Business Commons^™

Life Cycle Analysis Of Cosmetic Products -- Assessing Environmental Sustainability And Potential Impacts, Karina Magro Machado

Theses, Dissertations and Culminating Projects

The cosmetic industry has a significant environmental footprint due to its reliance on water, energy, petrochemical-derived ingredients, and plastic-based packaging. This study performs a cradle-to-grave Life Cycle Analysis (LCA) to evaluate the environmental impacts of three cosmetic products: CeraVe Daily Moisturizing Lotion, bareMinerals Gen Nude Powder Blush, and Gillette Foamy Regular Shave Cream. The analysis was conducted using OpenLCA software and free databases, modeling each product across raw materials, packaging, manufacturing, transportation, use and end-of-life phases. The results showed that the shave cream had the highest environmental burden to three out of the four categories, especially in consumption and carbon …

Immersive Influence: Examining The Impact Of Virtual Reality On Brand Perception Among The Innovation Generation, Holden Gaylor

Electronic Theses and Dissertations

Now more than ever, brands must create innovative and engaging experiences to enhance perception and build consumer trust. Virtual reality (VR) offers an opportunity for brands to achieve these goals by providing immersive, interactive experiences that, when done right, can strengthen key brand metrics. Despite the growing use of VR in experiential marketing, research on VR’s effectiveness in shaping brand perception and influencing authenticity remains limited. Grounded in media richness theory, this study examined how VR impacts brand perception and whether media richness influences authenticity.

Using a mixed-methods approach, 20 participants engaged with the “Wendyverse,” a branded VR environment. Pre-, …

Diversity In Beauty Brand Marketing On Instagram: The Case Of Fenty Beauty, Julia K. Narh

Electronic Theses and Dissertations

Diversity in beauty brand marketing is increasingly important as platforms like Instagram shape consumer perceptions. This study analyzes how Fenty Beauty, MAC Cosmetics, and L’Oréal represent diversity, particularly skin tone, in their Instagram content, using source credibility theory and social identity theory. A content analysis was conducted to evaluate how visual elements relate to engagement, measured by likes, comments, and shares. Findings show that Fenty Beauty features more dark-skinned models than its competitors. However, posts with darker-skinned models do not receive higher engagement. Instead, factors like model attractiveness and hair type, especially curly hair, drive interaction. Although Fenty’s posts generally …

Ai For Sustainability In Appalachian Businesses: Challenges And Successes, Mariatu Mahmoud

Electronic Theses and Dissertations

This qualitative study examines the perception of Artificial Intelligence (AI) and how this technology can advance sustainable development in small businesses in Central Appalachia. Participants described how they leveraged AI-enabled technologies to address economic challenges as well as how they overcame the technological barriers often associated with emerging technologies. Findings reveal that AI can significantly improve efficiency, streamline workflows, and enhance visibility for Appalachian entrepreneurs. However, the research also highlights challenges, including trust issues, limited resources, and resistance to change, which hinder adoption. Results from this study produce strategies for adopting AI that enable small businesses to integrate innovation while …

Did The Youth Hiring Act Of 2023 Impact Wages In Arkansas?, Henley S. Queen

Economics Undergraduate Honors Theses

Some believe Arkansas Act 195 may create more problems than it looks to solve; the paper sets out to find if Arkansas is experiencing any benefits from the passing of the law. This paper is an economic analysis of Arkansas Act 195 of 2023 (The Youth Hiring Act of 2023), which removed a work permit requirement for fourteen and fifteen year olds. The paper also observes data from Iowa since the state passed a similar policy. Using Bureau of Labor Statistics data on waiters, fast food workers, cashiers, and bartenders from 2017 to 2023 in Iowa and Arkansas, it performs …

Rebuilding The American Dream: Understanding And Alleviating First-Time Home Buyer Affordability Challenges In Northwest Arkansas, Samuel R. Butler

Economics Undergraduate Honors Theses

Homeownership is a cornerstone of the American Dream. It is linked to numerous socioeconomic benefits such as social cohesion, civic engagement, imbalance in opportunities, education, and public health. However, in recent years, housing affordability across the nation and in Northwest Arkansas has become challenging.

Part I of this thesis explains the importance of homeownership nationally and the deteriorating conditions of first-time homebuyers. It explains the key drivers of housing affordability over time, and it explains the connection between zoning and affordability.

Part II focuses on the housing market in Northwest Arkansas (NWA). I forecast the NWA housing demand, which highlights …

Navigating Local Values And External Strategies: Marketing And Development At Mayflower Bocawina National Park, Sophia E. Citro

Economics Undergraduate Honors Theses

This thesis explores the cultural and operational disconnect encountered while developing a marketing strategy for Mayflower Bocawina National Park (MBNP) in Belize. During a summer internship, my partner and I aimed to enhance MBNP’s visibility through targeted marketing initiatives, including website updates, promotional materials, and partnership proposals. However, our efforts revealed a deeper tension between external marketing objectives and the park staff’s prioritization of authenticity and experiential promotion. Through firsthand experience and reflection, this paper analyzes the challenges of aligning development strategies with local values, emphasizing the critical role of community engagement, cultural pride, and participatory planning in sustainable tourism …

Foreign Direct Investment And Political Freedom: Causes And Correlations In Panel Data, Colton N. Atha

Economics Undergraduate Honors Theses

Analyzing correlates between political freedom and foreign direct investment through regressions of panel data in order to ascertain the effects a host nation can realize in a globalizing economy by changing their political systems.

Administering Grant-Subsidized Workforce Training: A Critical Case Study, Kaleb Preston Futch

Graduate Theses and Dissertations

Grant monies are distributed for the purpose of funding workforce training programs aimed at affecting the skills gap in the United States. While research has shown that these grants are being awarded, there is not a well-established standard for designing and implementing the programs they fund. This study focuses on recording and classifying the lived experiences of grant staff working on a state funded workforce training program in the United States. This study will employ a qualitative case study approach designed to capture and codify, in the words of those most familiar with it, the aspects of the grant program …

Impact Of Smartphone Usage On The Performance And Satisfaction Of Hospitality Employees, Karalee Anne Taves

Graduate Theses and Dissertations

This study examined the impact of smartphone usage on the job outcomes (job satisfaction and performance) of employees, specifically focused on the hospitality industry, where employees’ income and performance heavily rely on emotional labor. The research was aimed to distinguish between negative smartphone activities (e.g., doomscrolling, social comparison) and positive activities (e.g., listening to calming music, engaging in stimulating games) to determine how these behaviors affect employees. Using the Stimulus, Organism, Response Cognitive Theory (SOR), the study examined if positive smartphone usage enhances well-being and job outcomes, while negative usage diminishes them. The results revealed that smartphone usage does not …

Empowering Diversity: A Comprehensvie Approach To Minority Risk Management Education, Jahqethea Johnson

Applied Science Program: Theses

Federal programs are pivotal to the foundation of the United States agricultural sector. Program payments impact the economic well-being of agricultural producers, yet accessibility, outreach and education disparities remain prevalent among socially disadvantaged producer and agriculturists. From 2020-2024, an average of $21.7 billion dollars in federal agricultural payments have been paid to producers. Although federal funding historically supports commodity crops, livestock producers also depend on a distinct set of federal risk management programs, which are often less visible but pertinent for operational sustainability. There is a growing focus on the need for addressing disparities faced by socially disadvantaged producers and …

Knot Alone: A 24/7 Live Chat App For Sewing Enthusiasts, Erica Frankenhoff

Theses

Knot Alone innovates support in the sewing industry by providing a 24/7 chat experience driven by community engagement. Unlike other forums or workshops with time limits, this platform guarantees interactive, personalized, and immediate guidance. Regardless of whether it’s a new beginner sewer learning how to thread a sewing machine, or a sewing enthusiast who is more advanced and is just figuring out issues with fabric tension, Knot Alone users can, at any hour, seek out professional advice. Professional advice will be provided by sewing educators and instructors, post graduate fashion students, and established sewing bloggers and influencers. By joining together …

The Impact Of Tik Tok Marketing On Consumer Behavior In The Fashion Industry: Strategies For Effective Engagement And Sales Conversation, Latoya Burns

Theses

This thesis investigates the impact of TikTok marketing on consumer behavior within the fashion industry, focusing on strategies for effective engagement and sales conversion. As social media platforms, particularly TikTok, reshape the dynamics of fashion marketing, this research explores how short-form video content, influencer partnerships, and user-generated content (UGC) drive brand awareness, loyalty, and purchasing decisions among consumers, especially Gen Z and millennials. The study compares TikTok’s effectiveness to traditional marketing channels, highlighting the platform’s ability to foster interactive, real-time engagement and democratize trendsetting through its algorithm-driven content delivery. The thesis uses quantitative research to examine how TikTok influences consumer …

Hope Experience Essentials: The Next Generation Of Service Standards At Mayo Clinic, Jennifer Packard, Richard M. Elias, Thomas J. (Tripp) Welch, Karee A. Munson, Jonathan A. Leighton

Patient Experience Journal

Engaging employees in providing exemplary patient experience has been challenging for healthcare leaders in recent years given the pressures of the regulatory environment, increases in staff burnout and rising patient expectations. Amid these challenges, addressing patient experience remains a top priority for healthcare organizations. A novel intervention has been applied at Mayo Clinic with the goal of improving both employee engagement and patient experience. Previous efforts to teach service excellence involved customer service trainings, sometimes purchased through outside vendors. This new initiative is based on our organizational culture and values, input from our employees and patients, and considers the changing …

What Makes A Hospital Gown Functional? A Comparative Case Study Of Effective Patient-Centered Design Practices In Four (N = 4) Hospital Gowns, Robmarie Lopez

Patient Experience Journal

A hospital gown is essentially a patient uniform. Yet, the typical ``tie in the back'' hospital gown, standard garb for routine medical procedure, can have great influence over key intervention factors like receptiveness to treatment and patient self-esteem. Thus, the goals of this study are two-fold: 1) To understand patient perceptions of the standard hospital gown, and 2) To understand which principles and elements of design underpin effectively functional hospital gown redesign. Aim 1 was assessed via a comprehensive literature review of n = 5 qualitative or mixed-methods studies which surveyed or interviewed patients on their experience with the standard …

Adolescents With Cystic Fibrosis Expressing Their Possible Selves Through Photovoice: A Longitudinal Interpretative Phenomenological Analysis To Prepare A Peer Support Intervention For Healthcare Transition, Maxime Morsa, Adélaïde Vincent-Lardy, Julie Haesebaert, Catherine Llerena, Lucie Pelz, Philippe Reix, Rémi Gagnayre, Quitterie Reynaud

Patient Experience Journal

While the transition from pediatric to adult care has become a field of study and practice focused on preparing the adolescent to ``become an adult with a chronic condition'', we are conducting participatory research to develop, implement, and evaluate a peer-support intervention aimed at supporting transition from pediatric to adult care for adolescents living with cystic fibrosis within two hospital centers in France. In preparation for this intervention, we would like to better understand how peer support could support identity self-determination of the adolescents. We conducted a longitudinal qualitative research using photovoice technique. For one year, 8 French adolescents (15–18 …

The Impact Of Learners On Patient Satisfaction In The Orthopedic Setting, Sydney Boike, Kevin Hodge, Lynsey Malin, Timothy Nyangacha, Rebekah Kleinsmith, Megan Reams, Julia Stumpf, Bradley Nelson

Patient Experience Journal

This investigation evaluates the impact of learners and their post-graduate year (PGY) levels on patient satisfaction in the orthopedic outpatient clinic, an area with limited prior research. A retrospective cohort study was conducted using data from July 2020 to December 2022, involving 2,484 patients, with a 39% response rate. Satisfaction was measured via NRC Health surveys, focusing on the likelihood of recommending the provider or clinic based on the presence of learners, categorized as none, present in the clinic, or involved in patient care. Non-parametric statistical analysis revealed significant reductions in satisfaction when learners were involved in care, with top-box …

A Qualitative Study: Patients' Expectation Of Private Hospitals, Sarah Jada, Jessy Jacob, Ahmad Nasrallah

Patient Experience Journal

Objectives: This study was conducted to explore patients' expectations and perceptions of private healthcare facilities, understand the key factors influencing their choice of such facilities, also identify elements that enhance patient satisfaction and loyalty, enabling the development of actionable recommendations to improve patient-centered care in private healthcare settings. Method: A qualitative study using thematic analysis was conducted with 29 patients from various nationalities and backgrounds who received services in private hospitals in Kuwait, including Dar Al Shifa Hospital. Insights were gathered through semi-structured interviews. Results: The study delved into the significant correlation between patients' experience of their healthcare encounters and …

Patient Perspectives On Health Care Utilization At Two Free Clinics – A Qualitative Study, Patrick Fagan, Danny Guillen Perez, Roberta D. Baer, John Petrilli

Patient Experience Journal

Millions of uninsured Americans access health care through free clinics, but their experience with the medical system is understudied. This study sought to understand patterns in free clinic patients' experience with healthcare utilization through qualitative and descriptive analyses. Data were collected through face-to-face, open-ended interviews at two free clinics in an urban Florida community. The clinics included one student-run free clinic and one community-based free clinic. Survey questions were developed based on prior literature and validated through expert consensus and pilot interviews. The interviewers conducted 74 interviews between May 7 and June 10, 2022. Responses were coded by the authors, …

The Patient Ombudsperson's Experience Of Patient Partnership And Mutual Understanding Of Rights, Sanna Ryynänen

Patient Experience Journal

Mutual understanding between the patient and the healthcare professional can be considered a key factor of a positive patient experience in the care relationship. Mutual understanding can be promoted through patient partnership, which, in this personal and professional narrative, the author (a patient ombudsperson, known as patient ombudsman, and researcher of patient experience) describes as participation through patient rights during care. In the relationship between the patient and the healthcare professional (i.e., who acts as a care provider in the patient's care), medical treatment decisions and related patient rights go hand in hand. Even in difficult care situations of mutual …

Beyond The White Coat: Mental Health In The Life Of A Junior Doctor, Araya Gautam

Patient Experience Journal

This article underscores the profound need for a culture that prioritises mental health, especially among doctors navigating their early careers. This personal narrative also highlights the importance of overcoming this and the challenges one can face while trying to do so. A journey of a 30-year-old doctor, as she hurdled along life with the passing of her grandparents and studying for the exam, it looked like a task that was achievable at first, but as time went by anxiety and self-doubts were not easy to navigate. This piece outlines why it is of utmost importance that we as doctor realise …

Escuchame: A Story Of Patient Resilience, Daniel Murillo Armenta, John Paul Braun

Patient Experience Journal

This article is a narrative following a patient's experience through the American Healthcare system. This article is written by a second-year medical student. During this time the individual repeatedly engaged in different specialties of medicine such as neurology, neurosurgery, oncology, emergency medicine, gynecology, and primary care. This narrative demonstrates how certain issues such as healthcare access, patient demographics, defective communication, and general mistrust of the healthcare system negatively impact patient outcomes. As an uninsured immigrant, the patient was in a disadvantaged position when her health problems first began. Due to her lack of insurance, she did not have an established …

Re-Recruitment: An Essential Aspect Of Human Experience, Thom Mayer, David Fessell, Amy Young

Patient Experience Journal

Healthcare staffing is a major issue facing leaders at all levels and is affected by turnover rates in ``The Great Resignation,'' as well as the issue of burnout, moral injury, and turnover. In seeking to deal with defining and making human experience as reality, these factors affect every level, from patient experience to workforce experience to community experience, all of which are related to not just adequate staffing and preventing turnover but doing so with our highest performing ``A Team'' members. Using the tool of re-recruitment of these high-level professionals and team members can be critical to retaining talent, while …

Leading In Turbulent Times: Why Experience Is Essential To Healthcare's Future, Jason A. Wolf

Patient Experience Journal

Healthcare systems around the world and throughout our community are being buffeted from all sides, with higher acuity patients, a vulnerable and stressed workforce, unsure finances and support structures, and even challenges to long-held medical truths. For as much as we traversed a once in a lifetime moment through the pandemic years, the residual effects and social and political sways that followed have woven their ways into healthcare overall. There is great uncertainty. There are rapidly emerging innovations. There are greater tensions in our society which show up in behaviors that impact how we provide care. These issues and more …

Ua12/2/2 Talisman: Connection, Wku Student Affairs

WKU Administration Documents

Spring 2025 Talisman:

• Alali, Cecilia & Ragan Harrington. Connection
• Hardesty, Emma. On a Roll – Dungeons & Dragons
• Muscutt, Carson. Grinding Through Life – Molotov Skateshop
• Cox, Kate. Stopwatch
• Harrington, Ragan. 1 Campus, 7 Strangers – Logan Hesse, Nicholas Basile, Spencer Winterbottom, Alliyah Jones, Alex Gehring, Annie McClurg, Rowan Finley
• Vickers, Abigail. Forged in Combat – Mixed Martial Arts
• Wood-Morris, Oli. Survivors to Neighbors – Bosnian Refugees
• Jordan, Shylin. Severed Roots
• Bivens, Emily. Behind the Screen – Social Media
• Dean, Clarissa. Shear Talent – Shake Rag Barbershop
• Sutton, Avery. For the Love of the Old – Thrift Shopping
• Phelps, Maggie. …

Volume 27, Issue 2 Full Contents

Midwest Social Sciences Journal

No abstract provided.

Mission And Editorial Policy

Midwest Social Sciences Journal

No abstract provided.

Mobilizing Discord On The United States’ Many Borders: Critical Social Science And Geopolitical Complexity, Margath Walker

Midwest Social Sciences Journal

Attention to the political landscape connecting the United States, Mexico, and Central America has returned with glaring intensity, highlighting the visibly geostrategic elements of bordering practice. Scholars have focused on how state power materializes at multiple scales while at the same time being attentive to the contestable and mutable nature of myriad agentic forces. This talk operates similarly by considering prospects for a frictional and at times ambiguous spatial politics. I extend the notion of discord as a productive lens through which to consider securitization, mobility, and migration. I use two short examples—the border-industrial complex and migrant caravans—to illustrate my …

Best Businesses For New Urbanist Communities: A Retake, Karl Besel, Tonya Thornton, Yusuf A. Nur, Kenneth Chilton

Midwest Social Sciences Journal

Place defines the linkages between space and representation. Several theoretical concepts attempt to examine how people perceive a place and even their purpose as a part of it, including it being as a prescribed way of life, a public ideology to ascribe to, and as a set geographical residence. More often than not, this “sense” is simply categorized by a rural-urban continuum dictated by health and wealth. New Urbanism communities is an urban design movement that promotes a sense of community by designing walkable, mixed-use neighborhoods that are environmentally friendly and provide a wide range of housing and job types. …

Author Biographical Notes

Midwest Social Sciences Journal

No abstract provided.