Business Commons^™

A Critical Feminist Perspective On Leadership Excellence And Gender, Carol Watson

Dismantling Bias Conference Series

No abstract provided.

Longitudinal Career Patterns Of Engineering Doctorates: Gender Diversity In The Academic Sector, Joyce Main

Dismantling Bias Conference Series

No abstract provided.

The Challenges Female Science Faculty Report To Their Socialization And Advancement: A Preliminary Data Analysis, Karen Rohrbauck Stout

Dismantling Bias Conference Series

No abstract provided.

Contextual Buffers Of The Negative Effects Of Sexism On Women In Male-Dominated Majors, Laura Y. Kooiman, Katie M. Lawson, Cassie Aker, Jenna Stroup

Dismantling Bias Conference Series

No abstract provided.

One Size May Not Fit All: Exploring The Intersection Of Race And Gender And Effective Role Models In Stem Companies, Evava S. Pietri, India R. Johnson, Ezgi Ozgamus

Dismantling Bias Conference Series

No abstract provided.

Sba Forms New Partnerships In Taiwan And China: Students To Complete Masters Degrees On Berrien Springs Campus, Becky St. Clair, Danni Francis

Andrews Agenda: Campus News

No abstract provided.

Impact Of Country Personality On Attitude Toward Foreign Products : Self-Congruity As A Mediator, Murat Aktan, Paul W. Chao

Atlantic Marketing Journal

This research examines the direct effect of country personality (CP) on consumer product attitude and indirect effect through consumer self-congruity between CP and his/her own self-concept on product attitude in an emerging country- Turkey. We propose an integrated structural equation model to examine the relationships. Measurement scales for CP, self-congruity and attitude are developed whose validities and reliabilities are confirmed by exploratory (EFA) and confirmatory (CFA) factor analyses with data collected from a sample of consumers in Turkey on two countries: USA and China.

The results reveal that four out of the original six dimensions of CP remain after a …

E-Wom Intentions Towards Social Media Messages, Soyoung Kim, Briana Martinez, Clair Sinclair Mcclure, Soo Hyun Kim

Atlantic Marketing Journal

This study investigated the influence of a consumer’s online shopping motivation, attitude, and electronic word of mouth (eWOM) intention towards two social media messages while accounting for social media involvement. Using a fictitious brand and social media messages, data were collected through a snowballing technique by distributing a structured questionnaire on social media sites. It was found that a positive attitude toward task messages was influenced by both utilitarian and hedonic shopping motivations while attitude toward socioemotional messages were influenced solely by hedonic. Also, eWOM intention for both messages was influenced by attitude. Social media involvement had no moderating effect …

Engagement And The Moderating Role Of Presence Within A Video Game Experience, Stef G. Nicovich, Silvia L. Martin

Atlantic Marketing Journal

Abstract

This study looks to explore the role presence plays in the link between narrative comprehension and engagement. To explore these relationships we will first present an overview of presence research to date, followed by an exploration of narrative engagement with an emphasis on narrative comprehension. We then test these relationships within the context of a video game experience and present results and implications for researchers.

In order to test these relationships we devised an experiment using a popular computer game. The above research questions were tested by running a moderated regression where the degree of narrative comprehension was regressed …

Investigating The Ichthus (Fish) Christianity Symbol On Perceived Source Credibility Of Service Providers Under Different Service Evaluation Contexts, Jeri L. Jones, Mahmood Shandiz

Atlantic Marketing Journal

ABSTRACT

This study investigated potential consumer responses to the display of the Christian fish symbol (Ichthus) used in mock advertisements of services high in credence, experience and search attributes. Discussions from earlier research propose consumers may exhibit different reactions to Christian symbolism displayed in the marketplace and that purchase intentions and consumer perceptions of the seller may be influenced by the strength of the consumer’s religious beliefs. This study adds to previous research proposing consumers display different purchase intentions due to differing perceptions of the seller’s credibility, trustworthiness and expertise influenced by the consumers own religious beliefs which is influenced …

Ngo Collaboration In Natural Disaster Response Efforts- A Comparative Case Study Of Earthquakes In Asia, Richelle S. Grogg

Senior Honors Projects, 2010-2019

This paper examines the response of NGOs to natural disasters, specifically in regards to collaboration efforts. The study utilizes a comparative case study methodology of most-similar design to look at three specific disasters- The Kashmir Earthquake, The Sichuan Earthquake, and The Japan Earthquake. Within each of these earthquakes the organizations Doctors Without Borders, the International Red Cross, and Oxfam International’s specific responses will be highlighted. The collaboration efforts will be examined utilizing general questions focusing on willingness to collaborate, commitment, and compatibility of objectives. Ultimately, this study found that all three components seem to be hypotheses worthy of further study.

Breaking Television News: Is Social Media Coverage You Can Count On?, Eileen Canosa Teves

Theses & Dissertations

This mixed methods study explored how 10 television journalists and photojournalists handled social media’s integration and its impact on television news. A quantitative survey modeled after Moore and Benbasat’s (1991) instrument using the Diffusion of Innovations theory as a foundation measured how participants adopted social media in newsgathering and dissemination. Through qualitative one-on-one interviews, data revealed that participants believed social media was advantageous in collecting and reporting television news. Television journalists were able to locate sources, experts, and visual images. Social media allowed participants to report live from the scene and deliver news quickly. The innovation enabled participants to connect …

Charlton Fire Department Resident Expectations: Survey And Analysis, Natalie Omary, Jingxin Wen, Junchen Chen, Denis Kornev

School of Professional Studies

The Town of Charlton is located in the heart of the Massachusetts with a resident population of just under 14,000 people. The Charlton Fire Department serves the town for needs related to fire fighting, fire prevention, burning permits and inspection services along with emergency medical services. The Department has requested the assistance of the Clark University COPACE Capstone students in creating and conducting survey in order to get a sense of what the resident of the town know about the fire department and to better gauge their expectations about what the department can provide for them. The survey was formulated …

Information Technology Proposal For The Town Of Spencer, Vijay Basava, Corey Kenyon, Mahdi Soltani

School of Professional Studies

The Town of Spencer came to us looking for a plan to build and maintain their own personal fiber network for connection between departments and to improve data security for important information. After assessing the existing landscape and determining the various paths forward, we created network diagrams and plans for the movement forward of this project.

After assessing a variety of plans, we found that a full single-mode fiber network would be the best system for the implementation in Spencer. While it was the highest cost, it also scored the highest in our assessment.

Developing An Online Database Of Experts For The Worcester Regional Chamber Of Commerce, Zikan Chen, Douglas Grey, Pranjal Shah

School of Professional Studies

The Worcester Regional Chamber of Commerce as part of their mission to attract business to the Worcester area, want to create an online searchable database of industry experts made up of faculty members of the Colleges and Universities in the Worcester area. This online database will be placed on the Worcester Regional Chamber of Commerce Higher Education – Business Partnership page on their website. The limitations placed on this request are that the Regional Chamber as of this moment have no monetary or Information Technologies resources to provide for the realization of this request.

The proliferation of as A Service …

Cybersecurity Awareness Shrewsbury Public Schools, Brittany Crompton, David Thompson, Manuel Reyes, Xueyan Zhao, Xueke Zou

School of Professional Studies

In the 21st Century, technology reaches every aspect of our lives. As “digital citizens” we must be aware of the dangers both to our technological equipment and our personal information stored, transmitted, and processed on this equipment. The Cybersecurity Awareness curriculum developed for the Shrewsbury Public School district is designed to meet this need, as well as foster an interest in technology and ethical computer use.

Analysis Of The Point Of Sales System At Tower Hill Botanical Garden And Suggested Courses Of Action, Brian Dunn, Keerthi Bandi, Chantal Kopwa Epse Kassa, F.N.U Shelly

School of Professional Studies

As Tower Hill Botanic Garden continues to improve on its operations and enhance the experience of its visitors and members, they are on a quest for a new Point-Of-Sale (POS) system that not only works with its existing hardware and interface with Raiser’s Edge, a smartcloud fundraising and relationship management software central to the garden’s operations but also, have a restaurant module and the capability of operating both in a wireless and hard-wired environment.

What Citizens Want To Know About Their Government’S Finances: Closing The Information Gap, Meagan Jordan, Juita-Elena (Wie) Yusuf, Martin Mayer, Kaitrin Mahar

School of Public Service Faculty Publications

There is an information gap between citizens and their governments when it comes to government finances. The inherent complexity of fiscal policy makes it exceedingly difficult for effective public participation. Effective public participation in fiscal decision making must address informing or educating the citizenry with accurate and meaningful government financial data. Better understanding citizen wants and perceptions is critical to closing the information gap between users and providers of financial information. This study uses information gathered from focus groups with residents of Norfolk, Virginia that asks what government financial information they want and how to make that information useful. Results …

Understanding How The Southeastern Conference Football Teams Use Twitter Through A Content Analysis, Kristin Elise Pearson

Graduate Theses and Dissertations

The influence of Social media on intercollegiate athletic departments has been prominent in the past few years. With tight budgets, the departments are forced to find different means of marketing and promoting their brand – through embracing Social media platforms. Research on Social media and intercollegiate athletics is limited; therefore, it is necessary to research how the departments are utilizing Social media. With the agenda setting theory as a foundation, this study explores how the 14 SEC football teams are utilizing Twitter. A total of 3,176 tweets were collected from two constructed weeks. Overall, the findings show that the information …

Alternatives Unlimited Inc. Property Service Application, Jalpa Dave, Pennie Nataliya, Neelakshi Bali

School of Professional Studies

The purpose of this project is to propose Property service application to be enforced for documenting and managing the work orders raised throughout the residencies. The company is looking into an application that would facilitate to track and monitor the maintenance request received in a systematic order and ensuring priority work request is resolved within the set time frame. The project is to enhance the property service's work more efficiently as this will provide a high level of charge for the occupants by providing quicker response to their requests. The Objectives set to achieve for this project are realistic and …

Gendered Self-Presentation On Social Media: A Content Analysis Of Tweets From Unlv Men's And Women's Athletic Teams, Alexandra Nicole White

UNLV Theses, Dissertations, Professional Papers, and Capstones

ABSTRACT

This thesis examines how sports teams vary by means of self-presentation on a social media

platform in relation to gender and sport. Building on Erving Goffman’s (1959) constructs of selfpresentation

and operationalizing impression management strategies, this study content analyzed

seven UNLV teams’ Tweets. The analysis spanned from August 2015 to October 2015. Every

Tweet posted, during these three months, from the seven different sporting teams was coded to

compare and contrast the men's teams accounts with the women’s teams accounts, as well as one

account that combines the men’s and women’s team on one Twitter page. The study found …

Investigating How Restaurant Week's Price Promotion Affects Diners' Online Perceptions, Jian Zhao

UNLV Theses, Dissertations, Professional Papers, and Capstones

Price promotion is being widely employed in the global restaurant industry. This exploratory study uses online user-generated content (UGC) to investigate how price promotion affects diners’ perceptions. The study uses secondary data extracted from a Chinese third-party review website, Dianping.com. The data was separated into Restaurant Week’s price promotion group and non-price promotion group for comparison. Structured content analysis and further chi-square tests were used to analyze qualitative data, and a two-way MANOVA was applied to analyze quantitative data. Empirical evidence shows that food, service, and environment are the top three determinant attributes for full-service restaurants, and they are not …

A One Health Message About Bats Increases Intentions To Follow Public Health Guidance On Bat Rabies, Hang Lu, Katherine A. Mccomas, Danielle E. Buttke, Sungjong Roh, Margaret A. Wild

Research Collection Lee Kong Chian School Of Business

Since 1960, bat rabies variants have become the greatest source of human rabies deaths in the United States. Improving rabies awareness and preventing human exposure to rabid bats remains a national public health priority today. Concurrently, conservation of bats and the ecosystem benefits they provide is of increasing importance due to declining populations of many bat species. This study used a visitor-intercept experiment (N = 521) in two U.S. national parks where human and bat interactions occur on an occasional basis to examine the relative persuasiveness of four messages differing in the provision of benefit and uncertainty information on intentions …

How Android App Developers Manage Power Consumption? An Empirical Study By Mining Power Management Commits, Lingfeng Bao, David Lo, Xin Xia, Xinyu Wang, Cong Tian

Research Collection School Of Computing and Information Systems

As Android platform becomes more and more popular, a large amount of Android applications have been developed. When developers design and implement Android applications, power consumption management is an important factor to consider since it affects the usability of the applications. Thus, it is important to help developers adopt proper strategies to manage power consumption. Interestingly, today, there is a large number of Android application repositories made publicly available in sites such as GitHub. These repositories can be mined to help crystalize common power management activities that developers do. These in turn can be used to help other developers to …

Designing A Mobile Space Habitat Analog, Victor Kitmanyen, Matthew Burkhard, Timothy Disher

Human Factors and Applied Psychology Student Conference

No abstract provided.

Andrews Enactus Wins Regional Competition: Team To Tackle Nationals In May, Danni Francis

Andrews Agenda: Campus News

No abstract provided.

Web Statistics For 2015 Reflect A Truly International Journal Once Again, William P. Ferris

Organization Management Journal

No abstract provided.

Enhancing Teacher Credibility: What We Can Learn From The Justice And Leadership Literature, Barbara A. Ritter, Patricia R. Hedberg, Kim Gower

Organization Management Journal

Enhanced perceptions of instructor credibility are related to positive outcomes in the classroom, including participation and learning (Chory, 2007; Frymier & Thompson, 1992; McCroskey & Teven, 1999; Myers, 2004; Teven & McCroskey, 1997). We contend that student perceptions of instructor credibility can be directly impacted by applying management research to classroom practices. In other words, actionable management research is useful in the classroom not just to share with students because it may make them better managers, but also to improve teaching practices and related outcomes. The present article explores this tenet, first discussing why we believe applied research findings can …

Research Of Note: Book Review The Problem Of Production, By Per L. Bylund, Erik Markin, Vishal Gupta

Organization Management Journal

No abstract provided.

Reflexive And Selective Competitive Behaviors—Inertia, Imitation, And Interfirm Rivalry, Daniel Lanier Major, Patrick G. Maggitti, Ken G. Smith, Curtis M. Grimm, Pamela J. Derfus

Organization Management Journal

Competitive dynamics research has established the important impact that the level of firm competitive activity has on rival response and firm performance. Less understood, however, are inputs that influence firm activity, specifically, the extent to which firms reflexively repeat prior activity versus selectively taking actions. Drawing from the awareness–motivation–capability framework, we develop and test theory that firm decision makers are not only predisposed to behave reflexively, but are also influenced by contextual factors, suggesting cognitive selection. Utilizing a longitudinal sample of marketing activity of 58 firms and 2,164 firm–rival dyads in 11 industries, we find that firms undertake both reflexive …