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Full-Text Articles in Business
Content Dimensions Of Web Advertising: A Cross-National Comparison Between United States And Thailand, Kuntida Traiwanatham
Content Dimensions Of Web Advertising: A Cross-National Comparison Between United States And Thailand, Kuntida Traiwanatham
Theses Digitization Project
The purpose of this study was to determine whether and how web advertising differs across countries of diverse cultures (between U.S. and Thailand) in such areas as creative appeal used, the amount and type of information contained, and selected descriptive characteristics that are unique to this relatively new medium.
The Online Marketing Plan For Indra Jewelry Company, Thailand, Vorapoj Liyawarakhun
The Online Marketing Plan For Indra Jewelry Company, Thailand, Vorapoj Liyawarakhun
Theses Digitization Project
The purpose of this project is to apply marketing tactics in the form of website and online services. The goal of this plan is to improve company image and customer service and relationships, Moreover, website and online service can also increase the sales and profits of the company and expand its market.
The Emergence Of Online Retail Commerce And The Influence Of Risk On Its Growth, Thidaluk Thangkabutra
The Emergence Of Online Retail Commerce And The Influence Of Risk On Its Growth, Thidaluk Thangkabutra
Theses Digitization Project
No abstract provided.