Business Commons^™

Challenging The Monopoly Giant: Market Challenger Premium As Competitive Advantages, Cheuk Hang Au, Chih Yuan Chou

Research outputs 2022 to 2026

Market challengers frequently disrupt established incumbents with innovative ideas or novel business models. Yet, they frequently face high entry barriers and the entrenched power of incumbents. Even when challengers provide products or services better aligned with the market, competing effectively can remain difficult, particularly in monopoly-dominated sectors. This paper presents a case study of ViuTV entering Hong Kong’s monopoly-led free-to-air TV market. We identify IFH (innovation, freshness, hope) strategies for challengers to gain competitive advantage, leading to the emergence of a “market challenger premium” as a unique competitive edge. We also examine the role of customer cognitive biases and the …

Customer Participation In Service Recovery: Accounting For The Role Of Customers’ Perceived Control And Empowerment In Hotel Services, Aron O'Cass, Shahin Sharifi, Vida Siahtiri, Atefeh Saniee

Research outputs 2022 to 2026

Customer participation in service recovery is common, yet little is known about how different participation roles shape recovery evaluations. This gap is especially salient in hotels, where recovery often unfolds under time pressure and heightened emotions. We conceptualize participatory service recovery as involving two distinct customer roles: solution identification and solution implementation. Across three studies, we examine how these roles shape recovery satisfaction and whether perceived control and psychological empowerment help shape these effects. Study 1 uses the critical incident technique to identify role-specific participation behaviours and customers' interpretations of their recovery involvement. Studies 2 and 3 use scenario-based experiments …

Evaluating The Determinants Of Tourism Demand For Policy Implications: Insights From The Moroccan Case, Hakim Lakhlifi, Ghialy Yap

Research outputs 2022 to 2026

Purpose: This study aims to assess the key determinants influencing Morocco’s international tourism demand to guide the development of an effective national tourism policy aligned with the country’s 2023–2026 tourism roadmap. By analyzing tourist arrivals (TA) from 45 source countries between 2000 and 2022, the research identifies economic and non-economic factors critical to achieving the target of 17.5 million tourists. Priority areas include pricing, infrastructure, security, governance and climate risk resilience. Design/methodology/approach: Using a hypothetico-deductive and quantitative approach, the study applies dynamic panel data models, including the generalized method of moments, to account for endogeneity and unobserved heterogeneity. Key variables …

The Justice–Empowerment Nexus: Pathways To Inclusive And Sustainable Tourism Development, Raymond Rastegar, Siamak Seyfi, Mostafa Rassolimanesh

Research outputs 2022 to 2026

As the pursuit of sustainability increasingly calls for social inclusion and equity, this study examines how social justice shapes community empowerment in tourism destinations. Although justice is central to sustainable development discourse, limited empirical understanding exists of how its dimensions collectively influence empowerment. Focusing on the tourism across three major tourism destinations, Australia, the UK, and the USA, the research examines the relationships between recognition, procedural, and distributive justice and different dimensions of community empowerment including psychological, social, economic and political empowerment. Utilizing a quantitative approach and guided by equity and social justice theories, the study employs partial least squares …

Understanding Amenities In Peer-To-Peer Accommodation Platform: A Moderation Analysis, Emeka Ndaguba, Kerry Brown, Neda Kiani Mavi

Research outputs 2022 to 2026

This study examines how amenities shape revenue performance in short-term rental (STR) markets by moving beyond additive feature models towards a configurational perspective. Using robust linear modelling on 14,630 Airbnb listings in regional Western Australia (2022–2024), the analysis tests both individual amenity effects and amenity complementarities. Results show that autonomy-enabling and niche-signalling amenities, such as kitchens and pet-friendliness, are positively associated with revenue, while some amenities, notably pools, reduce revenue when offered in isolation. Interestingly, interaction effects reveal that specific amenity bundles–particularly pool × pet-friendliness and kitchen × parking–generate synergistic value that exceeds the sum of individual effects. These findings …

Chronicles Of Film Tourism: An Integrative Review And Future Research Directions, Sangkyun Kim, Anton Klarin, Stijn Reijnders, Qijie Xiao, Nicky Van Es

Research outputs 2022 to 2026

This study triangulates historiographical and scientometric reviews to provide a systems perspective on film tourism. The three phases of historiographical analysis (exploration, growth, and maturity) correspond to the three clusters of scientometric analysis: (i) initial research exploring film tourism development and management, (ii) growing the field through studies on film tourists’ perceptions and practices, and (iii) reaching maturity through extending research into different cultural contexts and meaning-making processes. Based on the analysis, we offer a set of directions for future research, including the need to integrate sustainability research and film tourism studies in developing country contexts, as well as intertextuality …

Blending Minds, Balancing Goals: Tmt Heterogeneity And Sustainable-Innovation In Family Firms, Mahdi Vesal, Muhammad Aftab Alam, Mohammad H. Rahmati

Research outputs 2022 to 2026

Family firms often prioritize profitability and growth, but balancing these with environmental sustainability is challenging. While TMT heterogeneity shapes various performance outcomes, its role in addressing the profitability–environmental sustainability dilemma in family firms remains unclear. Building on the upper echelons theory, we investigate how TMT heterogeneity drives the simultaneous pursuit of financial and environmental performance, which we refer to as hybrid financial–environmental performance, through sustainable-innovation practices. Additionally, we examine how family-firm governance mechanisms influence these relationships. Analyzing data from two matched samples of CEOs and senior production managers of Australian family firms, we find not only that TMT heterogeneity enhances …

A Critical Review Of The Theory Of Planned Behaviour In Tourism Research, Kourosh Esfandiar, Arghavan Hadinejad

Research outputs 2022 to 2026

The Theory of Planned Behaviour (TPB) has received considerable attention across various academic disciplines and remains one of the most widely applied–yet increasingly critiqued–theoretical frameworks in tourism research. Despite its widespread use, there is a notable lack of critical reflection on its adequacy in capturing the complexity of tourist behaviour and a limited exploration of alternative theoretical pathways. This paper addresses this gap by critically evaluating the appropriateness and limitations of the TPB in tourism research. Special attention is given to the Theory of Reasoned Goal Pursuit (TRGP), a recent extension of the TPB, alongside complementary frameworks from parent disciplines …

Approaches To Personal Transformation In Tourism Research, Xiaoyu Zhang, Noel Scott, Ana Cláudia Campos

Research outputs 2022 to 2026

The study of tourism transformation is evolving with five different research streams identifiable, studying personal transformation, social transformation, transformative service design, and transformation related to destinations or tourism as a whole. This paper examines the evolution of these five approaches and contrasts their disciplines, theory and assumptions through a review of 310 journal articles. Each of these five approaches views the ‘self’ as the object that is transformed with variations within them as to what aspects of the self change. The key issue then is how the self is interrelated with the ‘triggers’ of transformation. In this review, three triggers …

Pathways To Prosperity: How Tourism Industry Training Reduces Poverty, Panpan Sun, Songshan Huang, Ghialy Yap, Zhibin Lin, Lei Zhao

Research outputs 2022 to 2026

This study investigates the effects of tourism industry training (TIT) on poverty alleviation, considering both direct and indirect pathways. Integrating labour mobility theory, human capital theory, and the tourism-led growth (TLG) hypothesis, we propose a new theoretical framework. Based on panel data from 29 Chinese provinces between 2000 and 2019, the empirical results show that TIT has a significant negative effect on poverty level, depth, and severity, with a larger direct impact than the indirect effect through tourism development. We also find significant regional differences in the impact of TIT on poverty reduction, with TIT having a more substantial impact …

Navigating The Deep Features Of Change: A Dynamic Approach For Skill Development In The Construction Industry, Keyao Li, Mark A. Griffin, Heap Yih Chong

Research outputs 2022 to 2026

Purpose: Digitalisation promises new levels of productivity and efficiency in construction but requires a well-equipped, skilled workforce to meet future demands. Beyond attracting skilled workers, the industry must understand future skill requirements. This study addresses this need by developing a skill framework that defines key skill levels and patterns in response to evolving demands. Design/methodology/approach: A mixed-methods approach with three consecutive analyses was adopted. First, a theoretical analysis developed a conceptual framework based on work and role performance theories. Second, a scoping review and descriptive analyses provided quantitative insights into the skills covered in current literature. Finally, identified skill groups …

Workplace Mistreatment: A Systematic Review Of Interventions And Future Research Agenda, Gillian Leake, Albert Amankwaa, Irene Elisabeth De Pater

Research outputs 2022 to 2026

Workplace mistreatment has garnered increasing attention from scholars and so has calls for research on interventions to prevent or reduce this phenomenon. However, there has been a lack of broad systematic approaches to studying interventions and existing reviews on workplace mistreatment interventions have predominantly focused on workplace bullying and incivility in the healthcare sector. To address these gaps and set an agenda for future interventions research, our review focuses on interventions for all forms of mistreatment and across industries and organizations. We reviewed 40 intervention studies from 38 articles finding a wide variety of interventions for specific forms of workplace …

Public Service Motivation And The Circumplex Model Of Affect: Profiling Australasian Public Servants, Esme Franken, Ben Farr-Wharton, Fleur Sharafizad, Kara Ng, Geoff Plimmer, Evan Berman

Research outputs 2022 to 2026

This paper explores public servants’ public service motivation through the prism of the circumplex model of affect (CMA). The application of CMA to work, and specifically public sector contexts, is relatively novel, and the framework helps explain how multiple states of affect (i.e., comprised of underlying feelings, emotions, and moods) cluster together and are shaped by one’s work environment. The mixed method paper begins with a qualitative study of Australasian public servants, presenting evidence of the CMA and its connection to PSM. The subsequent quantitative analysis of 222 survey respondents offers four distinct latent profiles of public servants’ PSM and …

Systematic Literature Mapping: Integrated System Of Logistic Distribution For Island, Eka Suswaini, Mochammad Agung Wibowo, Ferry Jie

Research outputs 2022 to 2026

Purpose: The study aims to identify and compare various methods used to optimize supply chain distribution, with a focus on uncovering novel approaches. It particularly addresses the gap in logistics distribution models tailored for island environments, proposing the development of an integrated information system using genetic and memetic algorithms to handle uncertainties like weather and vessel availability. Design/methodology/approach: A Systematic Literature Mapping (SLM) approach was adopted. The K-Chart method was applied to categorize conceptual strategies and identify research gaps. A case study was also included to analyze logistical challenges in island settings, incorporating real data variables like transportation schedules and …

Sales Prediction In Omnichannel Distribution Systems Based On Consumer Behavior Using Process Mining And Arimax, Ferra Arik Tridalestari, Mustafid Mustafid, Ferry Jie, Hanung Nindito Prasetyo

Research outputs 2022 to 2026

Omnichannel distribution integrates multiple sales channels into a single management platform to enhance customer experience. However, the complexity of consumer behavior data across channels often prevents business owners from effectively analyzing and predicting sales. This study proposes a sales prediction model in omnichannel distribution systems based on consumer behavior using a collaborative approach that integrates process mining and autoregressive integrated moving average with exogenous variables (ARIMAX). Event log data from an omnichannel service provider were used to extract consumer activity patterns, which were then analyzed through process discovery algorithms to identify dominant behavioral processes. The resulting behavioral indicators served as …

Artificial Intelligence-Enabled Conversational Agents In Tourism & Hospitality: A Systematic Literature Review & Future Research Directions, Abdulaziz Alharbi, Ameet Pandit, Violetta Wilk, Philip J. Rosenberger, Shah Miah

Research outputs 2022 to 2026

Artificial intelligence (AI)-enabled conversational agents (AICAs) are transforming the tourism and hospitality sector. While studies focus on technical and operational aspects, there is limited exploration of consumer behaviour. This study employs the TCCM (Theory, Context, Characteristics and Methodology) framework to analyse the theoretical, contextual and methodological dimensions of AICA use. By utilising an AI-first, human-lens-second approach along with Leximancer for thematic analysis, it emphasises the importance of emotional, ethical and trust-related factors that are often overlooked in adoption models. The paper proposes an integrated conceptual framework that highlights the mechanisms, modifiers and implications of AICA use, along with offering future …

Persistence Of Contested Value Cocreation Practices, Kim Feddema, Kaisa Koskela-Huotari, Paul Harrigan

Research outputs 2022 to 2026

The climate crisis and other global challenges make it clear that not only are new value cocreation practices (VCPs) needed, but some current VCPs must be discontinued. Prior service literature assumes that VCPs can be disrupted by reforming the institutions that govern them. However, empirical observations show that VCPs may persist even when targeted by institutional work, and recent organizational research points to contested practices that continue to be enacted even when challenged or criticized. To understand this phenomenon in value cocreation, we conducted an embedded case study of exotic pet-keeping—a set of VCPs that continue despite intervention efforts. Our …

Applying Fsqca, Nca And Nconfa In Tourism Research, S. Mostafa Rasoolimanesh

Research outputs 2022 to 2026

No abstract provided.

Women In The Australian Mining Industry, Michelle Gander, Fleur Sharafizad, Aglae Hernandez Grande, Heidi Vivian, Mahan Poorhosseinzadeh, Kate Blackwood

Research outputs 2022 to 2026

This report synthesises existing research on women’s participation in the Australian mining industry to identify the structural and cultural factors shaping gender inequality across the sector.

Drawing on research conducted over the past four decades, the report brings together what is currently known about how mining workplaces operate and how organisational practices, work arrangements, and site cultures shape the experiences of women across the sector. While many companies have introduced diversity and inclusion initiatives aimed at improving gender balance, the evidence suggests that challenges persist in areas such as operational roles, leadership pathways, and workplace culture.

Specifically, the report examines …

Exploring How Young Consumers Construct Identities In Socially Restrictive Societies: Managing Impressions Through Fashion Clothing, Muhammad Abid, Aron O’Cass, Hormoz Ahmadi, Vida Siahtiri

Research outputs 2022 to 2026

In many societies, fashion serves as a medium of self-expression and a site of social regulation, where sartorial decisions can expose consumers to social censure and physical risk. Consequently, consumers must navigate the tension between adhering to local norms and participating in global fashion cultures. This study draws on impression management theory to examine how young consumers in a socially restrictive society use fashion as a means of identity expression while mitigating potential social risks. It uses data from in-depth interviews (n = 40) and open-ended surveys (n = 150) with consumers aged 18 to 35 years, analysed using an …

The Factors Influencing Organisational Responsiveness For Sustainable Projects, Richard Hughes, Bradley Baker

Research outputs 2022 to 2026

Purpose: This study investigates how organisations respond to sustainability when it becomes a central strategic priority, particularly through project environments. The research seeks to understand the factors influencing organisational responsiveness to sustainability imperatives in projects, addressing a key gap in sustainable project management literature. Design/methodology/approach: The study employed a thematic meta-synthesis of qualitative case studies from multiple countries and different economic sectors. Using grounded theory, data were coded to identify first-order concepts, second-order themes and aggregate dimensions, culminating in the development of a conceptual model of dynamic adaptation. Findings: The analysis revealed three interrelated dimensions that shape organisational responsiveness: strategic …

Extending Social Penetration Theory To Online Brand Communities: The Impact Of Perceived Identifiability On Relational Development And Perceived Enjoyment, Stephanie Meek, Claire Lambert, Laureane Du Plessis

Research outputs 2022 to 2026

Online brand communities (OBCs) rely on members forming relationships, yet many platforms normalise anonymity. Drawing on Social Penetration Theory (SPT), this study examines whether feeling recognisable to other members (perceived identifiability) shapes relational outcomes and enjoyment in consumer-initiated OBCs. Survey data from 307 members were analysed using structural equation modelling and multi-group analysis. Perceived identifiability significantly increased members’ network ties and sense of belonging but did not directly enhance perceived enjoyment. Instead, belonging mediated the link from identifiability to enjoyment, and network ties strengthened belonging, yielding a serial indirect pathway from identifiability to enjoyment. Comparing lurkers and posters showed that …

Understanding The Journey To Higher Education: Decision-Making Insights From Aboriginal And Torres Strait Islander Students, Melissa Fong-Emmerson, Claire Lambert, Braden Hill, Maria M. Ryan

Research outputs 2022 to 2026

This study investigates the decision-making process of Indigenous Australian students in pursuing higher education, addressing a gap in understanding their educational choices. It identifies the key factors influencing university enrolment decisions and how these shape students’ educational pathways. Using a narrative-inquiry approach, the study explored the lived experiences of Indigenous students from two Western Australian universities. Through written autobiographies, yarning sessions and one-on-one interviews, participants shared rich, nuanced insights into their journeys to higher education. Findings reveal the pivotal role of ‘sparks’ in normalising higher education as a viable option. Students relied minimally on formal information search, depending heavily on …

Leading With Purpose: Uncovering The Impact Of Inclusive Leadership And Meaningful Work On Work Passion, Azadeh Shafaei, Mehran Nejati

Research outputs 2022 to 2026

Work passion is a critical driver of employee wellbeing, engagement, and performance; however, organisations often struggle to cultivate it effectively. Understanding what fosters work passion is essential because it not only deepens insight into employee motivation but also enables organisations to enhance passion and its positive outcomes. Despite growing interest, research has primarily focused on individual traits, leaving the role of organisational and leadership factors under-explored. To bridge this gap, we extend the Employee Work Passion Appraisal (EWPA) framework by examining how inclusive leadership and meaningful work influence employees’ work passion and whether the psychological authenticity climate mediates these relationships. …

Multilevel Nested Paradoxes: How Organizational Leaders Interpret And Manage Tensions, Uzma Batool, Muhammad Mustafa Raziq, Peter Galvin, John Lewis Rice

Research outputs 2022 to 2026

Organizational actors face multiple paradoxical tensions that are not only intertwined with one another but also nested across different levels of the organizational hierarchy. Despite their importance, little is known about how such paradoxical tensions are interpreted and managed by organizational leaders. To explore this phenomenon, we conducted semi-structured interviews and collected multilevel data from 38 respondents, including corporate executives, team leaders, and managers in the Pakistani telecommunications sector. Through an interpretive phenomenological analysis of participants’ lived experiences, we developed a multilevel nested paradox model. This model revealed four paradoxes nested both within and across levels: task efficiency and employee …

Optimizing Subgroup Selection In Petrochemical Industries: A Robust Data Envelopment Analysis Approach For Uncertainty Management, Sadegh Niroomand, Hilda Saleh, Morteza Shafiee, Dragan Pamucar, Ali Mahmoodirad

Research outputs 2022 to 2026

This study addresses the critical challenge faced by organizations in selecting an optimal subgroup of decision-making units (DMUs). Such a selection procedure can significantly influence efficiency, profitability, and strategic development. Recognizing the limitations of existing methods in handling inexact data and incorporating managerial preferences, this study proposes a novel framework that integrates data envelopment analysis (DEA) with binary linear programming models. The model applies belief-degree–based representations of uncertainty to capture imprecise inputs and outputs. For this model, two solution approaches—namely, chance-constrained programming and expected value approaches—were developed. These approaches are suitable for real-world applications using standard optimization software. The effectiveness …

Role Of Ethical Principles And Ai Characteristics In Shaping Generative Ai Use In Higher Education And Its Impact On Academic Performance, Mostafa Al-Emran, Mohammed A. Al-Sharafi, Behzad Foroughi, Noor Al-Qaysi, Nelson K.Y. Leung, Zaher Mundher Yaseen, Nor’Ashikin Ali

Research outputs 2022 to 2026

The rapid integration of Generative AI in higher education has transformed teaching and learning, yet limited research explores the factors driving its adoption and impact on academic performance. This study addresses the gap in understanding how ethical principles (fairness, accountability, transparency, accuracy, autonomy) and AI characteristics (perceived anthropomorphism, perceived intelligence) influence students’ use of Generative AI tools and their subsequent academic outcomes. The research aims to develop and test a theoretical model that integrates these factors to explain Generative AI adoption and its effect on perceived academic performance among university students. Data were collected through surveys from 318 students and …

Service Failures Under The Influence Of Ideological Polarization, Cheuk Hang Au

Research outputs 2022 to 2026

In an era of heightened ideological polarization, characterized by intense divisions in political and social beliefs, both political and business environments face unprecedented challenges. Socio-political risks, historically explored in strategic management, have gained renewed significance as polarization amplifies their impact on business operations and consumer behavior. This paper examines Cathay Pacific as a case study to investigate how ideological polarization influences consumer reactions to service failures and controversies. Using the Belief-Action-Outcomes (BAO) framework, we analyze the interplay between polarization-driven beliefs and anti-brand actions during periods of heightened political tension in Hong Kong. Our findings offer critical insights into the role …

The Challenges Of International Travel Insurance For Leisure Travellers With Pre-Existing Mental Health Conditions, Alison Mcintosh, Gregory Willson, Dhananjana Madushani Morayes Gajaweera Marthinna Moraslage

Research outputs 2022 to 2026

International leisure travel is deemed therapeutic for reducing stress and improving mental health and wellbeing, although unfamiliar environments can exacerbate pre-existing mental health conditions. Travel insurance plays a crucial role in mitigating risks for travellers. There is a lack of critical evaluation regarding how insurers assess risk, determine coverage eligibility and communicate exclusions. International travel insurance policies may contain restrictive clauses, ambiguous wording and outright exclusions that may disproportionately disadvantage travellers with pre-existing conditions, including mental health conditions. This paper evaluates whether New Zealand’s international travel insurance policies adequately accommodate travellers with pre-existing mental health conditions. Analysis of 23 international …

Tourism Low-Carbon Decision-Making Through The Avoid–Shift–Improve Framework, Pezhman Hatamifar, Arghavan Hadinejad, Jalayer Khalilzadeh, Kourosh Esfandiar, S. Mostafa Rasoolimanesh

Research outputs 2022 to 2026

Using the Avoid–Shift–Improve framework, this study examines how demographic factors and psychological, behavioral, and attitudinal drivers are associated with tourists’ low-carbon decision-making across mobility, consumption, and accommodation. Survey data were collected from 416 young Finnish travelers, and analyzed using correlation tests, repeated-measures ANOVA, and cluster segmentation to examine cross-domain and cross-strategy variation. Findings show that demographic factors have limited influence, whereas psychological, behavioral, and attitudinal drivers motivate sustainable choices. Shift dominant mobility decision-making, Avoid emergence in consumption, and Improve are most common in accommodation. Three adopter groups are identified as strong, moderate, and weak, reflecting different levels of engagement. Theoretically, …