Business Commons^™

Our Celebrities Our Selves: Reconstructing Ourselves As Online Personalities, Arne Baruca

WCBT Faculty Publications

Celebrity influence on consumer behavior at the online macro level is the motivation for this study that addresses the nature of celebrity consumption and how consumers apply that consumption to develop their online self-presentation.

The sample for this study is limited to consumers with active accounts at online social networks such as Facebook or Twitter. Methodology is a three-part design. A multi-factor qualitative exploratory study (n=73) reveals four celebrity-consumer relationships whose proposed measurement scales are tested in a quantitative pilot study (n=85). Finally, a large sample study (n=593) is used to test the measurement model and to test the proposed …

The Perception Of Athletes In Local And Neutral Media Markets, Gregory Stine

Graduate Theses and Dissertations

This study examined the perception of professional athletes in local and neutral media markets. The purpose of the study was to determine how people in Philadelphia and people in Arkansas feel toward the Philadelphia Eagles' Nnamdi Asomugha. It was expected that the study's participants in Philadelphia would feel more positively toward Asomugha and would be more aware of his off-the-field contributions. Additionally, it was expected that there would be a positive relationship between team identification level and both positive feelings toward Asomugha and awareness of his efforts away from the field. Finally, it was anticipated that participants near Philadelphia would …

The Marketing Effectiveness Of Hotel Facebook Pages: From Perspectives Of Customers And Messages, Xi Yu Leung

UNLV Theses, Dissertations, Professional Papers, and Capstones

In the hotel industry, social media marketing has become a new trend hoteliers are chasing and an increasing number of hotels are using social media to promote their business. However, the marketing effectiveness of social media is still a big challenge in both academic and business world. Since social media marketing is totally different from traditional marketing approaches, traditional marketing theories and practices may not be applicable to social media. Besides, very few studies have examined the effectiveness of social media marketing in the academic world.

Therefore, this study intended to provide an in-depth examination on the marketing effectiveness of …

(Hidden) Social Influences In Switching Mobile Service Platforms, Virpi K. Tuunainen, Tuure Tuunanen, Fiona Fui-Hoon Nah

Research Collection School Of Computing and Information Systems

During the past few years, the mobile industry has gone through a radical change from business focusing on excellence in device manufacturing and supply chain management to ecosystems around successful focal players, such as Apple and Google, controlling these service platforms. In order to compete in this environment, these firms need to understand what makes a consumer switch between these mobile service platforms. To that end, we conducted an inductive qualitative study with university students from Finland and USA as subjects (142 altogether), delving into how and why consumers switch mobile phones, and what are the factors affecting their decisions. …

Regional Identity And The Reputation Of Willamette Valley Wines: A Multiple Stakeholder Assessment, Katherine Byers, Julia Prow

2012 Projects

The Keck Summer Collaborative Research Program provides opportunities for Linfield College students and faculty to conduct research on issues related to the Pacific Northwest, and to bring the research findings back into the classroom within the subsequent academic year. Students partner with faculty to conduct research and present their work to other students, Linfield staff and faculty, and community members during a series of brown bag lunches. Kathie Byers and Julia Prow conducted research with Sharon Wagner and gave this presentation during the summer of 2012.

This presentation gives a project overview, explaining the purpose of the research and where …

Punishment, Richard C. Crepeau

On Sport and Society

After the Freeh Report was issued there was an outcry demanding that the NCAA do something to punish Penn State University. Many called for the death penalty. Others complained about the failure of the NCAA to act immediately. Then on Monday morning when the NCAA President, Mark Emmert, announced the judgment and punishment of Penn State the outcry was that the NCAA acted too quickly. It was a rush to judgment by Emmert and his colleagues. What happened to due process?

Psu Report, Richard C. Crepeau

On Sport and Society

After reading the summaries and commentaries on the Freeh Report detailing the elements of scandal at Penn State University, I am surprised that I am surprised by what has been revealed. My cynicism after nearly a half century of involvement with administrators at institutions of higher education and bloated athletic programs should have left me immune to both the surprise and disgust that this affair had evoked in me. What has not surprised me is the deviousness of the principal players in this scandal, the cynicism with which they approached the issues, and the continuing reaction to it all.

Wimbledon, Richard C. Crepeau

On Sport and Society

The term “historic” is often used in describing any number of sporting events. It is sometimes used to exaggerate the significance of an event, often in order to promote it. There are times, though, when the term is not only appropriate, but indeed, required. The Gentleman’s Final at Wimbledon today was historic in a number of ways.

Ua42/1 Summer Sessions Annual Report, Wku Summer Sessions & Winter Term

WKU Administration Documents

Annual report of the Summer Session demographics, enrollment trends, faculty stipends, tuition rates and marketing.

Social Entrepreneurship In Egypt: Turning Revolutionary Ambition Into Tangible Results, Chris C. Blackwood

Capstone Collection

Social Entrepreneurship in Egypt: Turning Revolutionary Ambition into Tangible Results is a research paper that seeks to provide a model for sustainable social entrepreneurship (SE) development in Egypt and the surrounding Middle East and North Africa (MENA) region. The research consists of two primary areas: 1) the field of SE as a whole, along with traits shared by successful social enterprises, and 2) the modern Egyptian context, and the integration of best SE practices in the country and surrounding region during the modern revolutionary era. This is a paper that focuses on social change, and thus several social change theories …

Attitudes Toward And Behavioral Intentions To Adopt Mobile Marketing: Comparisons Of Gen Y In The United States, France And China, Rebecca Wells, Catherine E. Kleshinski, Terence Lau

Management and Marketing Faculty Publications

The rapid global diffusion of mobile marketing makes it increasingly important to understand cross-­‐cultural consumer attitudes and behavioral intentions toward mobile marketing as a promotional channel. By building on the previously published research of Altuna and Konuk (2009), this work investigates the attitudes and behavioral intentions toward mobile marketing of Generation Y consumers in the United States, France, and China. Based on this analysis, Chinese Gen Y have the most positive attitude toward mobile marketing, and their overall attitude is significantly more positive than the attitudes of French and American Gen Y groups. While American Gen Y's behavioral intentions are …

Relationship Of Facebook Usage To Team Identification, Caitlin Moyer

Master's Theses (2009 -)

This study examines the relationship of Facebook usage with sports team identification using Wann's (2006c) "Team Identification-Social Psychological Health Model" to help identify individuals' needs, or motives, for connecting with the team via Facebook as well as with the team itself. To the extent that the team's Facebook presence is believed to fulfill certain needs for an individual, connecting with a team via Facebook was expected to result in higher levels of team identification with that team. Thus, by determining the uses and gratifications that individuals glean from connecting with the team via the social networking site, marketers may be …

Appearances Do Matter! What Libraries Can Learn From Clinton Kelly, Nancy E. Fawley

Library Faculty Research

One could easily mistake Clinton Kelly’s closing keynote presentation at ACRL 2011 in Philadelphia last March as light fare. Kelly, cohost of TLC’s What Not To Wear, spoke enthusiastically about the importance of one’s appearance and the necessity of making an extra effort in the way individuals present themselves. His keynote address, and the fact that a fashion expert was a speaker at a conference for librarians, sparked debates on Twitter and in the blogosphere.

Do appearances matter? I say they do and add that this applies to buildings and objects, as well. Academic libraries, especially, could benefit from some …

Baseball Verdicts, Richard C. Crepeau

On Sport and Society

It ended last week with the jury foreman announcing to the court that the jury had found Roger Clemens “not guilty.”

Title Ix, Richard C. Crepeau

On Sport and Society

This weekend marks the fortieth anniversary of the passage of the Educational Amendments Act of 1972 whose section, Title IX, transformed sport in America. After forty years the achievements of Title IX are impressive, while some controversy persists and some misinformation continues to persist. In the past decade the conservative political attack has subsided and Title IX seems to have been removed from those still fighting the culture wars particularly on the issue of feminism.

An Olympic-Size Debate: Cost Vs. Legacy, Richard C. Crepeau

UCF Forum

The Games of the XXXth Olympiad will begin in London on July 27, and they have been anticipated in England with a combination of excitement, media hype, public indifference, anxiety, and debate.

Father's Day, Richard C. Crepeau

On Sport and Society

This was first written in 1992 for Father's Day shortly after my father's death which is now 23 years ago. It was originally a radio commentary for WUCF-FM in Orlando. I send it out each year as a tribute to my father and as a tribute to all fathers on Father's Day.

Triple Crown, Richard C. Crepeau

On Sport and Society

It has become one of the rarest of rarities in American sport. This Saturday for the twelfth time in the past thirty-four years a horse will come to the Belmont with an opportunity to become the twelfth horse in the history of the Triple Crown to achieve this elusive fete. The last time it was done was in 1978 by Affirmed.

Business Teaching, Liberal Learning, And The Moral Transformation Of Business Education, Jeffrey Nesteruk

Organization Management Journal

Business ethics often draws from the content of liberal arts disciplines, but rarely from the practice of liberal education. Reconceptualizing the relation of business and liberal education offers a new strategy for promoting ethics within business schools. Under this strategy, ethics develops into more than a supplement to established functional courses. It becomes the locus for a more significant moral transformation of business education.

Developing Cultural Intelligence: An Undergraduate Course Assessment Framework, Elizabeth A. Mccrea, Jason Z. Yin

Organization Management Journal

To develop students’ cultural intelligence (CQ), some business schools offer at least two options: an on-campus global business course (GBC) or an international study tour (IST). However, not much is known about the pedagogies’ relative effectiveness. To bridge the gap, this study uses extant literature and a secondary analysis of student feedback to develop a course assessment framework. We believe both study tours and on-campus classes improve students’ overall cultural intelligence. Nevertheless, given student self-selection and the differences in course content and delivery, it is likely that students’ learning outcomes are not identical. The framework proposes that IST participants gain …

Two Timely And Relevant Book Reviews, Laurel R. Goulet

Organization Management Journal

No abstract provided.

Culture Shock: Hiding In Plain Sight—An Experiential Exercise, Mary G. Trefry, Valerie L. Christian

Organization Management Journal

In Culture Shock, participants explore the potential influence of organizational culture and national culture differences on communication, interaction, and reaching agreement. The role play, with observers, involves two employees from different organizations involved in a strategic alliance who come together to plan an upcoming meeting. Their respective role information instructs them to behave and communicate in ways consistent with their own organization’s culture, which also is affected by national culture. During debriefing discussions afterward participants explore the impact of cultural differences—as well as other kinds of differences—and how employees can more effectively work across organizational cultures and national cultures. Facilitators …

Tracing The Path To “Tiger Hood”: Ireland’S Move From Protectionism To Outward Looking Economic Development, Paul F. Donnelly

Organization Management Journal

Until very recently, Ireland was spoken of in very adulatory terms, to the point of being dubbed the “Celtic Tiger.” However, the tiger is no more, having been consumed by a property-led boom, the collapse of which was compounded by the global financial crisis. Taking path dependence as lens, this article looks at an early sequence of events that shaped the country’s path to “tiger hood,” that is, the policy shift from protectionism to outward looking economic development. From relatively contingent and unpredictable beginnings evolved an institutional matrix, with a clear focus on the global, that, ex ante, could not …

The Adjunct Faculty Handbook By Lorri Cooper And Bryan Booth (Eds.), Kristian J. Sund, Ashok Srivastava, Kamla Binji

Organization Management Journal

No abstract provided.

Understanding Differences, Both Inside And Outside Our Own Culture, William P. Ferris

Organization Management Journal

No abstract provided.

To What Degree Can Potable Water Foster International Economic Development And Sustainability? What Role Does Health Play?, Bruce Clemens, Thomas J. Douglas

Organization Management Journal

Governments, international organizations, and practitioners have long proclaimed that investments in potable water supply and sanitation and improvements in public health lead to economic development in the developing world. Unfortunately, scholars have not been able to quantify these relationships for a plethora of reasons. This study found significant, positive relationships between investments in integrated projects of potable water supply combined with sanitation and public health and economic development. The study also moderately supported the hypothesis that the relationship between investments in such projects and economic development is stronger in the presence of better health. The article concludes with hopes that …

Moral Courage In Organizations: Doing The Right Thing At Work By Debra R. Comer And Gina Vega (Eds.), James V. M. L. Holzer, Joanne L. Tritsch

Organization Management Journal

No abstract provided.

The Culture Shock Of Thinking New Thoughts, Steven Meisel

Organization Management Journal

No abstract provided.

Sales Process And Training Overview, Thomas Holcomb

Communication Studies

Overview of the sales process as established by the National Collegiate Sales Competition (NCSC). This paper details Cal Poly's Sales Development Program and covers the ins and outs of what makes an effective salesperson. Would be beneficial for anyone who is considering sales as a career, looking to improve their sales abilities, or just searching for a senior project idea.

Intergenerational Communication In An Organizational Setting, Claire Kister

Communication Studies

No abstract provided.