Business Commons^™

Perceived Importance And Future Use Of Online Channels Of Distribution By Small Businesses In The United States And Australia: An Exploratory Study, Irene J. Dickey, William F. Lewis, John Vanbeveren

Management and Marketing Faculty Publications

Online marketing is important to small-business owners and operators because they are typically faced with limited budgets to design and implement traditional marketing programs. This paper compares the perceived importance of specific online marketing tactics and their anticipated future use of online marketing tactics by small businesses in the United States and Australia. Results of the study reveal that both in the United States and in Australia, there is a growing use of online marketing tactics to accomplish marketing objectives. While most online marketing tactics were effective in both the United States and Australia, there were some statistically significant differences.

Impact Of Cultural Factors On Transnational Teams: Diversity, Adaptation, Communication Quality, And Trust, Shu-Yir Lee

Theses Digitization Project

The present research proposes a general model of Transnational Teams (TNTs) to investigate how value placed on cultural diversity, cultural adaptation, communication quality, and trust affect the performance of TNTs and their interaction to each other. TNTs contribute to decisions about a firm's total portfolio of transnational interests, global brands and products, organizational configuration, and global sourcing strategy. Qualitative and quantitative methods are applied in this study of thirty members of TNTs from diverse teams. Based on the qualitative and quantitative analysis, relationships between theory and practice are examined. The analysis shows that there is a strong relationship between trust …

"That Dog Don't Hunt": Persuasive Language And Imagery In An Nra Advertisement, James Whittle

Undergraduate Review

No abstract provided.

Instructions For Authors, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Contents, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Letter From The Dean, Gregory J. Weidemann

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Discovery: The Student Journal Of Dale Bumpers College Of Agricultural, Food And Life Sciences - Volume 8 2007, Several Authors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

An Examination Of Relationship Marketing Strategies In Department Stores., Suzanne Hanley

Theses

The purpose of this thesis is to examine relationship marketing strategies in department stores. The objectives of relationship marketing strategies are to make customers feel special (Dwyer et al. 1987) to feel as though the company cares for them (Tzokas and Saren, 1997) and wants to satisfy their individual needs (Buttle, 1996). This thesis sets out to ascertain the effectiveness of various relationship marketing strategies adopted by department stores and to generate theory regarding future customer retention strategies for the industry.

Indications of the effectiveness of relationship marketing are derived through qualitative and quantitative methods employed in the study. In …

Individual Moral Development And Ethical Climate: The Influence Of Person-Organization Fit On Job Attitudes, Maureen L. Ambrose, Anke Arnaud, Marshall Schminke

Management, Marketing and Operations - Daytona Beach

This research examines how the fit between employees’ moral development and the ethical work climate of their organization affects employee attitudes. Person–organization fit was assessed by matching individuals’ level of cognitive moral development with the ethical climate of their organization. The influence of P–O fit on employee attitudes was assessed using a sample of 304 individuals from 73 organizations. In general, the findings support our predictions that fit between personal and organizational ethics is related to higher levels of commitment and job satisfaction and lower levels of turnover intent. Ethical P–O fit was related to higher levels of affective commitment …

"Destination Sabah" (Malaysia) : The Public And Private Stakeholders' Perspectives On Branding, Justine L. Nagorski

Theses : Honours

The development of a destination brand for Sabah has been dominated by numerous reports that emphasise the need to develop global awareness of Sabah, but the objectives set to achieve this goal are often idealistic in nature and offer no real solution to problems identified. The challenge, here, is to unify key messages into a consistent, clear and realistic brand and to ensure content in promotional tools accentuates the activities, experiences and key benefits of visiting "Destination Sabah". This study will begin to address these challenges by undertaking the processes that underpin destination branding through comparison to a relational network …

Communication Counts, Christine G. Springer

Public Policy and Leadership Faculty Research

The author discusses the necessity of communications in a business setting. She cited the implementation of Plain Talk by the Annie E. Cassey Foundation which proves the fact that policy works best when decision makers, community residents and citizen customers communicate effectively. She also revealed that to surely achieve success in the business, it is suggested to never underestimate the emotional power of human nature and build a sense of community through continual communication.

Integrated Crisis Mapping: Towards A Publics-Based, Emotion-Driven Conceptualization In Crisis Communication, Yan Jin, Augustine Pang, Glen T. Cameron

Research Collection Lee Kong Chian School Of Business

Extending current situation-based conceptualizations of crisis response, this paper develops a more generic and systemic approach tounderstanding the role of emotions in crisis situations. Taking an integrated approach, the authors propose a public-based, emotion-drivenperspective to crisis communication modeling, mapping different crisistypes, and underpinning them with two continua, the organization’s involvement with the crisis issue and primary public’s coping strategy. Thepaper further argues that the appropriate crisis response and tools tomanage a crisis should address the full range of emotions for optimal effectiveness at both strategic and tactical levels.

The Arms Race In College Football, Richard C. Crepeau

On Sport and Society

Watching the BCS crash and burn again this year brings to mind a number of developments in intercollegiate athletics that have been accumulating in my memory for the past month or so. Before turning to those less significant topics-as who is number one is always the most important question in intercollegiate athletics-I would like to offer a modest proposal to solve the BCS Championship Game quandary. Given the Ohio State dominance and perfect record, and given the fact that they have already hammered Michigan, the Buckeyes should be awarded the BCS championship outright. No one is close to their level. …

From The Editor-In-Chief, Jeanie M. Forray

Organization Management Journal

No abstract provided.

Recent Research Of Note, Darrell Singleterry

Organization Management Journal

No abstract provided.

Leveraging Workplace Diversity In Organizations, Alison M. Konrad

Organization Management Journal

Research identifies several substantial barriers to the building of good working relationships among diverse cultural groups, and diversity must be managed if organizations are to attain the benefits promised by the business case for diversity. Many organizations have created diversity initiatives to address the demographic changes in the labor force and customer base, but few have achieved the goal of developing a truly multicultural organization. This article tracks best practices for managing diversity as well as future trends managers should prepare for. Managing diversity successfully requires a long-term commitment, and research suggests that employees respond well to diversity best practices …

When Reality And Rules Collide: Understanding The Business Context Of Ethical Decisions, Timothy D. Golden, Kathleen Dechant

Organization Management Journal

With the series of ethics scandals over the last decade, more and more companies have created, updated, or clarified their corporate codes of conduct. Yet even though tougher and more detailed guidelines are in place, managers often find themselves questioning the validity and application of some rules in certain situations. In particular, when managers experience a disconnect between company rules and what is actually occurring on the job, they are faced with the choice of whether or not to adhere to the rules, or bend or break them. This inbasket exercise simulates a day in the life of a corporate …

Editor's Introduction, Eric H. Kessler

Organization Management Journal

No abstract provided.

“Nuts!” An Experiential Exercise In Ethics And Decision Making, D. Jeffrey Lenn

Organization Management Journal

The current debate about how to address managerial misconduct in American business has renewed an interest in the role of ethics in business school curricula. The search for pedagogical tools by which to ensure effective teaching of ethics has led to experiential learning as an important method. This exercise introduces business ethics through a focus on a purchasing decision in a local grocery. It lays a foundation for understanding the interplay between ethics and everyday decision making in order to clarify the ethical dimension of decision making in business. The process of setting up the exercise as well as facilitating …

Fostering Emotional And Social Intelligence In Organizations, Craig R. Seal, Richard E. Boyatzis, James R. Bailey

Organization Management Journal

This paper integrates diverse research to provide a theoretical model of the process whereby emotional and social intelligence (ESI) is fostered in organizations. The purpose of this paper is to provide: (1) an overview of the theory of ESI, including the historical contributions and current conceptualizations; (2) the impact of ESI on performance, including the research evidence and examples of organizations using ESI; (3) developing ESI competencies and a model for desirable, sustainable change; and (4) a call to action for education and management, including guidelines for fostering ESI in organizations. Unlike general intelligence or personality, the key assumption and …

When Reality And Rules Collide: Understanding The Business Context Of Ethical Decisions, Timothy D. Golden, Kathleen Dechant

Organization Management Journal

With the series of ethics scandals over the last decade, more and more companies have created, updated, or clarified their corporate codes of conduct. Yet even though tougher and more detailed guidelines are in place, managers often find themselves questioning the validity and application of some rules in certain situations. In particular, when managers experience a disconnect between company rules and what is actually occurring on the job, they are faced with the choice of whether or not to adhere to the rules, or bend or break them. This inbasket exercise simulates a day in the life of a corporate …

“Nuts!” An Experiential Exercise In Ethics And Decision Making, D. Jeffrey Lenn

Organization Management Journal

The current debate about how to address managerial misconduct in American business has renewed an interest in the role of ethics in business school curricula. The search for pedagogical tools by which to ensure effective teaching of ethics has led to experiential learning as an important method. This exercise introduces business ethics through a focus on a purchasing decision in a local grocery. It lays a foundation for understanding the interplay between ethics and everyday decision making in order to clarify the ethical dimension of decision making in business. The process of setting up the exercise as well as facilitating …

Fostering Emotional And Social Intelligence In Organizations, Craig R. Seal, Richard E. Boyatzis, James R. Bailey

Organization Management Journal

This paper integrates diverse research to provide a theoretical model of the process whereby emotional and social intelligence (ESI) is fostered in organizations. The purpose of this paper is to provide: (1) an overview of the theory of ESI, including the historical contributions and current conceptualizations; (2) the impact of ESI on performance, including the research evidence and examples of organizations using ESI; (3) developing ESI competencies and a model for desirable, sustainable change; and (4) a call to action for education and management, including guidelines for fostering ESI in organizations. Unlike general intelligence or personality, the key assumption and …

Leveraging Workplace Diversity In Organizations, Alison M. Konrad

Organization Management Journal

Research identifies several substantial barriers to the building of good working relationships among diverse cultural groups, and diversity must be managed if organizations are to attain the benefits promised by the business case for diversity. Many organizations have created diversity initiatives to address the demographic changes in the labor force and customer base, but few have achieved the goal of developing a truly multicultural organization. This article tracks best practices for managing diversity as well as future trends managers should prepare for. Managing diversity successfully requires a long-term commitment, and research suggests that employees respond well to diversity best practices …

Effective Empowerment In Organizations, Gary A. Yukl, Wendy S. Baker

Organization Management Journal

Psychological empowerment is the perception that workers can help determine their own work roles, accomplish meaningful work, and influence important decisions. Empowerment has been studied from different perspectives, including employee perceptions, leadership behaviors, and management programs. Despite positive rhetoric, programs designed to increase empowerment seldom achieve the benefits promised. Inconclusive and seemingly contradictory outcomes stem from the fact that few companies give employees significant control and access to management information. A half century of research suggests that empowerment strategies can offer real benefits. We outline facilitating conditions for effective empowerment, including characteristics of organizations, leaders, employees, and the work itself.

Editor's Introduction, Donald E. Gibson

Organization Management Journal

No abstract provided.

Pitching To The Home Shopping Network: An Exercise In Opportunity Assessment And Personal Selling, Kimberly A. Eddleston, John H. Friar, Edmund Clark

Organization Management Journal

The purpose of this exercise is to help students of entrepreneurship understand opportunity assessment and the personal selling process. After watching a short video about the challenges and opportunities of launching a product on the Home Shopping Network (video is optional), students are asked to identify a unique product that could be successfully sold on the Home Shopping Network (HSN). Students are then required to pitch their product to the class demonstrating how their product suits HSN’s requirements, meets customer needs, and can be personally sold effectively to the network’s audience. By participating in this exercise students will experience the …

Effective Empowerment In Organizations, Gary A. Yukl, Wendy S. Baker

Organization Management Journal

Psychological empowerment is the perception that workers can help determine their own work roles, accomplish meaningful work, and influence important decisions. Empowerment has been studied from different perspectives, including employee perceptions, leadership behaviors, and management programs. Despite positive rhetoric, programs designed to increase empowerment seldom achieve the benefits promised. Inconclusive and seemingly contradictory outcomes stem from the fact that few companies give employees significant control and access to management information. A half century of research suggests that empowerment strategies can offer real benefits. We outline facilitating conditions for effective empowerment, including characteristics of organizations, leaders, employees, and the work itself.

Recent Research Of Note, Darrell Singleterry

Organization Management Journal

No abstract provided.

Editor's Introduction, Donald E. Gibson

Organization Management Journal

No abstract provided.