Business Commons^™

What's On Job Seekers' Social Media Sites? A Content Analysis And Effects Of Structure On Recruiter Judgments And Predictive Validity, Liwen Zhang, Chad H. Van Iddekinge, John D. Arnold, Philip L. Roth, Filip Lievens, Stephen E. Lanivich, Samantha L. Jordan

Research Collection Lee Kong Chian School Of Business

Many organizational representatives review social media (SM) information (e.g., Facebook, Twitter) when recruiting and assessing job applicants. Despite this, very little empirical data exist concerning the SM information available to organizations or whether assessments of such information are a valid predictor of work outcomes. This multi-study investigation examines several critical issues in this emerging area. In Study 1, we conducted a content analysis of job seekers’ Facebook sites (n = 266) and found that these sites often provide demographic variables that U.S. employment laws typically prohibit organizations from using when making personnel decisions (e.g., age, ethnicity, religion), as well as …

Raj Soin College Of Business Newsletter - November 2020, Raj Soin College Of Business, Wright State University

Raj Soin College of Business Newsletter

A three page newsletter created by the Raj Soin College of Business at Wright State University. This newsletter includes a upcoming events, message from the dean, and more.

Raj Soin College Of Business Monthly Update - November 2020, Raj Soin College Of Business, Wright State University

RSCob Monthly Update

The RSCoB Monthly Update highlights various happenings within the University community from Student updates, to faculty updates.

Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola

Experience Industry Management

Social media platforms constitute outstanding channels for fostering relationships with consumers. Recently, there has been a drastic shift towards social media marketing and away from traditional marketing. Marketers are beginning to understand the importance of social media opportunity and are implementing social media marketing strategies and initiatives into companywide marketing practices. Companies cannot afford to lack presence on social media, as competitors could outpace them with marketing efforts of products and services to the public. Social media has become a necessary tool when marketing and advertising. The purpose of this study was to examine social media marketing practices of Salesforce …

5 Ways To Boost Your Business Through Influencer Marketing, Patricia Lui

Research Collection Lee Kong Chian School Of Business

Covid-19 pandemic’s economic impact put pressure on marketing budgets. Brands are more careful when deciding how they spend the funds on digital marketing, including influencer strategy. The blog offers tips on how to tap on influencers to create brand awareness and generate business leads and conversions.

Should You Pay For The Chicken When You Can Get It For Free? No Longer Life On The Farm As We Know It, Sharon M. Mattern Büttiker, James King, Susie Winter, Crane Hassold

Charleston Library Conference

The scholarly publishing ecosystem is being forced to adapt following changes in funding, scholarly review, and distribution. Taken alone, each changemaker could markedly influence the entire chain of research consumption. Combining these change forces together has the potential for a complete upheaval in the biome. During the 2019 Charleston Library conference, a panel of stakeholders representing researchers, funders, librarians, publishers, digital security experts, and content aggregators addressed such questions as what essential components constitute scholarly literature and who should shepherd them. The 70-minute open dialogue with audience participation invited a range of opinions and viewpoints on the care, feeding, and …

Ua12/2/1 Fit 2020, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald regarding fitness, includes articles:

• Dees, Marshall. Nostalgic Fun for the Child in You
• Rock Steady, Rock Strong – Boxing
• Dowell, Macie. Red Towel Workouts
• Bowling Green Course Welcomes New Golfers – Bowling Green Parks & Recreation
• Get Out, Get Fit – Parks
• Gym Jams

Raj Soin College Of Business Newsletter - October 2020, Raj Soin College Of Business, Wright State University

Raj Soin College of Business Newsletter

A three page newsletter created by the Raj Soin College of Business at Wright State University. This newsletter includes a upcoming events, message from the dean, and more.

Raj Soin College Of Business Monthly Update - October 2020, Raj Soin College Of Business, Wright State University

RSCob Monthly Update

The RSCoB Monthly Update highlights various happenings within the University community from Student updates, to faculty updates.

Ua19/16/1 2020-21 Wku Hilltopper Basketball Preseason Prospectus, Wku Athletic Media Relations

WKU Administration Documents

2020-21 preview of the WKU men's basketball team.

Policing Politics: Facebook And A Politician's Right To Free Speech, Adewunmi Adedji, Nisha Hemantha Raju, Jennifer Wagner, Alfonso Herrero, Matthew Johnson

Engineering and Technology Management Student Projects

Advancements in technology are not without their own ethical concerns. Social media technology provides for platforms which allow users to interact and exchange ideas in virtual communities. Of these Facebook is among the leaders of the pack with an estimated 2.7 billion monthly active users globally as of the second quarter of 2020 and estimated 190 million users in the United States as of October 2020.

This wide reach, in combination with low cost for advertisement makes it one of the platforms of choice for Organization to promote their products, services or agenda. This accounts for why 98% of the …

Ua52/1 Out Of The Box, Wku Archives

WKU Administration Documents

Newsletter created by and about WKU Archives and the records management program.

Serena, Inc.: Using Instagram To Build Brand Equity After A Crisis, Frauke Hachtmann

College of Journalism and Mass Communications: Faculty Publications

Serena Williams is one of the most successful athletes of all time. In addition to dominating the professional tennis circuit for decades, she has also built a massive business empire while becoming a first-time mother and wife. During this time of transition, Williams experienced a significant crisis moment during the 2018 US Open. Williams did not publicly acknowledge or apologise for the crisis and instead focused on a new sense of direction after living through the experience, much of which is documented and promoted on her Instagram account. This exploratory case study focuses on Serena Williams’s use of Instagram as …

Steven Soderbergh, Contagion (2011), Aras Ozgun

Markets, Globalization & Development Review

No abstract provided.

Raj Soin College Of Business Monthly Update - September 2020, Raj Soin College Of Business, Wright State University

RSCob Monthly Update

The RSCoB Monthly Update highlights various happenings within the University community from Student updates, to faculty updates.

Raj Soin College Of Business Newsletter - September 2020, Raj Soin College Of Business, Wright State University

Raj Soin College of Business Newsletter

A three page newsletter created by the Raj Soin College of Business at Wright State University. This newsletter includes a upcoming events, message from the dean, and more.

Integrating Affect Perception Tasks From The New York Emotion Battery Into A Comprehensive Measure Of Neuropsychological Change Across The Lifespan, Melinda A. Cornwell

Dissertations, Theses, and Capstone Projects

Background: The ability to perceive others’ emotions is a vital skill for social competency, impacting the success of personal and professional relationships (Brinton & Fujiki, 2011; Cassidy et al., 1992; Côté & Miners, 2006). According to Socioemotional Selectivity Theory (SST; Carstensen, 1991), human motivation develops to become more discerning in choosing milieus that yield the most gratifying return on the investment of personal resources (e.g., time, attention, and effort), perhaps explaining why some research findings indicate that older adults may demonstrate an affect perception (AP) bias described as a positivity effect (Reed et al., 2014). Moreover, AP predicts cognitive and …

A Place To Grow: Social Media And The Small Business, Lilli Vehikite

Marriott Student Review

E-commerce has revolutionaized the way we shop-- yet many small businesses have yet to embrace the growth that can come through harnessing the power of social media.

Ua3/10/3 Convocation, Timothy Caboni

WKU Administration Documents

Convocation speech given by WKU president Timothy Caboni regarding COVID-19, diversity, student recruitment, enrollment, retention and graduation; budget, and economic growth.

The Law Of Black Mirror - Syllabus, Yafit Lev-Aretz, Nizan Packin

Open Educational Resources

Using episodes from the show Black Mirror as a study tool - a show that features tales that explore techno-paranoia - the course analyzes legal and policy considerations of futuristic or hypothetical case studies. The case studies tap into the collective unease about the modern world and bring up a variety of fascinating key philosophical, legal, and economic-based questions.

Raj Soin College Of Business Monthly Update - August 2020, Raj Soin College Of Business, Wright State University

RSCob Monthly Update

The RSCoB Monthly Update highlights various happenings within the University community from Student updates, to faculty updates.

Raj Soin College Of Business Newsletter - August 2020, Raj Soin College Of Business, Wright State University

Raj Soin College of Business Newsletter

A three page newsletter created by the Raj Soin College of Business at Wright State University. This newsletter includes a video congratulating graduates, and two talk from faculty members.

Age-Specific Posting: Tailoring Social Media Post To Audience Age, Owen Bridges

Undergraduate Research Journal

With social media becoming the best way to get the word out about something, advertisers have been trying to break the code on how to market their products successfully. The hard part about social media marketing is figuring out what the target audience is for said product. In this study, women’s fashion brands are examined to see if big companies are taking advantage of age targeting through their social media posts. After doing some research, a study like this couldn’t be found. The hypothesis for this study was that each brand would tailor all of their posts towards different social …

Blame Avoidance And Image Restoration Strategies In The Mh370 Press Conferences, Ravinthar Thilaga

Student Works (2020-2029)

This study focused on the relationship between the field of crisis communication and discourse analysis. The crisis of MH370 was used as a medium to explore the blame avoidance strategies opted by four public figures in addressing the public. The public figures who were used in this research were Prime Minister Datuk Seri Najib Tun Razak, Acting Transport Minister Datuk Seri Hishammudin Hussein, Director of Civil Aviation Dato’ Sri Azharuddin Abdul Rahman and MAS CEO Mr Ahmad Jauhari. The main focus of the study was to explore the press release and to illustrate the blame avoidance strategies opted during the …

Discretionary Dissemination On Twitter, Richard M. Crowley, Wenli Huang, Hai Lu

Research Collection School Of Accountancy

Using an unsupervised machine learning approach to analyze 12.8 million tweets posted by S&P 1500 firms from 2012 to 2016, we find that firms tweet more financial information around significantly negative or positive earnings announcements or accounting filings. Specifically, we observe a symmetric U-shaped relation between the number of financial tweets and the materiality of accounting information events. This relation is consistent with the theoretical prediction in Hummel et al. (2018) which assumes that managers are sensitive to their firm’s fundamental value. We document that this relation also holds for hyperlink usage in tweets about financial information around important events, …

Walmart's Opioid Stewardship Initiative Rhetorically Constructed As An Act Of Corporate Social Responsibility, Rachel Kaplan

Speaker & Gavel

Walmart is the largest publicly owned retailer in the world (Fishman, 2008). Walmart operates in a contested rhetorical environment because of an aggressive pricing strategy, low-paying wages, and discrimination claims made by women. This paper argues Walmart created several Corporate Social Responsibility (CSR) programs to help improve corporate image and reputation. CSR encourages companies to consider a triple bottom line: people, the environment and profit. Consumers who practice socially responsible consumption choose to support companies they perceive give back to the community, participate in CSR initiatives to help people, and incorporate sustainable practices into the lifecycle of their products. This …

Setting The Future Of Digital And Social Media Marketing Research: Perspectives And Research Propositions, Yogesh K. Dwivedi, Elvira Ismagilova, D. Laurie Hughes, Jamie Carlson, Raffaele Filieri, Jenna Jacobson, Varsha Jain, Heikki Karjaluoto, Hajer Kefi, Anjala S. Krishen, Vikram Kumar, Mohammad M. Rahman, Ramakrishnan Raman, Philipp A. Rauschnabel, Jennifer Rowley, Jari Salo, Gina A. Tran, Yichuan Wang

Marketing and International Business Faculty Research

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial …

A Coordinated Communication & Awareness Approach For Information Security Incident Management: An Empirical Study On Ethiopian Organizations, Keshnee Padayachee, Elias Worku

The African Journal of Information Systems

The coordination of communication and awareness efforts in the process of Information Security Incident Management (ISIM) has been identified as a critical means of enhancing information security protection in organizations. This paper aims to explore the nuances of organizational information security with respect to the coordination of communication and awareness efforts among organizational stakeholders towards achieving a shared, interactive, and participatory ISIM. According to the findings of the study in the organizations sampled, it has been identified that reporting, communication, and awareness efforts within ISIM were found to be largely uncoordinated. The exploratory findings provided a rationale for the proposal …

Raj Soin College Of Business Monthly Update - July 2020, Raj Soin College Of Business, Wright State University

RSCob Monthly Update

The RSCoB Monthly Update highlights various happenings within the University community from Student updates, to faculty updates.

Raj Soin College Of Business Newsletter - July 2020, Raj Soin College Of Business, Wright State University

Raj Soin College of Business Newsletter

A three page newsletter created by the Raj Soin College of Business at Wright State University. This newsletter includes a video congratulating graduates, and two talk from faculty members.