Business Commons^™

Conceptual Models On The Effectiveness Of E-Marketing Strategies In Engaging Consumers, Cheristena Bolos, Efosa C. Idemudia, Phoebe Mai, Mahesh Rasinghani, Shelley Smith

Journal of International Technology and Information Management

Effective marketing has always been an important factor in business success. Without the ability to identify customers and convince them to purchase the product or service being offered, businesses would not survive. Recent advancements in technology have given rise to new opportunities to engage customers through the use of electronic marketing (e-marketing). E- marketing draws from traditional marketing principles, while also expanding the types of strategies available to companies. Websites, social media, and online marketplaces are just some examples of how businesses are leveraging e-marketing approaches to connect with potential customers. In formulating sound e-marketing strategies, it is important for …

Healthcare System-Use Behavior: A Systematic Review Of Its Determinants, Jiming Wu

Journal of International Technology and Information Management

To understand patient and physician behavior, researchers have investigated the determinants of using healthcare information systems. Although this stream of research has produced important findings, it has yet to appreciably advance our understanding of system-use behavior in healthcare. To fill this gap, the current paper employs a systematic review to synthesize past research, reveal the key determinants of healthcare system usage, and illuminate a deeper understanding of the topic. This study thus helps healthcare researchers expand their baseline knowledge of these core determinants and conduct more fruitful future research on system-use behavior in healthcare.

Communicating Entrepreneurial Passion: Personal Passion Vs. Perceived Passion In Venture Pitches, Kristen Lucas, Sharon Kerrick, Jenna Haugen, Cole J. Crider

Faculty and Staff Scholarship

Research problem: Entrepreneurial passion has been shown to play an important role in venture success and therefore in investors’ funding decisions. However, it is unknown whether the passion entrepreneurs personally feel or experience can be accurately assessed by investors during a venture pitch. Research questions: (1) To what extent does entrepreneurs’ personal passion align with investors’ perceived passion? (2) To what cues do investors attend when assessing entrepreneurs’ passion? Literature review: Integrating theory and research in entrepreneurship communication and entrepreneurial passion within the context of venture pitching, we explain that during venture pitches, investors make judgments about entrepreneurs’ passion that …

Generational Growing Pains As Resistance To Feminine Gendering Of Organization? An Archival Analysis Of Human Resource Management Discourses, Kristen Lucas, Suzy D'Enbeau, Erica P. Heiden

Faculty and Staff Scholarship

Guided by a feminist communicology of organization framework, we examine generational growing pains by analyzing discourses appearing in HR Magazine at three different points in time, which approximately mark the midpoint of Baby Boomers’, Gen Xers’, and Millennials’ initial entry into the workplace. We reconstruct historically situated gendered discourses that encapsulate key concerns expressed by human resource management professionals as they dealt with younger generations of workers: Personnel Man as Father Knows Best (1970), Human Resource Specialist as Loyalty Builder (1990), and Talent Manager as Nurturer (2010). We propose that frustrations expressed by older generations about Millennials may not be …

The Secondary Interview : Ethical Concerns Regarding Social Media Scanning In The Commercial Hiring Process, Christopher Pollpeter

Honors Program Theses

As more and more of our daily lives take place online, it is becoming critical for our society to decide how we deal with ethical issues in an online context. The study of ethics has existed for millennia, but only recently have two people on opposite ends of the globe been able to communicate and collaborate on a project in real time. One of the most prominent places this change has affected the daily lives of Americans is in the world of business.

The Word Outside And The Pictures In Our Heads: Contingent Framing Effects Of Labels On Health Policy Preferences By Political Ideology, Sungjong Roh, Jeff Niederdeppe

Research Collection Lee Kong Chian School Of Business

This study uses data from systematic Web image search results and two randomized survey experiments to analyze how frames commonly used in public debates about health issues, oper- ationalized here as alternative word choices, influence public support for health policy reforms. In Study 1, analyses of Bing (N = 1,719), Google (N = 1,872), and Yahoo Images (N = 1,657) search results suggest that the images returned from the search query “sugar-sweetened beverage” are more likely to evoke health-related concepts than images returned from a search query about “soda.” In contrast, “soda” search queries were more likely to incorporate brand-related …

Concussion The Film, Richard C. Crepeau

On Sport and Society

Several months ago there was a minor flap over the fact that the National Football League was given the right to delete parts of the film “Concussion” before its general release to the public. At the time many, including myself, feared that the NFL would defang the bite of the film. It did not. In fact it’s hard to imagine what the NFL censored in “Concussion” given the devastating nature of the final product which is now in release.

Concussions, Richard C. Crepeau

On Sport and Society

ESPN reported this week that the NFL had pulled funding for concussion research because one of the principal researchers was Dr. Robert Stern of Boston University who has been critical of the NFL. The grant was awarded by the National Institute of Health(NIH) and the NFL denied pulling out of the grant saying that the NIH made all funding decisions and that the NFL has no veto power over the use of the $30M it had donated to the NIH in 2012 with no strings attached. It turns out however that it did retain a veto over the use of …

Improving The Patient Experience By Implementing Patient-Centered Care In A Community Hospital, Richard A. Billingsley Dnp, Mha, Rn

Doctor of Nursing Practice (DNP) Projects

Health care is a complex business currently undergoing extensive reform. These changes require new methods of care deliver and ways in which health care organizations are operating. At the forefront of this change effort is the 2010 Patient Protection and Affordable Care Act, which is transforming health care from a volume-based, fee-for-service process to the delivery of services that have value, improve quality outcomes, increase satisfaction, elicit greater efficiency, demonstrate improved safety outcomes, show cost-effectiveness, promote better access to services, and result in high reliability between providers and organizations. The goal of providing a more positive health care experience is …

Bowling For No Reason, Richard C. Crepeau

On Sport and Society

Are you ready for some football? Are you ready for some mediocre football? Are you ready to watch teams that couldn’t break even have their time in the spotlight at some nondescript bowl game?

Whose Talk Is Walked? It Decentralizability, Vendor Versus Adopter Discourse, And The Diffusion Of Social Media Versus Big Data, Shaila Miranda, Inchan Kim, Dawei David Wang

Business and Information Technology Faculty Research & Creative Works

Discourse plays a central role in organizing vision and computerization movement perspectives on IT innovation diffusion. While we know that different actors within a community contribute to the discourse, we know relatively little about the roles different actors play in diffusing different types of IT innovations. Our study investigates vendor versus adopter roles in social media and big data diffusion. We conceptualize the difference between the two IT innovations in terms of their decentralizability, i.e., extent to which decision rights pertinent to adoption of an organizational innovation can be decentralized. Based on this concept, we hypothesized: (1) adopters would contribute …

Pearl Harbor, Richard C. Crepeau

On Sport and Society

This piece on Pearl Harbor and Baseball was the fifteenth of this series of essays on Sport and Society. It dates from December of 1991 the 50th Anniversary of the attack on Pearl Harbor and was written as a radio commentary for WUCF-FM an NPR affiliate in Orlando. It aired on December 6, 1991.This seemed like a good time to retrieve it from an HD floppy disc and air it out one more time.

Extravagance, Richard C. Crepeau

On Sport and Society

In a recent analysis of the money flow in intercollegiate football, The Washington Post, laid out in considerable detail the not so surprising conclusion that revenue at the Power Five Conferences has increased dramatically over the past decade, while spending has exceeded the growth of revenue. Nationally between 2004 and 2014 some 48 athletic departments increased their income from $2.67B to $4.49B. Despite the apparent windfall 25 of those departments ran a deficit in 2014, and two of them, Auburn and Rutgers, lost more money in 2014 than they did in 2004.

Capstone Revival, Mary Mesele, Ruochen Lu, Quilin Jiang

School of Professional Studies

The capstone project is a culminating experience whereby students choose to research a topic that is relevant in their field of study and have been highly regarded as important learning activities. The capstone allows students to use research, analytical, problem solving and evaluation skills they have learned in the course of the graduate program. McGill indicates the benefit of the completion of a capstone project not only in gaining knowledge in capstone but also in learning how to apply the knowledge gained in other courses in the major (McGill, 2012). Currently, COPACE (College of Professional and Continuing Education) has three …

The Dove® Campaign For Real Beauty: What’S Next For Inclusivity?, Kelly Indermill

Journalism

This study analyzes the Dove Campaign for Real Beauty, examining the brand’s overall implementation of the campaign, as well as its successes and failures. More than ten years after the launch of Dove’s first campaign, the advertising world has greatly evolved. In an ever-changing media world, Dove took the first step towards an attempt at an all-inclusive advertising campaign. This study examines the degree to which Dove’s innovative campaign set the bar for future advertisements. It demonstrates the importance of corporate social responsibility, brand management, inclusivity and the two-way symmetrical communication model.

Consumer Assessment Of New Creative Products Across China And The United States, Eva Teruzzi

Creative Studies Graduate Student Master's Theses

This cross-cultural research investigates how consumers assess creativity in new products and if their assessment impacts desire to own. Implicit and explicit scale-based measures were tested in China and the U.S. in online consumer samples and were positively correlated. Novelty, affect and importance dimensions of creative products were tested through Horn and Salvendy’s (2006, 2009) Product Creativity Measurement (PCM) scale. Findings point to a different role of novelty in determining desirability of creative new products across-cultures.In fact, novelty and affect are key to explain desire to own in China, while affect and importance are the drivers in the U.S. Affect, …

Hardcore Subcultures For Law-Abiding Citizens And Online Nationalism: Case Study On The Korean Internet Community Ilbe Jeojangso, Kyujin Shim

Research Collection Lee Kong Chian School Of Business

In general, the Internet is perceived as a liberal space in terms of major user demographics and political orientation, and Korea’s cyberspace leans toward liberals and left-wing groups (Peak, 2013). So, interesting questions arise regarding ILBE and its popularity: In a liberal-dominant cyberspace, what drives conservative netizens to the ILBE community, armed with strong racism and nationalism? What are the differences and commonalities between the ILBE community and Japanese Netto-uyo? In the chronology of Korean online communities, sporadically, netizens possessing conservative and racist traits have attempted to build conservative online communities but these have been limited, and none …

Thanksgiving, Richard C. Crepeau

On Sport and Society

As with all American traditions, if it happened once or twice it is one. Therefore I present my traditional Thanksgiving piece.

Professional Identity And You: Why Self-Concept Matters In Librarianship, Kevin Tanner

FIMS Presentations

Kevin Tanner addresses the importance of professional identity in librarianship. In the Summer 2015 semester, he completed an independent study on the construction of professional identity of librarians on Twitter through professional development and networking. During this session, he shares the results of that study and give suggestions on how you can begin to find your own professional identity while still retaining your individuality. While there are many stereotypes about librarians, they are not “one-size-fits-all” professionals, and a new modern image of the professional has begun to emerge in the digital age through a thoughtful reflection on identity.

A Month To Remember, Richard C. Crepeau

On Sport and Society

For the past several weeks I have seen a multitude of stories from the wild world of sport that have struck me as something about which I wanted to write and set my brain whirring. Unfortunately for a number of reasons I have not been able to find the time to expound on any of them.

The Next Wave Of Globalisation, Singapore Management University

Perspectives@SMU

As consumption patterns shift away from OECD countries to the developing world, businesses need to leverage on technology to overcome last-mile delivery obstacles

Innovation Governance: How Proactive Is Your Board?, Jean-Philippe Deschamps

Asian Management Insights

Ten good board practices on innovation.

Using Digital Genomics To Create An Intelligent Enterprise, Mario Domingo

Asian Management Insights

Every business knows that it needs to leverage customer data, but few know the potential it has to transform business processes, decisions and performance.

Can't We All Just Get Along?, Pang, A., Yan Jin

Research Collection Lee Kong Chian School Of Business

Looking for a conflict management strategy that works? Contingency theory could hold the key.

The "It" Factor, Ann Gallagher

Leadership Hour at Otterbein University

Gaining the Competitive Edge by Boosting Your Executive Presence

Have you ever known a leader or top executive who has got “it?” Well “it” is executive presence, and having “it” is the difference between moving up the ladder to leadership and being stuck on the middle rung. So have you got “it?”

Life Beyond The Like: Uses And Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash

College of Journalism and Mass Communications: Theses

One of the main reasons businesses create a Facebook Page is to solidify relationships with existing customers who are Facebook users and to leverage those relationships to gain new customers. Many studies have asked Facebook users to articulate the gratifications they receive when “liking” a business Facebook Page. These studies help explain what gratifications users gain by connecting to businesses via Facebook. To expand on these findings, the current pilot study applied the uses and gratifications theory to identify Facebook users’ motivations to “share” business Facebook content within their own personal network. Understanding users’ reasons for “sharing” will help businesses …

Larry Brown Etc., Richard C. Crepeau

On Sport and Society

Larry Brown was awarded the hat trick this week by the NCAA. For the third time in his college coaching career Brown is the head basketball coach at a university whose basketball program was found to have violated NCAA regulations. The first came in the early eighties at UCLA where his program was found to be guilty of getting “improper inducements” from UCLA boosters. The second came in the late eighties at Kansas where recruiting violations and improper use of travel funds were on the list of achievements

New Editor-In-Chief Search Begins, Aacsb Special Issue Announcement Repeated, New Articles And Reviews Wrap Up 2015, William P. Ferris

Organization Management Journal

No abstract provided.

Take The Risk Or Play It Safe: The Manager’S Point Of View, Kristin Backhaus

Organization Management Journal

No abstract provided.

Workplace Challenges: Managing Project Teams And Flexible Work Programs, Catherine C. Giapponi

Organization Management Journal

No abstract provided.