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Full-Text Articles in Business

Utilizing Large Language Models To Synthesize Product Desirability Datasets, John D. Hastings, Sherri Weitl-Harms, Joseph Doty, Zachary L. Myers, Warren Thompson Dec 2024

Utilizing Large Language Models To Synthesize Product Desirability Datasets, John D. Hastings, Sherri Weitl-Harms, Joseph Doty, Zachary L. Myers, Warren Thompson

Research & Publications

This research explores the application of large language models (LLMs) to generate synthetic datasets for Product Desirability Toolkit (PDT) testing, a key component in evaluating user sentiment and product experience. Utilizing gpt-4o-mini, a cost-effective alternative to larger commercial LLMs, three methods, Word+Review, Review+Word, and Supply-Word, were each used to synthesize 1000 product reviews. The generated datasets were assessed for sentiment alignment, textual diversity, and data generation cost. Results demonstrated high sentiment alignment across all methods, with Pearson correlations ranging from 0.93 to 0.97. Supply-Word exhibited the highest diversity and coverage of PDT terms, although with increased generation costs. Despite minor …


Empowering Tech Professionals: Mentorship And Interview Preparation In The Face Of Industry Layoffs, Sakhi Aggrawal Dec 2024

Empowering Tech Professionals: Mentorship And Interview Preparation In The Face Of Industry Layoffs, Sakhi Aggrawal

Purdue Journal of Service-Learning and International Engagement

In recent years, the Information Technology (IT) industry has witnessed significant turmoil, marked by waves of mass layoffs that have left numerous skilled professionals grappling with job loss and uncertainty. The year 2023 alone saw over 250,000 tech workers in U.S.-based companies lose their livelihoods due to corporate restructuring, with renowned giants like Amazon, Alphabet, Microsoft, and Meta being forced to trim their workforce. This unsettling trend highligts a pressing need to support those affected and empower them to regain stability in their careers.

Against this backdrop, I, an experienced technical program manager and software engineer with a background at …


The Leadership Identity Presented On Linkedin, Carl L. Tolbert Dec 2024

The Leadership Identity Presented On Linkedin, Carl L. Tolbert

The Journal of Values-Based Leadership

LinkedIn has evolved in a way similar to other social media platforms but is unique in that it focuses on professional networking and careers. Many professionals seek to showcase their leadership skills and philosophies as part of a publicly showcased online persona. This paper aimed to examine the posts specific to leadership and thematically investigate presentation strategies, motivation, and purposes behind the posts. The paper begins with a historical review from the inception of LinkedIn through pivotal milestones in the history of the company. Key concepts from the literature are then reviewed specific to social media use and motivations behind …


Potential Impact Of Artificial Intelligence On Small And Medium Enterprises Innovation In The Eu: A Perspective From Poland, Malgorzata Wilczynska, Alina Walenia, Artur Dabek, Daniel Salabura, Halina Kot Dec 2024

Potential Impact Of Artificial Intelligence On Small And Medium Enterprises Innovation In The Eu: A Perspective From Poland, Malgorzata Wilczynska, Alina Walenia, Artur Dabek, Daniel Salabura, Halina Kot

Markets, Globalization & Development Review

The development of small and medium-sized enterprises is a complex process that requires the use of all approaches to achieve success. In this regard, finding opportunities to use artificial intelligence in such companies is of great importance. The study aims to assess how this technology affects the innovation and financial performance of small and medium-sized enterprises. To draw the main conclusions, the implementation of artificial intelligence at Polish enterprises, including in the context of their financial performance, namely the level of return on assets and the level of debt, was analysed. The study showed that the introduction of artificial intelligence …


Analyzing The Role Of Innovation And Digitalization In Accelerating Productivity: A Comparative Analysis Of Four Asian Countries, Muhammad Adnan Khan, Muhammad Azam Khan, Muhammad Tariq Dec 2024

Analyzing The Role Of Innovation And Digitalization In Accelerating Productivity: A Comparative Analysis Of Four Asian Countries, Muhammad Adnan Khan, Muhammad Azam Khan, Muhammad Tariq

CBER Conference

Productivity growth has remained slow in the Asian countries. The feasible option to accelerate productivity growth for a country is not only tangible capital (labor and capital) but also intangible capital such as innovation and digitalization. The study examines the role of innovation and digitalization on output productivity for four Asian countries: Bangladesh, China, India, and Pakistan using data from 1990-2022. Based on the findings of the unit root test, the study used the Autoregressive Distributed Lag (ARDL) technique and Kao test to explore the long-run relationship among the variables. The long-run results show that innovation and digitalization have a …


Assessing Pakistan’S Textile Exports Under Trade Agreements, Amjad Masood, Junaid Ahmed, Khuda Bakhsh Dec 2024

Assessing Pakistan’S Textile Exports Under Trade Agreements, Amjad Masood, Junaid Ahmed, Khuda Bakhsh

CBER Conference

Textiles serve as the export engine of Pakistan’s economy, constituting 60 percent of its total exports. Despite this prominence, Pakistan's global share in textile exports has consistently declined. Considering this, this study explores the potential impact of Free Trade Agreements (FTAs) on fostering textile exports. The study applied a structural gravity model with the Poisson pseudo-maximum likelihood (PPML) estimator to analyze annual exports for the period 2002–2021. Findings exhibit a positive and statistically significant effect of FTAs on textile exports, with varied impacts compared to major competitors. Moreover, we categorized textile products at the HS 4-digit level based on their …


The Role Of Qa Automation In Eliminating Waste In Project Teams, Ejiro Esiri Dec 2024

The Role Of Qa Automation In Eliminating Waste In Project Teams, Ejiro Esiri

Harrisburg University Dissertations and Theses

This study explores the impact of Quality Assurance (QA) automation on reducing waste in Search Engine Optimization (SEO) projects within enterprise organizations. Manual QA processes often result in bugs and defects that negatively affect project quality and business outcomes. Although automated QA testing promises improved accuracy and fewer errors, its implementation and effectiveness in SEO projects have yet to be thoroughly researched. This study uses qualitative research methods, including surveys of SEO professionals, QA specialists, and project managers in enterprise organizations, to examine how automated QA testing influences the performance and outcomes of SEO projects. The results show that companies …


The Effectiveness Of Risk Management In Project Success, Vishwa Goswami Dec 2024

The Effectiveness Of Risk Management In Project Success, Vishwa Goswami

Harrisburg University Dissertations and Theses

Abstract: This study investigated the effectiveness of risk management on project success within agile software development environments. It addressed the increasing complexity and challenges that agile teams faced in managing risks, which, if unmitigated, could significantly hinder project outcomes relate to time, cost, quality, and stakeholder satisfaction. By examining the intersection of risk management practices with agile methodologies, the research identified critical gaps and proposed tailored solutions to enhance overall project success. The study emphasized the importance of incorporating risk management into project planning and execution, thereby increasing the likelihood of successful project outcomes. It analyzed the effects of organizational …


Using Llms To Establish Implicit User Sentiment Of Software Desirability, Sherri Weitl-Harms, John D. Hastings, Jonah Lum Dec 2024

Using Llms To Establish Implicit User Sentiment Of Software Desirability, Sherri Weitl-Harms, John D. Hastings, Jonah Lum

Research & Publications

This study explores the use of LLMs for providing quantitative zero-shot sentiment analysis of implicit software desirability, addressing a critical challenge in product evaluation where traditional review scores, though convenient, fail to capture the richness of qualitative user feedback. Innovations include establishing a method that 1) works with qualitative user experience data without the need for explicit review scores, 2) focuses on implicit user satisfaction, and 3) provides scaled numerical sentiment analysis, offering a more nuanced understanding of user sentiment, instead of simply classifying sentiment as positive, neutral, or negative.

Data is collected using the Microsoft Product Desirability Toolkit (PDT), …


Physiological Positioning And Its Effects On Seated Vs. Standing Workers, Carlos Gautreaux Dec 2024

Physiological Positioning And Its Effects On Seated Vs. Standing Workers, Carlos Gautreaux

Theses & Dissertations

In the digital era, distractions in the working environment significantly impede professionals’ ability to maintain attention during the workday. Recent studies underscore the benefits of adjustable desks that allow for transitions between sitting and standing, highlighting improvements in workers’ physical and psychological health. Specifically, it has been noted that standing enhances cognitive function, focus, and mental acuity while alleviating stress. Despite these insights, research has yet to systematically explore the impact of standing while working on attentional performance. Moreover, the effect of standing while working may vary between on-site and remote working environments due to differences in ambient distractions. This …


Safeguarding Virtual Healthcare: A Novel Attacker-Centric Model For Data Security And Privacy, Suvineetha Herath, Haywood Gelman, John Hastings, Yong Wang Dec 2024

Safeguarding Virtual Healthcare: A Novel Attacker-Centric Model For Data Security And Privacy, Suvineetha Herath, Haywood Gelman, John Hastings, Yong Wang

Research & Publications

The rapid growth of remote healthcare delivery has introduced significant security and privacy risks to protected health information (PHI). Analysis of a comprehensive healthcare security breach dataset covering 2009-2023 reveals their significant prevalence and impact. This study investigates the root causes of such security incidents and introduces the Attacker-Centric Approach (ACA), a novel threat model tailored to protect PHI. ACA addresses limitations in existing threat models and regulatory frameworks by adopting a holistic attacker-focused perspective, examining threats from the viewpoint of cyber adversaries, their motivations, tactics, and potential attack vectors. Leveraging established risk management frameworks, ACA provides a multi-layered approach …


Esg Ratings In The Mining Industry: Factors And Implications, Mahelet G. Fikru, Jennifer Brodmann, Lili Eng, J. Andrew Grant Dec 2024

Esg Ratings In The Mining Industry: Factors And Implications, Mahelet G. Fikru, Jennifer Brodmann, Lili Eng, J. Andrew Grant

Economics Faculty Research & Creative Works

While previous research explores the relationship between ESG ratings, firm size, and financial outcomes, there is a lack of comprehensive analysis comparing multiple ESG ratings within the mining industry. This gap is crucial given the increasing focus on ESG in mining operations and its potential impact on company performance. Based on proprietary financial and ESG ratings data from 200 mining companies, this study investigates the relationship between two different ESG ratings and firm characteristics. We compare ESG-rated firms with unrated firms in terms of firm size, and financial performance indicators, and explore country-level patterns in ESG ratings. Findings reveal that …


Extension Partnerships For Innovative Programming: A Community-Based Training On Artificial Intelligence For Workforce Development, Paul A. Hill, Lendel K. Narine, Jordan L. Rushton, Clint J. Reid Dec 2024

Extension Partnerships For Innovative Programming: A Community-Based Training On Artificial Intelligence For Workforce Development, Paul A. Hill, Lendel K. Narine, Jordan L. Rushton, Clint J. Reid

Journal of Human Sciences and Extension

The AI Training Series was Washington County, Utah’s first community education offering on the topic of generative AI (GenAI). The training provided community members with an overview of the capabilities and advantages of GenAI and assisted them in making informed technology adoption decisions. Utah State University Extension partnered with Dixie Technical College and Zonos, a software company, to evaluate the effectiveness of the learning experience based on anticipated outcomes. Results showed the training was effective for disseminating information and advancing knowledge on the topic of GenAI. However, students’ intentions to adopt AI were lower than expected due to perceived barriers …


Multinational Platforms And Legitimacy Spillovers, Sali Li, Maximilian Stallkamp, Noman Shaheer, Liang Chen Dec 2024

Multinational Platforms And Legitimacy Spillovers, Sali Li, Maximilian Stallkamp, Noman Shaheer, Liang Chen

Research Collection Lee Kong Chian School Of Business

Multinational platforms (MNPs), such as TikTok, Grab, and Airbnb, are facing sig nificant legitimacy challenges in foreign markets. While some of these challenges are similar to those experienced by conventional multinational enterprises (MNEs), the platform-based business models of MNPs, which create value primarily through networks of external users and complementors, rather than through hierarchically controlled foreign subsidiaries, lead to unique legitimacy challenges and open up novel strategies for overcoming them. We explore how MNPs can leverage legiti macy spillovers from their complementors to overcome legitimacy challenges and establish credibility in new markets. We propose that effective governance and stra tegic …


Securing Mobile Payments: The Impact Of Blockchain Technology On Transaction Integrity, Snehal Chaudhari Dec 2024

Securing Mobile Payments: The Impact Of Blockchain Technology On Transaction Integrity, Snehal Chaudhari

Electronic Theses, Projects, and Dissertations

This study investigates how blockchain, tokenization, and smart contracts improve security and transparency in mobile payment systems, addressing critical vulnerabilities in the increasing mobile payments industry. The main research questions are: (RO1) How can integrating blockchain technology improve the transparency and security of mobile payments? (RO2) Why do tokenization and smart contracts play a crucial role in improving security for mobile payments?

Case study outcomes include: (RO1) Shido Wallet's decentralized blockchain provides more control and transparency over their financial transactions, overcoming traditional security and trust concerns. Project Khokha illustrates blockchain's scalability and efficiency by allowing for high-speed, confidential interbank transactions. …


Comparative Assessment Of Machine Learning And Deep Learning Models For Drug Effectiveness Using Sentiment Analysis, Blessing Ogechukwu Nwogu Dec 2024

Comparative Assessment Of Machine Learning And Deep Learning Models For Drug Effectiveness Using Sentiment Analysis, Blessing Ogechukwu Nwogu

Electronic Theses, Projects, and Dissertations

In recent years, the proliferation of online patient-generated drug reviews has created a valuable resource for assessing drug effectiveness and patient satisfaction, with sentiment analysis emerging as a powerful tool for extracting insights from this unstructured data.

This culminating research project conducted a comparative analysis of traditional Machine Learning (ML) and Deep Learning (DL) models for assessing drug effectiveness using sentiment analysis of participant reviews. The research aimed to evaluate the performance of Support Vector Machine (SVM), XGBoost, Random Forest, Long Short-Term Memory (LSTM), and Bidirectional Encoder Representations from Transformers (BERT) models in this context. This culminating research project addressed …


Research On The Influence Of Complementary Assets On Innovation Performance Of New R&D Institutions, Yong Li Dec 2024

Research On The Influence Of Complementary Assets On Innovation Performance Of New R&D Institutions, Yong Li

Dissertations and Theses Collection (Open Access)

Since the development of new R&D institutions in China in the 1990s, they have received advocacy and support from both national and local governments. After more than 20 years of exploration and development, new R&D institutions have gradually developed characteristics such as diversified investment sources, flexible organizational structures, market-oriented operations, and multi-functional coordination. These institutions have increasingly played an active role in promoting scientific and technological innovation and regional economic development. In the research on the development and evolution, modes and mechanisms, and performance and evaluation of new R&D institutions, numerous results have been generated, promoting the construction and development …


The Research On The Impact Of Listing Regime On Innovation For The Biotech Industry: Inspiration And Experience From Mb Rules 18a Published By Hkex, Yueying Dong Dec 2024

The Research On The Impact Of Listing Regime On Innovation For The Biotech Industry: Inspiration And Experience From Mb Rules 18a Published By Hkex, Yueying Dong

Dissertations and Theses Collection (Open Access)

The development of the Biotech Industry is not only connected to the national economy and livelihood of the people, but also affects the technology development, economy growth and national security of the country. The development depends on the technology innovation, with the essence for the continuous process of financial ecology guiding and technology refresh driving. For high-tech intensive industries of biotech companies, the development of the equity market is an important support for promoting the technology innovation. The capital market in guiding resource allocation has the responsibility of optimizing the listing regime, providing more external financing channels and promoting the …


Flexible Vs. Dedicated Technology Choice In The Presence Of Multiproduct Subscription Programs, Liling Lu, Onur Boyabatli, Sarah Yini Gao Dec 2024

Flexible Vs. Dedicated Technology Choice In The Presence Of Multiproduct Subscription Programs, Liling Lu, Onur Boyabatli, Sarah Yini Gao

Research Collection Lee Kong Chian School Of Business

Recently, automotive manufacturers have started offering multi-car subscription programs that give customers access to a menu of car models with possibility of switching between the models. The maintenance and depreciation costs during the program are borne by the manufacturers before the cars are sold in the pre-owned market. This paper studies how offering such a subscription program shapes the firm’s flexible versus dedicated technology choice and capacity investment decisions. We consider a two-product firm that makes these decisions under uncertain demand in a single subscription period. The firm faces two types of demand based on which product is requested at …


Digital Footprint Management: Youth And Social Media On Protecting Your Online Identity And Reputation, Jorge Aguiar Dec 2024

Digital Footprint Management: Youth And Social Media On Protecting Your Online Identity And Reputation, Jorge Aguiar

Electronic Theses, Projects, and Dissertations

Fifty percent (50%) of youth between the ages of 8 and 17 have been discovered to use the internet and social media services on a daily basis. This (50%) also demonstrates the rising issues between digital footprints, cyberbullying, and cybercrime rates against these types of youth. It was discovered that youths, between the ages of 8 and 17 years old, are savvy with technology, based on gender, grade, and socioeconomic status, but also lack the awareness of their own digital footprint and how to manage it. Researchers have discovered that issuing cybersecurity awareness school lesson plans and parental controls may …


Sustainability In The Wake Of Crisis: Transforming Climate Change-Induced Disasters Into Drivers Of Renewable Energy Innovation In Business, Hiva Rastegar, Aymen Sajjad, Gabriel Eweje, Kazunori Kobayashi Dec 2024

Sustainability In The Wake Of Crisis: Transforming Climate Change-Induced Disasters Into Drivers Of Renewable Energy Innovation In Business, Hiva Rastegar, Aymen Sajjad, Gabriel Eweje, Kazunori Kobayashi

Research outputs 2022 to 2026

This study examines how climate change-induced disasters affect renewable energy innovation in United States-based firms. To this end, we utilized the behavioral theory of the firm and the threat rigidity model to investigate strategic decision-making in the context of environmental crises. We employed a difference-in-differences approach combined with meta-analysis. Further, we analyzed data from 2013 to 2018 and found a significant increase in renewable energy innovation following climatological disasters, marked by an effect size of 0.74. However, firms exceeding their aspiration levels exhibit a smaller impact, reducing the effect on renewable energy innovation by 0.273 units. Additionally, firms with a …


Juegos De Rol En El Desarrollo De Projectpipe: Una Inmersión En El Uso De Metodologías De Diseño, Julieth A. Gómez Hernández, Cristian C. Orozco Ospina, Nicolas Restrepo Henao Nov 2024

Juegos De Rol En El Desarrollo De Projectpipe: Una Inmersión En El Uso De Metodologías De Diseño, Julieth A. Gómez Hernández, Cristian C. Orozco Ospina, Nicolas Restrepo Henao

Journal of Roleplaying Studies and STEAM

En el entorno digital actual, la evolución del concepto de juegos de rol ha llevado al desarrollo de aplicaciones web interactivas y educativas. En sintonía con este planteamiento, se presenta la siguiente propuesta, que adopta una metodología integrada para aprovechar la versatilidad del método de Bruno Munari y el Diseño Centrado en el Usuario (DCU). La metodología de Munari descompone la gestión macro del proyecto en pasos manejables; mientras que el DCU se enfoca en la creación de una interfaz intuitiva y funcional mediante prototipos iterativos y pruebas continuas de usabilidad. Como complemento a estas estrategias se integra la metodología …


Data Security In The Apple Ecosystem: An Evaluation, Kayrene Woods Nov 2024

Data Security In The Apple Ecosystem: An Evaluation, Kayrene Woods

Cybersecurity Undergraduate Research Showcase

This study provides a comprehensive evaluation of data security within the Apple ecosystem, focusing on the company’s privacy policies, user perceptions, and the effectiveness of its App Store review processes. Employing an interdisciplinary methodology, the research examines Apple’s commitment to data protection, emphasizing transparency and user trust. A survey of user experiences revealed varying levels of engagement and understanding of Apple’s privacy practices, with only 32.8% of respondents having read the Privacy Policy and mixed opinions on its clarity. Additionally, concerns persist about third-party app security, with 39.7% of users expressing apprehension and skepticism about Apple’s App Store review process. …


Building Modern City And Urban Science, Guangtao Wang, Fen Li, Xiang Liu, Yufei Gao Nov 2024

Building Modern City And Urban Science, Guangtao Wang, Fen Li, Xiang Liu, Yufei Gao

Bulletin of Chinese Academy of Sciences (Chinese Version)

China is in a new stage of development of Chinese-style modernization, and the construction of modern cities plays a leading role in the process of modernization. Urban science is an important direction that urban researchers has been exploring, and the construction of modern cities needs the guidance of China’s urban science theory. On the basis of summarizing the basic characteristics of urban science, this study draws on the frontier progress of urban science both domestically and internationally, this study proposes definitions of China’s urban science, and constructs a theoretical framework with four dimensions, namely, ideological guidance, theoretical evidence-based approach, practical …


Beyond Human-Centric Models In Cybersecurity Education: A Pilot Posthuman Analysis Of The Nice Workforce Framework For Cybersecurity, Ryan Straight Nov 2024

Beyond Human-Centric Models In Cybersecurity Education: A Pilot Posthuman Analysis Of The Nice Workforce Framework For Cybersecurity, Ryan Straight

Journal of Cybersecurity Education, Research and Practice

This study applies a posthuman lens to the National Initiative for Cybersecurity Education (NICE) Workforce Framework, examining two key Work Roles in cybersecurity education. Employing a novel posthuman coding scheme, the associated Tasks, Knowledge, and Skills (TKS) statements were analyzed. Findings reveal significant posthuman elements within the framework while identifying opportunities for further integration. The analysis demonstrates a strong presence of human-technology entanglement and adaptive learning concepts, yet highlights areas where the framework could emphasize system complexity and interconnectedness. This research contributes to ongoing discussions on cybersecurity education in complex technological landscapes, proposing a theoretical framework for integrating posthuman concepts …


Regulating Chatbot Output Via Inter-Informational Competition, Jiawei Zhang Nov 2024

Regulating Chatbot Output Via Inter-Informational Competition, Jiawei Zhang

Northwestern Journal of Technology and Intellectual Property

The advent of ChatGPT has sparked over a year of regulatory frenzy. Policymakers across jurisdictions have embarked on an AI regulatory “arms race,” and worldwide researchers have begun devising a potpourri of regulatory schemes to handle the content risks posed by generative AI products as represented by ChatGPT. However, few existing studies have rigorously questioned the assumption that, if left unregulated, AI chatbot’s output would inflict tangible, severe real harm on human affairs. Most researchers have overlooked the critical possibility that the information market itself can effectively mitigate these risks and, as a result, they tend to use regulatory tools …


Importance Of Soft Skills Comparative Study With Cybersecurity Professionals In The Manufacturing And Finance Critical Sectors, Stanley Mierzwa, Mary Lind Nov 2024

Importance Of Soft Skills Comparative Study With Cybersecurity Professionals In The Manufacturing And Finance Critical Sectors, Stanley Mierzwa, Mary Lind

Center for Cybersecurity

Cybersecurity professionals require and will benefit from having strong and competent technical and soft skills, knowledge, and abilities. Cyber-attacks continue to plague our organizations and businesses, and finding the individuals with the skills needed for industry teams to contend with these broad and varying types of breaches is essential. This research article will outline the results of a comparative quantitative study that compares the importance of soft skills or nontechnical competencies by information security and cybersecurity professionals in the finance and manufacturing critical infrastructure sectors. This research study used a validated survey instrument from a previous seminal study to capture …


Navigating The Ethical Maze: Emerging Technologies And Pedagogies In Higher Education, Harika Rao Nov 2024

Navigating The Ethical Maze: Emerging Technologies And Pedagogies In Higher Education, Harika Rao

Faculty and Staff Publications & Presentations

No abstract provided.


Residential Solar Power: An Interpretative Phenomenological Analysis Of The Consumer Decision Process Regarding Solar Adoption In The Low-Energy-Cost / Low-Solar-Exposure Pacific Northwest, Steven W. Schmidt Nov 2024

Residential Solar Power: An Interpretative Phenomenological Analysis Of The Consumer Decision Process Regarding Solar Adoption In The Low-Energy-Cost / Low-Solar-Exposure Pacific Northwest, Steven W. Schmidt

Doctor of Business Administration (DBA)

The energy-supply industry is faced with aggregate global energy demand growth associated with the simultaneous impact of worldwide increasing population and decreasing poverty (with its associated increased access to energy choices), thus, increasing both total and per capita world-wide energy usage. Concomitant with energy demand growth, though, there are widening and deepening concerns among many regarding the impact of energy-related pollution, which is accompanied by an associated, growing interest in clean, renewable sources of energy. In this milieu, solar energy has provided a rapidly growing supply of power solutions (though still a small overall proportion).

The intent for this doctoral …


Ai And Creativity: Effects Of Culture And Task Emotiveness In Human-Ai Collaboration, Choon Ngee Tan Nov 2024

Ai And Creativity: Effects Of Culture And Task Emotiveness In Human-Ai Collaboration, Choon Ngee Tan

Dissertations and Theses Collection (Open Access)

Creativity is the driving force behind innovation, propelling individuals and societies toward progress by generating novel ideas and groundbreaking solutions. The emergence of generative AI models, exemplified by GPT-3, offers opportunities to enhance human creativity. This paper explores the potential for unprecedented breakthroughs through the synergy between human intuition and AI-driven creativity, providing practical guidance on leveraging AI to amplify creative capacities. Study 1 finds that AI models trained on data from the U.S. and Chinese cultures exhibit cultural norms, values and cognition of those cultures. Study 2 finds that when humans and AI models of the same culture collaborate …