Business Commons^™

Reducing Food Scarcity: The Benefits Of Urban Farming, S.A. Claudell, Emilio Mejia

Journal of Nonprofit Innovation

Urban farming can enhance the lives of communities and help reduce food scarcity. This paper presents a conceptual prototype of an efficient urban farming community that can be scaled for a single apartment building or an entire community across all global geoeconomics regions, including densely populated cities and rural, developing towns and communities. When deployed in coordination with smart crop choices, local farm support, and efficient transportation then the result isn’t just sustainability, but also increasing fresh produce accessibility, optimizing nutritional value, eliminating the use of ‘forever chemicals’, reducing transportation costs, and fostering global environmental benefits.

Imagine Doris, who is …

Pull Strategy Marketing Public Relations Pt Gramedia Asri Media Dalam Menarik Perhatian Publik Terhadap Produk, Safrina Nur Samsiah, Meutia Nada Zahrany, Fathiya Amajida, Susie Perbawasari, Renata Anisa

Jurnal Administrasi Bisnis Terapan

A company or organization requires the use of Marketing Public Relations to stimulate sales. Marketing Public Relations is designed to stimulate purchases and provide satisfaction to consumers through the communication of reliable product or service information and through impressions that relate the company and its products according to consumers' needs, wants, concerns, and interests. The purpose of this study is to obtain an overview of the implementation of the Marketing Public Relations strategy to attract public attention to product excellence. This research methodology uses a qualitative descriptiveresearch method. The data collection method used was interviews with the company's Sales Superintendent, …

Growth And Impact: The Dual Purpose Of Leadership Development For Professionals In Middle Management Roles, Joy Karavedas

Transform

Abstract

Growth and Impact: The Dual Purpose of Leadership Development for

Professionals in Middle Management Roles

Emerging leaders are aware of the skills needed for executive leadership but may not possess the knowledge of how to develop those skills, meaning they often enter higher levels of leadership with awareness of what is needed to lead but without the actual skills to do so. More than any time in history, it is critical that those placed in leadership positions develop skills prior to being elevated. On the job leadership development is no longer a reliable option and intentionality to developmental time …

“Once That Ball Goes Flat, What Are You Gonna Do?” How Being A Student-Athlete Uniquely Affects Black Men, Amaya S. Mcdonald

Capstones

With less experience in the world outside of sports as compared to their non-athlete peers, student-athletes are often left to find careers in other fields where they may be unprepared after college.This trend disproportionately affects Black male college-athletes, who make up a majority of the student-athletes on revenue sports teams, like basketball and football, which generate billions of dollars for academic institutions.

Interviews with former student-athletes, activists and educators reveal the source of this disparity and how the student-athlete role can affect a student's college experience, their own self-perception and their transition into a life without sports post-graduation. https://medium.com/@amayamcd24/once-that-ball-goes-flat-what-are-you-gonna-do-1f0baaa14cf4

Navigating Leadership Pathways: Learning Module Development, Alana Skogen

Agricultural Education, Communications and Technology Undergraduate Honors Theses

Navigating Leadership Pathways is an innovative learning initiative designed to address the challenges and barriers faced by women in their pursuit of mid to high-level leadership positions. Comprising three self-paced modules, this project delves into the intricate landscape of gender bias, second-generation biases, and cultural norms that hinder women's progression in the workplace. Drawing on extensive research and real-world insights, each module provides a dynamic and interactive learning experience.

Module 1: Introduction to Gender Bias in Leadership

This module lays the foundation by exploring second-generation biases, leadership style differences between men and women, the glass ceiling, diversity, and inclusion. Participants …

College Girl's Guide To Fayetteville, Ar, Sydney Johnson

Human Nutrition and Hospitality Management Undergraduate Honors Theses

The mission behind creating the College Girl’s Guide to Fayetteville, AR was to ease the adjustment from high school to college for females attending the University of Arkansas. This is one of life’s most monumental transitions, often resulting in anxiety, depression, and loneliness, specifically among the female demographic. With that in mind, the intent of the guidebook was to develop culture, confidence, and community on campus. In the aftermath of Covid-19, loneliness on college campuses has become an epidemic in need of a university-wide solution to increase student satisfaction and retention. A research aspect that heavily impacted the project was …

"Maybe I Shouldn't Have Worn Such High Heels" Examining Self-Presentation Expectations For Corporate Women Using Communication Theory Of Identity, Taylor E. Mack

Theses and Dissertations

The present study examines how corporate women use self-presentation in the workplace to communicate professionalism. The study utilizes Communication Theory of Identity (CTI) to consider the self-presentation experiences of corporate women. CTI identifies four identity layers: personal, relational, enacted, and communal, which interact and influence each other as individuals attempt to define themselves. Through semi-structured, in-depth interviews with corporate women, the present study found the following results: women often receive communication regarding self-presentation standards from peers rather than formal policies, self-presentation expectations have become more casual and diverse, women still encounter challenges resulting in the need to (re)negotiate their identity, …

Social Media Impacts On Arkansas Consumer Perceptions Of Gmos, Elizabeth R. Berner

Graduate Theses and Dissertations

This study builds upon previous consumer perceptions of GMOs studies. A need existed to determine what, if any, effects social media messages about GMOs had on consumer perceptions in Arkansas. The study utilized a qualitative approach with three focus groups. Data were analyzed using descriptive code. Participants were found to have a general understanding of GMOs, though discussion about what a GMO product was took an uncertain tone. Most participants did not consider GMOs as a factor when purchasing products. Rather participants considered characteristics such as price, quality, and convenience. Participants did not believe the infographics had changed their opinions …

Be A Leader In Your Practice: What’S Your Style?, William Chase Dds, Maom

The Journal of the Michigan Dental Association

In this Leadership Development feature, the author draws from a wealth of leadership experience in Rotary to explore the importance of leadership in dentistry. Emphasizing the need for self-evaluation through emotional intelligence, the article delves into five key aspects: self-awareness, self-regulation, motivation, empathy, and social skills. The author introduces three leadership styles — Transformational Leadership, Situational Leadership, and Servant Leadership — highlighting their characteristics and benefits. Encouraging readers to adopt diverse leadership styles, the piece underlines the significance of effective leadership in dental practice, community engagement, and organized dentistry.

Staff Matters: Holiday Celebrations That Engage And Appreciate Employees, Jodi Schafer Sphr, Shrm-Scp

The Journal of the Michigan Dental Association

This Staff Matters column addresses a dentist's concerns about organizing inclusive end-of-year holiday celebrations for the staff. The response emphasizes the importance of recognizing diverse religious practices and fostering camaraderie. Suggestions include a themed recipe exchange, outdoor activities, community service, or involving staff in event planning. Emphasizing the need for initial guidance to align with goals, the column encourages inclusive celebrations that contribute to staff satisfaction, retention, and a positive workplace atmosphere.

The Alumni Base Holds The Institution In Their Heart: Alumni Decision Making And Communication Strategies During University Leadership Change, Brandy Cox Jackson

Graduate Theses and Dissertations

The purpose of the research was to understand how alumni executives make decisions and formulate communication strategies during university leadership change. The research was based on the trends found by the American Council on Education that the tenure of the college president has been on the decline since 2006 and is currently 5.9 years. Multiple factors have been identified in the literature that have led to this decline. The research focused on the largest constituency of most universities, its alumni base, and provides context and a description of decision making and communication strategies for alumni executives navigating leadership change. The …

The Digital Engine Model: Generating Leads Through The Application Of Dcm And Inbound Marketing, Kyle A. Huggins, John D. Hansen

Journal of Applied Marketing Theory

Digital Content Marketing (DCM) has become a primary tool for marketers in driving lead generation in today’s digital marketing world. Leading brands are creating and curating content trying to build brand equity and trust, connecting content to consumer action through brand story. And while strong theoretical models of content marketing have been discussed in the marketing literature, like Hollebeek and Macky (2019), there is a dearth of understanding about the application and direct impact of organic digital content strategies on marketing directives. This paper investigates an applied model, called The Digital Engine, which provides instruction on proper inbound marketing techniques …

Medical Tourism & Communication, Alicia Mason

Faculty Submissions

Medical tourism (MT), sometimes referred to as health tourism or medical travel, involves both the treatment of illness and the facilitation of wellness, with travel. Medical tourism is a multifaceted and multiphase process involving many agents and actors that requires careful planning and execution. The coordinated process involves the biomedical, transportation, tourism, and leisure industries. From the communication perspective, the process can be viewed as a 5-stage model consisting of the: (a) orientation, (b) preparation, (c) experiential and treatment, (d) convalescence, and (e) reflection phases. Medical tourism is uniquely situated in a nexus of academic literature related to communication, business …

Human Vs Machine: Hyper-Realistic Avatars And Their Efficacy As A Communication Channel, Jill S. Schiefelbein

USF Tampa Graduate Theses and Dissertations

Hyper-realistic avatars (HRAs), a form of synthetic media, are custom-created digital embodiments of a human, created by capturing and combining that person’s video and vocal likeness. This is the first known study of the efficacy of videos delivered by hyper-realistic avatars as a communication channel in comparison to videos delivered by their human counterparts. An experiment testing how information retention, engagement, and trust vary between viewers of videos delivered by a real human, videos delivered by the HRA representing that same human, and videos delivered by the HRA that discloses to viewers that it is a hyper-realistic avatar is presented. …

Ua12/2/1 College Heights Herald: Your Vote Matters, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period October 4 - November 6, 2023.

• Anderson, Alexandria. Letter from the Editor – Elections
• Reed, Bailey. Every Vote in This County is Important – Daniel Cameron, Andy Beshear
• Phelps, Maggie. The Importance of Voter Registration
• Daniel Cameron on the Issues
• Andy Beshear on the Issues
• Di Palermo, Dominic. The Bowling Green Rock Band Academy – Musicians
• Costellow, Ali. Students & Campus Organizations Prepare for November Election
• Wilborn, Price. Wokeness Is Not a Bad Thing, and People Need to Stop Saying It Is
• Edmonds, Luke. A Kentuckian’s Guide to Legal Sports …

Mapuche Women's Cooperative And Sustainable Development, Peter Kent

Peace and Conflict Studies Journal Conference

This study looks at a Mapuche cooperative (Chol-Chol) in southern Chile. The review focuses on how this woman owned and run enterprise overcomes primarily culturally ingrained indigenous biases, and how these women deal with a dominant Euro-centric culture that refuses to acknowledge them both as a distinct group within Chile and as capable and contributing members of the Chilean economy.

The study follows two specific members of the cooperative. One is the Executive Director of the organization, charged with oversight of the cooperative members, from financial accountability to negotiations, within the group and outside of the group with local municipal …

Breaking The Transactional Mindset: A New Path For Healthcare Leadership Built On A Commitment To Human Experience, Kirsten Krull, Jerry Mansfield, Jennifer Gentry, Karen Grimley, Barbara Jacobs, Jason Wolf

Patient Experience Journal

Numerous health care publications have focused on the compelling need to improve patient experience and the associated improvements necessary to address workforce well-being. The COVID-19 pandemic exacerbated and illuminated long-standing problems in health care including workforce shortages, inequity in health care delivery outcomes, care provider burnout, and overall societal structural racism.^1,2 The Beryl Institute’s Nursing Executive Council (NEC) manuscript Rebuilding a Foundation of Trust: A Call to Action in Creating a Safe Environment for Everyone³ focused on actions and behaviours to heal relationships and build trust between care providers and leaders with commitments to safety, empathy, shared decision …

Students' Perceptions Of Professional Short-Messaging Education In Undergraduate Courses, Seth S. Frei, Allison M. Alford, Ashly B. Smith

Journal of Communication Pedagogy

The popularity of short-messaging formats, like text and chat, is on the rise in the workplace with many employees preferring this style over long-form options like email. While many businesses expect employees to communicate using short messages, students may be ill-equipped to effectively use these methods due to a lack of formal training. This study sets out to understand students’ experience, confidence, and education related to professional short messaging. Results indicate a correlation between confidence and experience levels in writing text and chat messages. Further, the participants who indicated they had training on writing short messages, indicated they learned it …

Time To Regulate Influencers Who Tell You Where To Put Your Money, Patricia Lui

Research Collection Lee Kong Chian School Of Business

Financial scandals elsewhere have shown that ‘finfluencers’ do not always act in good faith and can mislead their followers.

The Crusading Days Of Jackie Stewart: Evaluating The Development Of Safety In Motor Racing During The 1960s., Alex Twitchen

Journal of Motorsport Culture & History

This article critically evaluates the contribution of Jackie Stewart in making motor racing a safer sport for competitors. It challenges the validity of the popular assumption that Jackie Stewart by himself developed a ‘culture of safety’ that transformed the sport. Instead, the role of other individuals are identified alongside the importance of three social processes. These processes are identified as the changing balance of power between different masculine identities, the development of commercial sponsorship and a growth in the coverage of the sport on television.

The development of motor racing from the 1960s onwards as a safer sport in which …

Book Review- Racing With Rich Energy: How A Rogue Sponsor Took Formula One For A Ride., James Miller

Journal of Motorsport Culture & History

No abstract provided.

Book Review: I Was A Nascar Redneck: Recollections Of The Transformation Of A Yankee Farm Boy To A Southern Redneck In The Golden Era Of Nascar And Beyond., Quinn Beekwilder, Daniel Dean

Journal of Motorsport Culture & History

No abstract provided.

Ua25 Salaries, Wku Provost, Wku Strategy, Operations & Finance

WKU Administration Documents

Email to faculty & staff regarding salary increases to be given in 2024.

Curating A Consumption Ideology: Platformization And Gun Influencers On Instagram, Jenna M. Drenten Ph.D., Lauren Gurrieri, Aimee Dinnín Huff, Michelle Barnhart

School of Business: Faculty Publications and Other Works

This study explores how a platform enables social media influencers to promulgate a consumption ideology. We show how gun influencers, or “gunfluencers,” use Instagram to link products, activities, and meanings to Second Amendment ideology – a gun-centric belief system in the United States colloquially known as “2A ideology.” Through a qualitative study of 25 Instagram gunfluencers, we identify a process of curating a consumption ideology wherein social media influencers employ four curatorial tactics: glamourizing, demystifying, victimizing, and tribalizing. Findings suggest gunfluencers extend audiences and leverage algorithms to prescribe and model how supporters of 2A ideology should look, act, speak, feel, …

Ua12/2/1 College Heights Herald: Our Changing Hill, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period September 5 - October 4, 2023.

• Anderson, Alexandria. Letter from the Editor – Change
• Dobberstein, Molly: The Hill Going Forward: Campus Changes & Improvements
• Anderson, Alexandria. WKU Innovation Campus Rethinks Business Development
• Reed, Bailey. New Courses on the Hill – Child Welfare, Mock Trail, Disability in US
• Murray, Debra. I Feel Really Lucky – Katherine Lennard
• Stone, Damon. Photojournalism Program to Change Curriculum

No News Is Bad News: Local News Intensity And Firms' Information Environments, Kristian D. Allee, Ryan Cating, Caleb Rawson

Accounting Faculty Publications and Presentations

We examine the effects of local newspapers on firms’ information environments. With newspaper employment dropping precipitously in the last few decades, we posit that these changes will harm local firms’ information environments. Consistent with local news improving information environments, we find that volatility, spreads, and illiquidity increase as local newspaper intensity declines and that this is associated with firms’ importance in their local economy. We further find that for firms that are more important in their community, or have busy analysts, less local newspaper intensity is associated with significantly lower analyst accuracy and higher forecast dispersion. This is consistent with …

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU men's basketball team from August to December 2023.

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU women's basketball team from August to December 2023.

Towards Agile Academia: An Approach To Scientific Paper Writing Inspired By Software Engineering, Tyler Procko

Doctoral Dissertations and Master's Theses

The construction of scientific papers is performed in service of the greater scientific community. This iterative process is, in effect, an academic economy, where all members benefit from well-written papers. However, many published scientific papers are poorly written; they often lack sufficient detail to allow replication, there is improper usage of citations or a lack of regard to relevant work, reporting is vague or without linked empirical data to allow verification, figures do not correspond to text or are non-sensical, literary elements, e.g., bulleted lists, are used ineffectively, formatting renders certain sections unreadable, and grammatical errors abound. The issues of …

Commentary: Black Or White? Wrong Or Right? Don't Rush To Take Sides On Complex Issues Such As Israel-Hamas Conflict, Siow-Heng Ong, Benjamin Joshua Ong

Research Collection Lee Kong Chian School Of Business

While responses to the Israel-Hamas conflict have been bitterly divided, they showcase a common phenomenon of people viewing complex situations in black-and-white terms. But how did we get here?