Business Commons^™

Telehealth And Medical Consumerism In The Digital Age, Yibing Hu

Finance Undergraduate Honors Theses

This paper discusses the role of telehealth in medical consumerism. As a cheap and convenient model of healthcare, telehealth enables patients to access healthcare regardless of location, as long as they have the necessary technology.

In the current healthcare landscape, insurance policies and high costs push patients to act as consumers of medical services. With the rise of telehealth as another healthcare option, the medical sector further becomes consumer-oriented. This ultimately changes the way patients interact with healthcare.

Computer Vision In Soccer: Yolov11 Analytics Engine For Quantifying Game Strategy, Connor S. Maurer

Data Science Undergraduate Honors Theses

Single-shot object detection capabilities significantly reduce computational overhead for real-time computer vision in sports analytics at 60 FPS. YOLO11’s lightweight CNN gives promising accuracy while meeting the low-latency demand of dynamic soccer matches. As data-driven approaches take over the sport of soccer, efficient player tracking systems become critical for informing coach’s strategies. I prototype the ETL (Extract, Transform, Load) process of data collected from a single- shot detection program and evaluate its viability for estimating player fatigue. YOLO11 detects players, the ball, and other characteristics, with the output transformed by homography to estimate the positions in the real world. These …

Better Together – Maximising Group Creativity Through Co-Design, Sophie Tversky

Creativity and Change Leadership Graduate Student Master's Projects

The complexity and systems-level nature of organisational and societal challenges have called for engaging team creativity, benefiting from differing perspectives and experiences to drive impactful solutions. Surveying the co-design and group creativity literature, it is suggested that creative potential of a group is only realised when several polarities are leveraged by facilitators and orchestrators of the process. This concept was validated and extended through conducting a thematic analysis of a series of exploratory interviews, resulting in the identification of interdependent themes comprising stacks of polarities and a key problem to solve. The themes identified were: Determining Whether Co-Design is Appropriate, …

Quick Response Codes In Extension Outreach Communications: Insights From A Visual Content Analysis And Educators’ Perceptions, Kobina Danful Fanyinkah

Graduate Theses and Dissertations

Increased smartphone use presents an opportunity to enhance the creative inclusion of Quick Response (QR) codes in extension outreach efforts. Tailoring extension programs to communicate with specific audiences has been identified as essential, highlighting the need for targeted and context-specific strategies. The development of QR code technology has provided a unique approach that allows extension professionals to target clientele with specific extension messages and programs. While extension has a commendable record in educational delivery through traditional forms of outreach, research on how best to employ digital tools with extension audiences is thin at best. Though the rising popularity of QR …

Investigating Business Cybersecurity Vulnerability And Development Of An Application For Security Awareness Training Platform For Small And Medium-Sized Enterprises, Baijun (Jack Skywalker) Jiang

Senior Honors Theses

Small and medium-sized enterprises (SMEs) are increasingly becoming prime targets for cybercriminals due to their limited IT expertise, inadequate cybersecurity investment, and insufficient security awareness training. The increasing sophistication of social engineering attacks are rendering traditional security awareness programs obsolete, as they fail to effectively promote behavior change. The proposed solution develops a software-based security awareness training program that integrates interactive activities, realistic scenarios, and gamified learning methods to engage employees and facilitate long-term behavioral change towards security awareness. Future research should focus on evaluating the effectiveness of the proposed training program in real-world scenarios to measure its impact on …

Balancing The Scales: The Role Of Work-Life Balance And Technological Support In Enhancing Gig Worker Productivity In Indonesia, Parman Parman, Muhammad Uliah Shafar, Deasy Soraya A. Aminartha Putri

The South East Asian Journal of Management

Research Aims: This study examined the impact of work-life balance (WLB) initiatives on gig worker productivity, focusing on the mediating role of job satisfaction and the moderating effects of gig work characteristics and technological support.

Design/Methodology/Approach: PLS-SEM was used in this study to analyse survey data collected from a sample of 400 gig workers engaged in various platforms, including Gojek, Grab, Shopee, and Freelancer.com. The survey instrument comprised structured questions designed to measure key constructs, namely WLB initiatives, technological support, job satisfaction, and employee productivity.

Research Findings: WLB initiatives significantly positively impacted employee productivity, with job satisfaction functioning as a …

Autonomous Intelligence In Fashion: A Comprehensive Analysis Of Agentic Ai Across The Fashion Ecosystem, Andrew Burnstine

Faculty and Staff Publications & Presentations

The fashion industry is undergoing a paradigm shift with the emergence of agentic artificial intelligence (AI), a sophisticated class of intelligent systems exhibiting autonomous decision-making, continuous learning, and adaptive action with minimal human intervention. Moving beyond traditional AI applications in fashion focused on predictive analytics, generative tools, and supervised automation, agentic AI introduces a transformative paradigm wherein intelligent agents proactively navigate the complexities inherent in design, manufacturing, supply chain optimization, and consumer personalization. This paper presents a comprehensive exploration of the evolving role of agentic AI across the multifaceted fashion ecosystem, offering an in-depth analysis of its technological underpinnings, operational …

Enhancing A Client’S Website Design Through Research On Executive Function Skills: Informed Decision-Making In A Service-Learning Context, Jacob Irelan

Honors Projects

This synthesis project explores how research on executive function skills can inform effective website design in a service-learning context. Executive function skills—including working memory, inhibitory control, and cognitive flexibility—are foundational to learning and development. By conducting a comprehensive literature review and engaging in service-learning through a client-based web design project, the study bridges interdisciplinary knowledge between education and visual communication technology. The project involved redesigning a client’s website focused on supporting individual's executive function skills, enhancing both its usability and search engine optimization. Hands-on, service learning experience supplemented by academic research allowed for the development of practical skills such as …

The Sound Of Disruption: The Effects Of Music Streaming Services And Technological Change On The Music Industry, Adam J. Kays

Honors Thesis

Technological changes within the music industry, particularly through streaming platforms like Spotify and Apple Music, have completely altered how artists and labels function in 2025. This thesis examines the change from physical to digital music consumption, the economic realities of streaming royalties, and the mental and physical effects on artists in the modern age. Additionally, this thesis will discuss the utilization of playlisting methods and algorithms, as well as how artists and labels utilize these new features to their advantage. Through this research, this study analyzes and criticizes the sustainability of music streaming models.

Unleashing Excellence: Strengthening It Leaders Through Executive Coaching, Tonya S. Rivers

Dissertations

This paper explores the impact of executive coaching on Information Technology (IT) leaders. Many organizations across different industries lack strong leadership, as exposed by COVID-19. Companies aim to keep exceptional leaders and establish upbeat workplaces to achieve success. Although previous research has examined leadership effectiveness, it is still unclear how best to manage employees' perceptions of effective leadership. The goal of this research is to provide new insights into what can improve perceptions of leadership effectiveness. I explored the role executive leadership coaching has on managers working in the Information Technology (IT) field. Current literature often mentions the need for …

From Food To Fashion: Bio-Based Textiles Advancing Sustainability And Socioeconomic Growth In Emerging Markets, Andrew Burnstine

Faculty and Staff Publications & Presentations

The global fashion industry is undergoing a profound shift towards sustainability, driven by innovations in bio-based textiles derived from agricultural byproducts such as cactus, pineapple, banana, coconut, fungi, and bacterial cultures. This article comprehensively explores the technological advancements, industry adoption trends, socioeconomic impact on emerging markets, and barriers to widespread adoption of bio-based textiles. The alignment of these innovations with global sustainability initiatives, key industry collaborations, and policy interventions are also examined.

The National Cybersecurity Teaching Coalition: Expanding Cybersecurity Education Opportunities, Paul Wagner, Melissa Dark, Robert Honomichl, Filipo Sharevski, Sandra Leiterman

Journal of Cybersecurity Education, Research and Practice

The increasing prevalence of cybersecurity threats and the shortage of qualified professionals necessitate innovative solutions for cybersecurity education at all levels. Despite the expansion of post-secondary cybersecurity programs, employer dissatisfaction with graduates and a lack of standardized introductory curricula highlights the need for structured secondary education pathways. The National Cybersecurity Teaching Coalition (NCTC) and its National Cybersecurity Teaching Academy (NCTA) address this gap by equipping high school educators with the necessary knowledge and credentials to teach cybersecurity effectively. NCTA offers an 18-credit cybersecurity graduate certificate program to ensure teachers are competent and confident to develop and teach cybersecurity curriculum with …

Unleaded Aviation Fuel: Assessing Stakeholder Perceptions And Preparing An Organization For Change, Ryan Guthridge, Nicholas D. Wilson, Brandon Wild

Journal of Aviation Technology and Engineering

Since the Clean Air Act of 1996 banned the use of leaded fuel for automotive applications, leaded aviation gasoline (AVGAS) has become one of the leading sources of lead pollution in the nation due to the volume of AVGAS consumed in general aviation applications (GAMA, 2019). The Federal Aviation Administration has recently recognized this concern with the establishment of the Eliminate Aviation Gasoline Lead Emissions (EAGLE) initiative, which was formally established in February 2022 to foster an important campaign to research and inform the general aviation community on the process for transitioning to unleaded AVGAS. This essay seeks to inform …

The Impact Of Ai Use In Programming Courses On Critical Thinking Skills, Christian Jay St Francis Clarke, Abdullah Konak

Journal of Cybersecurity Education, Research and Practice

Proficiency in computer programming extends far beyond memorizing syntax; it depends on the cultivation of critical thinking. Computer programming requires multiple interconnected competencies, including systematic problem analysis, algorithmic reasoning, mastery of programming languages, debugging capabilities, a comprehensive understanding of software development methodologies, rigorous testing practices, and systematic troubleshooting approaches. These skills are also essential for cybersecurity experts; cybersecurity programs require several programming courses to enhance students’ technical and critical thinking skills. Generative AI (GenAI) technologies have fundamentally changed the process of developing applications and approaches to teaching coding. The growing use of GenAI technologies by students in writing computer code …

Cross-Cultural Communication Of China’S Electronic Commerce Platforms In Malaysia: A Comparative Case Study On Taobao And Lazada, Wan Xueli

Student Works (2020-2029)

As China’s e-commerce platforms accelerate their globalisation process, their cross-cultural communication strategies in overseas markets have become a focal point of academic interest. This study examines the strategies and challenges of China’s e-commerce platforms in cross-cultural communication, using Taobao and Lazada’s operations in the Malaysian market as case studies. The research employs qualitative methods, combining literature analysis, observation, semi-structured interviews, and case studies. It constructs a theoretical framework drawing from cross-cultural communication theory, globalisation and localisation theory, cross-cultural marketing communication theory, and cultural adaptation theory. The study focuses on four core issues: the current development of China’s e-commerce platforms in …

The Lumpkin Letter (Spring 25), Lumpkin College Of Business And Technology

Lumpkin College of Business & Technology Newsletters

No abstract provided.

How Industrial Clusters Affect Technological Innovation: Evidence From Vanyang Small & Micro Industrial Park, Jianming Wu

Dissertations and Theses Collection (Open Access)

This study focuses on the mechanism through which industrial clusters enhance technological innovation among micro and small enterprises. Using the VanYang Micro-Enterprise Park in Zhejiang Province as a representative case, the research integrates perspectives from industrial cluster theory, innovation theory, and spatial economics to explore how clustered environments influence enterprise innovation performance through resource integration, knowledge spillovers, and organizational collaboration. Departing from traditional static comparative methods, this study adopts an event study approach to dynamically capture the impact trajectory and temporal structure of enterprise innovation performance, with "entry into the park" serving as the key event.

Based on panel data …

Enhancing Customer Experiences In Airline Code Sharing: Understanding Impact, Expectations, And Strategies For Improvement, Rosa Morales

Presentations - 2025

This research project aimed to explore the impact of airline code-sharing on customer satisfaction and identify potential strategies for improving these services. Code-sharing, where multiple airlines share the same flight, has become a common practice in the aviation industry, especially among major alliances like Star Alliance, OneWorld, and SkyTeam. However, the effectiveness of these arrangements in enhancing customer experiences remains a topic of interest. Our study involved surveying 169 participants to gather insights into their familiarity with code-sharing, satisfaction levels, and preferences for potential improvements.

Preparing Youth For Careers In Drone Aviation: Evaluating Washington County 4-H Drone Camps, Paul A. Hill, Aubree L. Miller, Katarina J. Aikens

Outcomes and Impact Quarterly

Drone technology presents growing career opportunities, yet youth access to education in this field remains limited. This study evaluates the Washington County 4-H Drone Camps, which aimed to equip youth in 4^th – 8^th graders with essential knowledge and skills in drone aviation. The Drone Camps focused on competencies such as drone anatomy, FAA regulations, and piloting skills. Evaluation results indicated youth improved in all competency areas after completing the camp. The Washington County 4-H Drone Camps effectively allowed youth to explore drone technologies and prepare them for a possible career pathway.

A Study On The Impact Of Second-Generation Involvement On Digital Transformation In Family Firms And Its Contingency Effects, Wenwu Shao

Dissertations and Theses Collection (Open Access)

Family firms, as a vital component of the global economy, dominate China's private sector. However, amid the global digital wave, they face dual challenges of generational transition and digital transformation. The involvement of second-generation successors profoundly influences strategic decision-making and digital transformation in family firms. Yet, existing research lacks a systematic theoretical framework and empirical evidence on the relationship between second-generation involvement and digital transformation in family firms, as well as its underlying mechanisms. The study thus examines the impact of second-generation involvement on digital transformation in family firms and its contingency effects.

Focusing on China's A-share listed family firms, …

The Interplay Of Website Characteristics, Attitude, And Booking Intentions For Different Hotel Websites: A Theory Of Reasoned Action Perspective, Atefeh Charmchian Langroudi, Imran Rahman, Maryam Charmchian Langroudi, John Stephan, Parisa Mohammadi

Journal of Global Hospitality and Tourism

Using the theory of reasoned action as the underlying theoretical foundation, this study examines the direct effects of compatibility, perceived usefulness, communicability, perceived risk, and perceived playfulness on attitudes toward online booking and the indirect effects of these variables on consumers’ intention to use three different online hotel booking channels - independent hotel websites, chain hotel websites, and third-party hotel websites. Additionally, this study tests the direct effect of attitude towards online booking on consumers’ intention to use the three online booking channels. Collected data from 638 participants via Amazon M-Turk was analyzed using partial least squares based structural equation …

Research On The Path To Realize The Digital Transformation Of Listed Specialized And New "Little Giant" Enterprises：From The Perspective Of Linkage Between Internal And External Factors Within The Organization, Jianfeng Liu, Jin Tang, Xukan Xu, Haowen Zhou

Journal of Scientific Information Research

[Purpose/significance]In the post pandemic era of global economic downturn, the deep integration of digital economy and real economy is the key to promoting economic recovery and growth. As an important support for the resilience of the national economy, specialized, refined, and new "little giant" enterprises urgently need to pay attention to the value of data elements, actively participate in the construction and trading of data markets, and drive business innovation and value creation with data. Therefore, exploring the digital transformation path of specialized, refined, and new "little giant" enterprises is particularly urgent. [Method/process]Based on the TOE framework,this article uses fsQCA …

Smart Strategies: The Impact Of Social Media And Ai In Modern Marketing, Waverly O. Smith

Student Publications

In recent times, social media and artificial intelligence (AI) have become increasingly popular in the world of marketing. With these technologies, companies can more efficiently and effectively find consumers and create tailored product advertisements. AI has helped companies segment consumers, identify trends, and predict consumer needs. Social media has created a platform in which companies can connect with consumers and gain direct feedback. Additionally, it has created a space in which anyone can become an influencer or market a product. With the evolution of technology and digital marketing, it has also become increasingly important for companies to use high quality …

Comparative Performance Analysis Of Cryptographic Workloads Across Cloud Providers: A Multi-Language Study On Faas And Iaas Platforms Dataset, Jeremiah Webb

Doctoral Dissertations and Master's Theses

Cloud computing has become a relatively new paradigm for the delivery of compute resources, with key management services (KMS) playing a crucial role in securely handling cryptographic operations in the cloud. This paper presents the microbenchmark of cloud cryptographic workloads, including SHA HMAC generation, AES encryption/decryption, ECC signature/verification, and RSA encryption/decryption, across Function-as-a-Service (FaaS) and Infrastructure-as-a-Service (IaaS) in conjunction with KMS offerings from Ama- zon Web Services (AWS) and Microsoft Azure to conduct a comparative performance analysis. The methodology involves the AWS Cloud Development Kit (CDK) and the Bicep language to deploy AWS Lambda Functions and Azure Functions, respectively, to …

Advancing Devsecops In Smes: Challenges And Best Practices For Secure Ci/Cd Pipelines, Jayaprakashreddy Cheenepalli, John Hastings, Khandaker Mamun Ahmed, Chad Fenner

Research & Publications

This study evaluates the adoption of DevSecOps among small and medium-sized enterprises (SMEs), identifying key challenges, best practices, and future trends. Through a mixed methods approach backed by the Technology Acceptance Model (TAM) and Diffusion of Innovations (DOI) theory, we analyzed survey data from 405 SME professionals, revealing that while 68% have implemented DevSecOps, adoption is hindered by technical complexity (41%), resource constraints (35%), and cultural resistance (38%). Despite strong leadership prioritization of security (73%), automation gaps persist, with only 12% of organizations conducting security scans per commit. Our findings highlight a growing integration of security tools, particularly API security …

Market Structure Evolution In The U.S. Automobile Industry: A Review Of Diversity And Concentration Metrics, P.V. (Sundar) Balakrishnan

AMTP Proceedings 2025

I examine the evolution of market structure in the U.S. automobile industry from 1937 to the present, focusing on the application of both traditional and novel diversity and concentration metrics. I use the Herfindahl-Hirschman Index (HHI), Comprehensive Concentration Index (CCI), and newer metrics from fields such as ecology and genetics to uncover insights into the shifting dynamics of market power, firm turnover, and industry stability. The U.S. automobile industry, characterized by consolidation and technological advancement, provides a unique case study for analyzing long-term market evolution. I contribute to the literature by synthesizing a broad range of diversity metrics and offering …

Combating Forced Labor In Global Supply Chains Through Modern Technology: A Case Study Of Uyghurs In Xinjiang, Samuel Donohue

Senior Theses

This thesis examines how modern traceability technologies can help combat forced labor in global supply chains, focusing on the case of Uyghur workers in Xinjiang, China. The research addresses the pressing challenge of verifying ethical labor practices in complex, multi-tiered supply networks, using the case study alongside an extensive literature review. It evaluates advanced technological solutions, including blockchain ledgers, isotope analysis, radio-frequency identification (RFID) tagging, and microbiome tracing as tools to improve supply chain transparency. Through qualitative case analysis and analysis of current research, the thesis assesses each technology’s capability to trace product origins and authenticate labor conditions. The findings …

The Interplay Between Endothelial Glycocalyx Maturity And Both The Toxicity And Intracellular Uptake Of Charged Nanoparticles, Claire A. Bridges, Lu Fu, Jonathan Yeow, Xiaojing Huang, Miriam Jackson, Rhiannon P. Kuchel, James D. Sterling, Shenda M. Baker, Megan S. Lord

Business and Information Technology Faculty Research & Creative Works

Nanoparticles are widely studied for delivering treatments to target tissues, but few have reached clinical use. Most nanoparticles encounter blood vessels on their way to target tissues. The inner surface of these vessels is lined with endothelial cells covered by a glycocalyx, an extracellular matrix rich in anionic glycans. The role of the glycocalyx in nanoparticle interactions is not well understood. Here, we demonstrate that endothelial cells need extended culture times to synthesize a mature glycocalyx. Our research shows that branched polyethyleneimine functionalized gold nanoparticles bind to endothelial cells expressing either a developing or mature glycocalyx, with the interaction involving …

The Urgency Of Instituting Systemic Cybersecurity Curriculum Within Stem At Secondary Educational Levels In Preparation For Postsecondary Institutions., Robert Spencer

Journal of Cybersecurity Education, Research and Practice

Over the last 20 years, many secondary institutions have made advances developing curriculum defined as “STEM (Science, Engineering and Mathematics)” in order to ensure secondary students are eligible to apply as well excel in technology degree programs at the college and university levels. Although various initiatives exist, there are studies however, which allude to a great possibility that there will be a lack of cybersecurity professionals filling present day and anticipated future positions. Despite a large number of federal and educational enhancements there is need for additional research regarding instituting overall systemic processes and curriculum which supports secondary student transition …

The Impact Of Artificial Intelligence On Fashion And Retail Efficiency: A Strategic Analysis, Andrew Burnstine, Raouf Ghattas

Faculty and Staff Publications & Presentations

No abstract provided.