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Marketing

California State University, San Bernardino

Internet advertising

Publication Year

Articles 1 - 3 of 3

Full-Text Articles in Business

Content Dimensions Of Web Advertising: A Cross-National Comparison Between United States And Thailand, Kuntida Traiwanatham Jan 2008

Content Dimensions Of Web Advertising: A Cross-National Comparison Between United States And Thailand, Kuntida Traiwanatham

Theses Digitization Project

The purpose of this study was to determine whether and how web advertising differs across countries of diverse cultures (between U.S. and Thailand) in such areas as creative appeal used, the amount and type of information contained, and selected descriptive characteristics that are unique to this relatively new medium.


The Online Marketing Plan For Indra Jewelry Company, Thailand, Vorapoj Liyawarakhun Jan 2005

The Online Marketing Plan For Indra Jewelry Company, Thailand, Vorapoj Liyawarakhun

Theses Digitization Project

The purpose of this project is to apply marketing tactics in the form of website and online services. The goal of this plan is to improve company image and customer service and relationships, Moreover, website and online service can also increase the sales and profits of the company and expand its market.


The Emergence Of Online Retail Commerce And The Influence Of Risk On Its Growth, Thidaluk Thangkabutra Jan 2002

The Emergence Of Online Retail Commerce And The Influence Of Risk On Its Growth, Thidaluk Thangkabutra

Theses Digitization Project

No abstract provided.