Business Commons^™

Successful Digital Marketing Strategies Of Independent Artists, Wendy Renee Hicks

Walden Dissertations and Doctoral Studies

A lack of effective digital marketing strategies can hinder profitability for independent artists. Artists who cannot develop digital marketing strategies are at risk of not sustaining their independent businesses. Based on the foundational principle of marketing mix as its conceptual lens, the purpose of this qualitative, exploratory multiple case study was to explore what digital marketing strategies some independent artists used to achieve and sustain profitability. The participants were nine independent artists on the east coast of the United States who published original music at a profit during the last 5 years. Data were collected from semistructured interviews. Data were …

Navigating Opportunities To Improve Youth Outcomes In A Least Developed Country: An Action Research Study, Naomi Docilait

Antioch University Dissertations & Theses

The ambitious United Nations-adopted Sustainable Development Goals (SDGs) require the concentrated effort of governments, the business sector, and other key stakeholders, including women and youth, for its success. Effective leadership will be essential for different sectors to integrate these development goals into strategic plans and operational activities in the service of realizing this agenda by 2030. Unfortunately for Least Developed Countries (LDCs), the COVID-19 pandemic caused the worst economic outcomes in 30 years. For this group of countries, the pandemic has negatively influenced efforts to eradicate poverty and improve social outcomes. This setback makes achieving the Sustainable Development Goals by …

Sustainability Impact Assessment Of New Ventures: An Emerging Field Of Research, Klaus Fichter, Florian Ludeke-Freund, Stefan Schaltegger, Simon J.D. Schillebeeckx

Research Collection Lee Kong Chian School Of Business

Entrepreneurs and start-ups are key actors in implementing environmental innovation and accelerating sustainability transitions. Thus, analyzing as well as predicting the impact of entrepreneurial ventures is central to management and entrepreneurship research. The sustainability performance, value and impact of incumbent firms and their products and services has been a key topic in business-related sustainability research for many years. However, assessing the sustainability effects of new ventures such as start-ups is a neglected area in the research literature. This article therefore provides an overview, including key definitions, a new conceptual framework, and notions that can help guide and inspire a future …

Refereed Research - Impact Of Covid-19 On Subsistence Consumer-Merchants: A Study Of Tourism In The Himalayan Region, Sheetal Kapoor, Jigmet Wangdus, Shikha Upadhyaya

Subsistence Marketplaces

The COVID-19 pandemic disrupted global production and consumption patterns, affecting all anthropogenic activities. Findings from in-depth interviews with subsistence entrepreneurs in the Himalayan region highlight how the pandemic exacerbated the day-to-day challenges of the locals and the strategies they utilized to tackle uncertainties. Implications are derived for research and practice.

Key Words: Pandemic, tourism, subsistence consumer merchants (SCM), subsistence entrepreneurs

Sales Enablement In Entrepreneurial Ventures: Essays On The Role Of Social Capital And Resilience In Disruptive Environments, Ali Anwar

Theses and Dissertations (Comprehensive)

Enduring commercial success of entrepreneurial ventures is often associated with effective selling and an ability to navigate dynamic environments. However, two challenges stand out: 1) effectively managing cross-functional integration of sales with other value-creating organizational functions, given that selling in the contemporary organization is a multi-actor, strategic effort, and 2) being resilient to environmental disruptions, given the increasing frequency of their occurrence. I take a sales enablement perspective to focus on themes which are essential to optimizing sales performance in entrepreneurial ventures. The first theme focuses on internal social capital embedded in the cross-functional relationships of the sales, marketing, and …

Understanding The Interplay Between Immigrant Nascent Entrepreneurship And Cross-Cultural Adaptation, Lucia Walsh, Thomas M. Cooney

Articles

Purpose – All entrepreneurs face challenges during their venture start-up process, but immigrant entrepreneurs face additional and distinctive challenges due to their contextual newness. This paper focuses on understanding the intertwined journeys of nascent entrepreneurship and cross-cultural adaptation of immigrants in a small Western European country where immigrant entrepreneurship is still a relatively new phenomenon.

Design/methodology/approach – The induction-driven, 18-month longitudinal empirical inquiry focused on six early-stage nascent entrepreneurs. Qualitative methods included participant observation during an enterprise program, qualitative interviews and ongoing informal communication.

Findings – The data uncovered the interplay between the nascent immigrant entrepreneurship and crosscultural adaptation. This …

Exploring The Benefit Of Introducing Accounting And Finance Knowledge For Micro And Small Entrepreneurs During The Covid-19 Pandemic, Nurul Hidayah, Lucky Nugroho, Harry Suharman, Anees Janee Ali

ASEAN Journal of Community Engagement

This study aims to explore the benefit of introducing the accounting and finance knowledge for micro and small business enterprises, in particular during the time of the coronavirus disease 2019. The COVID-19 pandemic has severely affected the micro and small enterprises. A large number of industries faced the risk of lower sales, which in turn badly hit their businesses. To assist micro and small business entrepreneurs in maintaining sustainability by improving their bookkeeping skills by using digital applications, a team of lecturers from Universitas Mercu Buana, Indonesia, and Universiti Sains Malaysia, Malaysia, collaborated on socialization activities and interactions. The lecturers …

Indonesian Halal Msme Open Innovation With Islamic Fintech Adoption, Muhammad Alfarizi, Ngatindriatun Ngatindriatun

Jurnal Akuntansi dan Keuangan Indonesia

The Fourth Industrial Revolution has led to the development of Islamic FinTech innovations to meet the needs of the Muslim community. This study analyzes the factors that determine the adoption of Sharia FinTech by halal MSME owners. The study utilized an exploratory method based on an online survey of halal MSME owners with 319 samples. The PLS-SEM analysis technique was chosen to prove the research hypothesis. This research finds that variables such as religiosity, Islamic financial literacy, and perception of risk affect the intention to adopt Islamic FinTech. The UTAUT2 variable has a positive effect on knowledge of Sharia FinTech …

The New Map: Energy, Climate, And The Clash Of Nations, Jay Nathan

Journal of Global Awareness

No abstract provided.

Applications Of Lean In Construction: Benefits From Using The Last Planner System, Mohsin Shareef Al Taie

Doctoral Dissertations and Projects

Question: What are the benefits of using the Last Planner System in commercial construction projects in areas with high disruption, e.g. the Civil War in Iraq from 2005-2017. Purpose: The purpose of this research is to explore the benefits of using the Last Planner System with respect to the key project metrics of cost, safety, quality, and time performance in projects operating in highly disruptive environments. Very few qualitative studies have been done on the Last Planner System in commercial construction and none specifically studying work in areas of high disruption. Research Method: The study utilizes qualitative methodology with a …

Cultura Emprendedora Investigativa Caso Estudiantes Y Docentes En Las Sedes, Seccionales Y Extensiones De La Universidad De Cundinamarca, Olga Marina García Norato, Ignacio Gómez Roldan, Sandra Milena Melo Perdomo, Carlos Arturo Narváez Benavides, Yudy Marlen Bonilla Bonilla, Luz Alejandra Riveros Sáchica, Luz Mireya Rincón Mora, Cesar Augusto Giraldo Duque, Benjamin Andres Manjarrés Zarate, Oswaldo Vanegas Flórez, Jairo Alonso Ávila Moreno, Dario Benavides Pava, Juan Manuel Andrade Navia, Johanna Andrea Gil Palacios

Ciencias Administrativas, Económicas y Contables

Con el ánimo de impulsar la investigación de la universidad desde las culturas emprendedora e investigativa, este libro de investigación tiene por objetivo analizar la cultura emprendedora investigativa de los estudiantes y docentes de la Universidad de Cundinamarca en Ubaté, Girardot, Chía, Facatativá, Zipaquirá, Fusagasugá y plantear alternativas de intervención para mejorar la producción investigativa pertinente a cada contexto. Metodología: Con alcance exploratorio y descriptivo de investigación cualitativa, se da la fundamentación teórica de cultura emprendedora investigativa, se diseñó y aplicó un instrumento en línea a docentes estudiantes en los municipios donde está establecida la Universidad. Se estudiaron las frecuencias …

Revitalization Through Food: Bringing Back Smalltown, Usa, Alyssa Chavez

Honors Projects

What makes a small town in the middle of nowhere USA unique, and what does food have to do with it? The following paper will discuss the impact of food on the revitalization process of small towns in the United States. This paper will attempt to answer questions concerning the revitalization process, how to measure the success of revitalization, and how food turns a town into a destination. Sidney Alive, a non-profit downtown revitalization group located in Sidney, Ohio, will be presented as a case study to discuss what could be a real-life success story. This case study will evaluate …

Competitive Sustainability: The Intersection Of Sustainability And Business Success, Clyde Eiríkur Hull

Articles

Sustainability that beats the competition is different from sustainability that does not. Some who care very much about sustainability may not care at all about business success. However, they should. If businesses were to see that competitive sustainability leads to financial success, they would take it up and abandon nonsustainable practices

The Paradox Of Plenty: Why Guyana’S Local Content Law Needs A Reality Check, Vivian M. Williams

Publications and Research

The effectiveness of coercive local content requirements to the development of resource rich developing countries is an area attracting increasing global attention. Local content requirements are especially popular in the extractive sector though empirical studies show that they do not fulfill their intended purpose. Now recognized as the world's fastest growing economy after becoming an oil producing country, Guyana has passed a local content law. The real concern is not merely whether local content requirements fail to fulfill their objectives but whether they create market distortions that lead to the resource curse. This issue was addressed by Baruch's Adjunct Assistant …

Entrepreneurial Finance, Jackson Stewart

Honors Theses

The writings and research presented in this document are for a chapter of a textbook the focuses on entrepreneurship. The chapter focuses on many areas of entrepreneurship including: opportunities, networking, roles, economics, innovations, and history. The area that the potential writings focus on is entrepreneurial finance, or how one acquires capital to start their own business.

There are many ways to gain capital to start a business. These include a variety of investors that can give someone funds or loan that are given out by financial institutions. Investors are a great way to gain capital as investors will give the …

Organizing Digital Platforms And Customer Needs For Digital Service Innovation, Gamel O. Wiredu

The African Journal of Information Systems

Digital organizations have become highly dependent on digital platforms and customer needs as key resources for digital service innovation. These resources in the competitive environment are making and shaping innovation of digital services because, though external, they remain central to digital organizations’ strategic innovation and competitiveness. Yet, how and why organizing these resources influences digital service innovation is under-explained in the literature. This paper, based on an empirical study and grounded theory methodology, addresses this limitation. It explains that digital service innovation occurs through two complementary types of organizing, namely: foundational knowledge organizing by combining digital platforms and customer needs, …

Cultura Emprendedora Investigativa Caso Egresados En Las Sedes, Seccionales Y Extensiones De La Universidad De Cundinamarca, Olga Marina García Norato, Ignacio Gómez Roldan, Sandra Milena Melo Perdomo, Carlos Arturo Narváez Benavides, Yudy Marlen Bonilla Bonilla, Luz Alejandra Riveros Sáchica, Luz Mireya Rincón Mora, Cesar Augusto Giraldo Duque, Benjamin Andres Manjarrés Zarate, Oswaldo Vanegas Flórez, Jairo Alonso Ávila Moreno, Dario Benavides Pava, Juan Manuel Andrade Navia, Miguel Alejandro Flechas Montaño

Ciencias Administrativas, Económicas y Contables

Con el ánimo de impulsar la investigación de la universidad desde las culturas emprendedora e investigativa, este libro de investigación tiene por objetivo analizar la cultura emprendedora investigativa de los egresados de la Universidad de Cundinamarca en Ubaté, Girardot, Chía, Facatativá, Zipaquirá, Fusagasugá y plantear alternativas de intervención pertinente a cada contexto. Metodología: Con alcance exploratorio y descriptivo de investigación cualitativa, se da la fundamentación teórica de cultura emprendedora investigativa, se diseñó y aplicó un instrumento en línea los egresados en los municipios donde está establecida la Universidad. Se estudiaron las frecuencias para seis niveles de la escala de Likert …

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DePaul Magazine

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Overcoming The Challenge Of Exploration: How Decompartmentalization Of Internal Communication Enhances The Effect Of Exploration On Employee Inventive Performance, Lin Jiang, Brent B. Clark, Daniel B. Turban

Marketing & Entrepreneurship Faculty Publications

Drawing upon the notion of boundaryless organizations and upon the information processing perspective of organizational design, we investigate the decompartmentalization of internal communication as a unique organizational context that moderates the relationship between R&D employees’ exploration behaviors and their individual inventive performance. We test our hypotheses using a novel combination of survey and archival data. We find that R&D employees who explore more generate inventions that are more valuable only when in workplaces characterized by high communication decompartmentalization. Such workplaces have more frequent communication between R&D and other units, more employee mobility via cross-unit project rotations, or greater managerial support …

Exploring The Strategic Elements Of Backers’ Persuasion In Reward-Based Crowdfunding, Sabina Grižančič, Mateja Drnovšek

Economic and Business Review

In this paper we investigate the strategic elements that project founders' use in reward-based crowdfunding campaigns to achieve a higher level of persuasion. Exploration of these elements not only provides insights into an entrepreneur's experience with crowdfunding but also provides material for comparing results reported by other (quantitative) studies. We conducted an empirical study with 13 Kickstarter project founders through in-depth, semi-structured interviews which were analysed through a reflexive thematic analysis approach. Drawing from our findings, we propose four strategic elements that founders use to persuade backers and achieve success drawing from individual-level experiences and observations.

Effect Of Work-Family Conflict On Job Satisfaction Of Small Enterprise Managers, Joseph Kwadwo Tuffour, Florence Mansa Bortey

Economic and Business Review

Balancing priorities and demands of work and family at the same time can be quite hectic and likely to generate conflicts. Workers must find strategies to manage the exigencies of modern living in order to maintain job satisfaction as well as family relationships. This study investigates the effect of work-family conflict’s two directions on job satisfaction, and the moderating role of resilience. The study used a cross-sectional survey method to collect data from 293 small-scale enterprise managers, utilizing a structured questionnaire. Correlation and analysis of variance techniques were used. The results reveal that the work-family conflict has a significant positive …

Launching An Online Boutique And Analyzing Digital Marketing Strategies Used, Kayla Weyers

Honors Program: Senior Projects (Public)

Digital marketing is becoming more relevant and widely used in the marketing industry. In order to use the marketing skills that I have learned through my marketing major in a real-world scenario, I launched an online women’s clothing store called Ash + Grae. This paper examines the start-up process and legal obstacles of opening a small business. It also analyzes the different marketing techniques by comparing digital marketing strategies such as social media, influencer, email, and SEO marketing.

Informal Education Experiences Of Black Women-Owned Healthcare Small Businesses In Mississippi, Timothy E. Lampkin

Graduate Theses and Dissertations

Small businesses are critical to the economic success of the United States, and several states, such as Mississippi, have a strong reliance on small business development. Through small, individually owned businesses, the overall economy is enhanced, and the quality of life for many is improved. A growing trend within the small business community is private ownership by Black women. This population segment has dramatically grown in their presence within business ownership, and it is necessary to describe elements of their success. The proposed research focuses on informal education as an enabler of this small business success. Informal education is a …

Impact Of Dynamic Capabilities On Small And Medium-Sized Enterprises (Smes) Performance In Oman, Naema M. Albimani

Graduate Theses and Dissertations (2019 - present)

Drawing on dynamic capabilities’ theory, this study examines the impact of entrepreneurial knowledge (EK) on firm performance in Oman, a member nation of the Gulf Cooperation Council (GCC). In addition, two aspects of dynamic capabilities: (1) opportunities recognition and (2) opportunities exploitation, were explored as potential mediators of the indirect relationship between entrepreneurial knowledge and firm performance. Using a cross-sectional survey design (N=102), the study found entrepreneurial knowledge has a direct, positive, statistically significant relationship on firm performance, as measured by customer satisfaction and market effectiveness. At the same time, the sequential mediation of opportunity recognition and opportunity exploitation was …

Importance Of Good Communications For Generational Ag Business Transfers, Allan Vyhnalek

Cornhusker Economics

Adapted from Right Risk, volume 10, Issue 10, October 2022.

Effective communication within a farm or ranch family, especially when multiple generations are operating and managing the business, is the underpinning of all other decisions made in a family business. It is critical that farm and ranch families identify areas of contention and develop communication skills that will allow them to negotiate satisfying outcomes. This may involve basic skills training, including communication, problem solving, and decision making.

The Leadership Role In Strategy, Wilfredo Moran

Publications and Research

This paper offers the crucial role that leaders play in the strategy of an organization. The paper will discuss how to develop a strategic vision and a mission statement that tells the direction the company is taking and why. In addition, the paper will show how to set goals and objectives, craft strategies, evaluate the strategy, and how to evaluate performance. This paper will show that the role of leadership is the most important factor in crafting a winning strategy for the organization.

Guest Editorial: The Early Adolescence Of Entrepreneurship Research, Jeff Muldoon, Raj V. Mahto, Eric W. Liguori

Rohrer College of Business Departmental Research

No abstract provided.

Social Capital, Firm Performance, Operating Business Environment, Salome Kanini Kaberia, Stephen M. Muathe Dr., Hannah Bula

The Journal of Entrepreneurial Finance

Globally, manufacturing sector is recognized as a key driver of economic development. Kenya’s manufacturing sector has been no exception; with a contribution of 10% to gross domestic product for the duration 2008 to 2014. However, records reveal that in 2017, 2018 and 2019, the contribution deteriorated to 8.4%, 7.7% and 7.54% respectively, suggesting a possible premature de-industrialization. Should this trend persist, Kenya’s goal of achieving a robust manufacturing sector through the Big Four Agenda may not be achieved. While the government has implemented strategies and interventions to boost the sector, these do not seem to reverse the trend. It is …

2021 Ijbe V2 Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. Letter from International President
3. SIEC-ISBE International

Analysis Of The Impact Of Establishing Public Shipping Company In Timor-Leste, Júlio Dos Santos

World Maritime University Dissertations

No abstract provided.