Business Commons^™

The Next Generation: Looking At Utk Students’ Potential Future Engagement With Gsmnp, Layla Marie Mosadegh

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

The purpose of this research was to understand the next generation’s, aka Gen Z’s, engagement with Great Smoky Mountains National Park (GSMNP) by studying the motivations and perceptions surrounding engagement with GSMNP amongst undergraduate students enrolled for the 2018-2019 school year at the University of Tennessee, Knoxville (UTK). This research was conducted in the format of a hybrid case study with a combined marketing strategy plan that aims to answer the following questions:

• What are the motivations and perceptions surrounding engagement with Great Smoky Mountains National Park amongst undergraduate students enrolled for the 2018-2019 school year at the at the …

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Yes, We Can Brewing Company, Madison Hailey Murphy

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

Yes, We Can! Brewing Company is a minority owned and operated small batch microbrewery for black women, by black women. The brewery aims to change the narrative of women of color in the craft beer industry by creating unparalleled quality beverages that empower this underserved market. Yes, We Can! is blazing the trail by paying homage to the original trailblazers, crafting beer as complex as the women on our labels. From Mae Jemison, the first African American female astronaut to travel to space to Bessie Coleman, the first African American woman to hold a pilot license, each can’s label will …

Welcome Home, Chelsea Schulz

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

Hearth & Home Renovation and Design, LLC is a real estate investment, renovation and home design company serving the greater Nashville Area market. Hearth & Home acts primarily in the following three industries: real estate, flipping/renovation, and design. Through synergistic actions across all of these industries, Hearth & Home delivers superior customer value to home-buyers. Hearth & Home has identified several strategic competitive advantages which are found through key partnerships, design and brand equity. Key partnerships will lead to mutually beneficial cost efficiencies. Design will create distinction and opportunities to retain customers longer than competitors. Brand equity will be built …

Is Cheap Fashion Too Good To Be True? Consumer Perceptions Of Sustainability In The Fast Fashion Industry, Katrina Michele Laemmerhirt

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

This study looks to explore if consumers care about sustainability in the fast fashion industry or if they will continue to ignore lack of ethical and social practices for low prices. This study will analyze shopping and sustainable behaviors, customer knowledge, and consumption patterns between high frequency and low frequency fast fashion consumers. Based on this study’s findings I will determine if companies will need to change their business models in the future and will look into current steps fast fashion retailers are taking to become more environmentally conscious.

The Business Of Coupons--Do Coupons Lead To Repeat Purchases?, Margaret Peacher Ross

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

Abstract:

In recent years, couponing has emerged as a pop-culture phenomenon. Businesses of all types are taking advantage of this resource by revamping their out-dated programs and turning them into something fresh to excite customers. However, many questions remain unanswered concerning the viability, profitability, and usefulness of coupons. This study is an analysis of the effectiveness of coupons in enticing return purchases in the soft-drink category. The dataset is comprised of household level grocery store transactions complied by dunnhumby for 2,500 households over a period of two years. An ordinary least squares regression technique is employed to analyze the dollar …