Improved Sprint Results With Offshore Indian Teams, Fnu Abdul Hasheem

Dissertations and Theses

Due to the cultural and linguistic differences, different time zones, and complexities of knowledge transfer involved in IT offshoring, offshore-outsourced projects are more prone to failure than in-house and domestically outsourced projects. These inherent risks exacerbate the communication, coordination and collaboration between vendors and clients and thus affect various stages of the offshore outsourced software development (OSD).

Communication is a major factor of success or failure for any software project. In offshore software development OSD, communication is more critical than collocated software development. Frequent communication is not always possible due to challenges like time zone differences, holiday customs etc. where …

Facebook And User Experience: Evaluating Brand Equity Of Purdue University Residences, Jackelyn Perkins

Open Access Theses

This study investigated how brand equity was perceived on the Purdue University Residences’ Facebook page by applying a user experience method. From a review of previous literature, Website Experience Analysis was identified and performed to evaluate brand equity. This study addressed and explored various themes throughout the data. The results showed how page content and user interactions within a Facebook page influence participants’ perceptions of brand equity.

Cross-Cultural Differences In Concrete And Abstract Corporate Social Responsibility (Csr) Campaigns: Perceived Message Clarity And Perceived Csr As Mediators, Soojung Kim, Jiyang Bae

Communication Faculty Publications

Guided by Hofstede’s (Culture’s consequences: Comparing values, behaviors, institutions, and organizations across nations, 2001) cultural value of uncertainty avoidance, this study tests whether the effect of concrete vs. abstract CSR campaign messages on attitude toward the company and purchase intention varies by cultural difference in uncertainty avoidance and whether such effect is mediated by the perceived clarity of the message and perceived CSR. Lab experiments were performed in the U.S. and South Korea with American and Korean college students. Two-way ANOVA results revealed the relative advantage of concrete message on attitude toward the company and purchase intention among Koreans (vs. …

Using Relationship Theory To Improve Stem Outreach To Corporations: A Case Study For Starbase Los Alamitos, Mark Gibson

Journalism

The goal of this study was to improve corporate outreach efforts for an educational program called Starbase Los Alamitos. This Starbase program is part of a larger effort by the Department of Defense to improve STEM (science, technology, engineering, and mathematics) education in the United States.

This study was guided by the following research question: How can STEM programs use relationship management theory to improve corporate outreach? A review of the literature was performed and this study used relationship theory to design eight questions for a four person focus group. Control and treatment websites were identified. Participants were shown the …

Simulations For Crisis Communication: The Use Of Social Media, Siyoung Chung

Research Collection Lee Kong Chian School Of Business

Simulations have been widely used in crisis and emergency communication for practitioners but have not reached classrooms in higher education. The purpose of this study was to investigate the effects that simulations using social media have on learning of crisis communication among college students. To explore the effects, a real-time crisis simulation activity using social media are created for 132 undergraduate students enrolled at a business school. Both quantitative and qualitative data collected from pre- and post-simulation surveys are used to investigate the benefits of simulations on learning and identify the challenges the participants experienced.

Billy Lynn's Long Halftime Walk, Richard C. Crepeau

On Sport and Society

Four years ago Ben Fountain’s disturbing novel, Billy Lynn’s Long Halftime Walk, was published to critical acclaim and an eventual National Book Award nomination. It was one of the first pieces of fiction coming out of the American wars in Iraq and Afghanistan. In July of 2013 I wrote that Fountain’s novel was an important work addressing the issue of the relationship between American sports fans and American soldiers who are commonly acclaimed as American heroes.

World Series Hangover, Richard C. Crepeau

On Sport and Society

Are you feeling a sense of loss? Has a slight sadness settled into your baseball psyche? Are these feelings part of a strange undertone in your celebration of the Cubs World Series victory? If you suffer from any of these symptoms, let me welcome you to the new world of the Chicago Cubs. The curse has ended. Long live the Lovable Losers!

The Impact Of Emojis And Emoticons On Online Consumer Reviews, Perceived Company Response Quality, Brand Relationship, And Purchase Intent., Jayme Hill Hill

USF Tampa Graduate Theses and Dissertations

Several studies have examined the use of emoji and emoticons in computer mediated communication among peers and colleges but there is yet academic research on the impact of businesses using these paralinguistic cues when responding to online consumer reviews. This research is examining the influence these paralinguistic cues have on the consumers perception of the companies quality of the response to an online consumer review, brand relationship, purchase intent.

Using an online survey, participants are asked to answer general questions about the brand, the quality of the response, brand relationship, and purchase intent after seeing a random condition of both …

Jitim Volume 25 Issue 3 - Front Page

Journal of International Technology and Information Management

JITIM volume 25, issue 3

Cloud-Based Learning Tools: Supporting The Invisible Learner (Silent Sufferers) With Socioeconomic Challenges, Lynita A. Robinson Emba, Jimmy Johnson

Southwestern Business Administration Teaching Conference

Today's students are learning at unprecedented speeds. There are a pockets of learners who may be isolated/silent sufferers who face tremendous socioeconomic challenges while seeking higher education. Providing cloud-based technology solutions to strengthen support services and family learning engagement through a series of student family portals will provide the support needed to make student learning opportunities family-based projects or community-based projects successful in graduation completion rates and job placement opportunities.

The Message Is Transmedia

SIGNED: The Magazine of The Hong Kong Design Institute

You've heard all about multimedia, but what in the name of all that's digital is transmedia -- and what are the reasons for the excitement behind it? Jeremy Payne went along to a symposium at HKDI with a mission to find out from this discipline's leading lights.

Fitting Consumer Needs To Perceived Product Value: The Example Of Apple Versus Samsung Products, Yi-Chia Wu, Arturo Z. Vasquez-Parraga

Atlantic Marketing Journal

This study explores the fitting of consumer needs to product perceived value using the example of two lines of competitive products in the area of communication electronics, Apple products versus Samsung products. Five types of needs regarding digital communication and three types of related product value are evaluated for these two brands in order to know if product value differences have a distinctive effect on consumer needs. The results show that Apple users are more satisfied with their needs being fulfilled by Apple products than Samsung users getting satisfied with Samsung products. Moreover, Apple users emphasize the emotional value of …

Cueing The Customer Using Nudges And Negative Option Marketing, Clarence W. Vonbergen, Courtney Kernek, Martin S. Bressler, Lawrence S. Silver

Atlantic Marketing Journal

Abstract

Nudges—subtle, covert, and often unobtrusive interventions that take advantage of individuals’ mental shortcuts and biases—frequently change the context of people’s choices and in so doing influence individual and societal behavior. They have become fashionable in recent years, and the ability of such phenomena to bring about significant change for relatively little cost has captured the imagination of governments and businesses. One simple yet potent nudge empowered by the status-quo bias that has received increased attention involves default rules which specify the condition imposed on persons when they fail to make a decision or choice. Marketers have used default options …

Motivations In The Fine-Art Market: A Self-Determination Theory Approach, Jonathan P. Leavell

Atlantic Marketing Journal

The purpose of this paper is to demonstrate the theoretical value of incorporating constructs from self-determination theory (SDT) into the analysis of the motivations within the fine-art market. The motivations of buyers and artists are examined in light of a controlling-informational event gradient. Moureau’s and Sagot-Duvauroux’ (2012) artist business-model framework is used to provide the context for marketing’s role in facilitating communication along the various motivational interactions of the gradient. Opportunities for further research are presented.

Internet Diffusion And Adoption In Cuba, Randi L. Priluck

Atlantic Marketing Journal

The purpose of this paper is to examine Internet adoption at a time of increasing change for the Cuban marketplace. As the Cuban economy begins to open to new business formats one key driver of economic will be access to communications networks. This paper explores the penetration of Internet connectivity in Cuba as relations with the United States thaw. The theories of diffusion of innovations, cultural dimensions of adoption and market and political realities are employed to better understand the pace of Internet adoption as the Cuban economy continues to develop.

College Students Use Social Networking Sites For Sharing With Friends, But Guess Who Else Is Looking?, Elizabeth C. Alexander, Fred Mader, Deanna Mader

Atlantic Marketing Journal

Abstract - Jobvite, a recruiting platform for the social web, reports from their annual 2012 survey of recruiters that 92% of U.S. companies are using social networking sites (SNS) for hiring purposes (Jobvit, 2012). Career Builder reported in 2009 that 45% of employers were using SNS to screen and research applicants (CareerBuilder, 2009). It is important that faculty and support staff working to place students, and the students themselves, understand the developments and practices in the use of social networking sites for job search and recruiting and the best methods, as well as detriments when marketing themselves. This study examines …

Using Focus Groups And Correspondence Analysis To Explore The Relationship Between Millennials’ Online Behavior And Their Opinions Of Online Reviews, James E. Stoddard, Michael Dotson, Neel Das

Atlantic Marketing Journal

This paper explores the relationship between millennials’ online behavior and their opinions of online reviews via the use of focus groups and correspondence analysis. The proposition was that millennials’ online behavior (including search behavior) is likely to have an effect on how they view online reviews. The correspondence analysis results suggest that millennials who spend more time online peruse a greater number of products. Further, relationships were found between millennials’ time online and factors influencing review trustworthiness as well as millennials’ time online and factors affecting review memorability. It is noteworthy to suggest that focus group analysis can be enhanced …

The Effect Of Advertorial Format And Copy Length On Attitudes Of Female (Target) And Male (Non-Target) Audiences, Cynthia B. Hanson

Atlantic Marketing Journal

This study investigates the effect of the advertorial format and ad copy length on ad and brand attitude. Results of a 2 (advertorial versus non-advertorial) by 2 (light versus moderate copy length) study indicate that the advertorial format generated more favorable ad and brand attitudes for the female (target) subjects, but less favorable attitudes for the male (non-target) subjects. A marginally significant gender by copy length interaction suggests a differential effect of copy length for the male sample, as well: ad and brand attitudes were higher for lighter copy ads for the female sample but lower for the male sample. …

Media Influence On Opinion About Man-Made Global Warming As Moderated By Individual Ecological Orientation And Personal Experience, George W. Stone Dr.

Atlantic Marketing Journal

Abstract – The purpose of the study was to assess the opinions of two equal groups of QUALTRICS panelists, one having lived through a CAT 5 storm and the other not, on their respective beliefs about the effect man-made global warming has had on increasing the intensity of major weather events. The authors identified individuals in each group based on individual eco-orientation. The author then tested for opinion differences based on three factors related to eco-orientation as well as the role played by the media on influencing opinions related to man’s impact on increasing storm intensity

The Cubs Quest, Richard C. Crepeau

On Sport and Society

The first step has been taken, but then it has been taken previously. Are we moving inexorably towards Armageddon? We will know in less than four weeks, and what we will know is not the results of the presidential election. We will know if the Cubs are about to end their long running March of Futility. Cubs fans around the world will remain focused on their team, rather than that other long March towards Armageddon.

New Strategic Role For Hr: Leading The Employer-Branding Process, Wayne F. Cascio, Brooke Z. Graham

Organization Management Journal

Increasingly, organizations are focusing on the implications of their employer brands and the processes that will differentiate them from competitors in order to offer a more attractive place for top talent to work. In this article, we begin by reviewing constructs in marketing, human resources (HR), and industrial–organizational (I/O) psychology, many of which are closely related, that have been invoked to refer to the broad topic of employer branding. Following that, we review research findings in strategic human resources management as a basis for guiding and informing the employer-branding process. HR typically views processes in recruiting, on-boarding, training, performance management, …

Understanding Responses To Ethical Leadership, Kerri Anne Crowne

Organization Management Journal

No abstract provided.

Research Of Note: Book Reviews Superbosses: How Exceptional Leaders Master The Flow Of Talent, By Sydney Finkelstein, William G. Obenauer

Organization Management Journal

No abstract provided.

Reframing Management Education With Social Media, Charles Wankel

Organization Management Journal

The current and forthcoming generations of students in higher education are digital natives, having been born into a world of computing that has provided them with a high level of comfort and wherewithal with social media. Business and other organizations recognize the importance of creative proficiency in social technologies as an important dimension of human capital. This article is an overview of popular social media platforms and their practical use in higher education. Specifically, Facebook, blogs, YouTube, Twitter, LinkedIn, wikis, Meetup, and Second Life are discussed with examples of use in fostering effective management education. The continued lowering of barriers …

Research Of Note: Book Review Leadership-As-Practice: Theory And Applications, Edited By Joseph A. Raelin, Kathleen F. Edwards

Organization Management Journal

No abstract provided.

White Papers On Employer Branding And On Social Media As A Teaching Tool, As Well As Three Contributions On Leadership, William P. Ferris

Organization Management Journal

No abstract provided.

Employer Branding Revisited, Kristin Backhaus

Organization Management Journal

In 1996, employer branding was introduced into the lexicon of human resources and marketing. Twenty years later, many of the foundational concepts of employer branding have been researched. Despite the volume of literature on employer branding, many key aspects still warrant investigation. This article provides an overview of the work that has been done on employer branding, highlights recent developments in the research, and suggests future research directions.

Digital Self-Ownership: A Publicity-Rights Framework For Determining Employee Social Media Rights, Susan Park, Patricia Sánchez Abril

Management Faculty Publications and Presentations

Imagine an upandcoming company hires you as one of its first employees. Passionate about your employer, you put in long hours doing everything from marketing to accounting to event planning. You are also proud of your employer's product, so you begin to publicize it to your friends through your social network accounts. (In fact, the company's founder is also one of your Facebook friends.) You tell your friends about the product launch, invite them to marketing events, and eventually blog about your industry, amassing a significant social media following while creating buzz about your employer. But one day, during layoffs …

Ethical Leadership: Not Everyone Responds Equally, W. Randy Evans, Richard S. Allen, Russell W. Clayton

Organization Management Journal

Theoretical frameworks associated with ethical leadership have not fully considered the nature of the leader–follower exchange, and, in addition, few studies have considered the impact of follower individual differences in reactions to ethical leadership. Our research extends the customary social exchange perspective of transactional and relational resources by accounting for the ideological resources (i.e., value-oriented principles) that can also imbue the leader–subordinate relationship. Second, differences in equity sensitivity are hypothesized to moderate the influence of ethical leadership on employee attachment to the organization. We predicted that the impact of ethical leadership on organizational commitment, job satisfaction, and organizational identification is …

An Exploration Of Mobile Device Security Artifacts At Institutions Of Higher Education, Amita Goyal Chin, Diania Mcrae, Beth H. Jones, Mark A. Harris

Journal of International Technology and Information Management

The explosive growth and rapid proliferation of smartphones and other mobile

devices that access data over communication networks has necessitated advocating

and implementing security constraints for the purpose of abetting safe computing.

Remote data access using mobile devices is particularly popular among students at

institutions of higher education. To ensure safe harbor for constituents, it is

imperative for colleges and universities to establish, disseminate, and enforce

mobile device security artifacts, where artifacts is defined as policies, procedures,

guidelines or other documented or undocumented protocols. The purpose of this

study is to explore the existence of, specific content of, and the …