Business Commons^™

Letter From The Dean, Michael Vayda

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Instructions For Authors, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Ua19/9 Mascots, Wku Archives

WKU Archives Collection Inventories

An artificial collection regarding the WKU mascot Big Red consisting of correspondence, awards and fan club materials.

The Evolution (Revolution) Of Social Media And Social Networking As A Necessary Topic In The Marketing Curriculum: A Case For Integrating Social Media Into Marketing Classes, Irene J. Dickey, William F. Lewis

Management and Marketing Faculty Publications

This research first examines social media and social networks as a social phenomenon and its influence on marketing practice. Survey data and an extensive literature review reveal that not only have social networks evolved rapidly during the last few years, but so have social media, consumer behaviors, and subsequently, social media marketing tactics, which are increasingly being integrated into marketing programs. The authors explore the question of whether more time should be devoted to these topics and whether they should be incorporated into the marketing curriculum. This research provides important information, insights and recommendations for incorporating the topic of social …

Citizenship In The Humanities And Social Sciences: A Selective Bibliography, 2000-2009, Wayne State University School Of Library And Information Science, Winter 2010 Lis 7160, James E. Van Loon, H.G.B. Anghelescu

School of Information Sciences Faculty Research Publications

Citizenship in the Humanities and Social Sciences is a selective bibliography consisting of citations to works published during the years 2000-2009 on citizenship-related topics in the humanities and social sciences. Primarily consisting of books/chapters and scholarly journal articles, the bibliography also includes other materials (case studies, reports, dissertations, and working papers) for which scholarship, authority and relevance have been established. Most cited works are published in the English language, although articles published in other languages using a Latin alphabet are also included. Citations were retrieved during January-March 2010 from a variety of aggregated databases accessed through the Wayne State University …

Social Networking And The Perception Of Privacy Within The Millennial Generation, Andra Gumbus, Frances S. Grodzinsky, Stephen J. Lilley

WCBT Faculty Publications

Has technology caused a generational divide between current college age users (Millennial Generation) who have no problems posting intimate details of their personal life on the Web and more traditional older users who seem to value privacy? This paper presents the results of a survey of 251 university students and follow-up focus groups on the topic of the perceptions of social networking and privacy. We will use Facebook as an example of social networking, and review attitudes about privacy and control over personal information among traditional and non-traditional college age users and light and heavy users of social networking sites.

Consumer Responses In Sales To Multiple Media Advertising Exposures : The Impact Of Synergy Based On A Study Of Project Apollo Single Source Data, Leslie Wood

Legacy Theses & Dissertations (2009 - 2024)

The primary focus of this dissertation is to answer the question: how does exposure to advertising affect purchasing behavior, and in particular, how does synergy resulting from exposure to advertising in multiple media influence purchasing behavior? This is a critical piece of information in the business decision process of media planning. It determines which media to include in a media plan and how to allocate a limited budget across media in order to optimize the return on investment from advertising. This question has been studied in many ways since it has been a central question for the advertising industry for …

The Google Book Settlement And The Fair Use Counterfactual, Matthew Sag

Faculty Articles

The sprawling Google Book Search litigation began as a dispute between the search engine colossus and a variety of authors and publishers over the legality of Google’s book digitization effort, the Google Book Search project (“GBS” or “Google Book Search”), for the purpose of indexing paper collections and making them searchable on the Internet. However, through the metamorphic power of class action litigation, a dispute over mere indexing and searching has been transformed into a comprehensive agreement over the future of the book as a digital commodity. Understanding this transformation and its implications is the central ambition of this article. …

Discovery: The Student Journal Of Dale Bumpers College Of Agricultural, Food And Life Sciences - Volume 11 2010, Several Authors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

An Analysis Of The Contribution Of Public Relations To The Growth Of The Ballymaloe Brand., Avril Desmond

Theses

The aim of this dissertation was to explore the public relations techniques of Ballymaloe and determine the effectiveness of these techniques on the Ballymaloe brand. Relevant literature was explored and the subjects the subjects that were encountered included public relations traditional and new media avenues.

The research methodology constituted quantitative analysis. Interviews were the primary research tools, with media analysis being used to back it up. The data was analysed using content analysis procedures.

The conclusion identified that, Ballymaloe are inadequate in implementing two way communications with their strategic publics. The research highlighted the relaxed attitude towards their public relations …

A Study Of How Social Media Is Being Integrated Into The Irish Pr Industry And The Effects Of This On The Profession., Denise Haran

Theses

This thesis explores the effects that social media is having on the Public Relations (PR) profession in Ireland it also looks at the characteristics of PR 2.0. In this it aims to look at particular aspects of the industry to see how they are being affected by social media including monitoring, reputation management, communication models and traditional media usage as well as looking at which social media platforms are used. The study will also look at PR professionals opinions on social media in Ireland.

A qualitative research design was chosen for this study and the primary method of data collection …

The Impact Of Task Conflict On Virtual Team Performance And Cohesiveness, Wilawan Onkman, Anil Ustun, Pilar Pazos, Ana Maria Canto

Engineering Management & Systems Engineering Faculty Publications

This paper examined the impact of task conflict on team performance and cohesiveness. Twelve virtual teams participated in two sessions with two difficulty levels. Each task consisted of a survival simulation. Teams communicated using a text-based communication media (chat). A mixed methods approach combining both quantitative and qualitative data was used. Performance was measured using expert ratings, and cohesiveness was measured using a modified version of Seashore's Cohesiveness Index. Content analysis was utilized to evaluate the level of task conflict on the team. This study provides some initial evidence on the effects task conflict on virtual team performance.

The Burger King Revolution: How Las Vegas Bounced Back, 1983-1989, David G. Schwartz

Library Faculty Research

Most who have considered Las Vegas history have concluded that not much happened in Las Vegas gaming between the openings of the original MGM Grand (1973) and Mirage (1989). In fact, several structural changes during the 1980s had already reversed a declining appeal. Responding to three crises—competition from Atlantic City, a national economic downturn, and the MGM Grand fire—Las Vegas casino operators began to draw more extensively on a middle-class mass market. Capitalizing on the “Burger King Revolution,” Strip casinos drew more gamblers who, on average, played less, and slot machines displaced table games as the industry’s leading revenue producer. …

Facilitators And Obstacles Of Intercultural Business Communication For American Companies In China: Lessons Learned From The Ups Case, Hongmei Gao, Penelope Prime

Faculty Articles

This article analyzes how the execution of business strategy for global enterprises is shaped by the dual challenges of communicating in a different national culture and working in a changing economic environment. The article develops a framework from the UPS case in China to illustrate the key components of strategy for US companies operating businesses in China. The article proposes that Chinese-American communication effectiveness can be achieved through overcoming five obstacles: cultural multiplicity, relationship/ task orientation, time concept, business style difference, and language use, while utilizing five facilitators:pragmatism, gender equality, English, American pop culture, and a "big country mentality."

Expanding Leader Capability: An Exploratory Study Of The Effect Of Daily Practices For Leader Development, Simon Rakoff

Antioch University Dissertations & Theses

Leadership is, at its essence, an influence relationship between people. Leaders are often thought of as those who are able to influence people to take actions oriented toward achieving specific goals and objectives. While many books have been written, and myriad scholarly research studies conducted enumerating countless personal characteristics, qualities, and skills of the exemplary leader, little has been done to understand and convey the ways in which an individual might go about cultivating these virtues; which are often said to include charisma, empathy, communication skills, and others. Through a multiple single-subject design, this research examines the individual-level effect of …

A Qualitative Study Of The Nascent Entrepreneurial Process Of An Immigrant Within An Irish Context Of A Cross-Cultural Adaptation, Lucia Walsh

Doctoral

This thesis intersects the theoretical fields of nascent entrepreneurship and cross-cultural adaptation. The key research question that guides this research is: What is the nascent entrepreneurial journey of an immigrant within an Irish context of cross cultural adaptation? The study explores the notion that the nascent entrepreneurial and cross-cultural adaptation journeys of immigrants in this study are intertwined and dynamically interact with each other.

Despite much academic interest in nascent entrepreneurship, there is a lack of qualitative studies that focus on understanding the nascent entrepreneurial process of immigrants on a longitudinal basis. Additionally, the immigrant/ethnic specific entrepreneurship theories frequently overlook …

The Situated Production Of Stories, David Greatbatch, Timothy Adrian Robert Clark

Research Collection Lee Kong Chian School Of Business

At a general level storytelling is a pervasive feature of everyday discourse both within and outside organisations. Existing research on organisational stories indicates that they are not simply frivolous diversions that seek to amaze and entertain the recipients. Rather they may serve a number of important functions for organisations, which include socialising new organisational members by articulating the culture of an organisation; assisting with the development and verbalisation of visions and strategies; helping develop points of similarity within disparate and dispersed organisational groups; sustaining and legitimating existing power relationships as well as providing opportunities for resistance against them; and acting …

A December To Remember, Richard C. Crepeau

On Sport and Society

It has been a December to remember. As the month comes to a close with a remarkable flurry of headline sports stories, its clear that this one month was not only one for the memory bank, but that it may have been the most fitting way to end a year that has certified the decade as the Naughty Naughties. What seemed like an awkward tag at the beginning of the new century has become a most appropriate signature phrase as this decade comes to its ignominious close.

Bobby Bowden Departs, Richard C. Crepeau

On Sport and Society

When is the right time to leave? Some wait too long, others leave too soon. Some go out on top. Some tarnish their legacy before letting go.

A Bevy Of Hot Button Issues, William P. Ferris

Organization Management Journal

No abstract provided.

Evidence-Based Instruction: A Classroom Experiment Comparing Nominal And Brainstorming Groups, Lynn E. Miller

Organization Management Journal

Interactive brainstorming groups consistently produce fewer ideas, and fewer high quality ideas, than nominal groups, whose members work alone before pooling their ideas. Yet, brainstorming continues to be regarded as an effective method for enhancing creativity. This paper describes an engaging classroom ‘‘experiment’’ that reliably demonstrates the superiority of nominal over brainstorming groups for generating more ideas. Analyses of data from 105 student groups, collected from 12 classes, show that typical differences between the two group methods are sizable. Beyond lessons about group techniques, this exercise shows students the limits of intuition and the value of evidence-based management practices.

Dynamic Dialogue: A Multi-Perspective Approach Towards Cultural Competence, Daria C. Crawley, Rex L. Crawley

Organization Management Journal

Interculturalism and race relations are becoming more complex as America becomes more diverse. Recent attention focused on universities’ admissions programs aimed at diversifying the student body only convey a segment of campus efforts addressing diversity. Curriculum development initiatives speak to diversity concerns through course topics centered on issues such as race and gender by stimulating conversations among students and the instructor. This article presents two models for integrating dynamic dialogues/conversations about race across academic curricula. These perspectives shed insight into the challenges of communicating in an intercultural environment. One model highlights attempts at integrating dynamic dialogue programmatically and the other …

Linking Theory & Practice – Articles On Telework And On Social Media In Management Education, William P. Ferris

Organization Management Journal

No abstract provided.

Applying Technology To Work: Toward A Better Understanding Of Telework, Timothy D. Golden

Organization Management Journal

Technology is enabling employees to work away from the office as teleworkers, where they experience increased flexibility to manage their work and personal lives. The last several decades have seen telework rapidly expand as a work mode, which offers both new opportunities and challenges for employees and corporations alike. This paper covers a brief overview of telework research and practice, in the hopes of providing a better understanding of this rapidly emerging form of virtual work. The paper first describes its growing popularity and the types of telework being practiced, and then reviews some key findings in prior research by …

Management Education Using Social Media, Charles Wankel

Organization Management Journal

The millennial generation of students are digital natives coming to higher education with extensive experience in social media. Business and other organizations are expecting their recruits to have high proficiency in these technologies, too. This article is an overview of the use of the main social media in teaching. Facebook, blogs, YouTube, Twitter, MySpace, and Second Life are discussed with examples of how they can be used to foster robust collaboration among learners in management education. The movement to richer media such as video blogs (vlogs) is assessed. Caveats for implementing the social media in higher educational settings are noted.

Introduction To The Teaching & Learning Section, Steven I. Meisel

Organization Management Journal

No abstract provided.

2009 Annual Meeting, Eastern Academy Of Management, Hartford, Ct – Facing The Future With Heart And Mind, Dilip Mirchandani

Organization Management Journal

No abstract provided.

Introduction To Current Empirical Research, Donald E. Gibson

Organization Management Journal

No abstract provided.

Integrating The Emotional Intelligence Construct: The Relationship Between Emotional Ability And Emotional Competence, Craig R. Seal, Mary D. Sass, James R. Bailey, Matthew Liao-Troth

Organization Management Journal

This paper posits that the concept of emotional intelligence (EI) has not advanced as quickly and adroitly as it could have because of a lack of validity studies that combine the two most prevalent models, emotionality ability (EA) and emotional competency (EC). Although prior EI validations studies exist, none have examined the relationship between the primary EA and EC measurement tools – the Mayer-Salovey-Caruso Emotional Intelligence Test and the Emotional Competency Inventory – University Edition, respectively – at the sub-trait levels with a population of undergraduate and MBA students. Findings indicate that there is no direct relationship between the total …

Ict Usage In Microfinance Institutions In Uganda, Joseph Kaumba Ssewanyana

The African Journal of Information Systems

Microfinance institutions (MFIs) are always often faced with high operating costs to provide financial services to the poor people and Small and Medium Enterprises. Information and Communication Technologies (ICTs) has been found to promote the dual objective of microfinance - sustainability and outreach to the poor people. Using a quantitative survey and descriptive research approach, this paper has established the extent to which ICT has been used in the microfinance institutions in Uganda. Despite the barriers, ICT usage in MFIs has been on the rise; and different applications and technologies have been adopted by some MFIs to control costs, create …