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Full-Text Articles in Business
Book Retailers And The Ever-Changing Scm Landscape: Case Study Of Barnes & Noble Company And Amazon, William T. Rupp, Steven A. Clinton
Book Retailers And The Ever-Changing Scm Landscape: Case Study Of Barnes & Noble Company And Amazon, William T. Rupp, Steven A. Clinton
Atlantic Marketing Association Proceedings
No abstract provided.
Amazon.Com, Inc.: Retailing Giant To High-Tech Player?, Alan D. Smith, William T. Rupp, O. Felix Offodile
Amazon.Com, Inc.: Retailing Giant To High-Tech Player?, Alan D. Smith, William T. Rupp, O. Felix Offodile
Atlantic Marketing Association Proceedings
No abstract provided.
Drivers Of Consumers’ Emotional Engagement With Everyday Products: An Intensive Review Of The Literature And An Attempt To Conceptualize The Consumer-Product Interactions Within The Emotional Design Process, Ahmed Alibage, Antonie Jetter
Drivers Of Consumers’ Emotional Engagement With Everyday Products: An Intensive Review Of The Literature And An Attempt To Conceptualize The Consumer-Product Interactions Within The Emotional Design Process, Ahmed Alibage, Antonie Jetter
Student Research Symposium
This research intensively reviews the literature on designing emotional-driven products and aims to identify the drivers of the consumers’ emotional engagement with everyday products. The research also aims to develop a conceptual framework based on the basic model of product emotions and the classical process control, by which the identified emotional drivers in consumer products, the basic concerns of consumers, the context of the consumer-product interactions, and the design approach(s) would be interrelated and modeled. Furthermore, this research will study the psychological and theoretical perspectives on the human phenomenon of emotion to understand what does an emotion means, and why …
"You Can Count On It!" Using County Auditors' Data For Marketing Research Group Projects, Julie M. Szendrey
"You Can Count On It!" Using County Auditors' Data For Marketing Research Group Projects, Julie M. Szendrey
Atlantic Marketing Association Proceedings
Marketing educators who teach research-based courses face several challenges in the designing and teaching of analytical-based group projects. The “ideal” research project contains all the elements of the research process as shown in Figure 1 (Neuman 2009, Zeis, Shah, Regassa, & Ahmadian 2001). Fewer pedagogical limitations would exist, such as a limited 16-week semester and time constraints relating to selecting a topic, survey development and distribution, institutional review board approvals, and of course data collection to name a few.