Business Commons^™

Corporate Crisis Advertising: A Framework Examining The Use And Effects Of Corporate Advertising Before And After Crises, Benjamin Ho, Wonsun Shin, Augustine Pang

Research Collection Lee Kong Chian School Of Business

While corporate advertising has been widely studied as a promotional tool, few studies have examined how it can be used in a corporate crisis situation. In 2013, Kim proposed a conceptual framework for examining stakeholders’ evaluation of pre-crisis corporate advertising, using the inoculation and reactance theory. The framework, published in Journal of Marketing Communications, suggested that pre-crisis advertising can increase audience resistance towards negative news of an organization and decrease audience resistance towards future corporate advertisements from the organization. The present study expands on Kim’s work to develop the corporate crisis advertising (CCA) framework. In addition to the inoculation and …

Reaching Out: Expanding Your Library’S Online Presence Using Online Tools, Erin Gow

Faculty and Staff Scholarship

The article offers information on expanding the online presence of a library, with examples from the law library at the University of Louisville. Topics discussed include using social media to reach the target audience, generating content, and developing a brand.

I Heart Communication In The Library: Exploring Communication Satisfaction, Jennifer A. Keach

Libraries

This poster presents findings about organizational communication within a mid-sized academic library. Discover if demographic differences, the number of connections, attendance at events, or use of technology helped or hindered communication. Learn about ways to do a communication audit at your own library.

“Regarding Lupe”: A One-Act Play Where Two Cultures Collide On The Road To A Latina’S Performance Appraisal, Regina F. Bento, Susan Rawson Zacur

Organization Management Journal

This article presents an original academic play, “Regarding Lupe,” that explores traditional and emerging Latina cultural values and how cross-cultural differences may affect a performance appraisal process. The dramatic structure of the play, inspired by Crandall and Eshleman’s Justification/Suppression Model of Prejudice (JSM), represents a novel and vivid way to engage students in learning why even an acculturated Latina executive may face stereotypes, prejudice, and unintentional discrimination in performance appraisal at work. Here we share the play and offer theoretical and cross-cultural information to facilitate the debriefing. We hope to contribute not only to the teaching and learning of diversity …

The Influence Of Supervisor Undermining On Self-Esteem, Creativity, And Overall Job Performance: A Multiple Mediation Model, Gabi Eissa, Sydney Chinchanachokchai, Rebecca Wyland

Organization Management Journal

Drawing from the supervisor undermining and creativity literature, this study explores the influence of supervisor undermining on employee self-esteem, creative performance, and overall job performance in the workplace. Using data obtained from subordinate–supervisor dyads (N = 123) in various organizations, this study specifically suggests that supervisor undermining adversely impacts employee creativity through the mediation process of employee self-esteem. Additionally, this study finds support for a positive relationship between employee creativity and overall job performance. Ultimately, the current study proposes a multiple mediation model whereby supervisor undermining indirectly influences employee overall job performance through the mediation mechanisms of employee self-esteem and …

Employee Narcissism’S Implications For Performance Management: A Review And Research Directions, Scott David Williams, Jonathan Rountree Williams

Organization Management Journal

The organizational literature reflects a growing interest in the personality trait of grandiose narcissism. Individuals high in grandiose narcissism are more arrogant, self-confident, and greedy, and have lower empathy than the average person. Narcissism injects biases and conflict into the performance management process, which decreases the benefits obtained and increases stress and frustration. We review research on narcissism and the components of performance management systems, and then integrate them to illustrate several important implications for performance management in organizations. Employee narcissism is negatively related to employees’ commitment to development goals that address competence deficits, acceptance of negative feedback, and the …

Ua3/10/2 Search Committees For Senior Leadership Positions, Wku President's Office - Caboni

WKU Administration Documents

Email from WKU president Timothy Caboni to faculty & staff regarding hiring of leadership team.

Ua12/2/2 2017 Talisman: Power, Wku Student Affairs

WKU Administration Documents

2017 Talisman yearbook.

• Gibson, Helen. Letter from the Editor
• Edwards, Aly. What's Your Superpower?
• Mattison, Reed. Dangerous Heights - George Clark, Mountaineering
• Voorhees, Jessica. Innovative Energy - Wei-Ping Pan
• Voorhees, Jessica. Counterpunch - Rock Steady Boxing
• Barritt, Brooklyn. B.G. Bosses - Small Business
• Frint, Hunter. Cason's Cove: The Power of Family
• Mitchell, McKenna. Picking Up the Mic - Reuben Bynes, Waco Bell
• Mohr, Olivia. Hidden in Plain Sight - Human Trafficking
• Mattingly, Evan. Voice Off - Noah Hancock, Deaf Persons
• Robb, Hayley. Game, Set, Unmatched - Phillip Cole, Tennis
• Good, Hannah. Damage Control - Post Traumatic Stress Disorder
• Gordon, Zora. …

Critical Risk Assessment And Management In Pharmaceutical Industry, Abida Zameer

Dissertations and Theses

Background

Proper implementation of principles of project risk management is well known to minimize the impact of threats to any project. However, the determination of critical success factors which threat the success of pharmaceutical projects at baseline are usually uncertain.

Methods

Data was collected using self-administered structured questionnaire generated solely for the purpose of the current research. The questionnaire was administered via e-mail to professionals employed in the pharmaceutical industry located in Boston area using www.surveymonkey.com. The introduction and purpose of the questionnaire was described in the message accompanying the questionnaire.

Results:

Out of the 14 critical success factors listed …

Team Performance And Project Success, Ijeoma Okoronkwo

Dissertations and Theses

Project Teamwork is a worthy objective aimed at accomplishing high level cooperation, productivity and success but often times this is not so. The level of performance applied towards a project work has a direct impact on the project success or failure.

Teams are the basic structure of how project activities and tasks are being organized and managed within companies and organizations. Therefore, the success or the failure of a project depends largely on the overall performance of the teams assigned to the project. This increased attention towards teams has forced many organizations to focus on improving the overall performance of …

Applying Agile Lean To Global Software Development, Piyansh Gupta

Dissertations and Theses

Although challenges of Global Software Development (GSD) are well known in the industry, practitioners and the organizations look for ways to improve results and overcome challenges. Companies have tried to implement many workable solutions possible to solve issues like poor communication, lack of trust, low morale and many other such issues prevalent in the distributed setting. With the success of agile, the methodology gained interest in leveraging its benefits to alleviate some of these challenges. Similarly, lean was also implemented in distributed software development to resolve issues. While each methodology provided some improvement in the results achieved in global software …

Developing Ict Skills Of Stem Teachers In Mexico: The Key Role Of The Tutorial Function, Alexander N. Chen, David Mccalman, Mark E. Mcmurtrey, J. Gabriel Domínguez Castillo, Víctor Manuel Cab Pech

Journal of International Technology and Information Management

It is well documented in distance education literature that one of the factors that are considered essential to the success of an online course is the tutorial function. The role of counselor consists of assisting and encouraging students, building learning activities, and developing support strategies for the use of technology. The tutor thus was assessed as one element of great importance in on-line education, and, to some, an essential feature of this mode. In this paper, the importance of the tutorial function and its effect on the development of skills for using information and communication technology (ICT) in science, technology, …

Implications In Implementing Self-Managed Teams In Organizations, Aayushi Gupta, Alex Tacco Melendez, Janet Rosenthal, Lipishree Vrushabhendra

Engineering and Technology Management Student Projects

Over the past few decades, organizations have developed workplace teams that are multi-faceted, diverse and classified or divided by objective. These teams are essentially turning out to be instrumental in innovation and change in organizations. One such work team that has evoked interest in the recent past is the self-managed team. The design, structure and performance of self-managed teams varies from the other teams significantly. Nevertheless, these teams like the other workplace teams share common benefits such as increased knowledge and skills, synergy and commitment. The main difference lies in the way these teams work. The objective of this research …

Virtual Teams : Boon Or Bane?, Krishna Priya Muraleedharan, Satvik Vishnubhatta, Smitha Mandhani, Unmesh Deodhar

Engineering and Technology Management Student Projects

A virtual team is a group of people who work together across time, space and organizational boundaries.Virtual teams came into existence as the work expertise is distributed globally and it provides more flexibility to the employees. The members of a virtual team have varied skills and they work towards achieving a common goal.

To explain the challenges faced by virtual teams we have studied research papers and case study for whom the only economically and practically means of communication was asynchronous and synchronous computer-mediated communication. This research paper highlights the challenges of making and keeping trust in a virtual team …

The Introduction Of Virtual Reality To Education: Should The Marketing Discipline Engage?, Enda Mcgovern

WCBT Faculty Publications

This position paper explores whether faculty should embrace the use of virtual reality as a medium of academic engagement with the future intake of digital native students. In recent years there has been a tremendous surge in the use of digital device platforms to extend the reach of education to the wider student populations. As a result, the positive engagement by students of multimedia objects, including video, sound clips and data in a more integrated, multi-sensory digital medium has gained significant traction in the learning environment. Students are moving faster into this digital space and it is not long before …

Understanding The Determinants Affecting The Continuance Intention To Use Cloud Computing, Shailja Tripathi Dr.

Journal of International Technology and Information Management

Cloud computing has been progressively implemented in the organizations. The purpose of the paper is to understand the fundamental factors influencing the senior manager’s continuance intention to use cloud computing in organizations. A conceptual framework was developed by using the Technology Acceptance Model (TAM) as a base theoretical model. A questionnaire was used to collect the data from several companies in IT, manufacturing, finance, pharmaceutical and retail sectors in India. The data analysis was done using structural equation modeling technique. Perceived usefulness and perceived ubiquity are identified as important factors that affect continuance intention to use cloud computing. In addition, …

Table Of Contents Jitim Vol 26 Issue 3, 2017

Journal of International Technology and Information Management

Table of Contents

Is Every Tweet Created Equal? A Framework To Identify Relevant Tweets For Business Research, Thad Chee

Information Technology & Decision Sciences Theses & Dissertations

It is a life or death matter for a firm to observe its environment and identify new threats or opportunities quickly. Information technology has increased firm’s speed and agility in responding to environmental changes. Social media offers a vast and timely source of environmental information that firms can readily use gauge public sentiment. Twitter is a high-speed service that allows anyone to “tweet” a message to any interested parties. Firms can access near instantaneous changes in the public mood about any topic by using Sentiment Analysis. These topics range from predicting equities prices to predicting election outcomes. A gap exists …

Translation Of Viral News Topics Into Digital Marketing, Eba Diab

Graduate Student Dissertations, Theses, Capstones, and Portfolios

In today’s digital marketing driven environment, it is essential that organizations understand the strategies behind technology in advertising. Unfortunately, many marketers do not have a strategy when they begin utilizing digital marketing strategies. The purpose of this study is to understand how viral topics translate into digital marketing. The research includes a case study on United Airlines, followed by in-depth interviews with digital marketers, and accompanied by an analysis of the business’ digital marketing campaigns. Analysis of the campaigns reveal the different digital marketing strategies organizations use to build and maintain relationships with consumers. The study concludes with a discussion …

Watching Online Videos At Work: The Role Of Positive And Meaningful Affect For Recovery Experiences And Well-Being At The Workplace, Sophie Janicke, Diana Rieger, Leonard Reinecke, Winston Connor Iii

Communication Faculty Articles and Research

This study extends research on the relationship between hedonic and eudaimonic entertainment and its potential for recovery experiences and aspects of well-being (e.g., Rieger, Reinecke, Frischlich, & Bente, 2014). With the broad notion of what hedonic and eudaimonic media can entail, this research focused on unique affective experiences—namely, positive affect—and an expanded concept of meaningful affect (including elevation and gratitude). An online experiment with 148 full-time employees in the United States was conducted to investigate the unique role of positive and meaningful affect eliciting YouTube videos (compared to neutral control video) on recovery experiences and vitality and work satisfaction in …

Crossing The #Bikinibridge: Exploring The Role Of Social Media In Propagating Body Image Trends, Jenna M. Drenten, Lauren Gurrieri

School of Business: Faculty Publications and Other Works

A book chapter written by Jenna Drenten and Lauren Gurrieri for The Dark Side of Social Media: A Consumer Psychology Perspective (2017).

Ua3/10/2 Kentucky Public Pension Status, Wku President's Office - Caboni

WKU Administration Documents

Email message to faculty and staff from WKU president Timothy Caboni regarding Kentucky's public pensions.

Media, Institutions And Voting: Perceptions Of Nonmetropolitan Nebraskans: 2017 Nebraska Rural Poll Results, Rebecca J. Vogt, Cheryl A. Burkhart-Kriesel, Randolph L. Cantrell, Bradley Lubben, L. J. Mcelravy, Timothy Meyer

Rural Futures Institute: Publications

Conclusion

Rural Nebraskans most trust information received from local news sources (TV and newspapers) and public sources (PBS and public radio). They least trust information from social networking sites and Internet blogs. Most rural Nebraskans are somewhat or very confident in their ability to recognize news that is made up.

Most rural Nebraskans have confidence in their local institutions (public safety agencies in their community; public schools in their community; and voting and election systems in their county). On the other hand, over one-quarter of rural Nebraskans have very little confidence in the following national institutions: U.S. House of Representatives, …

Ua8 It Security Bulletin, Wku Information Technology

WKU Administration Documents

WKU Information Technology security bulletin issued to faculty & staff via email.

• Ciampa, Mark. Ransomware
• Securing the Human
• New to WKU?
• Phone Scams
• Phishing
• SMiShing
• Handling Sensitive Data
• University Policy

Ua12/2/1 College Heights Herald, Vol. 93, No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Singleton, John. Laundry Prices Increase on Campus
• Chisenhall, Jeremy & Evan Heichelbech. He’s Back – Mitchell Robinson, Basketball
• Sadrinia, Yasmine. Café Kicks Off International Year of Bosnia
• Mohr, Olivia. Student Government Association Makes Sustainability Permanent Effort
• Coyle, Cameron. WKU Chief of Police Decision is Imminent
• Alvey, Rebekah. WKU Develops New Diversity, Equality Plan
• Johnson, Kalyn. English Majors: We’re Not All Teachers
• Editorial Cartoon re: Welcome to WKU – Red Towel
• Murrer, Erick. From WKU with Love: Learning Life Lessons on the Hill
• Dimeo, Chris. Taste …

The Dynamics Of Participatory Monitoring And Evaluation (Pm&E) In Traditional Pakistan., Aamer Shams

Capstone Collection

This research seeks to explore the interpretation and application of Participatory Monitoring and Evaluation (PM&E) in the context of Educational Empowerment by analyzing insights gathered from multiple stakeholder groups in four cities of Pakistan, Islamabad, Lahore, Quetta, and Peshawar. Analysis of the findings reveals nuances of PM&E, including “Equality and Equity, Respect and Tolerance” (pg. 58-61) that limit the potential of this transdisciplinary empowerment process. Empowerment and educational programs often employ the continuous processes of Monitoring and Evaluation (M&E) to gain an understanding of the implementation, efficiency, impact, and overall performance of the program. M&E also provides valuable information about …

What Is The Nature Of The Conflict Experienced By Japanese Workers In International Companies Based In Japan And What Type Of Conflict Management Do They Access?, Tomoko Shinohara Le

Dissertations and Theses

The aim of this thesis was to identify and analyze workplace conflict by enquiring into the nature of conflict, conflict management, and human resources (HR) strategies for conflict management in international companies based in Japan (ICBIJ). This study explores one part of a conflict system comprising cultural issues, HR strategies, conflict, and its effect on retention. The research question is "What is the nature of the conflict experienced by Japanese workers in international companies based in Japan and what type of conflict management do they access?" 16 Japanese workers were surveyed yielding qualitative and qualitative data. Findings indicate that workplace …

Marketing Strategy Of School Of Professional Studies In China, Jiahui Liu, Jing Wang, Shuo An, Wengxing Wang, Yiwei Wang

School of Professional Studies

Chinese students are the most visible international presence at many universities across the United States, and the number continues to grow. Since 2010, The number of graduate students studying abroad has entered the period in which the increase has been declining. Under the circumstance of the weak global economy and high cost of education, the administration needs to attract the attention of Chinese students. In the process of competing for applicants, how to develop marketing strategies to attract students’ eyeballs has become an important means of trying to increase school income through Chinese students. The marketing strategy mentioned in this …

How Visual Communication Strategies, Brand Familiarity, And Personal Relevance Influence Instagram Users’ Responses To Brand Content, Lijie Zhou

Dissertations

This study comprehensively investigated the effects of visual themes, visual perspective, personal relevance, and brand familiarity on brand constructions (attitude-toward-brand, brand love, brand respect, and three dimensions of brand image) on Instagram. The study consists of two parts. In Study 1, the main and interaction effects of visual design elements on individuals’ visual attentions, brand recognition, and attitude toward brands were examined by using a 4 (visual theme: customer-centric, employee-centric, product-centric, and non-branded) × 2 (view perspective: first-person view vs. third-person view) between-subject eye-tracking test. In Study 2, a 4 (visual theme: customer-centric, employee-centric, non-brand, and product-centric) ×2 (brand familiarity: …

Agile In Construction Projects, Chen Jin

Dissertations and Theses

No abstract provided.