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Full-Text Articles in Business

Approaches To Corporate Sustainability, Kristin Backhaus Jun 2013

Approaches To Corporate Sustainability, Kristin Backhaus

Organization Management Journal

No abstract provided.


Using Procedural Justice To Understand, Explain, And Prevent Decision-Making Errors In Forensic Sciences, Scott J. Behson, Roger Koppl Jun 2013

Using Procedural Justice To Understand, Explain, And Prevent Decision-Making Errors In Forensic Sciences, Scott J. Behson, Roger Koppl

Organization Management Journal

It has been estimated that in the United States there are 20,000 false felony convictions a year due to deficiencies in the forensic science and criminal justice systems (Koppl, 2010c). As many of these errors can be attributed to flaws in the processes by which forensic science decisions are made, the principles of procedural justice are a useful lens for analyzing these processes and recommending improved practices. In this secondary analysis of current research, decision-making processes in forensic sciences are analyzed using Leventhal’s six criteria for establishing procedural justice. Specifically, we assesses the current state of forensic science, explain how …


The Emotions Of Change: A Case Study, Kerri S. Kearny, Kayla D. Siegman Jun 2013

The Emotions Of Change: A Case Study, Kerri S. Kearny, Kayla D. Siegman

Organization Management Journal

The purpose of this article is to report on a specific team intervention, a rapidly constructed response to a request for help with a situation that was believed by the chief executive officer (CEO) to have reached a crisis stage. The effort was, of necessity, “on the fly,” and the roles of consultant, participant, researcher, and collaborator were blurred and evolving as answers to the immediate problem were sought. This article presents and reflects on four tools used as a part of the intensive work with the emotional aspects of the team’s experiences of revolutionary organizational change. In extended follow-up …


Institutional Theory And Corporate Sustainability: Determinant Versus Interactive Approaches, Jeffrey Gauthier Jun 2013

Institutional Theory And Corporate Sustainability: Determinant Versus Interactive Approaches, Jeffrey Gauthier

Organization Management Journal

Institutional theory has shifted from determinant to interactive arguments in recent decades, and sustainability scholarship reflects this change. In this article, I consider whether this shift is empirically justified. I review the use of both determinant and interactive arguments in sustainability research and test two sets of competing hypotheses regarding the likelihood of adoption of sustainable practices. Through logistic regression analysis of a sample of 391 U.S.-based firms, I find no support for hypotheses grounded in determinant arguments, but strong support for hypotheses based on interactive arguments. The results of this study offer implications for scholars, practitioners, and policymakers.


Tough Cookies: Leadership Lessons From 100 Years Of The Girl Scouts By Kathy Cloninger With Fiona Soltes, Claudia Harris Jun 2013

Tough Cookies: Leadership Lessons From 100 Years Of The Girl Scouts By Kathy Cloninger With Fiona Soltes, Claudia Harris

Organization Management Journal

No abstract provided.


Where Have All The Women Gone?, Devi Akella Jun 2013

Where Have All The Women Gone?, Devi Akella

Organization Management Journal

No abstract provided.


From Purpose To Production In Crafting The Organizational Tale, Sally Riad, Michael B. Elmes Jun 2013

From Purpose To Production In Crafting The Organizational Tale, Sally Riad, Michael B. Elmes

Organization Management Journal

No abstract provided.


Three Stories—And A Writer’S Tale: A Creative Writing Case Study Of Workplace Bullying, Margaret H. Vickers Jun 2013

Three Stories—And A Writer’S Tale: A Creative Writing Case Study Of Workplace Bullying, Margaret H. Vickers

Organization Management Journal

I present a creative writing case study of workplace bullying using three stories: Story 1—The Writing Context contextualizes the case study’s development in an Australian higher education institution; Story 2—The Writing Process describes the creative writing process, including interpretation of public domain secondary empirical sources enmeshed with a writer’s imagination; and Story 3—The Writing Product presents a creative writing case study of workplace bullying. Interleaved with these three stories of context, process, and product are fragments of my more reflective and reflexive story—A Writer’s Tale—shared to assist reader understanding of some of the ambiguous, paradoxical, and pernicious outcomes of workplace …


From Initiate To Insider: Renegotiating Workplace Roles And Relations Using Staged Humorous Events, Kirrilly Thompson Jun 2013

From Initiate To Insider: Renegotiating Workplace Roles And Relations Using Staged Humorous Events, Kirrilly Thompson

Organization Management Journal

Like anthropologists entering the field as “outsiders,” initiates to organizations need to learn new cultures as they transition to “insiders” or veterans. Organizational research has identified the role that spontaneous humor plays in this transition. However, there has been little research into “staged” humorous events. At the same time, anthropological practice has identified various ethnographic research techniques designed to expedite entrée to a social group or organization. However, there has been no research on the implications of a colleague delivering an ethnography of a group back to itself. In this article, I detail a strategy that combined humor and the …


Developing Your Inner Entrepreneur, Margaret Schneider Jun 2013

Developing Your Inner Entrepreneur, Margaret Schneider

Organization Management Journal

No abstract provided.


Womenpreneurs: 21st Century Success Strategies By Dorothy Perrin Moore, Lisa A. Mainiero Jun 2013

Womenpreneurs: 21st Century Success Strategies By Dorothy Perrin Moore, Lisa A. Mainiero

Organization Management Journal

No abstract provided.


Communicating Creativity: A Workshop And Communication Tools For Teaching And Consulting In Creativity, Stephen J. Hammond May 2013

Communicating Creativity: A Workshop And Communication Tools For Teaching And Consulting In Creativity, Stephen J. Hammond

Creativity and Change Leadership Graduate Student Master's Projects

This project developed tools to support a consulting practice integrating the author’s interests in creative process, design and organizational strategy. The focus is on educating students and clients about creativity, creative thinking, design and innovation. Design thinking concepts of user feedback and rapid prototyping were used during the project. The resulting products are materials for a multi-day graduate level workshop for design students, a creativity website including blogging capability and a four minute educational video aimed at helping establish an Aerospace Technology Center in Northern Illinois.


How Sports Franchises Communicate Via Social Media, Christopher Jones May 2013

How Sports Franchises Communicate Via Social Media, Christopher Jones

HIM 1990-2015

The aim of the research is to evaluate how professional sport organizations communicate via social media and lay groundwork on how to effectively do so in the future. The research focuses on the history of social media and its involvement in sport, how it's used today, examples of effective communication and how it can eventually drive revenue for a sport franchise and build a stronger fan base at the same time.


Social Media Strategy For The Hank Greenspun School Of Journalism And Media Studies, Irene Williams May 2013

Social Media Strategy For The Hank Greenspun School Of Journalism And Media Studies, Irene Williams

UNLV Theses, Dissertations, Professional Papers, and Capstones

Within the past 10 years, communication online has evolved tremendously toward social media. This rapid change has been difficult for higher education institutions (HEI) to adapt to, leaving this important area underexplored. This strategic social media plan was developed to improve internal and external communication for the Hank Greenspun School of Journalism and Media Studies (JMS). By initiating social media platforms, relationships are cultivated with present and future students on Facebook and Twitter. This strategic social media plan develops and maintains Facebook and Twitter pages for JMS and interprets social media site visitation data. These data provide information on users, …


The Significance Of Color In Food Marketing, Faith Elizabeth Zaki May 2013

The Significance Of Color In Food Marketing, Faith Elizabeth Zaki

Renée Crown University Honors Thesis Projects - All

The effect of color on the perception and expectation of flavor and taste was researched. Psychological and scientific studies were used to demonstrate the benefits of using the right colors in advertising and marketing. Color, in these studies, was proven to affect consumers’ behavior when purchasing food. Color is interpreted by different genders, races, and ages were also studied. Color is a significant marketing tool that can help attract the right target markets. Also, examples of how color has help and hindered marketing campaigns in the past were examined.


Harvesting The Twittersphere: Qualitative Research Methods Using Twitter, Anthony La Rosa May 2013

Harvesting The Twittersphere: Qualitative Research Methods Using Twitter, Anthony La Rosa

Honors College Theses

Harvesting the Twittersphere explores the current state of research, by comparing quantitative to qualitative and analyzing the current market. In a consumer driven market, it seems that most businesses are neglecting to perfomr qualitative research. It could be because of the falling cost and increasing convenience of quantitative research methods provided by cloud systems such as: Salesforce.com, IBM, SAP, and Mckinsey. Another reason may be that there is no efficient or inexpensive way to conduct qualitative research on a digital platform. While certain companies try to conduct qualitative studies online by using chat rooms, discussion boards or Facebook prompts, there …


Communication Artifacts And Interaction Evaluation For Requirements Engineering, Miloslava Plachkinova May 2013

Communication Artifacts And Interaction Evaluation For Requirements Engineering, Miloslava Plachkinova

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper aims to answer an important question regarding the development of new information systems (IS): "What is the predominant factor for the selection of communication artifacts for requirements engineering (RE)?". Many researchers have focused on the RE and communication as separate disciplines, but little or no research addressed the RE communication issues. These problems are important because they often lead to misunderstanding and misinterpretation of the gathered requirements. We develop expectations about the RE communication process based on prior literature from both disciplines and we test them through several case studies. Our methodology consists of analysis of six case …


Is Advertising To Teenagers Ethical? Media’S Influence On Body Image And Behavior, Stephanie Lemire Apr 2013

Is Advertising To Teenagers Ethical? Media’S Influence On Body Image And Behavior, Stephanie Lemire

Honors Projects in Marketing

An examination of the ethics involved in advertising to adolescents. Specifically, a content analysis and survey research was conducted dealing with how television commercials and magazine advertisements targeted towards males ultimately affect female body image and behavior. The content analysis consisted of Axe Body Spray advertisements, as well as Sports Illustrated: Swimsuit Edition. Findings of survey research include increased body monitoring as a result of exposure to advertisements. Implications and future opportunities are discussed.


Ua12/2/1 Best Of The Hill Winner's Book 2013, Wku Student Affairs Apr 2013

Ua12/2/1 Best Of The Hill Winner's Book 2013, Wku Student Affairs

WKU Administration Documents

Special award edition of the College Heights Herald for best restaurants, businesses and housing in Bowling Green.


Data Mining The Harness Track And Predicting Outcomes, Robert P. Schumaker Apr 2013

Data Mining The Harness Track And Predicting Outcomes, Robert P. Schumaker

Journal of International Technology and Information Management

This paper presented the S&C Racing system that uses Support Vector Regression (SVR) to predict harness race finishes and analyzed it on fifteen months of data from Northfield Park. We found that our system outperforms the most common betting strategies of wagering on the favorites and the mathematical arbitrage Dr. Z system in five of the seven wager types tested. This work would suggest that an informational inequality exists within the harness racing market that is not apparent to domain experts.


The Tweet's The Thing: Exploring The Intersection Of Social Media And Broadway, Hilary Sutton Apr 2013

The Tweet's The Thing: Exploring The Intersection Of Social Media And Broadway, Hilary Sutton

Masters Theses

In 2009 the little known Broadway musical Next to Normal rose to fame through the aid of an unprecedented Twitter campaign conducted by Situation Interactive, a digital marketing agency. The Next to Normal Twitter account gathered over one million followers throughout a six-week campaign in which the Situation Interactive team joined forces with the book writer and lyricist of Next to Normal to recreate the plot in one hundred and forty-character snippets. By analyzing the data collected the researcher cultivates a collection of best practices for running a successful Twitter marketing campaign for a live experience.


The Phenomenon Behind The Bite: Altercasting As It Applies To Apple Technology, Elizabeth Baldwin Apr 2013

The Phenomenon Behind The Bite: Altercasting As It Applies To Apple Technology, Elizabeth Baldwin

Masters Theses

This paper investigates how the brand Apple markets their product so that consumers feel obligated to buy their product. By looking at five main categories of brand loyalty, environmentally friendly practices, being up-to-date with technology, pricing with value and customer service, this paper will rhetorically analyze how successful of a job it does. To get an inside look at what the public thought on the the way that Apple fulfilled their altercasting this paper analyzed what people said about Apple verses competing technology brands. By drawing overall conclusions, recording trends and making observations about the way that people had been …


The Influence Of Social Networking Technology In An Engineering Organization, Derrick Marcus Tepaske Apr 2013

The Influence Of Social Networking Technology In An Engineering Organization, Derrick Marcus Tepaske

EMSE Doctoral Projects

Computer facilitated Social Networking (SN) is becoming more prevalent in our society, both in our personal and professional lives. As its use grows, there is a desire to determine how it will impact an organization. If it can positively impact an organization then it is an initiative that could be embraced and leveraged for any number of business related activities from marketing to engineering. This project develops and implements a social networking treatment for an engineering organization in order to determine how it impacts the responsiveness and performance of the organization. The treatment includes an online tool, a training package, …


Pay In Nonprofits, Kevin F. Hallock Apr 2013

Pay In Nonprofits, Kevin F. Hallock

Economics Faculty Publications

In the US, April 21-April 27 is National Volunteer Week, a time to recognize all those who work without pay to support important missions or causes championed by nonprofits. Many of the issues that come up when designing pay systems in for-profits (strategy, internal equity, performance, motivation, fairness, transparency, etc.) are as important to consider in nonprofits as they are in for-profits. But some of the facts and issues differ. Using a sample of data from the 2000 US Census of Population about approximately 3 million people between the ages of 16 and 65 who worked full year and full …


Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen Apr 2013

Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen

Masters Theses

Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …


Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis Apr 2013

Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis

Masters Theses

In this media saturated world which is lived in today, the general public is bombarded by a multitude of advertisements. This thesis was conducted to examine Geico's commercial advertising looking specifically at their use of humor. The Elaboration Likelihood Model and the Humorous Message Taxonomy were used to conduct this content analysis. The research examined the route of persuasion and elaboration that were used in 60 Geico commercials from five of their most recent campaigns. The Humorous Message Taxonomy helped to establish which types of humor were being used along with the processes and relationship between elements. Three research questions …


Harnessing Charisma For Leadership Training, Meagan Roper Apr 2013

Harnessing Charisma For Leadership Training, Meagan Roper

Masters Theses

Effective leadership develops followers toward objectives that focus a group's energy to engage in its task and accomplish its goals. The following study sought to understand charismatic leadership and its role in creating transformational change. Through a mixed methods case study using surveys and interviews, this researcher sought to explain the essence of charismatic leadership. Within the organization this study investigated, this meant first establishing organizational vision for a family atmosphere and guiding members on the path to achieving that vision, generating motivation and dedication to the task goals. The researcher discovered practical communicative strategies for incorporating charismatic leadership in …


Seattle's Seafaring Siren: A Cultural Approach To The Branding Of Starbucks, Briana Kauffman Apr 2013

Seattle's Seafaring Siren: A Cultural Approach To The Branding Of Starbucks, Briana Kauffman

Masters Theses

Many corporate brands tend to be built on a strong foundation of culture, but very minimal research seems to indicate a thorough analysis of the role of an organizational's culture in its entirety pertaining to large corporations. This study analyzed various facets of Starbucks Coffee Company through use of the cultural approach to organizations theory in order to determine if the founding principles of Starbucks are evident in their organizational culture. Howard Schultz' book "Onward" was analyzed and documented as the key textual artifact in which these principles originated. Along with these principles, Starbucks' Website, Facebook, Twitter and YouTube page …


Unleashing The Power Of Social Media Marketing Within Non-Profits, Through The Lens Of Social Cognitive Theory, Kerah Kemmerer Apr 2013

Unleashing The Power Of Social Media Marketing Within Non-Profits, Through The Lens Of Social Cognitive Theory, Kerah Kemmerer

Masters Theses

While many organizations still struggle to effectively incorporate the present-day promotional framework of social media marketing, research reveals that non-profit organizations are lagging even further behind when it comes to the implementation of effective social media and interactive marketing strategies. The interactive marketing strategy model incorporates technology and media-based tactics designed to enhance marketing strategies within any industry. In this project, the primary researcher explored why non-profits are struggling to incorporate these specific strategies, and considered it through the lens of social cognitive theory. The purpose of this project was to focus on a specific non-profit organization and apply the …


Editor-In-Chief’S Introduction To Spring 2013 Issue, William P. Ferris Mar 2013

Editor-In-Chief’S Introduction To Spring 2013 Issue, William P. Ferris

Organization Management Journal

No abstract provided.