Business Commons^™

The Intersection Of Digital Communication & Non-Profit Organizations, Aliyah Burton

Senior Honors Theses

Non-profit organizations are actively addressing prevalent issues in society, seeking to benefit the public and those in need through various forms of intervention and programming. Non-profits have unique leadership and culture, requiring models of communication that fit these unique qualities. Communication is vital to the success of non-profits, particularly in a digital age. This thesis synthesizes the current research on non-profit culture and leadership with data on donor trends, online giving, social media practices, and more points of interest for non-profits when it comes to digital communication. Additionally, a connection is made between strong digital communication strategies and ongoing donor …

Follow Principles Of Research And Grow Up By Practicing—On Growth Of Young Talents In Science And Technology, Yungang Bao

Bulletin of Chinese Academy of Sciences (Chinese Version)

No abstract provided.

Modelling Online Advertising Design Quality Influences On Millennial Consumer Attitudes In South Africa, Rodney G. Duffett Dr, Natassha V. Miller Ms

The African Journal of Information Systems

Millennials’ advanced knowledge and exposure to product experiences, and irrelevant placement of online advertising has led to an increase of online advertising avoidance. However, effective online advertising design may assist in establishing more positive sentiments towards digital forms of marketing communication. The study used the visual rhetoric theory as the theoretical basis to examine millennial consumer attitudes. The main research aims were to propose an online advertising design quality model, and to ascertain the influence of online advertising design quality on millennial consumer attitudes. The study employed a quantitative research design via an empirical online survey. Online advertising design quality …

The Intrepid One: Fascism & The Death Of Antonio Ascari, Paul Baxa

Journal of Motorsport Culture & History

No abstract provided.

Ua12/2/1 College Heights Herald: Kickin' It, Wku Student Affairs

WKU Administration Documents

Magazine edition of College Heights Herald, includes Adulting section.

• Moore, Jake. Here’s to a Mag-nificent Semester
• Turner, B & Debra Murray. Students, Alumni React to Loss of Folk Studies Graduate Program
• Crimmins, Michael. Faculty Leaders Concerned with Timothy Caboni’s Lack of Faculty Senate Attendance
• Trickett-Wile, Arthur. Cop a Pair - Melissa Bailey, Michael Jordan
• The Suspension of Humanities Programs Shouldn’t Come as a Shock
• Dock, Emma. Student Guide: Writing a Professional Email
• Johnson, Nicole. Bang for Your Buck: Party Edition
• Dock, Emma & Alyssa Butler. A Guide to Flying Alone
• Moore, Haden. How to Use Dark Humor
• Preparing for Grad …

How An Abusive Supervision Climate Impacts Business-To-Business (B2b) Sales Performance, And The Roles Of Leader–Members Interdependence And Team Psychological Safety, Matthew J. Daniel

Electronic Theses and Dissertations

Sales supervisors can tremendously influence the sales teams they manage, and their behaviors can influence a team’s engagement and sales performance. Because of the supervisor’s influential role, their behavior, positive or negative, can ripple throughout the organization. As a result, a supervisor who role models abusive behavior within their organization also promotes a climate of abuse and incivility that can contribute to a toxic workplace. Abusive supervision (AS) is a significant problem in many business-to-business (B2B) sales organizations that negatively impacts the financial welfare and subjective well-being of organizations and their employees. This quantitative correlational study aimed to examine how …

Essence, Alienation And Regression Of Title Of Scientific And Technological Talents, Qiang Bai

Bulletin of Chinese Academy of Sciences (Chinese Version)

The management and use of the title of scientific and technological talents is related to the strategic planning of building a strong country in science and technology. In recent years, people have been widely criticized for the problems in the use of the titles of scientific and technological talents, and the whole society has been deeply worried about the management of many titles of scientific and technological talents. Therefore, it has important theoretical and practical value to systematically study the historical origin, connotation essence, and alienation of the title of scientific and technological talents, and find the way to return …

A Pedagogical Mystique?: Lessons Of Incorporating Feminism Into Skills-Based Communication Courses, Daniela Molta, Regina M. Luttrell Ph.D., Christopher J. Mccollough

Journal of Communication Pedagogy

It is imperative that today’s advertising, journalism, mass communication, and public relations students are prepared to engage in corporate activism and corporate social responsibility communications once in the workforce. This article explores the need for incorporating equity-based pedagogy, using feminism as one of many approaches, into skills-based communication courses. The researchers conducted 20 qualitative interviews with academics to discuss various approaches, examples, and learnings. The findings suggest that using a feminist framework to teach skills: (1) enhances the skill being taught, (2) allows students to communicate more effectively, (3) builds life skills, and (4) comes in many forms. The article …

Discussing Complex Issues Using Case Studies, Wendy Sagers

Presentations

Faculty Teaching Learning Lunch

FTLL presented by Wendy Sagers, ELCP Coordinator Wednesday, October 5 from 12 – 1 pm, in Dillin Northwest Dining Room

The case method is a way of considering the pros and cons of various solutions to a complex problem. Come discuss ways to use case studies in your classroom or club. See examples of how they are commonly used and ways to adapt them to your situation or topic.

Lunch provided by the Lacroute Initiative.

The Geopolitics Of Infrastructuralized Platforms: The Case Of Alibaba, Hong Shen, Yujia He

Patterson School of Diplomacy and International Commerce Faculty Publications

Contemporary digital platforms have become increasingly infrastructuralized, and started to raise geopolitical tensions with their global expansion. Amidst the heightened geopolitical competition between the US and China, the growing power of Chinese infrastructuralized platforms has made them the center of recent geopolitical dynamics. Drawing from an exploratory case study, this paper discusses Alibaba, one of the most prominent Chinese Internet giants, as an infrastructuralized platform, and highlights its geopolitical struggles. Often perceived as an e-commerce company, Alibaba has become ‘infrastructuralized’: its now-massive digital empire has moved beyond e-commerce, expanding into almost every aspect of China’s and global digital economy such …

Columnas: The Honors Program Newsletter At Bentley University, Debayan Sen, Hailey Jennato, Gabe Holmes, Daniel Furze

Honors Program

Page 1: SOCIAL MEDIA—A VEHICLE FOR SOCIAL CHANGE OR VIRTUE SIGNALING? ~ By Debayan Sen ’23

Page 2: WILL ARTIFICIAL INTELLIGENCE AND ROBOTICS REPLACE THE HUMAN WORKER? ~ By Hailey Jennato ’24

Page 3: HOW TO HEALTHILY COMMUNICATE IN A RELATIONSHIP: NO, NOT JUST A ROMANTIC ONE ~ By Gabe Holmes ’26

Page 4: THE W SLANT ~ By Daniel Furze ’26

Raj Soin College Of Buisness News Letter - October 2022, Raj Soin College Of Buisness, Wright State University

Raj Soin College of Business Newsletter

A six page newsletter created by the Raj Soin College of Business at Wright State University. This newsletter includes a upcoming events, message from the dean, and more.

Say It Like You Mean It: Linguistic Components Of Social Media Corporate Apologies And Their Effects On Consumer Outcomes, Laurel Johnston

Mahurin Honors College Capstone Experience/Thesis Projects

In order to meet increasing consumer demands and protect their reputations, brands must implement a combination of communication and service strategies on social media today. Corporate apologies are an effective crisis communication strategy to reduce online interactions that damage brand reputations. While the value of social media corporate apologies has been established in the literature, few studies have broken down the elements of apologies used in service interactions on social media platforms.

This study manipulated previously untested linguistic components of corporate apologies on Twitter to test their effects on perceived apology sincerity, forgiveness, purchase intentions, and brand advocacy. Results showed …

Examining Social Media Views On Post-Pandemic Tourism Rebuilding: The Case Of Twitter, Muharrem Tuna, Nilgun Demirel Ili, Onur Celen

University of South Florida (USF) M3 Publishing

The world is trying to keep up with the COVID-19 pandemic's new normal conditions. The ongoing pandemic has adversely affected global tourism sectors and their activities like all sectors. Institutions and organizations in various countries, especially UNWTO, are taking initiatives to ensure the recovery of the tourism sector, which has been seriously affected by the COVID-19 pandemic. Therefore, the case study design, one of the qualitative analysis methods, was used to examine the views on social media activity (motivation) that occurred for the resumption of tourism. In the study, the effects of the pandemic on tourism were determined and a …

Geriatric-Tourism, Pmr, And Thermal Treatments In The Third Age, Ozge Buyuk, Gulsah Akkus

University of South Florida (USF) M3 Publishing

This study aims to reveal the situation of geriatric-tourism (gerontourism) in Turkey with longitudinal data obtained from digital and social media. As a result of the study i) geriatric-tourists visiting Turkey mostly benefit from thermal treatments in complementary medicine and PMR in traditional medicine, and also resort to hair transplantation among aesthetic interventions, ii) they come mostly from Iraq and Libya (Middle East), Germany (Europe), Azerbaijan (the Turkic Republics), and Ukraine and Russia (CIS), iii) they mostly prefer big cities such as Izmir, Ankara, Istanbul, Antalya, Bursa, iv) motivation factors are cost, thermal resource richness, medical service quality and additional …

A Study On Tourist Guides’ Use Of Social Media Platforms, Ozge Gudu Demirbulat

University of South Florida (USF) M3 Publishing

In this research, which was carried out to determine how and for what purposes tourist guides use social media platforms; the Facebook and Instagram accounts of 42 active tourist guides registered with the Trabzon Regional Chamber of Tourist Guides, which was established in accordance with the Profession Law of Tourist Guide numbered 6326, were examined. In the research, it was determined what kind of posts the tourist guides make on their Facebook and Instagram accounts, to what extent they use the relevant platforms as a personal promotional element, and to promote the relevant platforms in the tourism sector. In order …

Impression Management Strategies On Instagram: The Case Of Masterchef And Sef Akademi, Nihan Yarmaci Guvenc, Ela N. Koz, Beybala Timur

University of South Florida (USF) M3 Publishing

The impressions that individuals form on people they interact with both in daily life and in business life have important outcomes. For this reason, individuals apply certain impression management strategies by using various tools. One of them is social media tools that have a huge impact on public opinion. In this context, this study aimed to determine the impression management strategies of six individuals who are jury members in MasterChef and Şef Akademi TV shows. Therefore, the study utilized a content analysis method based on the data collected from their Instagram posts. The results indicate that the study subjects use …

Examining The Websites Of Fine Dining Restaurants Within The Framework Of Web-Based Marketing: Sample Of The World’S 50 Best Restaurants, Duran Cankul, Batuhan Aktepe

University of South Florida (USF) M3 Publishing

In this research, it is aimed to examine the websites of the world's best 50 restaurants within the scope of web-based marketing. In the research conducted for this purpose, the document analysis technique, which is one of the qualitative research methods, was used. According to the list of The World's 50 Best Restaurants, one of the most important restaurant rating systems in the world, the first 50 restaurants were included in the research. Content analysis was applied to the data obtained in the research. In the research, it was concluded that the websites were created under the headings of communication, …

Section 377a Repeal: How To Handle Disagreements, David Chan

Research Collection School of Social Sciences

In a commentary, Professor David Chan (SMU Behavioural Sciences Initiative Director and Lee Kong Chian Professor of Psychology) discussed the repeal of Section 377A of the Penal Code and proposed adopting five practical approaches for a more constructive discussion on the emotive issue.

Comparing The Effects Of User Generated Video Reviews And Brand Generated Advertisements On Consumer Decisions On Youtube, Vaibhav Shwetangbhai Diwanji, Jaejin Lee

Journal of Applied Marketing Theory

This empirical study examines the effects of user generated vlogs (UGV) versus brand generated ads (BGA) on consumer decisions on YouTube. UGV refers to any type of review video content about brands or products, created and published by users on YouTube. BGA refers to brand generated advertisements on YouTube. Guided by the elaboration likelihood model of persuasion, this online experimental research involved a 2 (source: UGV versus BGA) X 2 (involvement: high versus low) X 2 (gender: male versus female) between-subjects research design. Results showed that UGV elicited significantly greater effects on consumer brand attitudes and purchase intentions than BGA, …

How To Attract, Recruit And Retain Talents?—Experience And Inspiration From National Research Institutes Worldwide, Tianyu Li, Ke Wen, Haigang Huang, Dingyi You

Bulletin of Chinese Academy of Sciences (Chinese Version)

Using the competitive advantages of major scientific plans and strategic innovation platforms to attract, recruit and motivate a large number of high-level scientific and technological talents is the basic experience of the world talent center and innovation highland construction. The research takes the national scientific research institutions of the United States, Germany, France, and Japan as examples, and focuses on analyzing their role in the accumulation, circulation, and motivation of global talents. The research suggests that China's national scientific research institutions should increase the ability to attract and gather international talents, optimize the talent structure that balances stability and mobility, …

The Impact Of Athlete Activism Against Social Justice: A Research Study Of Young Adults Perspectives, Lauren Bryson Dentler

Student Theses and Dissertations

Political and Social issues have encompassed the athletic nature of sport. Athlete activism has been increasingly more common. Specifically, Colin Kaepernick and Megan Rapinoe have been two prominent activists to advocate for inequalities. 379 respondents, collected from Mount Vernon High School and Amazon Mechanical Turk (MTurk) participated in a study using questionnaires adopted from Sappington (2019) and Torres-Harding (2011). The Social Justice Scale (SJS) is an 11-item questionnaire measuring activism and The Attitudes of Athlete Activism Questionnaire (ATAAQ) contained 19-items that thoroughly measure athlete activism perspectives. Participants were randomized to scenarios describing either Colin Kaepernick (Racial equality e.g., Police Brutality) …

Responding To Financial Stress For Agricultural Producers And Couples, Jacob D. Gossner, Elizabeth B. Fauth, Tasha Howard

All Current Publications

Finances are a necessary component of running an agricultural production and with an uncertain economy, drought conditions, and rising costs, financial stress is increasingly common. Although financial stress is linked with poor individual and relationship outcomes, research suggests that there are effective ways to manage financial stress so that it does not reduce personal or relationship well-being. We review the body's response to stressors and how to respond rather than react to stress. We present specific strategies couples can use to navigate financial stress together. We include ideas for practical application for individuals seeking to improve the way they manage …

Raj Soin College Of Business Newsletter - September 2022, Raj Soin Collge Of Business, Wright State University

Raj Soin College of Business Newsletter

A four-page newsletter created by the Raj Soin College of Business at Wright State University. This newsletter includes a upcoming events, message from the dean, and more.

Dean’S Report: Detroit Mercy Dental Evolving With Purpose, Value, And Pride: A Look At The Past Year And All The People Who Made It Happen, Mert N. Aksu Dds, Jd, Mhsa, Cert. Dph

The Journal of the Michigan Dental Association

In the past year, the University of Detroit Mercy School of Dentistry has continued its commitment to evidence-based clinical education, preparing ethical and culturally sensitive graduates for dental practice. Changes brought on by the pandemic have become part of the new normal, with the introduction of the HyFlex classroom format, allowing students flexibility in attending classes in person, virtually, or through recorded lectures. Clinic time and sessions have been consolidated to provide more focused patient care, with students now spending 28-30 hours per week on direct patient care. The University Health Center (UHC) clinic, which served as a significant teaching …

Does Social Media Accelerate Product Recalls? Evidence From The Pharmaceutical Industry, Yang Gao, Wenjing Duan, Huaxia Rui

Research Collection School Of Computing and Information Systems

Social media has become a vital platform for voicing product-related experiences that may not only reveal product defects but also impose pressure on firms to act more promptly than before. This study scrutinizes the rarely-studied relationship between these voices and the speed of product recalls in the context of the pharmaceutical industry where social media pharmacovigilance is becoming increasingly important for the detection of drug safety signals. Using Federal Drug Administration (FDA) drug enforcement reports and social media data crawled from online forums and Twitter, we investigate whether social media can accelerate the product recall process in the context of …

Factors That Influence The Implementation Of Information And Communication Technology Inclusive Design Practices In Organisations, Faizel Ebrahim, Salah Kabanda, Guidance Mthwazi

African Conference on Information Systems and Technology

Inclusive design in information and communication technology (ICT) is the development of information and communication technology artifacts that are accessible and easy to use for as many people as possible. Human diversities must be considered when producing these inclusive design artifacts. It is not only important for abled people but also extends to people with disabilities, the elderly and anybody challenged with using these artifacts. Yet, few designers and developers adopt inclusive design methodologies in their practice. This study seeks to identify and understand the factors that influence the implementation of inclusive design practices in organisations. The methodology was based …

Teamwork That Affects Outcomes: A Method To Enhance Team Ownership, Brian Carlson, Richelle Graham, Brad Stinson, Jordan Larocca

Patient Experience Journal

Healthcare is the ultimate team sport, and this case study explores how to build teamwork across teams. The ability for nursing, environmental services and food and nutrition services to work collaboratively to benefit patients is paramount to a patients experience and outcomes. The case study describes how the work was done to build teams and then improved outcomes in both patient and employee experiences. The learnings are applicable to any team setting not just those described in this case study.

Experience Framework

This article is associated with the Staff & Provider Engagement lens of The Beryl Institute Experience Framework ( …

Raj Soin College Of Business Monthly Update - August 2022, Raj Soin College Of Business, Wright State University

RSCob Monthly Update

The RSCoB Monthly Update highlights various happenings within the University community from Student updates, to faculty updates.

Beyond Nutrition: Three Essays On The Effects Of Food Processing And Sustainability Labeling On Consumer Perceptions And Evaluations, Garrett J. Rybak

Graduate Theses and Dissertations

Recent consumer trends reveal increasing demand for greater product transparency including how products are processed, the types of ingredients used, and the impact on the environment. As a result, food marketers often use a combination of processing, nutrient content, and/or sustainability claims to convey specific information to consumers. Considering these developments, several questions arise about how these claims affect consumer evaluations of healthfulness, sustainability, disease risk, and intent to purchase while considering the unregulated and regulated nature of many of these claims.

In Essay One, we extend our understanding of consumer responses to package claims by comparing the direct and …