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Articles 1021 - 1050 of 1540
Full-Text Articles in Business
A Comparison Of The Consumer Decision-Making Behavior Of Married And Cohabiting Couples, Karen Prodigalidad Calpo
A Comparison Of The Consumer Decision-Making Behavior Of Married And Cohabiting Couples, Karen Prodigalidad Calpo
Theses Digitization Project
While studies exist that compare the different dynamics between cohabitation and marriage, few studies focus on comparing the consumer decision-making process of both types of unions.
Delivery Of Services To Welfare-To-Work Clients: A Marketing Perspective, Joan Dardanelle Rudder
Delivery Of Services To Welfare-To-Work Clients: A Marketing Perspective, Joan Dardanelle Rudder
Theses Digitization Project
The State of California has adopted a "Work First" policy, where welfare recipients are required to find any type of job prior to any type of assessment or training. This research looks at how the State can achieve better results by using marketing techniques, as well as known concepts of consumer conformity and compliance.
Minimization Of Currency Risk Exposures By Developing Foreign Currency Trading Strategies For A Multinational United States Company, Korhan Cam
Theses Digitization Project
This paper presents a case study of developing foreign currency trading strategies for trading operations for a multi-million dollar company that sells analytical products and services to European countries. The analysis provides a general framework for managing currency risk exposures for U.S. Multinational companies.
Restaurant Industry And Marketing Plan For Studio Thai Restaurant, Yingluck Pitisom
Restaurant Industry And Marketing Plan For Studio Thai Restaurant, Yingluck Pitisom
Theses Digitization Project
This project focused on restaurant industry analysis, start-up requirements, planning decisions, human resource management and restaurant marketing strategies. A marketing plan has been developed for the purposes of opening Studio Thai in the near future.
The Study Of Customer Share Marketing, Wathanee Sethapan
The Study Of Customer Share Marketing, Wathanee Sethapan
Theses Digitization Project
This project will describe the nature of customer share marketing, its advantages and disadvantages. The project discusses how the marketing theme is graduating customers from market share marketing to customer share marketing and the use of customer share marketing to retain and grow existing customers.
Business-To-Consumer Electronic Commerce In Japan, Haruyoshi Takaoka
Business-To-Consumer Electronic Commerce In Japan, Haruyoshi Takaoka
Theses Digitization Project
The purpose of the project was to examine the current situation of B2C e-commerce in Japan, consumers' online purchasing behavior, and attributes affecting online purchases. Since many companies are interested in starting or have started B2C e-commerce businesses, this study would aid companies in developing marketing strategies that would grow their businesses and build loyalty among consumers.
Intranet Concept For Small Business, Allen Gregg Lenaburg
Intranet Concept For Small Business, Allen Gregg Lenaburg
Theses Digitization Project
The purpose of this project is to build a working intranet containing core applications that create the framework for a small business intranet. Small businesses may benefit from an intranet because of its ability to effectively streamline the processes for retrieving and distributing information. Intranets are internal networks using TCP/IP protocols, Web server software, and browser client software to share information created in HTML within an organization, and to access company databases.
The Marketing Plan For "The Truck Ladder", David Roman Pusczewicz
The Marketing Plan For "The Truck Ladder", David Roman Pusczewicz
Theses Digitization Project
This is a research study on a product, the Truck Ladder, that allows the user to get in and out of the bed of a conventional pick-up truck. (The Truck Ladder is an invention that secures the ladder to the tailgate of the truck.).
Comparing Marketing Policies In Nippon Professional Baseball And The National Fooball League: Lessons For Japanese Sports Teams, Noboru Oshima
Comparing Marketing Policies In Nippon Professional Baseball And The National Fooball League: Lessons For Japanese Sports Teams, Noboru Oshima
Theses Digitization Project
This study compares the U.S. National Football league (NFL) and Nippon Professional Baseball (NPB). The goal of the study is to develop recommendations for the rebuilding of NPB's popularity in terms of marketing policy practices after the efficiency of both leagues is analyzed.
Customer Relationship Management: A Financial Perspective, Dwain Eldred Lowther
Customer Relationship Management: A Financial Perspective, Dwain Eldred Lowther
Theses Digitization Project
This paper focuses on methods for financial institutions to perform precise customer level analysis to anticipate customers' evolving financial needs and maximize the lifetime value of each customer relationship. The paper proposes software packages that analyze customer relationship management from a financial perspective.
A Content Analysis Of Print Advertisements From The United States And Taiwan, Ya Hsuan Sunny Tan
A Content Analysis Of Print Advertisements From The United States And Taiwan, Ya Hsuan Sunny Tan
Theses Digitization Project
This study is conducted through content analysis to determine the degree of advertising standardization between the United States and Taiwan. Based on the literature review the impact of standardization versus localization advertising strategies is discussed.
Reducing Exchange Rate Risk And Exposure: The Value Of Foreign Exchange Currency Hedging Strategies, Sean Mccarron
Reducing Exchange Rate Risk And Exposure: The Value Of Foreign Exchange Currency Hedging Strategies, Sean Mccarron
Theses Digitization Project
The topic researched for this project will be foreigh exchange hedging; the available forms, the uses, the procedures, and the value. This project will expand beyond the typical research and examine the value of hedging through the use of different foreign exchang currency trading strategies to small multinationational corporations.
The Advertising Plan Of Toyota Camry For Toyota Motor Thailand Co. Ltd, Ampika Kosumapa
The Advertising Plan Of Toyota Camry For Toyota Motor Thailand Co. Ltd, Ampika Kosumapa
Theses Digitization Project
The purpose of this study is to target the efforts of Toyota Motor Thailand to create an effective advertising plan for the Camry.
A Genetic Algorithm Assisted Hybrid Approach To Web Information Integration, Jia-Lang Seng, Ming-Hsiung Ying
A Genetic Algorithm Assisted Hybrid Approach To Web Information Integration, Jia-Lang Seng, Ming-Hsiung Ying
Journal of International Information Management
Heterogeneity and interoperability of Web data sources represent the current key issue in Web information extraction and integration. Warehouse approach and virtual approach are the common approaches adopted to integrate heterogeneous Web data sources. However, few analytic model and cost model were developed to measure and assess the efficiency and effectiveness of either approach or a combination. Hence, a contingency model cannot be produced to assist the search engine to select and mix the warehouse method and the virtual method. In this study, we present a genetic algorithm assisted hybrid approach to aid the search engine to evaluate the cost …
The Ecology Of Interorganizational Information Sharing, Jane Fedorowicz, Janis L. Gogan, Amy W. Ray
The Ecology Of Interorganizational Information Sharing, Jane Fedorowicz, Janis L. Gogan, Amy W. Ray
Journal of International Information Management
Increasingly, companies use interorganizational information systems to support business process partnerships, such as automatic replenishment systems and other supply chain initiatives, invoicing and payments, and insurance claims processing. Inter-firm networking in turn can increase the visibility of information generated and used by business partners. These business partners may experience intended and unintended impacts from the changes in the partnering relationship, in effect altering the ecology of the organization. Yet IT researchers rarely study an organization's ecology, focusing instead on impacts upon internal processes. Our goal in this paper is to propose a definition of interorganizational information ecology, to provide IT …
A Study Of The Relationship Between Internet Diffusion And Culture, Ravi Nath, N.R. Vasudeva Murthy
A Study Of The Relationship Between Internet Diffusion And Culture, Ravi Nath, N.R. Vasudeva Murthy
Journal of International Information Management
The unevenness in the diffusion rates of the Internet across nations is commonly referred to as the "digital divide." Technological, economic and political factors are often mentioned as the primary contributing factors to this digital gap. However, there is sufficient evidence in support of the proposition that a nation's culture also plays a role in how citizens adopt and use technology innovations. This paper examines the relationship between the cultural dimensions proposed by Hofstede and the Internet adoption rate of nations. Data from sixty-two countries are used to establish a regression model and the empirical results show that cultural traits …
Improving Workflovf In Home Healthcare Industry: A Case Study, Mohan Rao, Norma Teran, Michael Savard
Improving Workflovf In Home Healthcare Industry: A Case Study, Mohan Rao, Norma Teran, Michael Savard
Journal of International Information Management
Home healthcare industry is facing increasing pressure to change business processes and manage information flow electronically. With the help of a case example, this paper describes how a webbased system could improve the workflow communication problems in home healthcare companies. Every department of the case company has its own software to assist in everyday operations but is unable to communicate with one another electronically. All documents necessary in the coordination of care have to move physically between departments. The proposed solution is a web-based electronic form management system that would improve regulatory compliance and operating efficiency.
Linioj-Maition Systems Service Quality Measurement: The Evolution Of The Servqual Instrument, Dwayne Whitten
Linioj-Maition Systems Service Quality Measurement: The Evolution Of The Servqual Instrument, Dwayne Whitten
Journal of International Information Management
Due to the increasing service component of information technology, service quality measurement has become increasingly important as IS practitioners attempt to increase service quality to customers. The measurement of service quality in IS evolved from the research done in marketing literature. The SERVQUAL instrument has evolved to become the most commonly used measurement instrument in both IS and marketing. Although commonly used, SERVQUAL instrument is not without criticism. This paper describes the SERVQUAL instrument, its criticisms and support, and finally the SERVPERF instrument, a variation of the SERVQUAL instrument which is an attempt at improving upon the SERVQUAL instrument.
Customer Relationship Management (Crm): A Comparative Study Between U.S.A. And Spain, Jesus Garcia De Madariaga
Customer Relationship Management (Crm): A Comparative Study Between U.S.A. And Spain, Jesus Garcia De Madariaga
Journal of International Information Management
This paper surveys the marketing executives of the top companies in Spain with more than 100 million euros on net sales and reports the status of Customer Relationship Management (CRM) solutions in their companies. The results are compared with the U.S.A. status reported by a previous study developed by InformationWeek Research in 2000 with a sample based on Fortune 500. One hundred and thirty-six companies participated in this study. The data provides insights into the strengths and weaknesses of the CRM in Spain in comparison with USA. Some viable actions are recommended to improve the usage of CRM and to …
Extensible Markup Language (Xml) For Competitive Advantage, William P. Wagner, Ralph Hilken, Q B. Chung
Extensible Markup Language (Xml) For Competitive Advantage, William P. Wagner, Ralph Hilken, Q B. Chung
Journal of International Information Management
extensible Markup Language (XML) has received much attention in the popular press lately as a new technology designed to facilitate information sharing among business entities. One of the biggest problems that companies are experiencing today with XML is that many executives do not understand what XML is and why it is important, nor do they understand what its potential impact on their information strategy might be. In this paper, we present an overview of XML and a framework for generating IS strategic alternatives, which was introduced in its original form in the 1980s. This framework is adapted to suit the …
The Demand For Information Technology Knowledge And Skills: An Exploratory Investigation, Stuart D. Galup, Ronald Dattero, Jim J. Quan
The Demand For Information Technology Knowledge And Skills: An Exploratory Investigation, Stuart D. Galup, Ronald Dattero, Jim J. Quan
Journal of International Information Management
Organizations are always in search of appropriate information technology knowledge and skills to carry out normal business operations. Such demand is directly impacted by the overall economic conditions. During stressful economic times, managers, facing tough budgetary pressure, are farced to examine more thoroughly what knowledge and skills are needed to survive. This paper investigates the desired information technology knowledge and skills that employers are searching for in these turbulent times. We examine the content ofjob advertisements for information technology professionals placed in an online job placement website over a 2 year period, 2001-2002.
Development Of An It Balanced Scorecard, Theophilus B. A. Addo, Chee W. Chow, Kamal M. Haddad
Development Of An It Balanced Scorecard, Theophilus B. A. Addo, Chee W. Chow, Kamal M. Haddad
Journal of International Information Management
There is a generally acknowledged dearth of metrics for effectively measuring organizational performance. This is particularly true of the IT function, whose contribution to a firm's "bottom line" has been frequently called to question. This paper describes the development of a performance measurement tool called the Balanced Scorecard, which can be used to assess IT performance within the cordetU of overall corporate strategy and financial performance. Data for the scorecard was obtained via a sur^'ey of senior IT executives in various organizations. The paper concludes with a set of guidelines for successfully implementing an IT Balanced Scorecard, as well as …
Xml: Gateway For Data Mobility And Universal Connectivity, Emmanuel Uzoma Opara
Xml: Gateway For Data Mobility And Universal Connectivity, Emmanuel Uzoma Opara
Journal of International Information Management
Extensible Markup Language (XML) started as an effort to simplify Generalized Markup Language (SGML), which was the International Organization for Standardization's (ISO) standard for defining data vocabularies. This study investigates XML technology as a substitute to SGML that would be Web friendly, and easy to learn and use while supporting a variety of applications for faster and more efficient data mobility on the Web. It describes several compelling reasons why XML is a useful technology for representing structured data mobility. XML is a markup language used for data structure in a textual form. A specific goal of XML is to …
Examining The Benefits Of Project Management Professional (Pmp) Certification For Is Project Managers And Organizations, Robert C. Mahaney, Bertie M. Greer
Examining The Benefits Of Project Management Professional (Pmp) Certification For Is Project Managers And Organizations, Robert C. Mahaney, Bertie M. Greer
Journal of International Information Management
The project management professional (PMP) certification has gained a positive reputation among project managers as well as with HR managers and recruiters. However, the organizational benefits are untested. This paper examines the business value of PMP certification. The three questions this study investigates are, "What value does certification give project managers?" "What value does certification give organizations? " and "How can organizations encourage project managers to pursue certification?" Content analysis of transcripts from twenty-five structured interviews identified several reasons businesses should encourage their project managers to pursue PMP certification, but many of the benefits are not easily quantified.
Customer Relationship Management For Banking System, Pingyu Hou
Customer Relationship Management For Banking System, Pingyu Hou
Theses Digitization Project
The purpose of this project is to design, build, and implement a Customer Relationship Management (CRM) system for a bank. CRM BANKING is an online application that caters to strengthening and stabilizing customer relationships in a bank.
Fee -Based Online Services : Exploring Consumers’ Willingness To Pay, L. Richard Ye, Yue Zhang, Dat-Dao Nguyen, James Chiu
Fee -Based Online Services : Exploring Consumers’ Willingness To Pay, L. Richard Ye, Yue Zhang, Dat-Dao Nguyen, James Chiu
Journal of International Technology and Information Management
Many online service businesses are beginning to charge fees for services that they used to provide for free. It is unclear whether consumers are ready to embrace this practice. This study explores consumer attitudes toward fee-based online services. The results of the study indicate that consumers’ willingness to pay for online services is likely to be influenced by their perceived value of convenience these services provide, and by the extent to which they utilize these services. While consumers appear more willing to pay for services that are qualitatively better than free services, there is also indication that the belief remains …
Information Systems Service Quality Measurement: The Evolution Of The Servqual Instrument, Dwayne Whitten
Information Systems Service Quality Measurement: The Evolution Of The Servqual Instrument, Dwayne Whitten
Journal of International Technology and Information Management
Due to the increasing service component of information technology, service quality measurement has become increasingly important as IS practitioners attempt to increase service quality to customers. The measurement of service quality in IS evolved from the research done in the marketing literature. The SERVQUAL instrument has evolved to become the most commonly used measurement instrument in both IS and marketing. Although commonly used, the SERVQUAL instrument is not without criticism. This paper describes the SERVQUAL instrument, its criticisms and support, and finally the SERVPERF instrument, a variation of the SERVQUAL instrument which is an attempt at improving upon the SERVQUAL …
Empirical Evidence Of Diminishing Payoff From Successive Generations Of Information Systems, Gerald E. Evans, Neil Morton
Empirical Evidence Of Diminishing Payoff From Successive Generations Of Information Systems, Gerald E. Evans, Neil Morton
Journal of International Technology and Information Management
Previous research has focused on a number of important variables that can influence the observed payoffs from information systems investments. In the current investigation conducted in the spring of 2002, personal, on-site interviews were conducted in 138 small and medium sized businesses. Vendor involvement in systems development was less related to systems cost than previously. Unfortunately, vendor involvement was unrelated to any of the four measures of systems success in the entire sample. Further analysis revealed a strong relationship between information system generation and payoffs. Specifically, there appeared to be a point of diminishing return with subsequent generations of information …
Online Reverse Auctions: An Overview, Ching-Chung Kuo, Pamela Rogers, Richard E. White
Online Reverse Auctions: An Overview, Ching-Chung Kuo, Pamela Rogers, Richard E. White
Journal of International Technology and Information Management
Electronic commerce (e-commerce) is the fastest growing area in the U.S. economy with electronic procurement (e-procurement) being a major component, and online reverse auctions (ORAs) have emerged as a key e-procurement tool. Since the mid-1990s, ORAs have been gaining in popularity because of their potentially significant positive impact on the profitability of both the buyers and the sellers. Much has been written about the new purchasing paradigm and numerous stories have been reported recently. This paper is aimed at providing a critical review of ORAs by examining their historical developments, different forms, advantages, and disadvantages. In addition, 10 important factors …
Building Data Warehouses Using The Enterprise Modeling Framework, Joseph O. Chan
Building Data Warehouses Using The Enterprise Modeling Framework, Joseph O. Chan
Journal of International Technology and Information Management
This paper proposes an enterprise modeling framework for the deployment of data warehouses. The framework provides the information roadmap coordinating source data and different data warehouses across the business enterprise. The paper introduces a solution to address data warehousing issues at the enterprise level while avoiding the pitfalls of creating enterprise data warehouses and universal data marts. It further proposes a change of paradigm from point solutions focus to a methodology driven by enterprise requirements to meet the challenges of the new economy. The proposed framework emphasizes the separation of the conceptual construct from the physical and operational constructs of …