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Articles 1 - 6 of 6

Full-Text Articles in Business

The Study Of Customer Share Marketing, Wathanee Sethapan Jan 2004

The Study Of Customer Share Marketing, Wathanee Sethapan

Theses Digitization Project

This project will describe the nature of customer share marketing, its advantages and disadvantages. The project discusses how the marketing theme is graduating customers from market share marketing to customer share marketing and the use of customer share marketing to retain and grow existing customers.


The Advertising Plan Of Toyota Camry For Toyota Motor Thailand Co. Ltd, Ampika Kosumapa Jan 2004

The Advertising Plan Of Toyota Camry For Toyota Motor Thailand Co. Ltd, Ampika Kosumapa

Theses Digitization Project

The purpose of this study is to target the efforts of Toyota Motor Thailand to create an effective advertising plan for the Camry.


A Comparison Of The Consumer Decision-Making Behavior Of Married And Cohabiting Couples, Karen Prodigalidad Calpo Jan 2004

A Comparison Of The Consumer Decision-Making Behavior Of Married And Cohabiting Couples, Karen Prodigalidad Calpo

Theses Digitization Project

While studies exist that compare the different dynamics between cohabitation and marriage, few studies focus on comparing the consumer decision-making process of both types of unions.


Delivery Of Services To Welfare-To-Work Clients: A Marketing Perspective, Joan Dardanelle Rudder Jan 2004

Delivery Of Services To Welfare-To-Work Clients: A Marketing Perspective, Joan Dardanelle Rudder

Theses Digitization Project

The State of California has adopted a "Work First" policy, where welfare recipients are required to find any type of job prior to any type of assessment or training. This research looks at how the State can achieve better results by using marketing techniques, as well as known concepts of consumer conformity and compliance.


Comparing Marketing Policies In Nippon Professional Baseball And The National Fooball League: Lessons For Japanese Sports Teams, Noboru Oshima Jan 2004

Comparing Marketing Policies In Nippon Professional Baseball And The National Fooball League: Lessons For Japanese Sports Teams, Noboru Oshima

Theses Digitization Project

This study compares the U.S. National Football league (NFL) and Nippon Professional Baseball (NPB). The goal of the study is to develop recommendations for the rebuilding of NPB's popularity in terms of marketing policy practices after the efficiency of both leagues is analyzed.


Restaurant Industry And Marketing Plan For Studio Thai Restaurant, Yingluck Pitisom Jan 2004

Restaurant Industry And Marketing Plan For Studio Thai Restaurant, Yingluck Pitisom

Theses Digitization Project

This project focused on restaurant industry analysis, start-up requirements, planning decisions, human resource management and restaurant marketing strategies. A marketing plan has been developed for the purposes of opening Studio Thai in the near future.