Business Commons^™

Program, Policy, And Culture Factors Minority Millennials Perceive As Important Within Their Workplace For Retention, Tanesha C. Watts

Graduate Theses and Dissertations

Millennials make up the largest segment of the current workforce. However, research about minority Millennials and their needs are relatively unknown. The purpose of this study was to find out what minority Millennials deemed important within an organization’s culture and the policies and programs that would persuade them to remain with the company. Purposeful sampling was used to identify participants for this study. Participants met the criterion of a Millennial by age, identified as a minority, currently worked at an organization with 50 or more employees in an office location and had worked for their current employer for one year …

Extending The Boundaries Of Supply Chain Transparency: Supplier Monitoring Activity Disclosure, Consumer Evaluations, And Brand Equity, Yanji Duan

Graduate Theses and Dissertations

Socially responsible policy makers and consumers are pressuring firms to make their supply chains more transparent by disclosing information about their supplier monitoring activities (SMA). Yet, high monitoring costs and the complexity of supply chains pose challenges for firms to effectively monitor their extended supply chain, including both first-tier and lower-tier suppliers. In order to comprehensively evaluate the net benefit from SMA, it is therefore critical to consider potential effects on drivers of additional revenues that may accrue from the disclosure of SMA to consumers.

Prior research on SMA has examined the associated cost, risk, and supplier relational implications on …

Collaborative Speculation And Overvaluation: Evidence From Social Media, Adam Barrett Booker

Graduate Theses and Dissertations

I use data from StockTwits and Twitter to provide evidence that investor attention on social media in the period before earnings is related to short-term overvaluation, consistent with bullish investors herding around common information. In the 2 to 60 days after earnings, returns for companies in the highest quintile of pre-earnings announcement investor attention are 4.2 percent lower than those of companies in the lowest quintile. I find evidence that the negative post-earnings drift result found in this study is related to investors waiting until after earnings are announced to enact costly arbitrage strategies. I further examine intra- and inter-network …

Ua19/16/1 2019-20 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Administration Documents

WKU track and field media guide for 2019-20 season.

Creative Innovation Online Relationship Marketing Islamic Fashion E-Commerce In Indonesia, Melly Maulin Purwaningwulan, Asep Suryana, Uud Wahyudin, Susanne Dida

Library Philosophy and Practice (e-journal)

This research aimed to in-depth analysis and provide solutions about the processes and forms of online relationship marketing e-commerce Islamic fashion. This study used qualitative approach with case study method. Evidence or data for research purposes came from documents, archival records, interviews, direct observation, participant observation, and physical devices. Data validity test conducted through several tests which included credibility, transferability, dependability, and confirmability test. Relationship marketing cannot be purely online, synergies between online and offline activities are needed to be more effective. Community has become the power of relationship marketing for Islamic fashion e-commerce in Indonesia. Programs conducted by community …

Peak Learning Experiences: A Group-Based Phenomenological Investigation And Description, Thomas A. Conklin

Organization Management Journal

This paper explores peak learning (PL) experiences through a semi-longitudinal approach across the life space of multiple groups of learners. Appreciative inquiry (AI) was used to gather data through interviews that resulted in unique examples of PL experiences. Once collected, a novel application of phenomenology was employed to identify the structural elements of participants’ experiences. Finally, thematic analysis was applied to the aggregated structural elements of each group to identify those common to all who participated in the AI. The final synthesis description was written in alignment with the structural themes and could be applied as a qualitative assessment to …

Strategy Implementation As Performative Practice: Reshaping Organization Into Alignment With Strategy, Sander Merkus, Thijs Willems, Marcel Veenswijk

Organization Management Journal

Much of the existing scholarly work on strategy implementation focuses on factors that either catalyze or obstruct the infusion of strategy into the organization. While this renders valuable knowledge about factors enabling or frustrating implementation, the actual process of strategy implementation is treated as a black box and as a step in the strategy model which is not further explained. To understand this process, this conceptual paper draws from performativity literature in which a strategy is conceptualized as a performative device. This means that a strategy triggers practices which reshape the organization so that the strategy is actualized in the …

Exploring Inclusion Of Leadership Development Into New Employee Orientations: A Proposed Approach From Army Leader Development, Michael J. Kirchner, Mesut Akdere

Organization Management Journal

Regardless of industry, organization leaders recognize the need for a strong leadership pipeline and a culture of sustained leader development, and the U.S. Army is no exception. Beginning in basic training, Army leaders offer soldiers leader development training through various methods, including defining leadership expectations, providing experience-based developmental exercises, and offering self-development opportunities. The early introduction is part of a continuous leader development regimen engrained in military service, and—as a result—military veterans are often credited by employers for their leadership skills. This paper, through exploring Army leader development, proposes a framework for introducing leadership development during new employee orientations based …

Integrity According To Whom? An Experiment Of The Effects Of Gender, Moral Integrity, And Behavioral Consistency On Evaluations Of Leaders, Benjamin J. Thomas

Organization Management Journal

Organizational stakeholders place great importance on leaders’ integrity, which, current theory indicates is a multidimensional construct. Drawing from leadership categorization theory and multidimensional leadership perspective, this research offered novel tests of the independent and interactive effects of a leaders’ behavioral consistency (the alignment between a leader’s words and actions) and moral integrity (doing right and not doing wrong) using experimental methods. The results of the 2x3x3 between-subjects (N = 781) factorial design reveal the moderate-strong magnitude of the effects of leader integrity on followers’ evaluations, and indicate the two dimensions of leader integrity—behavioral consistency and moral integrity—interact in fascinating ways. …

Psychological Underpinnings Of The Work-Site Selection Process Of Knowledge Workers, April J. Spivack, Ashay Desai

Organization Management Journal

As a result of technological advances, knowledge workers have become increasingly mobile; people can perform work in a variety of new locations via an assortment of new working arrangements. Knowledge workers are now faced with the question of where to work. We argue that the process of work-site selection depends on the relationship between a variety of individual factors such as motivation, cognitive and affective evaluation, and regulatory focus as they interact with self-regulatory resources. Specifically, we use a dynamic interactionist perspective to integrate components of social exchange, self-determination, regulatory focus, and selfregulation theories. The resulting conceptual model contributes to …

Examining Self-Monitoring And Neuroticism As Predictors And Self-Efficacy As An Outcome Of Authentic Leadership, Richa Chaudhary, Chinmay Panda

Organization Management Journal

The present study explores the role of personality traits of neuroticism and self-monitoring as determinants of authentic leadership, and self-efficacy as an outcome using a sample of 300 employees from automobile and heavy engineering companies in India. Support for the study hypotheses was mixed. Although the effect of neuroticism on authentic leadership was negative, the relationship was not significant. The trait of self-monitoring showed significant positive association with the ratings of authentic leadership. With regard to the outcomes of authentic leadership, the results provided support for the positive relationship between authentic leadership and self-efficacy. The study makes significant contribution to …

Asserting Librarian Expertise And Value In Strategic Marketing Efforts, Memo Cordova, Elizabeth Ramsey

Library Faculty Publications and Presentations

This case study of librarian-led marketing efforts at a mid-size academic library examines workarounds to obstacles that librarians frequently encounter when taking on marketing for their libraries. These obstacles often stem from a combination of misunderstanding and/or misplaced priorities at both the unit and administrative levels. Challenges in this case study include a number of factors: no marketing strategy at the administrative level, a lack of understanding from colleagues generally, little time to complete tasks or improve marketing skills, and no dedicated funding. To address these challenges the authors embarked on an internal marketing campaign engaged extensively on social media …

Intelligent Software Tools For Recruiting, Swatee B. Kulkarni, Xiangdong Che

Journal of International Technology and Information Management

In this paper, we outline how recruiting and talent acquisition gained importance within HRM field, then give a brief introduction to the newest tools used by the professionals for recruiting and lastly, describe the Artificial Intelligence-based tools that have started playing an increasingly important role. We also provide further research suggestions for using artificial intelligence-based tools to make recruiting more efficient and cost-effective.

Table Of Contents Jitim Vol 28 Issue 2, 2019

Journal of International Technology and Information Management

Table of Contents JITIM 2, 2019

A Longitudinal Analysis Of The Impact Of The Indicators In The Networked Readiness Index (Nri), Satya Pratipatti, Ahmed Gomaa

Journal of International Technology and Information Management

World Economic Forum publishes the Networked Readiness Index (NRI) annually, to reflect the Information and Communication Technology (ICT) status of different countries. The NRI is developed by aggregating 53 indicators. The study identifies the most critical indicators to focus on, to improve the NRI status of countries at different stages of economic development. It uses data from 117 countries and analyzes the changes in the indicators along with their impacts between the years 2012 and 2016. The study explores the differences between countries by grouping them into four groups based on their NRI status. The analysis identifies six indicators with …

Mocked And Shamed: Satirical News And Its Effects On Organizational Reputation, Lisbeth Lim, Juliana Chia, Augustine Pang

Research Collection Lee Kong Chian School Of Business

With fake news the rage (Tavernise, 2016), this study examines one form of fake news, satire news (Reilly, 2010). This study examines factors that lead satire news to be created, how they are used to criticize organizations and the impact on reputations. News on five satire news sites – The Onion (US), New Nation (Singapore), The Shovel (Australia), NewsThump (UK), and Der Postillon (Germany) – were analyzed using social media monitoring tools. Findings suggested that crises or paracrises (Coombs & Holladay, 2012) were likely to be exacerbated. While its effects are not immediate, satire news may have impact on organizations’ …

Womenpreneurs In A Digital Environment: Utilizing Instagram To Build A Personal Brand, Michelle N. Nuñez

USF Tampa Graduate Theses and Dissertations

Personal branding on social media is a growing and expanding field. The present research works to uncover the processes and practices of womenpreneurs and the ways in which they utilize social media, specifically Instagram, to build and maintain their personal brands. Grounded theory is used to underpin the research and provide a basis of which the study is conducted. The review of literature provides the context necessary to support the methods of a content analysis and semi-structured interviews. There is a gap in research as it pertains to the conceptualization of personal branding practices on Instagram and the present study …

Censoring Hate In The Music Industry: Shifting Perspectives In Pursuit Of Cultural Equity, Joey A. Tan

Backstage Pass

Music is intended to be expressive and unconstrained, a tool of communicating emotion and bridging humanity. As such, censorship is widely despised among music creators, listeners, publishers, distributors, and other music industry stakeholders. “Freedom of expression,” however, proves to be an applicable argument for both sides of the matter when the censorship concerns hate directed at marginalized communities. Analyzing the concept of censorship through the lens of those with privilege and power fails to recognize the extent to which hate speech impacts its victims and the indirect recipients of the message. As a powerful influencer of popular and youth cultures, …

Big Tech Surveillance Could Damage Democracy, Chase Johnson

University Author Recognition Bibliography: 2019

Data is often called the oil of the 21st century.

The more tech companies know about their users, the more effectively they can direct them to goods and services that they are likely to buy. The more companies know about their users, the more competitive they are in the market.

Custom-tailored capitalism is what has made Google, Facebook, Amazon and others the richest companies in the world. This profit incentive has turned big tech into a competitive field of mass intelligence gathering. The better and more comprehensive the data, the higher profits will be.

But this business model – what …

Raj Soin College Of Business Newsletter - June 2019, Raj Soin College Of Business

Raj Soin College of Business Newsletter

A thirteen page newsletter created by the Raj Soin College of Business at Wright State University documenting current affairs of the college.

Investigating Consumer Satisfaction Towards Mobile Marketing, Dr Surabhi Singh

Journal of International Technology and Information Management

The extensive applications of mobile phones are visible in global companies for the marketing of their products. The popularity of mobile marketing is increasing considerably. This paper has provided insights into the perspectives of consumer attitude towards mobile marketing in India. The companies will develop an understanding of how mobile marketing influence consumer attitudes. The scale of measurement used for Attitudes was Likert scale and explained the consumer's behavior towards mobile marketing. The factors identified through the study will provide insights into Consumer buying behavior via mobile platforms. The analytical tool SPSS has been used for analysis by using methods …

Engaging High School Students Towards A Career In Cybersecurity, Caroline Rose Ster

Journalism

The following study acknowledges the numerous jobs available in cybersecurity and searches for ways to use public relations efforts to engage high school students towards a career in cybersecurity. While the field of cybersecurity is growing and the amount of jobs are increasing, there is currently not enough people pursuing a career in cybersecurity. This lack of professionals is dangerous because there are simply not enough professionals that are seeking to progress the field, and there’s not enough people to fight the increasing number of cyberattacks. The main goal for this project was to discover public relations tactics that can …

A Ulysses Pact With Artificial Systems. How To Deliberately Change The Objective Spirit With Cultured Ai, Bruno Gransche

Computer Ethics - Philosophical Enquiry (CEPE) Proceedings

The article introduces a concept of cultured technology, i.e. intelligent systems capable of interacting with humans and showing (or simulating) manners, of following customs and of socio-sensitive considerations. Such technologies might, when deployed on a large scale, influence and change the realm of human customs, traditions, standards of acceptable behavior, etc. This realm is known as the "objective spirit" (Hegel), which usually is thought of as being historically changing but not subject to deliberate human design. The article investigates the question of whether the purposeful design of interactive technologies (as cultured technologies) could enable us to shape modes of …

A Study Of Factors Affecting The Credibility Of Sponsored Posts Created By Instagram Influencers, Nakyung Lee

Student Theses and Dissertations

This study examined how source expertise, objective information about product ingredients and benefits, review length, and the use of promotional language influence the perceived credibility of a sponsored review post for skincare products. This study carried out 4 in-depth interviews and online survey to 106 millennials living in the U.S. Results indicated that subjective comments about a reviewer’s personal experiences had a higher level of perceived credibility of a review post than objective information about product ingredients and benefits. With regard to source expertise, a sponsored review post written by an influencer with higher expertise was perceived as more reliable …

Illness And The American Workplace: Issues And Implications For Employers And Employees, Victoria R. Dolan

Student Theses and Dissertations

This project aims to identify American employee experiences and existing workplace policies and cultures surrounding illness, disability, and sick leave. This approach was taken in order to closely examine what looks to be working well for companies and workers, and what could benefit from a more human centric approach in regards to workplace policy and employee support programs. The study of employee experiences in particular represents a gap in the current scholarly literature regarding illness and illness policy in the American workplace, and more accurately represents the experiences for both employees and employers. Furthermore, it assists with distinguishing the types …

Together Apart: Influences And Barriers To Engagement Among Remote Workers, Stacey-Robin H. Johnson

Student Theses and Dissertations

Organizations recognize the importance of having employees who do more than 'show up' for work. Rather, the goal is to have employees who will adapt to, embody, and promote the values, agenda, and strategic purposes of the organization beyond their work life. In the efforts around engagement, there are key influences in the organizational lifespan of an employee that can inspire or discourage engagement attitudes and behaviors.

Remote workers (defined here as those who work outside of a central, collective work setting) present unique challenges, the most pressing being maintaining a sense of connection and inclusion among the group in …

Relationship Management Communications By Nhl Teams On Twitter, Kelsey M. Baker

USF Tampa Graduate Theses and Dissertations

The sports industry is massive, bolstered by its relationship with media. A recent development in the sport industry is the advent of social media, which offers the potential for two-way communication between sports organizations and their relevant stakeholders. Relationship management theory helps cultivate an understanding of social media as a vehicle for value creation for an organization and its stakeholders. This thesis is a content analysis of relationship communications strategies on Twitter using the accounts of five National Hockey League teams.

This study builds upon existing literature by identifying stakeholder groups targeted on Twitter by NHL teams, defining subcategories in …

Betting On Casinos As A Community Benefit: Analyzing Local News Coverage Of The Development Of Casino Gaming In Ohio, Jessalynn Strauss

International Conference on Gambling & Risk Taking

This research examines news coverage of casino gaming in Ohio in the period 2008-2018. Ohio legalized gambling by popular vote in November 2009 and the state now has four casinos and 7 racinos with VLT gaming. This study will use a framing analysis to look at the way that news coverage portrays casinos with respect to social responsibility and their impact on the local community.

With the spread of gambling outside of traditional strongholds such as Las Vegas and Atlantic City, many have debated casinos’ benefit to communities, and some have criticized casinos’ impact on localities. This study will assess …

Collaboration In Social Hobby Groups: Transferring Qualities Of Teamwork From The Social Sphere To The Professional Sphere, Emily M. Mccormick

Graduate Theses/Dissertations

Workplace collaboration has been the subject of much research and writing. Social collaboration can help inform our understanding of how people prefer to work together and should be studied for its aspects that could be transferred to the professional sphere. This research examines how members in social hobby groups collaborate with each other and what aspects of that collaboration can be applied to the workplace. I observed and surveyed five local hobby groups to better understand how the members worked together and what made this type of socializing appealing to members. One of the primary aspects of this social collaboration …

Winter Is Still: An Analysis Of The Chinese Game Industry, Jiahui Sheng

Master's Projects and Capstones

This capstone essay aims to analyze the current situation of the game industry in China. Most of the data has been collected from databases, newspapers, interviews, journals and governments reports. This essay especially addresses China’s current game industry strengths and limitations to position it for the future. This essay clarifies the challenges of game industry in innovation based on the scale of companies. My perspective also considers the continuous development of China’s game industry as well as the conflict between the teenagers and government restriction towards games. Meanwhile, the opportunities of the game industry are based on two unique aspects …