Business Commons^™

A Review Of The Business Capstone: Working With An Education Program, Hanna Tran

University Honors Theses

This review thesis walks through the business capstone process which is a hands-on experience with a local business client. The business client, Company A, is an arts and education program that has reached out to the School of Business's capstone class to help them improve their reach to potential customers and find alternative funding other than student tuition and donations. To achieve these goals, our group conducted several analyses and thorough research combined with our existing business education. Our findings and final recommendations are shown in presentations and a final report that the business client can utilize for their future …

Business Analysis And Recommendations For Timber, Jared Alexander

University Honors Theses

To close out my PSU school of business experience, I've been placed on a team with five other classmates in the School of Business honors program cohort to help a business owner with some hurdles they are facing in their ventures. Throughout the last nine weeks, my teammates and I conducted a lot of research, and gave four presentations to the business owner. Our final presentation highlighted our final recommendations. The name of the business owner and company have been anonymized for confidentiality. All images featuring the name or logo of the company have been covered.

In this capstone review, …

Small Business Marketing In The Sports Industry, Cheyenne L. Abbett

University Honors Theses

This thesis explores how small sports businesses can avoid high failure rates by establishing a strategic marketing plan that makes the most of their constrained resources. The current literature on sports marketing strategy examines social media, relationship, and influencer marketing, but is limited in its application to small businesses. The purpose of this thesis is to address and fill that gap. This thesis consists of a literature review of the previously stated topics, best practices that incorporate the findings of this research, and a brief case study of these recommendations in action. Best practices include establishing a greater purpose for …

An Evaluation Of The Effectiveness Of Innovation Ecosystems In Facilitating The Adoption Of Sustainable Entrepreneurship, Dana Sami Bakry

Dissertations and Theses

Sustainable entrepreneurship has a substantial role of a steadily growing economy and advanced industrial economies. Several strategies have been formed and employed to support the adoption of innovation and technologies in the sustainable entrepreneurship sector. However, the successful outcome of these strategies in achieving their goals depends on how effective they are in satisfying their objectives and thus increasing innovation adoption. One measurement for effectiveness of ecosystem implements can be their support to the input of the process of innovation and technologies adoption and their impact on satisfying regional goals.

The objective of this research is evaluating the effectiveness of …

Social Media Marketing And Insurance: An Analysis Of The Impact Of Social Media Marketing On Small Independent Brokerages Of Property And Casualty Insurance, Kaylee B. Brucker

University Honors Theses

Property and casualty insurance is an intangible service. It is a large industry within the US that in most regard is perpetual. Marketing for insurance is not similar to marketing for most other services or products. The agent must relay the value to the consumer prior to them purchasing it. Further, when considering social media marketing, we find a separate strategy of marketing. Social media marketing is becoming increasingly popular, it has shown as a successful strategy for obtaining consumers' attention and their business. This success has been seen in many industries, including insurance. However, there is a lack of …

Developing An Assessment Model For Entrepreneurship Ecosystems Using Hierarchical Decision Model: Case Study Of Riyadh City, Mustafa Kamal Almuzel

Dissertations and Theses

Entrepreneurship is one of the major drivers of economies. Countries that aim to improve their economies by increasing entrepreneurial activities and its effectiveness need to develop an effective entrepreneurship ecosystem. This ecosystem combines a set of domains and factors that create a healthy environment for entrepreneurs. The analysis shows that there is limited research about structured assessment methods to evaluate the entrepreneurship ecosystems.

Therefore, this research objective is to introduce a universal assessment model that can be adopted in different cities for implementing an effective entrepreneurial ecosystem. This will be achieved by addressing three main research questions. 1) What are …

Building And Expanding Avestor’S Social Media Presence: A Capstone Review, Hope Foley

University Honors Theses

The Business capstone project involves a small team working directly with a local business to provide assistance in achieving a specific goal the company may have for their future. Through research, informational visuals, and presentations to the client, the team presents a final recommendation as to the best option to achieve the company's goal and the most effective way to implement it.

How To Decide Whether And How To Sell A Small Family Business, Gabriel Harlow

University Honors Theses

Small family business owners face the issue of deciding what becomes of both themselves and their business as they near retirement, no longer feel passionate about the business they run, and would no longer like to be in the position of running a business. In the context of a small family business, there are factors of splitting revenue, passing the business onto other relatives, and other considerations. Businesses have value and determining that value is a necessary part of deciding whether or not to move on from one. Through preparation, situational analysis, decision models, and evaluation, a business's future can …

A Solution For Sustainable Entrepreneurship: Compostable Consumption Across Industries, Prithvi Chauhan

University Honors Theses

This thesis paper addresses the potentials of a business model for promoting compostable alternatives to single-use plastic products. This thesis paper also proposes a survey to collect data from businesses in Portland, OR to forecast the potential impacts of integrating such a business model. Impacts of this business model for compostable products are hypothesized as best-case, mid-case, and worst-case scenarios of integration within Portland’s total market potential. Impacts will also be assessed along the triple bottom line. The triple bottom line is an accounting framework used in sustainable entrepreneurship to measure impact along environmental, social, and economic standards. First, in …

An Analysis Of Fraud In The Context Of Depreciation Manipulation, Sydney G. Jackson

University Honors Theses

Accounting scandals such as Waste Management and Hertz Global Holding's shatter investor confidence, destroy employee retirement plans, and negatively impact the U.S. economy as a whole. By having a clear understanding of the internal and external forces that drive the motivation of fraud, accountants and businesses are better able to prep and set proper internal controls. As proper internal controls prevent fraud, this thesis will explore catching fraud through financial implications, by focusing specifically on the fraud committed through depreciation. In this paper, I will examine prior research related to fraud motivation and consequences. As an analysis of fraud in …

Marketing In Portland's Small Publishing Industry: Case Studies In The Biographical Approach, Kate Jay

University Honors Theses

This thesis seeks to understand the influence of a publisher’s individual experience and background on the marketing functions of a small publishing press. In order to complete this task, the biographical approach was used. This approach requires interviews of small business owners in order to gain an understanding of their motivation, history, and background. Three Portland publishers of similar size but varying genre focuses were interviewed. The interviews were analyzed and treated as individual case studies. The results of the interviews and analysis was an understanding that the impact on a press from the owners’ knowledge, personalities, and backgrounds change …

Lean Startups And Strategic Management, Joshua Binus, Horatiu Corban, Stephanie Miller, Hans Vanderschaaf

Engineering and Technology Management Student Projects

Slides from a group presentation that offers a lean startup methodology overview, examines challenges and solutions, reviews case studies and discusses lean and strategic management.

Exclusive Summary: Diabetes Happy Meal, Bhawinee Banchongraksa

Engineering and Technology Management Student Projects

Brief summary of application software designed to assist diabetics to make healthy dietary choices, and to offer means to buy ingredients online.

Flipscreen.Ai, Christopher Davis

Engineering and Technology Management Student Projects

Slides from a presentation outlining a new software product that pushes real time, personalized fantasy data directly to viewers' televisions, allowing them to better play skill based fantasy sports games.

Sequential: Sustainability And Growth In The Biofuels Business, Dave Garten, Jacen Greene, Carolyn Niehaus, Devdeep Aikath

Business Faculty Publications and Presentations

SeQuential, a vertically-integrated biodiesel company based in Portland, Oregon, pursued a more sustainable supply and production strategy than many competitors by securing inputs from used cooking oil (UCO) rather than new crops. A fragmented U.S. biodiesel industry produced more than 1.25 billion gallons of the fuel in 2016 from a mix of virgin materials and UCO, but the environmental impact of crop-based biodiesel was increasingly controversial. Meanwhile, UCO collection had grown rapidly in recent years, and with strong forecasted growth, offered a potential additional revenue stream for vertically-integrated biodiesel firms.

The price of the UCO used to produce SeQuential’s biodiesel …

Identity Construction And Language Use By Immigrant Women In A Microenterprise Development Program, Linda Eve Bonder

Dissertations and Theses

Researchers have explored immigrant identity in various contexts, but few studies have examined identity in low-income immigrant women entrepreneurs. To address this research gap, I conducted in-depth interviews with eight low-income Latino immigrants who were starting their own businesses and receiving support through a local microenterprise development program (MDP). The study explored how participants' microenterprise efforts affected their identities and their investments in learning English.

The research found that entrepreneurship promoted positive identity construction by providing opportunities for participants to develop personal and cultural pride, strengthened parental roles, and interdependence with the community. These benefits helped participants decrease family stress …

Where Is Portland Made? The Complex Relationship Between Social Media And Place In The Artisan Economy Of Portland, Oregon (Usa), Stephen Marotta, Austin Cummings, Charles H. Heying

Urban Studies and Planning Faculty Publications and Presentations

Portland, Oregon (USA) has become known for an artisanal or ‘maker’ economy that relies on a resurgence of place specificity (Heying), primarily expressed and exported to a global audience in the notion of ‘Portland Made’ (Roy). Portland Made reveals a tension immanent in the notion of ‘place’: place is both here and not here, both real and imaginary. What emerges is a complicated picture of how place conceptually captures various intersections of materiality and mythology, aesthetics and economics. On the one hand, Portland Made represents the collective brand-identity used by Portland’s makers to signify a products’ material existence as handcrafted, …

Portland Made Collective Survey Report 2015, Charles H. Heying, Stephen Marotta, Austin Cummings

Urban Studies and Planning Faculty Publications and Presentations

“Portland Made is a self-sustaining collective of makers, artisans and manufacturers that advocates and supports its members by providing education and marketing, a shared resource hub, and a brand that promotes their products locally and globally.” The Portland Made Collective (PMC) is a project of ADX (Art Design) Portland, a makerspace owned and operated by Kelley Roy.

This report summarizes the results of a survey of the members of the Portland Made Collective conducted in the spring and summer of 2015. It is the second in a series of annual surveys of PMC members, the first being conducted in …

Friends Of The Children: Strategies For Scaling Impact, Jacen Greene, Nicki Yechin Lee, Eric Nelsen

Business Faculty Publications and Presentations

Friends of the Children, a nonprofit organization in Portland, Oregon, was founded in 1993 by retired entrepreneur Duncan Campbell to serve youth at the highest risk of teen parenting, incarceration, or dropping out of school. Each youth client was matched with a paid mentor from first grade through the end of high school. The costs of this intervention were high, but the outcomes were extremely impressive in each of the three risk areas. The total benefits to society of Friends of the Children’s intervention was estimated at $7 for every $1 spent on the program.

In the United States alone, …

Hopworks Urban Brewery: A Case Of Sustainable Beer, Madeleine E. Pullman, Jacen Greene, Devin Liebmann, Nga Ho, Xan Pedisich

Business Faculty Publications and Presentations

About the Related Video

Hopworks Urban Brewing: A Case of Sustainable Beer, Interview with Christian Ettinger

About the Case Study

Founded in 2007 in Portland, Oregon, Hopworks Urban Brewery is a sustainability-focused brewpub that produces certified organic beer. The State of Oregon is the second largest producer of hops, a main ingredient in beer, in the United States, and also has more craft breweries per capita than any other state. The metro area of Portland, home to over 2 million people, has over 84 craft breweries within its borders.

The craft brewing industry has grown rapidly in the United States …

Portland Made Collective Survey Report 2014, Charles H. Heying, Stephen Marotta

Urban Studies and Planning Faculty Publications and Presentations

“Portland Made is a self-sustaining collective of makers, artisans and manufacturers that advocates and supports its members by providing education and marketing, a shared resource hub, and a brand that promotes their products locally and globally.” This report describes the results of a survey of the Portland Made Collective (PMC) members conducted spring 2014. The survey requested information about products and services, revenues, employment, growth, identity, markets, and challenges (see Appendix A for full text of survey). The report also includes preliminary observations from the Phase II of the project which expands the scope of the research to the …

Clean Water Grow: Go Or No Go?, Simon Ngawhika, Scott Marshall

Business Faculty Publications and Presentations

The $43 billion US wastewater treatment industry is a landscape in which the high costs of capital construction and the need for economies of scale feature prominently. The US Environmental Protection Agency estimates that between 2004 and 2024, over $200 billion will need to be spent upgrading and expanding America’s wastewater infrastructure.

One significant challenge in maintaining treatment infrastructure is the build-up of struvite. Struvite accumulates inside treatment facility pipe networks, reducing capacity and increasing operating and maintenance costs. But discharging the components of struvite – the nutrients nitrogen and phosphorous – into the environment also has negative consequences. Concentrated …

Managing Activities At Wineries: Building And Sustaining A Place-Based Brand, Ethan Seltzer, Mark Bernard, Jp Mcneil, Lori Parks

Urban Studies and Planning Faculty Publications and Presentations

The Willamette Valley Winery Association, Oregon Winery Association, Oregon Department of Land Conservation and Development, and Oregon Department of Agriculture asked the authors to develop information needed to help inform discussions regarding the replacement for the soon-to-sunset HB 3280. HB 3280, signed by the Governor in August of 2011, provided a means for defining and regulating wine-related and non-wine-related events occurring or proposed to occur at wineries and vineyards in Oregon, often in exclusive farm use zones. Our charge was to investigate the following policy issue: How have wine regions permitted and managed a range of uses and activities at …

Madécasse: Competing With A 4x Fairtrade Business Model, Scott Marshall, Darrell Brown, Bex Sakarias, Min Cai

Business Faculty Publications and Presentations

Brett Beach and Tim McCollum, co-founders of Madécasse, spent two years as Peace Corps volunteers in Madagascar. During that time, they fell in love with the country and its people. Recognizing the need of the Malagasy for stable jobs and fair wages and the connection between poverty and environmental destruction, Brett and Tim discussed possibilities for a social enterprise in the country.

Madagascar presents a beautiful yet challenging place to operate a business. It has a wide range of flora and fauna, approximately 70% of which are found nowhere else on Earth and it produces coffee, vanilla, sugar, cotton, pepper, …

Burgerville: Instilling A Sustainable Culture, Sully Taylor, James Berg, Colin Gallison, Will Sandman, Benjamin Werner

Business Faculty Publications and Presentations

From a single store to a regional chain, Burgerville has differentiated from other national chains by maintaining a strong relationship with its customers, supply partners, employees and the community. A case study from PSU's School of Business delves deeper into Burgerville's commitment to instilling a sustainability culture by assessing the impact of the company's mission to "Serve with Love." The analysis in this study covers Burgerville’s strategic changes in:

• Product development – BV's commitment in using locally and seasonally sourced ingredients throughout its menu
• Supply chain management – BV's approach to maintaining strong relationships with suppliers, and preferentially purchasing from …

Interview With Franklin Jones, B-Line, 2011 (Audio), Franklin Jones

All Sustainability History Project Oral Histories

Interview of Franklin Jones by Grant Russ at Portland, Oregon on May 31st, 2011.

The interview index is available for download.

Burgerville: Sustainability And Sourcing In A Qsr Supply Chain, Darrell Brown, Phil Berko, Patrick Dedrick, Brie Hilliard, Joshua Pfleeger

Business Faculty Publications and Presentations

Jack Graves is considering buying chicken. More precisely, Jack is considering where to buy chicken. He needs to make a recommendation to the purchasing team soon, and the decision is complicated. Jack is a long-time employee of the Burgerville restaurant chain, a quick-serve restaurant chain in the Northwest USA. Burgerville prides itself in being true to its long-held values while maintaining profitability and growth. Graves’ primary job at Burgerville is to assure that the company’s values are embedded in all its actions, including its relationships to its supply chain. His current concern is the dilemma of which values to promote. …

Tropical Salvage: From Recession To Expansion, Scott Marshall, Lisa Peifer, Erin Ferrigno

Business Faculty Publications and Presentations

Tim O’Brien, founder of Tropical Salvage, was preparing for another warehouse clearance sale of his unique, handcrafted hardwood furniture. It had been an enormously challenging year and it was important to reduce inventory before the next container arrived from Indonesia. The market for fine furniture had begun to decline steadily in early 2008 following the stock market crash of the prior September. The company survived a difficult period, but not without suffering a decline in sales. O’Brien had spent ten years building a sustainable business model based on environmental stewardship, worker empowerment and unique, high quality product. As the economy …

Interview With Farhad Ghafarzade, Green Drop Garage, 2010 (Audio), Farhad Ghafarzade

All Sustainability History Project Oral Histories

Interview of Farhad Ghafarzade by Jeff Howard in SE Portland, Oregon on August 6th, 2010.

The interview index is available for download.

Interview With David Beller, Mercy Corp Nw, 2010 (Audio), David Beller

All Sustainability History Project Oral Histories

Interview of David Beller by Kyle Koonce at Mercy Corp Portland, Oregon on February 25th, 2010.

The interview index is available for download.