full Professors Different Than Associate And Assistant Professors?, Tulay Girard, Ismet Anitsal, Meral Anitsal, David Burns, Michael Latta, Michael Mccall

AMTP Proceedings 2017

Most higher education institutions provide assistant and associate professors with clear expectations in teaching, research, and service areas. However, once the faculty members are promoted to the rank of Professor, the expectations do not seem to be clearly known or stated. This session aims to highlight some of the expectations and opportunities that may be available to the faculty promoted to the rank of full professor presented by a panel of experienced full professors from different types of universities.

Evaluating The Influence Of Personal Learning On Salesperson Role Ambiguity And Organizational Commitment, Shalonda Bradford, Brian Rutherford, Scott Friend

AMTP Proceedings 2017

Learning facilitates changes in attitudes and behavior and these changes beseech improved performance and increased sales outcomes. Yet, given the independent nature of most sales positions, with fewer opportunities to engage with supervisors and co-workers, it is reasonable to postulate that many of the benefits of the organizational learning resources may go unrealized causing these employees to feel ill prepared and less committed to performing the duties of their job. The current study offers insight as to how ongoing efforts might produce positive energy toward the application of workplace learning thereby increasing the probability that the benefits will lead to …

Brand Promotions Via Social Media Advocacy: Strategic Implications For Improving Brand Equity, Manisha Mathur

AMTP Proceedings 2017

Social media is all about consumer networks and consumer relations that challenge marketers to leverage social media as a means to develop and improve their connections with consumers. Despite the opportunities available through social media marketing activities, understanding customers and their behavior, and incorporating that information in marketing strategy formulation is critical to successful strategy implementation. This study takes a significant leap forward in this direction. Theoretically grounded in two different fields-the field of sociology in combination with the field of relationship marketing, this study develops a conceptual model of optimizing social media characteristics of customers. The current study uses …

Fulbright Scholars Program Workshop, Steve Litvin

AMTP Proceedings 2017

In this workshop, College of Charleston Professor and Fulbright Ambassador Steve Litvin will share his Fulbright experiences and discuss how a Fulbright can work for you. Scholars such as Steve return to their campuses with new perspectives on their fields and fresh ideas for further international engagement. Participants will learn about the benefits of Fulbright and the impact it can have personally and professionally. The Fulbright Ambassador Program trains and utilizes a select group of Fulbright Scholar alumni from the full spectrum of U.S. academic disciplines, higher education institutions, and geographic regions to serve as representatives for the Fulbright Scholar …

How Third Party Observers Respond To Overheard Service Failures: Implications For Frontline Service Employees And The Firm, Ismail Karabas, Jeff Joireman, Shinhye Kim

AMTP Proceedings 2017

Frontline service employees and unhappy customers have generally been the main focus of the service failures research. It is established that service failures are difficult to prevent and are costly to a firm. Therefore, effective service recoveries have been proposed such as apology or compensation. The recent research extended the service failures literature by focusing on a broader audience during service failures: third party observers in the servicescape. The current work investigates the degree to which overhearing another customer’s interaction with a service employee following a service failure will impact third party observers’ evaluations of the service employees and the …

Consumer Attitudes Toward Travel Risks By Regulatory Focus Orientation And Gender, Michael Musante, David Bojanic

AMTP Proceedings 2017

The leisure travel industry continues to thrive as consumer expenditures on travel have steadily increased. While travel has always carried with it some level of inherit risk, ever-increasing news of safety threats in tourism areas has been a troubling reality. This study sought to examine the importance of risk-related factors in leisure travel planning. A main objective of the study was to explore the role that an individual’s regulatory focus or gender may play in how one assesses various types of travel risk. Study participants, segmented based on regulatory focus and gender, evaluated a series of prospective travel risks. The …

Online Survey Respondents’ Reactions To Required Questions, Jeffrey S. Gutenberg, Seongbae Lim

AMTP Proceedings 2017

One of the most common errors committed by “amateur” online survey questionnaire designers is the improper use of “required” questions, where the survey respondent is not allowed to continue in the survey unless the question is answered. The problem with this design feature is that if a valid choice is not offered, the survey respondent must either give an incorrect answer to proceed, or terminate the survey. In order to get an empirical sense of how survey-takers respond to such situations, two studies were conducted, both employing 600+ members of a commercial online panel. Respondents were asked their opinion of …

The Role Of Social Identity In Viewer Attitudes And Intentions, Rachel Kavena Secharan, Hillary Greenberg, Juancarlo Villatoro, Princess Brown, Jaejin Lee

AMTP Proceedings 2017

The research project aims to identify a relationship between self-identification based on the social identity theory and feelings towards a particular show. Focusing the research on four fictitious shows with similar plot lines, but different casts of the same ethnic group, the research team has created a questionnaire that asked questions relating to the shows and participant social identity. The survey sample consists of 241 individuals between the ages of 18 and 28. The results show that there is a positive predictive relationship between feeling that your social group is represented in a show and attitudes towards that show, as …

Utilitarian And Hedonic Shopping Behavior In The Face Of Natural Disaster, Lindsay R.L. Larson, Hyunju Shin

AMTP Proceedings 2017

Terror management theory suggests that events which make one’s mortality salient also lead to compensatory processes and behaviors meant to alleviate existential anxiety. Applications within the field of consumer behavior have led to the proposal that any such event may also impact materialism and consumption decisions as a protectant from such anxiety. With this in mind, the current study sets out to investigate the personal experiences and subsequent shopping behavior of those impacted by Hurricane Matthew in the coastal southeastern region of the United States. While Hurricane Matthew had nowhere near the destructive impact of Katrina within the continental United …

For One Or Many? Recommendation Targeting And Consumer Advice Integration, Michael Sciandra

AMTP Proceedings 2017

As consumers, many of our most important decisions are not made in isolation. Rather, it is common for individuals to pursue, evaluate, and rely on advice from other individuals. While research on advice usage from multiple or individual advisors has been investigated, no research has looked at advice integration when the advice is offered to an individual or group. This is an important consideration of advice as online review sites (e.g. Yelp, Expedia, and Foursquare) and social media platforms (e.g. Twitter and Facebook) now make it easy for consumers to make general recommendations targeted at a large number of individuals. …

An Exploratory Investigation Of Green Behaviors And Attitudes Towards Green Marketing Initiatives, Sam Fullerton, Tammy Mccullough, Lewis Hershey

AMTP Proceedings 2017

A sample of 205 university students provided input regarding an array of 32 issues germane to both green marketing and green consumption. A diverse array of behaviors and opinions were articulated. Respondents reported a high propensity to engage in recycling, donating used goods, and purchasing products with a longer life expectancy. They favored environmentally-friendly actions such as focusing on cleaner and more efficient energy alternatives. There was a strong belief that individuals can make a difference. A comparison of business and nonbusiness students documented significant differences on two of the 32 issues under investigation with nonbusiness students expressing greater concern …

Compromise And Attraction Effects Under Interdependent And Independent Self-Construal, Ramin Bagherzadeh, Monika Rawal, Jose Luis Saavedra

AMTP Proceedings 2017

When a new alternative introduces to a choice set, the preferences for the original alternatives will be effected (Mourali, Böckenholt and Laroche 2007). Consumers often feel uncertainty about the true values of options when they want to purchase products (Simonson 1989). Huber, Payne, and Puto (1982) defined the attraction effect as “when adding an alternative that is inferior to another alternative in the choice set increases the share of the relatively superior alternative.” Compromise effect is defined as “when adding an extreme option to the choice set shifts the choice preferences in favor of the compromise option” (Simonson 1989). The …

The Role Of Consumption In The Communication Of Family Identity In Multiracial Adoptive Families, Elise Johansen Harvey

AMTP Proceedings 2017

In the past four decades, family structure has shifted away from the traditional family of a same race family complete with a married mother and father and biological. Some disciplines have incorporated these changes into their research, but the marketing discipline has consistently assumed a relatively stable, traditional family structure. Family structures associated with social stigma have seen a rise in prevalence including those characterized by racial diversity, sexual orintation, and adoption. Families facing a stigmatized status in society are the population of interest this paper; specifically we examine the experiences of transracial adoptive families. There are over 2 million …

A Cit Investigation Of Patient Deception Using Self-Discrepancy Theory, Gary Daniel Futrell

AMTP Proceedings 2017

It is widely accepted that patients knowingly lie, mislead, and deceive health care professionals working in their favor. While physicians do their best to provide patients with quality care, patient deception can not only affect service quality and patient satisfaction, but also physician effectiveness and medical outcomes. The current research consists of a qualitative investigation of this phenomenon and seeks to lay the foundation for a self-discrepancy theory perspective of patient deception.

Self-discrepancy theory (SDT) seeks to explain how emotional discomfort can be caused by conflicting beliefs about one’s self. That is, a discrepancy arises and there is emotional discomfort …

Race Ethnicity And In-Store Mobile-Assisted Shopping In The Us, Kristine Johnson, Manuel C. Pontes

AMTP Proceedings 2017

This research primarily investigates the relationship between race ethnicity and consumer use of mobile phones in-store to facilitate purchase decisions. Data were collected by a telephone survey of a nationally representative sample of US adults between January 5 and January 8, 2012. The data collection was sponsored by the Pew Foundation and made available for this research. The data were analyzed with the software R and its survey package that allow researchers to incorporate the sampling weights to estimate population statistics, standard errors, and confidence intervals.

The independent variables were demographic variables (race ethnicity, gender, and household income) and behavioral …

The Best Practices To Eliminate Distraction Due To Mobile Device Usage In Classrooms Without Creating A Negative And Hostile Classroom Experience, Tulay Girard, Meral Antisal, Ismet Antisal, Stephen Lemay, Dorene Ciletti, Ronald J. Dick

AMTP Proceedings 2017

The Millennials are currently attending college and their seats will be replaced by Centennials (Gen Z) in a few years. As the generation switch occurs, more cell phone usage and texting behaviors have been observed and are expected to increase in classrooms, which may become an annoying distraction for faculty and students. Faculty members may vary in tolerance level for smartphone/tablet/computer usage in classrooms. When students do not seem to care about the warnings from the instructor, the entire classroom experience may quickly turn in to a negative and hostile one. This session aims to find out about the best …

Modeling The Relationship Between Destination Perceived Value And Tourist Souvenir Buying Intention, Wei Wang, Gallayanee Yaoyuneyong, Pauline Sullivan

AMTP Proceedings 2017

While there is an increasing academic research focusing on value perception in the hospitality and tourism industry, not much study has explore the relationship between tourist’s perceived destination attributes and shopping intentions. Therefore, this research explores the influence of value perceptions on tourists’ souvenir purchase decisions. Particularly, this study seeks to answer two specific research questions: 1) will value perception have a direct influence on tourist souvenir buying intentions? and 2) which aspect of perceived value has stronger ties with tourist souvenir buying intentions.

A convenience sample of 380 respondents from a southeastern US university filled out survey instruments. The …