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Full-Text Articles in Business
Integrated Marketing Communications, Yousef Ali Obidan
Integrated Marketing Communications, Yousef Ali Obidan
Theses Digitization Project
The purpose of this project is to review the history of marketing following World War II and the changes taking place in the societies and the marketplace. The last decade of the 20th century brought many changes to the marketplace. Some changes were attributed to the introduction and use of technology while others relate to the expansion of the global marketplace. Customer demands and competitive forces require changes in market strategies.
Integrated Marketing Communications, Yousef Ali Obidan
Integrated Marketing Communications, Yousef Ali Obidan
Theses Digitization Project
The purpose of this project is to review the history of marketing following World War II and the changes taking place in the societies and the marketplace. The last decade of the 20th century brought many changes to the marketplace. Some changes were attributed to the introduction and use of technology while others relate to the expansion of the global marketplace. Customer demands and competitive forces require changes in market strategies.
Strategic Marketing Plan For San Antonio Urology Medical Group, Incorporated, Victor Choy Ching
Strategic Marketing Plan For San Antonio Urology Medical Group, Incorporated, Victor Choy Ching
Theses Digitization Project
San Antonio Urology Medical Group, Inc. (SAUMG) is a single speciality urologic practice in Southern California comprised of three urologists. The rapid changes occurring in healthcare must be analyzed and strategies developed to enhance the continued growth fo SAUMG and to shape its future.