Business Commons^™

Sports Betting, The Gateway Drug To A Gambling Addiction: A Study Of The Implications Of Sports Gambling On Societal Well-Being And Its Effects On The Younger Generation, Ellison Lewis

Marketing Undergraduate Honors Theses

Introduction

It is everywhere you turn. In recent years we have seen unprecedented growth in the advertising, activities, and addiction of gambling. To put it into perspective “the AGA reported that total revenue from land-based casino games, sports betting and iGaming reached $66.52 billion for the calendar year, a 10% gain from the previous record set in 2022.” Of that, $10.92 billion came from sports betting specifically which was a 44.5% increase from the prior year (Reynolds, 2024). Factors contributing to the rise include the increase in gambling advertisements, the legalization of sports betting, and the removal of environmental barriers …

Corporate Partnerships: The Heartbeat Of An Organization, Turner J. Symancyk

Marketing Undergraduate Honors Theses

A deep-dive into the world of Corporate Partnerships for large sporting events. This thesis includes day-to-day responsibilities and takeaways from a ten-week internship with the 2024 Men's Basketball Final Four event.

Rome Wasn’T Marketed In A Day, Hayden Brown

Marketing Undergraduate Honors Theses

This thesis explores the topics of cultural branding, consumer behavior, and tourism marketing in Rome, Italy, based firsthand experiences during a summer study abroad program. By looking at how companies, brands, and places market themselves in Rome, brands in the United States can apply the same concepts and strategies that work in a global setting. This study highlights key differences between U.S. and Italian approaches to marketing tactics and insight into why these strategies work so well in Rome. Marketing is a way for brands to build emotional connections with consumers, and companies in Rome have mastered these connections with …

Guiding Principles For Successful Ai Integration & Agentic Ai: The Next Step In Ai Evolution, Andrew C.R. Nelson

Marketing Undergraduate Honors Theses

AI has revolutionized various processes throughout the value chain. When taking a focused look at Marketing and Supply chain functions, however, the two largest retailers in the world, Walmart and Amazon, have led the charge towards AI modernity within implementation. With AI’s impact on business taking the forefront of the collective consciousness, innovations have seemed to emerge daily. Agentic AI is the newest “flavor of the month” that is promising to further optimize and provide value to businesses and their different needs. With this advancement in AI reasoning, the realm of innovative possibilities has expanded greatly. This in combination with …

A Survey On Faculty Summer Compensation In Accounting, Abby Box

Honors Theses

Many colleges and universities have paid faculty approximately one-ninth of their annual base salary to teach a summer course for years. Since more accounting schools and departments have become separately accredited by the Association to Advance Collegiate Schools of Business (AACSB), there has been increased pressure to increase research output. Additionally, many states have seen reductions in higher education funding. Therefore, universities have tried to use summer school as a new funding source by increasing enrollment minimums in summer classes and reducing summer school pay rates for faculty. This study incorporates a 26-question survey sent to 580 directors and chairs …

Media And Attitudes: Glp-1 Medications For Weight Loss, Wiio Meinheit

Honors Theses

This thesis aimed to explore relationships between media and attitudes toward using GLP-1/antidiabetic medications for weight loss. This survey-based study collected data on media usage, consumer behaviors, and attitudes from students attending a public, mid-major university in the southern United States. Data from the survey was statistically analyzed to find significant relationships and correlations between variables. The results showed that attitudes toward GLP-1/antidiabetic medications for weight loss had the strongest correlation with willingness to try these medications recommended by famous athletes. The results also showed that attitudes strongly correlated with willingness to try these medications recommended by social media influencers …

An Introduction And Examination Of Firm-On-Firm Activism, Martha Jimena Paredes Villela

Honors Theses

This research examines firm-on-firm activism, defined as public, coercive actions taken by corporations against another corporation to influence them socio-politically. I investigate how consumers evaluate this emerging form of corporate activism using costly signaling theory. I propose that consumers will perceive firm-on-firm activism as more authentic due to the financial and nonfinancial costs incurred by the firm, ultimately leading to increased consumer support. An online experiment will manipulate the type of corporate activism (firm-on-firm vs. traditional) and measure perceived costs, authenticity, and consumer support intentions. This study contributes to the corporate activism literature by introducing and examining a novel form …

The Effect Of Gender On Career Success In Remote Work Settings In The Accounting Profession, Ashlyn Roche

Honors Theses

This study analyzed the career success assessments of hypothetical male and female public accountants working in remote and traditional office settings to determine if gender and work location affect work assessment. Subjects, practicing public accountants, were randomly assigned resumes of hypothetical accountants that included indications of either remote work or traditional office work and the gender of the assigned hypothetical accountants. Resumes of hypothetical accountants were otherwise identical. After initial assessments of assigned hypothetical accountants’ future career success, subjects were asked to recommend activities that would increase the likelihood of the accountants’ future career success. Subjects were then told that …

Succession Planning: Lessons From A Qualitative Single Case Study Of Ceo Behaviors Within A Small To Medium Enterprise Hospitality Industry Organization, Denise Mazzei

Doctoral Dissertations and Projects

For hospitality organizations to innovate in every direction and attract, engage, and retain their most potential internal talent, the CEOs of their organizations must prioritize succession planning within their organization’s strategic plans. In small to medium enterprise hospitality organizations, some CEOs overlook succession planning as a strategic imperative. Within the context of SME hospitality organizations, this qualitative method single case study research project focused on answering three questions to illuminate why some CEOs do not prioritize succession planning among the multiplicity of their responsibilities. The first question explored whether there is a need for CEO succession planning. The second question …

The Challenges Small And Medium-Sized Businesses Face Adopting Digital Supply Chain Technologies: A Case Study Of Firms In Traditional Industries In The United States, Michael S. Stevens

Doctoral Dissertations and Projects

This research examined the digital transformation of supply chains within small and medium-sized businesses (SMBs), focusing on the challenges firms in traditional industries in the United States face in adopting these technologies to improve performance. Through a single case study qualitative approach, the study examined why some SMBs face these challenges, digital supply chain technologies affect business performance, and which technologies they contemplate to achieve their desired outcomes. Key findings indicate that most SMBs are between the digitization and digitalization phases of the digital transformation journey and are driven to adopt digital technologies that enable operational performance for scalable profitability. …

Determinants Of Trading Prices In State-Owned Asset And Equity Transactions: An Empirical Analysis From China, Lixiao Chen

Dissertations and Theses Collection (Open Access)

This thesis examines the determinants of pricing outcomes in state-owned asset transactions using a comprehensive dataset of 3,638 transactions from a major transitional economy. Contrary to conventional expectations, we find that fixed assets consistently receive less favorable pricing compared to equity assets, with significantly lower odds of trading above professional valuation and higher odds of trading below valuation. This pattern persists across multiple specifications and remains robust to propensity score matching approaches that address selection concerns. I further demonstrate that state-owned buyers secure significant advantages in transaction pricing, with dramatically lower odds of paying premiums over valuation or listing prices …

The Dynamics Of Power Transfer In Organizations: Examining Downward Deference And Its Workplace Consequences, Hoang Bao My Nguyen

Dissertations and Theses Collection (Open Access)

This dissertation examines managerial power transfer as a core mechanism through which less-hierarchical management unfolds in organizations. While traditional management research has emphasized formal authority and top-down control, emerging organizational forms increasingly call on managers to share power with subordinates. Despite growing interest in constructs like empowerment, delegation, and participative leadership, the phenomenon of power transfer remains conceptually fragmented and undertheorized.

To address this, the dissertation defines power transfer as the intentional redistribution of authority, control, or resources by powerholders to lower-power individuals. Chapter 1 develops a typology of power transfer behaviors, organized along two key dimensions: extent of control …

Optimizing Fulfillment Operations For Online Retailing, Yujie Sun

Dissertations and Theses Collection (Open Access)

This thesis investigates order fulfillment operations for online retailing. Order fulfillment encompasses the entire process of receiving, processing, and delivering customer orders. The rapid growth of e-commerce has heightened the demand for efficient fulfillment operations. This thesis explores strategies for optimizing order fulfillment in three scenarios. The first scenario studies cellular bucket brigade, a method for coordinating workers in an assembly line or order-picking environment to improve workflow efficiency. The second scenario investigates zone picking, serial bucket brigades and cellular bucket brigades with hand-off times. The third scenario focuses on autonomous robotic systems within package sortation centers.

Chapter 2 investigates …

Government Guidance Funds And Corporate Innovation: An Empirical Examination Based On Hangzhou, Huaping Wang

Dissertations and Theses Collection (Open Access)

Since the establishment of China's first market-oriented government guidance fund in 2002, these funds have actively played a supportive role in addressing market failures and promoting the innovative development of technology enterprises by reducing information asymmetry in the primary equity market, releasing positive signals, and alleviating financing constraints. With the establishment and development of China's multi-tiered government guidance fund system, related research has gradually emerged. However, current studies primarily explore whether government guidance funds have fulfilled their role in fostering innovation from a macro perspective, with limited in-depth discussion from a micro-level on how these funds should conduct their investment …

Research On The Structural Antecedents And Contingencies Of Fluid Team Performance, Xiaodong Zhang

Dissertations and Theses Collection (Open Access)

In response to rapidly evolving markets and the pursuit of organizational agility, fluid teams—characterized by dynamic membership and flexible structures—have become prevalent as a key organizational form for addressing complex tasks and uncertainty. However, inherent challenges such as frequent member mobility and multiple project participation pose significant management difficulties and performance risks, including project delays and cost overruns, particularly evident in China's fintech sector. While existing research has begun examining fluid teams, systematic investigation into their structural antecedents and performance mechanisms—especially their contingencies across contexts—remains limited.

The study examines structural antecedents and contingencies of fluid team performance through a mixed-methods …

Empirical Program Evaluation In Operations Management, Kai Tian

Dissertations and Theses Collection (Open Access)

This dissertation focuses on advancing and applying empirical program evaluation methodologies in Operations Management (OM), defining it not as mere prediction but as rigorously establishing causal effects of interventions. Chapter 2 lays the theoretical groundwork, defining empirical program evaluation within OM, detailing its alignment with causal inference, and outlining both classical econometric techniques and emerging Causal Machine Learning (CML) approaches for mitigating endogeneity. Building on this foundation, Chapter 3 presents an empirical application, evaluating the causal impact of a customer targeting strategy using live-streaming advertisements, employing Propensity Score Matching (PSM) in conjunction with linear regression models to derive actionable insights …

Successful Commercialisation In Startup Accelerator Programmes: How Different Startup Ecosystems Matter, Farzaneh Eslamloo, Kerry Brown, Zahra Amrollahi Biyouki

Research outputs 2022 to 2026

This study examined the influence of the Western Australian and Iranian startup ecosystem contexts, including the powers and liabilities that determine startups’ commercialisation outcomes. By utilising a theoretical framework based on programme evaluation, explanatory theory building, and critical realism, a cross-contextual comparison study was conducted. The study showed that the context of startup accelerator programmes and the startup ecosystem is an important determinant of commercialisation outcomes. The study revealed factors that impede startup accelerator programme success, including low follow-on investment, ecosystem immaturity, the ineffective agency of the Western Australian and Iranian governments, low levels of talent among startup agents, and …

Empirical Evidence Of Factors To Improve Student Engagement From Experiential Learning Activities, Lara Molendijk, Ross H. Taplin, Andrew J. Brennan

Research outputs 2022 to 2026

Experiential learning activities (ELAs) are student-centered activities, such as case studies, that have benefits derived by students being active. Although the literature contains advice on which characteristics enhance ELAs, empirical evidence measuring the impact of these characteristics on engagement is scarce. This paper aims to fill this gap by comparing student engagement from 34 ELAs with varying levels of six characteristics the literature claims are beneficial. Data from a student questionnaire are analyzed with regression and content analyses. The results suggest engagement is most effectively improved when ELAs are authentic and contain the right level of detail and, to a …

Which Offer Should I Take? The Impact Of Various Recruiting Factors On Accounting Students' Internship Choice, Matthew Hart, Joleen Kremin

Business Faculty Publications and Presentations

This study investigates factors in the recruiting process that influence accounting students’ choice of internship offers, especially when multiple internship offers are present. We surveyed 254 graduate students over several years after being recruited for busy season internships; 196 students received multiple offers and form our primary participant group. We find that students’ perceptions of seniors and staff personalities is the most influential factor during the recruiting process. Personality perceptions of other firm personnel, office visits, and internship location were also among the most influential factors in recruiting when students had to choose among multiple offers. We also find that, …

The Impact Of Irrigation On Agricultural Land Values In The United States Southeast And An Analysis Of Farmland Prices In South Carolina, Christopher L. Thomas

All Theses

Land is a key component of the agriculture industry in the United States. According to the United States Department of Agriculture, farm real estate (land and buildings) accounted for 82.8% of total US farm sector assets in 2022, consequently making land the largest source of wealth in a farmer’s investment portfolio and the primary source of collateral used for farm operating loans. The Southeastern region of the United States has seen rapid farmland appreciation and intense population growth in recent years. This research investigates the rising farmland prices across the Southeast from both a regional and state-level perspective. Chapter Two …

Sensory Elements And Perceived Value In Cosmetics Packaging, Laurel G. Kunkel

All Theses

This research looked at how different sensory features of packaging can affect the way Generation Z consumers feel about a product's value. Focusing on a high-end sunscreen brand called Oasis Sunscreen Co., four packages were created with a unique sensory element. 53 college students were surveyed to see which package they preferred. The results showed that the visual aspects of the packaging were the most important, with over half of the participants choosing the visually appealing package as their favorite. Scented packaging also caught people's attention, while features that involved touch were appreciated but not as influential. The study suggested …

The Effects Of The Covid-19 Pandemic On Transit In The San Francisco Bay Area, Richard W. Lee, David B. Reinke, Christopher E. Ferrell, Charles Rivasplata, John M. Eells, Luana Chen

Mineta Transportation Institute

This report presents the findings from our study for the California State Assembly Transportation Committee on the effects of the COVID-19 pandemic on Bay Area Transit. The study consisted of a review of the literature on the effects of the pandemic on transit in the US, a detailed look at changes in ridership and economics for Bay Area transit agencies, comparisons of Bay Area transit ridership changes to those in similar US metropolitan areas, and analysis of possible remedies to restore the financial health of Bay Area transit agencies. Bay Area transit ridership has recovered somewhat from the depths of …

Exploration, Exploitation, And Financial Performance: The Long-Term Advantages Of Ambidextrous Companies, Georgi Aleksandrov Kirov

Theses and Dissertations

Researchers have advanced ambidexterity as an effective organizational strategy to cope with environmental and technological change. The use of divergent and incompatible core construct conceptualizations, overreliance on cross-sectional and perceptual performance measures, and persistent scarcity of longitudinal examinations have undermined empirical conclusions that ambidexterity works. This study seeks to ascertain whether ambidexterity enhances long-term financial performance under environmental conditions of munificence, dynamism, and external potential slack.

The study deploys a novel operationalization of the ambidexterity concept and develops company portfolios to compare the financial results of ambidextrous firms and their rivals. Based on a 25-year data set, the research finds …

Exploratory Study On Factors That Impact Job Embeddedness For Northeast Government And Commercial Aerospace Procurement Specialists, Nicholas Alaimo

Theses and Dissertations

This qualitative study examined job embeddedness theory and its impact on commercial and government aerospace procurement professionals in the Northeast United States. The research sought to understand the factors that influence why these professionals remain in their positions and what elements contribute to improved job performance. Job embeddedness theory explains employee retention through three key factors: perceived fit within their role, perceived links to organizational culture, and perceived sacrifices that would result from leaving.

The study identified six main themes. First, the research found both similarities and differences in how aerospace procurement specialists connect with aerospace culture in government subcontracting …

Planting The Seed: Rumors And Ceo Dismissal, Diego Villalpando

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

Researchers have investigated the short-term performance implications of CEO dismissals as assessed through investor reactions to CEO dismissal announcements. While the corporate governance mechanism of dismissal that boards orchestrate when CEOs underperform could be positively perceived by investors, empirical evidence suggests that a positive association between CEO dismissals and investor reactions is equivocal. Thus, in my dissertation, I examine investor reactions to S&P 500 dismissal announcements and further understanding about this intriguing relationship through the development of theory that incorporates the important theoretical mechanism of information uncertainty. Since it is increasingly hard for boards to reduce the information uncertainty surrounding …

Support, School Climate And Teacher Wellbeing In The Wake Of Covid-19: A National Study Using Ntsp Data, Annastashia M. Teepe

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

Research indicates a significant number of teachers planned to leave the profession following the COVID-19 pandemic, with national surveys in 2021 revealing about 25% considering departure. Stress, low pay, remote teaching demands, and lack of support contributed to attrition, impacting school climate, which influences productivity, collaboration, and job satisfaction, and is inversely related to turnover. The shift to remote learning also demanded new skills and exposed technological disparities. This quantitative study examined the pandemic's impact on teachers' perceptions of school climate, support, resources, job satisfaction, burnout, and intent to leave using the 2020–2021 National Teacher and Principal Survey. Factor analyses …

The Effects Of Micromanagement Behavior On Employee Turnover Intention In Hybrid And Remote Work Environments, Christopher S. Mendoza

Doctoral Dissertations and Projects

The existing literature extensively documents the prevalence of micromanagement in traditional organizational structures. However, there is a notable gap in research regarding its impact on daily operations within non-traditional work environments, such as hybrid and remote settings. The purpose of this study was to examine the relationship between micromanagement and turnover intention in these evolving workplace models. A sample of 25 participants who had experienced micromanagement in hybrid and remote work environments was selected for this study, with no additional selection criteria imposed. Findings indicated that 24 participants experienced declines in morale, directly contributing to increased turnover intention. Furthermore, financial …

Integrating Blockchain Technology Into Telemedicine: A Framework For Enhancing Data Privacy And Security, Harsha Sammangi, Aditya Jagatha, Jun Liu

Research & Publications

This paper presents a blockchain-based framework designed to enhance data privacy, integrity, and security in telemedicine systems. The proposed architecture employs distributed ledger technology to ensure transparency, traceability, and immutability of patient data exchanges among healthcare providers. Smart contracts automate access permissions and auditing processes, reducing the risks of unauthorized data sharing. The study evaluates the framework’s performance in secure data handling, highlighting blockchain’s role in fostering patient trust and resilience against cyberattacks in remote healthcare environments.

Decentralized Multi-Hop Federated Reinforcement Learning For Energy-Efficient And Secure Routing In Lorawan-Based Smart City Infrastructure, Harsha Sammangi, Aditya Jagatha, Jun Liu

Research & Publications

This paper proposes a decentralized hybrid framework that integrates Federated Learning (FL) and Reinforcement Learning (RL) to enable energy-efficient and secure multi-hop routing in LoRaWAN-based smart city networks. The method allows local model training at gateways and relay nodes, combining real-time routing decisions with privacy-preserving federated aggregation. Key metrics such as residual energy, link quality, and node trust levels are embedded into the reward function, and lightweight encryption plus differential privacy safeguard routing metadata. Simulation results demonstrate substantial gains in packet-delivery ratio, latency, network lifetime and resilience to adversarial attacks when compared to traditional routing protocols.

Sentiment-Driven Decision Support Systems: A Word Embedding Approach To Analyzing Ceo Earnings Call Transcripts And Stock Market Reactions, Harsha Sammangi, Aditya Jagatha, Hari Gopal Maddireddy

Research & Publications

This study presents a sentiment-driven Decision Support System (DSS) that leverages advanced word embedding techniques—Word2Vec, GloVe, and BERT—to analyze CEO earnings call transcripts and predict stock market reactions. Tra- ditional lexicon-based sentiment models fail to capture the nuanced, contextual language used by executives. By employing pre- trained embeddings and machine learning classifiers, the study enhances the accuracy of sentiment classification. The proposed system integrates quantitative sentiment scores with event study method- ology to assess the impact of CEO tone on stock performance. Thematic analysis further enriches interpretability by identifying recurring patterns in executive com- munication. Results demonstrate that positive CEO …