Business Commons^™

Effective Communication In The Virtual Environment, Michael Binda

Doctoral Dissertations and Projects

Technology has helped change the way we communicate. The onset of COVID-19 has accelerated the use of technology to communicate. The virtual environment has allowed organizations and stakeholders to communicate utilizing technology regardless of proximity, time, and distance to continue moving the organization forward. The purpose of this qualitative study was to understand effective communication strategies for organizations to adopt and share in order to gain support and engagement from a growing audience of those attending virtual meetings. Organizations and leaders when communicating with consistency, clear, transparent, and authentic communication were the drivers on what leaders and subordinates feel constitutes …

Chatgpt As Metamorphosis Designer For The Future Of Artificial Intelligence (Ai): A Conceptual Investigation, Amarjit Kumar Singh (Library Assistant), Dr. Pankaj Mathur (Deputy Librarian)

Library Philosophy and Practice (e-journal)

Abstract

Purpose: The purpose of this research paper is to explore ChatGPT’s potential as an innovative designer tool for the future development of artificial intelligence. Specifically, this conceptual investigation aims to analyze ChatGPT’s capabilities as a tool for designing and developing near about human intelligent systems for futuristic used and developed in the field of Artificial Intelligence (AI). Also with the helps of this paper, researchers are analyzed the strengths and weaknesses of ChatGPT as a tool, and identify possible areas for improvement in its development and implementation. This investigation focused on the various features and functions of ChatGPT that …

Digitalisation Touches Everything, Havovi Joshi

Asian Management Insights

Digitalisation touches everything

Social Media: Enabling Touchpoints Beyond Advertising, Kapil R. Tuli, Sheetal Bhardwaj

Asian Management Insights

An effective customer service platform and a strategic communication channel.

Is It Time To Rip Up Your Contract? Navigating Dental Plan Participation, Stephanie Smith

The Journal of the Michigan Dental Association

This article explores the importance of dental practice management and the potential benefits of breaking away from insurance company participation agreements. The author, a practice management coach, emphasizes the role of data analysis, effective communication, and patient-centered strategies in achieving practice independence. Key areas of focus include assessing practice performance, understanding insurance reimbursement rates, and enhancing accounts receivable processes. The article provides insights into strategically transitioning to non-participation with insurance plans while preserving patient relationships. It highlights the significance of transparent communication, staff training, and timing when considering such a transition.

Provision Of Helpful Review Videos: Effects Of Video Characteristics On Perceived Helpfulness, Kyungmin Park, Stephanie Lee, Shahryar Doosti, Yong Tan

Business Faculty Articles and Research

With the rapid growth and popularity of YouTube, an increasing number of consumers rely on online product review videos to obtain product-related information. As the provision of online review videos grows and consumers increasingly rely on them for their purchase decisions, understanding factors that contribute to the perceived helpfulness of video reviews becomes critical for video review management. This paper examines how various visual and vocal characteristics of online review videos are associated with the perceived helpfulness of videos. We collect detailed observational data on 13,840 electronic product review videos posted on YouTube and employ video content analysis, speech recognition, …

Centering Transgender Consumers In Conceptualizations Of Marketplace Marginalization And Digital Spaces, Beck Hansman, Jenna Drenten Ph.D.

School of Business: Faculty Publications and Other Works

The purpose of this study is to center transgender consumers in the conceptualizations between marketplace marginalization and digital spaces. We examine trans-gender crowdfunding as a hashtag-bounded digital space created by and for the transgender community–namely, the #TransCrowdFund digital space on Twitter. We draw on trans digital geographies as a novel analytical lens to focus attention on transgender consumers' unique experiences in and between digital spaces. Through qualitative hashtag mapping, we analyzed a sample of 200 Twitter profiles and accompanying tweets drawn from individuals using the#TransCrowdFund hashtag. Findings suggest transgender consumers utilize crowdfunding as a hashtag-bounded digital space in three ways: …

Comparing Social Media Marketing Options For Your Cooperative Extension Program, Laura Justice

EFNEP

With so many different social media platforms available, it’s important to know which platform(s) will be most useful in reaching potential customers. This article will help organizations decipher between different social media platforms and select the platform(s) that best suits their branding purposes, targeted audience, and content strategies. Understanding which platform(s) to engage with customers can help drive sales and reach a new set of potential customers that would have been inaccessible without social media.

The University Look: How Sun Belt Conference Athletic Officials View Their Standing In The Collegiate Sports World, Jake Williamson

Student Theses and Dissertations

It is a beautiful Saturday morning in October. You wake up and turn on your television to ESPN. It’s football season, and you have on your team’s gear, knowing that kickoff is just a couple hours away. As you begin to search for your team’s channel, you discover that your team won’t be airing on television today. Your team has been off to a great start, and today’s game might push you into the Associated Poll (AP) top 25 rankings. You then go to the team’s official website to figure out what channel is airing their game. The website says …

Privacy And Security Information Awareness And Disclosure Of Private Information By Users Of Online Social Media In The Ibadan Metropolis, Nigeria, Funmilola Olubunmi Omotayo, Joy Oluwabukola Olayiwola

The African Journal of Information Systems

The purpose of this paper is to investigate information privacy and security awareness among online social media (OSM) users in the Ibadan metropolis, Nigeria. Building upon the social exchange theory, some factors that could influence the disclosure of private information on social media were identified. Findings from the analysis of data of 255 respondents revealed that most were aware of information privacy and security measures available on OSM, and the risks associated with the disclosure of private information on OSM. Privacy and security awareness, the perception of benefits associated with the use of OSM, the perception of risks associated with …

Boosting Persuasion: The Attention Benefits Of Multiple Narrating Voices, Hannah H. Chang, Anirban Mukherjee, Amitava Chattopadhyay

Research Collection Lee Kong Chian School Of Business

The "Voice Numerosity Effect”: When hearing different voices narrating a marketing video facilitates persuasion. In a forthcoming paper in the Journal of Marketing Research, we investigate the role of voice (narrator) numerosity in marketing videos (Chang, Mukherjee, and Chattopadhyay 2022). For example, consider the following two real-life examples: a product video introducing Apple’s AirPods Max had two narrating voices while a product video introducing Apple’s new Macbook Pro had a single narrating voice. Does the difference in the number of narrating voices influence consumers’ attention and subsequent behaviour?

Framing Esports’ Jedi Issues: A Case Study In Media Irresponsibility, David Painter, Brittani Sahm

Faculty Publications

Purpose: This investigation analyzes Asian, European, and North American coverage of esports’ justice, equity, diversity, and inclusion (JEDI) issues as a case study of media organizations’ communications on these topics.

Design/methodology/approach: This quantitative content analysis describes coverage of esports’ race, gender, age, and social class issues to draw inferences about media organizations’ abilities to meet their social responsibilities when reporting on organizational JEDI issues.

Findings: There were significant differences across continents; however, most stories only mentioned gender and age, seldom noting esports’ race or social class issues.

Research limitations/implications: Although all stories analyzed were published in English, the findings extend …

Don’T Look Up: Hyperobjects And Bland Branding, Chloe Preece

Markets, Globalization & Development Review

Popular reviews of Don’t Look Up have been polarised, ranged from admiring to dismissive. This Netflix comedy satirises the difficulty of compelling the uninterested to care and the failure of government to tackle our imminent extinction. As such, we are left with the question as to whether it is still possible, in 2022, to find humour in a film about the end of the world? Ultimately, the film is the product of the discourse it satirises; the star-studded cast and their activist message is lost in a failure to hold to account those most responsible for global warming by focusing …

Revisiting Cybersecurity Awareness In The Midst Of Disruptions, Avideh Sadaghiani-Tabrizi

International Journal for Business Education

The awareness of cybersecurity and knowledge about risks from a variety of threats, which present harm or steal private information in internetworking could help in mitigation of vulnerabilities to risks of threats in safeguarding information from malware and bots. Revisiting cybersecurity awareness of every member and evaluation of organization’s posture might help to protect sensitive or private information from a network of computers, working together and forming into botnets. The purpose of the qualitative case study narrative was to explore prospects for integrating cybersecurity education into elementary school children’s curriculum through interviews of elementary schoolteachers, IT experts, and parents to …

Emotional Intelligence Training And Professional Salespeople, Tracey Honeycutt Sigler, Charles D. Shepherd Ph.D

Atlantic Marketing Journal

Emotional intelligence (EI) has long been considered a significant success factor, especcially in careers like personal selling that involve considerable social. contact (Goldman, 1995). As a result, a series of studies have investigated the link between EI and sales performance. The results of these studies indicates that EI can positively impact sales performanace. As a result, researchers (Deeter-Schmelz & Sojka, 2003) have called for its integration into sales training programs. However, to this point, no research has established an effective approach to EI training in sales. This study begins to rectify that shortcoming by indentifying best practices in general EI …

Marshall Recreation Opportunities, Craig Morehead

2022 Fall Reports (Marshall, IL)

This course has been developed to introduce students to the principles and practice of planning, designing, constructing, maintaining, and managing various spaces and venues throughout the sport industry. NOTE: SPM 340 course builds the foundation of facility management. This course is an extension into this field for students wanting to potentially build a career in this field.

Marshall, Il Community Foundation Project, Nathan Myers

2022 Fall Reports (Marshall, IL)

This class will examine the behavior of public and non-profit agencies, and how various internal and external factors affect the performance of these organizations. The course will consider such factors as they are discussed in classic and current scholarship in the field of organizational behavior, as well as examples from the media.

Marshall, Il Communication Plan Project, Nathan Myers

2022 Fall Reports (Marshall, IL)

This class will examine the behavior of public and non-profit agencies, and how various internal and external factors affect the performance of these organizations. The course will consider such factors as they are discussed in classic and current scholarship in the field of organizational behavior, as well as examples from the media.

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU football team in 2023.

Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and match statistics for WKU tennis team in 2023.

A Systematic Literature Review Exploring The Barriers And Challenges To Open Innovation Within The Financial Service Industry, A.Omar Portillo-Dominguez, Peter Cantwell

Other

Open innovation is a common practice among nearly 80% of large firms, yet the exploration of innovation within financial services remains limited in existing literature. Similarly, while the potential benefits of innovative distributed ledger technology (DLT) are widely recognized, its adoption within the financial services industry has been sluggish. This systematic literature review aims to examine whether financial services firms engage in open innovation, particularly focusing on outside-in innovation over inside-out innovation, and to uncover potential barriers to DLT adoption at the industry level. Drawing from peer-reviewed journals between 2017 and 2022, the review synthesizes findings to address key questions. …

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and match statistics for WKU track & field team in 2023.

Swipe Right Into A Disciplinary Hearing: How The Use Of Dating Apps Could Earn An Attorney More Than A Bad First Date, Zachary S. Aman

Catholic University Journal of Law and Technology

The Model Rules of Professional Conduct seek to police the conduct of attorneys. Each jurisdiction adopts its own rules of professional conduct to apply to the attorneys licensed within it. Notably, the model rules prohibit any sexual relationship between the attorney and client unless that relationship precedes the attorney-client relationship. Traditionally, defining a "sexual relationship" was simple, particularly if the attorney and client engaged in sexual intercourse. The introduction of dating apps, however, has blurred the line.

This article outlines the inherent risks of attorneys using dating apps at a time when most newly-licensed attorneys make up the majority of …

Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and statistics for WKU golf teams in 2023.

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU softball team in 2023.

Ua35/3 Memoranda, Wku Provost

WKU Administration Documents

2023 memoranda issued by the WKU Provost to faculty & staff via email.

• Provost's Message
• First Gen Initiative Success
• Congratulations to Our University Distinguished Professor & University Faculty Award Recipients
• Associate Provost for Research & Graduate Education Transition
• October 13th Guest Speaker James Lang

Ua19/16/2 Athletics Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding general activities of the WKU Athletics Department for 2023.

Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU volleyball team in 2023.

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU baseball team in 2023.

Letter From The Faculty Editor, Beth Kegley

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.