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Articles 31 - 60 of 71
Full-Text Articles in Business
The Advertising Plan Of Toyota Camry For Toyota Motor Thailand Co. Ltd, Ampika Kosumapa
The Advertising Plan Of Toyota Camry For Toyota Motor Thailand Co. Ltd, Ampika Kosumapa
Theses Digitization Project
The purpose of this study is to target the efforts of Toyota Motor Thailand to create an effective advertising plan for the Camry.
A Comparison Of The Consumer Decision-Making Behavior Of Married And Cohabiting Couples, Karen Prodigalidad Calpo
A Comparison Of The Consumer Decision-Making Behavior Of Married And Cohabiting Couples, Karen Prodigalidad Calpo
Theses Digitization Project
While studies exist that compare the different dynamics between cohabitation and marriage, few studies focus on comparing the consumer decision-making process of both types of unions.
Delivery Of Services To Welfare-To-Work Clients: A Marketing Perspective, Joan Dardanelle Rudder
Delivery Of Services To Welfare-To-Work Clients: A Marketing Perspective, Joan Dardanelle Rudder
Theses Digitization Project
The State of California has adopted a "Work First" policy, where welfare recipients are required to find any type of job prior to any type of assessment or training. This research looks at how the State can achieve better results by using marketing techniques, as well as known concepts of consumer conformity and compliance.
Comparing Marketing Policies In Nippon Professional Baseball And The National Fooball League: Lessons For Japanese Sports Teams, Noboru Oshima
Comparing Marketing Policies In Nippon Professional Baseball And The National Fooball League: Lessons For Japanese Sports Teams, Noboru Oshima
Theses Digitization Project
This study compares the U.S. National Football league (NFL) and Nippon Professional Baseball (NPB). The goal of the study is to develop recommendations for the rebuilding of NPB's popularity in terms of marketing policy practices after the efficiency of both leagues is analyzed.
Restaurant Industry And Marketing Plan For Studio Thai Restaurant, Yingluck Pitisom
Restaurant Industry And Marketing Plan For Studio Thai Restaurant, Yingluck Pitisom
Theses Digitization Project
This project focused on restaurant industry analysis, start-up requirements, planning decisions, human resource management and restaurant marketing strategies. A marketing plan has been developed for the purposes of opening Studio Thai in the near future.
A Comparative Analysis Of The Use Of Music In Advertisements Within The Car Industry, Crystal Desquitado Mamaril
A Comparative Analysis Of The Use Of Music In Advertisements Within The Car Industry, Crystal Desquitado Mamaril
Theses Digitization Project
The purpose of this thesis is to compare and contrast the use of music in commercials for Mitsubishi, Volkswagen, Chrysler and Jaguar.
Direct Marketing And Asian American In Inland Empire, Laura Louisa Hutabarat
Direct Marketing And Asian American In Inland Empire, Laura Louisa Hutabarat
Theses Digitization Project
This thesis employed a series of surveys of Asian Americans residing in the Inland Empire to determine their personal views towards direct marketing. Data is broken out by age, gender, ethnicity and employment status.
The Advertising Campaign For The Diamond Brand, A Thai Whisky, Focusing On Three Provinces Of Northern Thailand, Rattanawadee Wongtee
The Advertising Campaign For The Diamond Brand, A Thai Whisky, Focusing On Three Provinces Of Northern Thailand, Rattanawadee Wongtee
Theses Digitization Project
The purpose of this project is to apply marketing tactics and advertising strategies in the form of an advertising campaign. The goal of this campaign is to increase the sales and profits of the "Diamond drink."
Marketing Plan For Neustile Roof Tile For Cpac Roof Tile Co., Ltd. (Thailand), Amornrat Soongkitkarn
Marketing Plan For Neustile Roof Tile For Cpac Roof Tile Co., Ltd. (Thailand), Amornrat Soongkitkarn
Theses Digitization Project
The goal of this thesis is to develop a marketing plan to achieve the company's sales revenue target and marketing objectives for its Neustile product line in the next five years.
Crimson Eagle Global Enterprise, Scott Edward Bechtle
Crimson Eagle Global Enterprise, Scott Edward Bechtle
Theses Digitization Project
This project for Crimson Eagle Global Enterprise is the initial step in developing a strategic business plan. The traditional business plan contains many sections (business description, marketing, competition, operating procedures, personnel, business insurance, and finacial data). Using a different style, this project simply highlights those sections, rather than going into detail.
Marketing International Sports In The United Arab Emirates, Khaled Mohmmed Khouri
Marketing International Sports In The United Arab Emirates, Khaled Mohmmed Khouri
Theses Digitization Project
The purpose of this project is to determine the feasibility of establishing a web site to promote international games worldwide through the United Arab Emirates.
The Inland Empire/Riverside County Philharmonic: A Promotional Campaign To Increase Attendance, Bettina Anna Kriegler
The Inland Empire/Riverside County Philharmonic: A Promotional Campaign To Increase Attendance, Bettina Anna Kriegler
Theses Digitization Project
This project includes a promotional campaign for the Inland Empire / Riverside County Philharmonic as well as the preliminary market analysis for the campaign. The market targeted was well-educated twenty to forty year olds in Riverside, Temecula and Corona.
Gender Segmentation And Its Implementation In Saudi Arabia, Ghassan Mohammed Altawail
Gender Segmentation And Its Implementation In Saudi Arabia, Ghassan Mohammed Altawail
Theses Digitization Project
The purpose of this project is to gain a better understanding of gender segmentation strategy possibilities in the Kingdom of Saudi Arabia. The findings from this survey graphically illustrate and statistically demonstrate some critically important information about the consumer demographics, needs, and behaviors of the targeted female Saudi shopper.
Generation Y Online Shopping Behaviors And Habits, Audrey Laëtitia Rossi
Generation Y Online Shopping Behaviors And Habits, Audrey Laëtitia Rossi
Theses Digitization Project
Online marketing opportunites regarding the teenage market are often underestimated due to the fact that the general information to date is neither particular, specific nor exact. Therefore, this project aims at giving guidelines for webmarketers willing to capture the "consumers of tomorrow".
Implement Electronic Commerce With Dreamweaver Ultradev 4.0, Anson Wing Hong Loh
Implement Electronic Commerce With Dreamweaver Ultradev 4.0, Anson Wing Hong Loh
Theses Digitization Project
This project simulates a real company by using Dreamweaver UltraDev, 4.0. A simulated electronic commerce web site was created to present all aspects of electronic commerce including future trends.
Research Study On Laddering Technique In Depth Interviews On Alcoholic Beverage Consumption And Brand Preferences, Mohammed Saleh Aloulaqi
Research Study On Laddering Technique In Depth Interviews On Alcoholic Beverage Consumption And Brand Preferences, Mohammed Saleh Aloulaqi
Theses Digitization Project
This research study will clarify with facts and evidence that drinking alcoholic beverages is a social problem in American society. It will also focus on indepth interviews using the laddering technique on a small sample of eight respondents.
An Analysis Of Nescafé In The United States And India, Apurva Ashok Patel
An Analysis Of Nescafé In The United States And India, Apurva Ashok Patel
Theses Digitization Project
This project focuses on Nescafe's advertising in two main markets, namely the United States and India, and it analyzes the similarities and differences of global brands across different markets.
A Different Black: A Comparative Study Between African Americans And Kenyan Americans In Direct Response Advertising, Gladys Wangari Kamau
A Different Black: A Comparative Study Between African Americans And Kenyan Americans In Direct Response Advertising, Gladys Wangari Kamau
Theses Digitization Project
Marketers must be able to categorize consumers according to some definable characteristics in order to help tailor their marketing effort. Black consumers are usually grouped into one homogenous group even though some of them are immigrants. The segmenting of the different ethnic groups needs to be modified to include different cultures among the same ethnic group. This thesis compares the differences of these subgroups in beliefs, attitudes and past purchase behaviors in response to direct marketing advertising.
Public Relations Plan For Nonprofit Organization: Tzu Chi Foundation, I-Ling Chou
Public Relations Plan For Nonprofit Organization: Tzu Chi Foundation, I-Ling Chou
Theses Digitization Project
This project was designed to develop a public relations plan to increase awareness in Southern California of the Tzu Chi Foundation, a non-profit organization that is based in Taiwan.
Service Delivery Network Strategy For Arrowhead Credit Union, Anne Louise Benjamin
Service Delivery Network Strategy For Arrowhead Credit Union, Anne Louise Benjamin
Theses Digitization Project
Based on research into the area of financial service delivery it has become obvious that convenience and simplicity are the keys to success in the future as far as delivering financial services to consumers. This thesis discusses how this convenience and simplicity will be accomplished. It also covers the changes that need to be made and the financial impact on the institutions.
The Future And Outlook Of Alternative Fuel Bus Industry And Its Marketing Strategy, Jui-Yu Chien
The Future And Outlook Of Alternative Fuel Bus Industry And Its Marketing Strategy, Jui-Yu Chien
Theses Digitization Project
According to the current governmental regulations, all diesel buses will be replaced in the United States and the European market within the next ten years. There are over 60,000 buses in the United States and each year over 3,000 new buses of approximately 40 feet in length are purchased. The bus market has a growth rate of four to five percent per year over the last two years. The improvements in technology offered by United States companies prove unsatisfactory in terms of bus performance and the emissions of new buses. The energy crisis in the United States and concern over …
Marketing And Crisis Plan For Summit Place Apartment Homes, Mack Rashad Rosemond
Marketing And Crisis Plan For Summit Place Apartment Homes, Mack Rashad Rosemond
Theses Digitization Project
The objective of conducting primary research for the Summit Place Apartment Homes is to create a profile of people that are presently living in Summit Place. When dealing with apartment properties, marketing plans are definitely a necessity, as well as a good crisis plan. The residents' main concerns were safety and better customer service.
The Catholic Church's Approach To Restoring Its Image In The Face Of The Sexual Abuse Crisis, Ryan David Lanier
The Catholic Church's Approach To Restoring Its Image In The Face Of The Sexual Abuse Crisis, Ryan David Lanier
Theses Digitization Project
The public relations response of the church to the sexual abuse malady is the focus of this project. The purpose of this project is to evaluate the discourse and actions of the church according to image restoration theory.
Analyzing The Amount And Type Of Information That Is Presented In Thai Television Commercials, Oranee Supthawechaikul
Analyzing The Amount And Type Of Information That Is Presented In Thai Television Commercials, Oranee Supthawechaikul
Theses Digitization Project
The globalization of the market place is arguably the most important challenge facing companies. Globilization affects consumer behavior and attitudes in many ways, in that they transcend national borders. Thus, a major challenge facing the international marketer is to identify global market segments and reach them with products, marketing programs, and advertising messages that meet the common needs of the consumers.
Nokia's Marketing Stategies Of Mobile Phones In Thailand And Hong Kong, Ajana Ouersoontornwatana
Nokia's Marketing Stategies Of Mobile Phones In Thailand And Hong Kong, Ajana Ouersoontornwatana
Theses Digitization Project
In recent years, the mobile phone has been used as a tool to conduct business in many areas. The insufficient number of fixed wireless services has created an opportunity for the entry of mobile phone systems into the market to provide telecommunication sevice in Thailand and Hong Kong. Mobile phone use has been growing dramatically during the past ten years as a result of the high rate of economic growth.
The Teenage Market And The Fashion Industry In France And In Theunited States, Cathy Dorothee Aubert
The Teenage Market And The Fashion Industry In France And In Theunited States, Cathy Dorothee Aubert
Theses Digitization Project
This project dealt with the teenage market in France and in the United States. Its aim was to provide the readers with an overview of this market and outline distribution and communication strategies that manufacturers and retailers can use to attract this market to make their business grow. Until a few years ago, the fashion industry did not pursue this market. In stores, most brands were dividing their clothing range into three catagories, women, men, and children. As a growing market with over 23 million teens in the U.S. and over 5.4 million in France, teenagers have an incredible spending …
Integrated Marketing Communications, Yousef Ali Obidan
Integrated Marketing Communications, Yousef Ali Obidan
Theses Digitization Project
The purpose of this project is to review the history of marketing following World War II and the changes taking place in the societies and the marketplace. The last decade of the 20th century brought many changes to the marketplace. Some changes were attributed to the introduction and use of technology while others relate to the expansion of the global marketplace. Customer demands and competitive forces require changes in market strategies.
Integrated Marketing Communications, Yousef Ali Obidan
Integrated Marketing Communications, Yousef Ali Obidan
Theses Digitization Project
The purpose of this project is to review the history of marketing following World War II and the changes taking place in the societies and the marketplace. The last decade of the 20th century brought many changes to the marketplace. Some changes were attributed to the introduction and use of technology while others relate to the expansion of the global marketplace. Customer demands and competitive forces require changes in market strategies.
The Emergence Of Online Retail Commerce And The Influence Of Risk On Its Growth, Thidaluk Thangkabutra
The Emergence Of Online Retail Commerce And The Influence Of Risk On Its Growth, Thidaluk Thangkabutra
Theses Digitization Project
No abstract provided.
Electronic Banking Business Practices And Marketing, Abdullah Alomran
Electronic Banking Business Practices And Marketing, Abdullah Alomran
Theses Digitization Project
The purpose of this study is to determine how banks and consumers are adapting to the Internet age; to understand the privacy, security and other issues involved with money transfers; to determine steps being taken to make e-banking adaptable to meeting the needs of the bank, customers, business and industry; to forecast e-banking potential; and to understand the role of marketing in the process.