Business Commons^™

Youthbuild Providence: Public Relations Plan, Madeline Armater, Clayton Durant, Michelle Ryder, James Paternostro, Kaiwen Zhu

Marketing and Communications

Understanding what incentives drive businesses to partner with non-profits, as well as understanding what media business owners will pay attention to can help our firm get YouthBuild Providence’s name and message in the correct places that will have a higher probability of being consumed by these higher level managers or small business owners. To get the message out correctly, we are going to leverage the use of social media and local media to push our message out to small businesses.

Community Preparatory School: Alumni Relations Plan, Arnold Robinson

Marketing and Communications

When trying to get people to understand your message, you can use the Uses and Gratifications theory which talks about how people tend to pay attention when they are entertained, informed, their opinions get reinforced and they have a sense of belonging. Our message will get people to pay attention because the Alumni already have a sense of belonging to CPS, and it informs and reinforces their opinions about caring for their Alma mater. We will get Alumni to believe this message by holding events and other activities in which they can be a part of.

Women In Leadership: How A Woman’S Background Affects Her Leadership Style, Serena Bahe, Richard Ruiz, Armando Tejeda, Steven Sill

Verbum Incarnatum: An Academic Journal of Social Justice

Stereotypes and beliefs about women have often kept them from equality with men. What is more striking is that women perpetuate the stereotypes and beliefs as much as men and society as a whole. This literature review focuses on three areas in a woman’s background that influence her ability to lead: a) triggers that propel her into a leadership position, b) the “intersectionalities” or multiple identities and personalities a woman must have to be an effective leader, and c) how the context of where she leads affects her leadership behavior. It also addresses the need for more research to identify …

Empowered And Engaged: Exploring Social Media Best Practices For Nonprofits, Tessa Warner, Alexis Abel, Frauke Hachtmann

College of Journalism and Mass Communications: Faculty Publications

Although nonprofits see value and potential in social media, many have not yet mastered social media and harnessed their full potential. This phenomenological study sought to identify the best social media strategies and tactics for effectively engaging existing and potential donors, volunteers and stakeholders, according to social media nonprofit professionals. Six themes emerged: listening to the audience; engaging instead of fundraising; sharing relevant, valuable and actionable content; being honest, accessible and responsive; using social media as part of a multi-channel strategy; and that measuring is mandatory.

Ua19/16/1 Hilltopper Basketball 2014-15 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2014-15 men's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Stuck Between A Rock And A Hard Place: Are Public Accounting Firms Subject To Diverging Standards Of Conduct Between Federal Courts And The Pcaob In Securities Fraud Claims?, Pierre Ciric

Journal of Business & Technology Law

No abstract provided.

Ua19/16/1 2014-15 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Administration Documents

WKU track and field media guide for 2014-15 season.

Ua68/1/3 Potter College Of Arts & Letters Dean, Assistant Deans, Committees Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by the Potter College of Arts & Letters Dean, regarding the administration of Potter College.

Contact was a Potter College newsletter about funding opportunities, including grants, for faculty projects and research in the 1970s.

The Forum was a Potter College newsletter for faculty to share information about professional activities and discuss intellectual items of interest in the 1970s.

Potter College Potpourri was a newsletter for faculty, staff, and students that was available in print and online in the late 1990s. It included recent happenings, a frequently asked questions section, and brief departmental updates.

Arts & Letters is the …

Ua19/16/1/1 Hilltopper Baseball 2014 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2014 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua35/3 Memoranda, Wku Provost

WKU Administration Documents

Memoranda issued by the WKU Provost to WKU faculty and staff via email.

• Dean, College of Human & Health Services
• Summer Projects, 2014
• Directorship of the Kentucky Museum

Letter From The Dean, Michael Vayda

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Discovery: The Student Journal Of Dale Bumpers College Of Agricultural, Food And Life Sciences - Volume 15 2014, Several Authors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Diversity Project: Poster Series Connects Core Values To Library Materials And Expertise, Bettina Peacemaker, Sue Robinson, Marilyn Scott

VCU Libraries Faculty and Staff Presentations

Virginia Commonwealth University celebrates diversity as a core value, and VCU Libraries actively strives to foster inclusion and an understanding of difference. The diversity and culture poster series was envisioned as a way to connect education about diversity directly to library collections and expertise. This poster details the distribution, response, and impact of the series.

Improving Professional Skills Through Adversity: A Phenomenological Study Of Mergers And Acquisitions, Randy Anita Rutledge

Department of Conflict Resolution Studies Theses and Dissertations

Company mergers and acquisitions often create tremendous conflict for employees because they force them into a spiral of organizational change. In this environment, employees are challenged with redefining themselves within a new organization. The purpose of this phenomenological study was to discover and explain the particular conflict experiences of professional employees who experienced the merger and acquisition of their company. A phenomenological research study was conducted to discover and describe the shared conflict experiences of professional employees during the merger and acquisition of their consulting firm. Semi-structured in-depth interviews were conducted with 17 self-identified professional employees. It was found through …

Discourses Of Inter-Expertise Creative Collaborative Performance In The Terra Nova Of Dublin’S Science Gallery, Diane Tangney, Olivia Freeman, Brendan O'Rourke

Conference papers

Discourses of creativity tempt us with promises of treasures from terra incognito (Cox, 2005). Creativity is central to the enterprise culture of our age and there is a dark side to such temptations (O'Rourke, 2010;Osborne, 2003; Rehn & De Cock, 2009). Creativity’s role in the enterprise culture may mean that like other aspects of enterprise culture, though many are called, few are chosen (Ainsworth & Hardy, 2008). This paper presents preliminary findings on data deriving from a larger project investigating creativity on the interactions between some special people that might be expected to be particularly creative (discipline experts from different …

Performing Collaborative Creativity: Learning From Diverse Experts Interacting In Ireland’S Science Gallery, Diane Tangney, Olivia Freeman, Brendan O'Rourke

Conference papers

This paper presents preliminary findings deriving from a larger project investigating the performance of collaborative creativity and is primarily concerned with describing the communication patterns of such performance. Interactions between different domain experts in Ireland’s Science Gallery, Trinity College Dublin, were observed and recorded over the course of four months in 2011. The interactions have been loosely transcribed using the basic principles of CA. Preliminary findings include three observations. Firstly, creative performances involve a type of content we call ‘idea talk’. Secondly, performances of creative collaboration involve variance, not equality, in participation by individual experts. Variance in participation in group …

Employee Internet Privacy: A Proposed Act That Balances Legitimate Employer Rights And Employee Privacy, Susan Park

Management Faculty Publications and Presentations

When Justin Basset interviewed for a job in New York City in 2012, he expected to respond to questions one is typically asked in a job interview. However, his interview took a modern technological twist when the interviewer opened her computer and attempted to look at Mr. Basset’s Facebook profile on her computer. Unable to see the details of his profile because he had taken advantage of Facebook’s privacy options to limit public viewing, she asked for his login information to access his account. He declined and withdrew his application.¹ In 2010, Robert Collins, a Maryland Department of Public …

Fouling The First Amendment: Why Colleges Can't, And Shouldn't, Control Student Athletes' Speech On Social Media, Frank D. Lomonte

Journal of Business & Technology Law

No abstract provided.

Journalists, Social Media And Copyright: Demystifing Fair Use In The Emergent Digital Environment, Patricia Aufderheide

Journal of Business & Technology Law

No abstract provided.

Maryland's Social Networking Law: No "Friend" To Employers And Employees, Alexander Borman

Journal of Business & Technology Law

No abstract provided.

Tiaras, Queen Bees, Imposters And The Board Room: Lean In & Women In Corporate Governance, Christyne J. Vachon

Journal of Business & Technology Law

No abstract provided.

Using Inoculation Messages To Protect “Stay In The Market” Beliefs During Financial Crises, Lindsay Lyles Dillingham

Theses and Dissertations--Communication

This paper focuses on the problem of collapsed “stay in the market” (SIM) beliefs during financial crises. The primary purpose of this investigation was to ascertain whether or not inoculation messages represent a viable communication strategy to preemptively protect SIM beliefs during forthcoming financial crises. Ancillary purposes of this study were to further investigate the role of print and video crises, explicit instructions regarding post-inoculation talk (PIT), and gain and loss frame inoculation messages on the inoculation process. This study used a between subjects factorial design (3 x 2 plus four additional conditions) to explore ten hypotheses. Data collected from …

Ua68/1/2 Potter College Of Arts & Letters Dean, Assistant Deans, Committees Events, Wku Archives

WKU Archives Collection Inventories

Records created by the Potter College of Arts & Letters Dean's Office regarding events, performances, series, conferences, and lectures sponsored or produced by Potter College for faculty, staff, students and general public.

Includes records related to the Cultural Enhancement Committee, Fine Arts Festival, Faculty Lecture Series, Visual & Performing Arts and Kentucky Heritage Project.

Communication And Effectiveness In A Us Nursing Home Quality-Improvement Collaborative, Priscilla Arling, Kathleen Abrahamson, Edward J. Miech, Thomas S. Inui, Greg Arling

Scholarship and Professional Work - Business

In this study, we explored the relationship between changes in resident health outcomes, practitioner communication patterns, and practitioner perceptions of group effectiveness within a quality-improvement collaborative of nursing home clinicians. Survey and interview data were collected from nursing home clinicians participating in a quality-improvement collaborative. Quality-improvement outcomes were evaluated using US Federal and State minimum dataset measures. Models were specified evaluating the relationships between resident outcomes, staff perceptions of communication patterns, and staff perceptions of collaborative effectiveness. Interview data provided deeper understanding of the quantitative findings. Reductions in fall rates were highest in facilities where respondents experienced the highest levels …

#Iwilllisten, Outlier Advertising, Chelsea Stromer, Laura Ebbeka, Megan Merrill, Lacy Keilig, Hunter Taylor, Tim Svoboda, Greyson Ostrander, Joel Hunter-Pirtle

College of Journalism and Mass Communications: Student Advertising Projects

Mental illness affects one in four Americans. In 2012, the National Alliance on Mental Illness (NAMI) in New York City and JWT Ethos created the #IWILLLISTEN campaign to create awareness about this staggering statistic and what people could do to combat the negative stigma associated with mental illness.

In 2014, JWT tasked Outlier Advertising to create a campus-focused version of the campaign in the form of an activation plan that could be initiated on any college campus across the nation in the fall of 2014. In addition, JWT asked Outlier Advertising to test elements of the campaign at the University …

Developing A Method For Measuring "Working Out Loud", Dennis E. Pearce

Theses and Dissertations--Finance and Quantitative Methods

Enterprise social network software platforms (ESNs) are increasingly being deployed in firms across almost every industry as a means of fostering employee collaboration. Although benefits in increased productivity, innovation, and employee engagement are highly touted, there is a high failure rate of these deployments. This often occurs because (1) there is a misapplied focus on technology adoption rather than adoption of the employee behaviors that are ultimately required to obtain those benefits, and (2) it is unclear what those behaviors are and how to measure them.

“Working Out Loud” is one possible framework for understanding and measuring the behaviors necessary …

Contents, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

The Value Of International Experiences For Business Students: Measuring Business Student Attitudes Toward Study Abroad, Sean Heffron, Peter A. Maresco

WCBT Faculty Publications

The value of an international experience—especially for students of business—continues to be an area of focus at colleges and universities. Students across all disciplines within the business curriculum: accounting, economics, finance, management, marketing, or sport management are expected by employers to possess knowledge of, and appreciation for, other cultures. Using as a backdrop two unique study abroad programs that immerse students into an intercultural business experience and have them interacting with—and learning from—the local residents as well, the survey research in this study measures student attitudes before and after they study abroad and it notes the changes that students report …

Quench The Thirst: A Content Analysis Of The Persuasive Techniques Of Unicef's Tap Project, Rachel Chadalavada

Masters Theses

This study analyzes the persuasive techniques utilized by UNICEF's Tap Project. This water related campaign began in 2007 and since then has created four themes. These themes are: Dine out, Celebrity Tap, Facebook Push and Cellphone Challenge. The study finds that the videos employed by the Tap Project portray all six Facets of Effects. However, their usage was based on the message that was being delivered. That said, not all videos utilized all of the facets. This implies that an advertisement need not necessarily use all six Facets of Effects to be successful. The facet of association however, stood out …

Dimensions And Validation Of Perceived Message Sensation Value Scale For Print Messages, Lisanne F. M. Grant

Theses and Dissertations--Communication

The purpose of this research project was to develop a reliable and valid scale to assess the perceived message sensation value (PMSV) of print messages. The goal of this project was accomplished by conducting two studies. Study one involved collecting 397 undergraduate students’ responses to one high and one low sensation value anti-smoking message, while for study two, 284 undergraduate students’ responses to one high and one low sensation value anti-crystal meth message were collected. The results of the studies highlighted that the PMSV of a print message can be assessed using three dimensions (emotional arousal, novelty, and dramatic impact) …