Business Commons^™

Big Brother Vs. Little Brother: The Big Four In Southern California, David Castro-Jiminez

Whittier Scholars Program

This project examines the digital marketing strategies of both Twitter and Instagram for four pairs of teams in the Big Four sport organizations (MLB, NBA, NHL, NFL) in densely populated Southern California. The goal of this work is to study how respective teams market themselves via social media based on their socialized positions in the given market area. This has been done primarily through observational research which was then analyzed through social and marketing theories and cross-analyzed with professional articles relative to the subject. The main aspects this work focused on the social media identities, the quality/quantity of the content, …

Madrid Beats The Sox: Marketing Culture Through Community Outreach, Jonathan Lindblom

Whittier Scholars Program

Marketing, culture, and sports have all gone hand in hand for as long as commercialized business has existed. Spain’s Real Madrid has mastered all three of these and combined them into a brilliant business strategy or strategies. With this rich history, the club can boast that they are comparable yet uniquely opposite from the Boston Red Sox. Real Madrid owes its success as a sports team and also as a business to their promotion of their organizational culture. Despite the fact that both the Sox and Real Madrid are two of the most recognizable teams in the sports world today, …

Sustainable Homes And Going Green In La, Eric O'Brien

Whittier Scholars Program

This project will dive into the realm of sustainable homes or as it’s more commonly known, “Green Homes. The idea of building sustainable homes and structures in general is not a new concept in here Los Angeles, California, but with the consistent rise in population and the wide demographic held here in Los Angeles County, some folks are being left to conventional and environmentally detrimental homes. This project will begin with a brief overview of the history and current use of energy in the housing sector, then into the basis of sustainable building. Following this will be the topic of …

Municipal Responses To The Shifting Environment Of Shopping Mall Retail, Paul Kleier Iii

MPA/MPP/MPFM Capstone Projects

Economic development is a vital local government responsibility because it guides the provision of jobs for residents, markets for the purchase of goods, and revenue for the government itself. Shopping malls have been key drivers of local economic activity for decades, but their viability going forward has become uncertain since the turn of the century. This paper considers both reasons for this uncertainty and strategies that have been or can be implemented to improve mall sustainability and profitability. While literature addressing this topic focuses almost exclusively on the role played by mall management, this paper places special emphasis on the …

The Vendor In A Retail Setting: A Survey, Jesse Laporte

All Graduate Theses, Dissertations, and Other Capstone Projects

We consider the problem of managing nonperishable inventory as a vendor in a grocer setting. To manage inventory effectively, we must meet the demand of our customers as closely as we can. Too much inventory results in holding costs and ties up a large amount of capital and too little inventory results in lost sales or substitution. It is typical in a retail setting for the vendor to have access to past ordering data, but this data is only representative of the demand when we have sufficient inventory. Otherwise, the demand exceeds the inventory on hand and we lose, in …

Symptomatic Leadership In Business Instruction: How To Finally Teach Diversity And Inclusion For Lasting Change, Linda L. Ridley

Publications and Research

Are business faculty complicit in mythologizing business concepts by ignoring historical precedence?

The refusal to examine in totality the history of discrimination and racism allows us to perpetuate a mythology of white supremacy that is enhanced through impotent diversity programs repeated throughout corporate America. This paper examines the importance of demythologizing the business curriculum through symptomatic thinking, which allows faculty and students to untangle the quagmire of diversity and inclusion in corporate America. Students are thereby equipped with tools for behavior transformation in the workplace that uses a symptomatic, rather than symbolic approach, to decision making and problem solving.

The Contribution Of Higher Education-Based Technology Start-Up Incubators To The Co-Production Of Knowledge, Innovation And Growth: Experiences From The Edge, Anthony Paul Buckley, Stephen Davis

Articles

Start-up incubators are one of a number of micropolicy interventions used by states to support their technology entrepreneurs. Since 2000, the number of incubators in the United States has almost trebled while that in Europe has more than doubled. This article outlines the challenges involved in attempting to evaluate the contribution of the higher education technology start-up incubator process. It advocates theory-based evaluation (TBE) methodology as a possible solution for effective evaluation (and policy learning) in complex research settings such as this, where a study is unable, for myriad reasons, to meet the stringent requirements of experimental research design. TBE …

Virtual Worker Perceptions Of Retention In The Financial Services Industry, Shelly Zaldivar

Walden Dissertations and Doctoral Studies

As the need for cost-efficient, talented teams continues to grow, leaders often consider the use of globally dispersed teams, also defined as virtual teams. Despite the apparent benefits, the unique needs of virtual team members are often overlooked in general leadership, change management, and retention discussions. Leaders need to understand contributing factors to the attrition of virtual workers. The foundation for this research included theories of employee retention and change management. The research question for this qualitative phenomenological study focused on the lived experiences of current or former virtual financial services workers regarding job retention. Participants were chosen using purposeful …

Cleaning The World One Smartlink At A Time, Ryan Zwahlen, Sarah Lucas, Sara Woika, Faith Goforth, Logan Hanreck, Rachel Schirripa

Williams Honors College, Honors Research Projects

This project sought to develop the best sales plan for GOJO's currently developing product called SMARTLINK, a technology that transforms any hand soap or hand sanitizer dispenser into a smart dispenser. It allows the user to track current levels of solution among other uses.

Design Thinking: A Case Study Of Implementation Within The It Software Industry., Jean-Baptiste Liberge

Theses

In the global economy, competition and market pressures push the majority of company managers to drive with more efficiency by improving processes, optimizing performance and reducing costs. Companies are increasing shareholder value by improving cash flow' and cutting costs. How many cost savings can finance departments reproduce and for how long? Is this enough to lead their markets to deliver better services to their customers? Is it enough to build customer loyalty? The 11 industry fails to escape these constraints, operating in an intensely competitive market. To compete in this environment, companies need to face frequent new product launches and …

The Impact Of Entrepreneurship Education On Graduate Employability: A Cross Country Comparison, Rebecca Victoria Robinson

Masters

This thesis identifies and addresses a major gap in Entrepreneurship Education (EE) research. Specifically, it focuses on the entrepreneurial skills and attitudes embedded in employability skills. It tests the widely accepted assertion that employers desire more well-rounded graduates who possess entrepreneurial skills. Pittaway and Cope (2007) highlight an absence of evidence in the literature establishing a link between EE and employability skills.

It is the intersection of EE and graduate employability that provides the context for this study. This study examines the knowledge, skills and attitudes resulting from education and, in particular, from EE and ascertains the extent to which …

Understanding The Unique Nature Of The Adolescent Study Abroad Experience, Mat D. Duerden, Eric Layland, Michael Petriello, Amanda Stronza, Mary Dunn, Shelby Adams

Faculty Publications

Despite rising numbers of adolescents traveling abroad each year, the majority of study abroad research focuses on emerging adults. This study represents an effort to expand our understanding of the study abroad experience from the adolescent perspective. Qualitative data were drawn from interviews and focus groups with, and observations of, participants in the program. Results indicate preparing for and then sharing the experience with like-minded peers, coupled with exposure to a new culture and direct interaction with locals, facilitated a process of reflection and growth with both perceived short-term and potential long-term impacts.

Examining The Impact And Influence Of The Leisure Science Literature, Mat D. Duerden, Michael B. Edwards, Michael C. Goates, Justin Dyer

Faculty Publications

This study explored the impact and influence of the leisure sciences literature through an analysis of highly cited articles. Discriminant function analysis identified whether articles had more exclusive impact inside or outside the field. Research themes and methodologies were examined based on these classifications. Results indicate articles with the greatest impact within the leisure literature tended to be quantitative studies drawing upon survey data and non-experimental designs focused on general leisure and outdoor/forest recreation. Articles with the greatest impact outside the leisure literature were more recent and focused on place attachment, psychological motivation, or community parks and recreation and used …

Barnes & Noble: Business Analysis, Wendy Gregory

Undergraduate Theses, Professional Papers, and Capstone Artifacts

This thesis identifies how to conduct a Business Analysis. The publicly traded company for this project is Barnes & Noble.

It's A Goodyear For Innovation, Nathaniel Rellinger, Erin Horstman, Miranda Radesic, Layne Mckinley, Nash Smalley, Rachel Starvaggi

Williams Honors College, Honors Research Projects

Innovation is nothing new to The Goodyear Tire and Rubber Company. The near future will bring another phase of evolution as the focus of tires sales will shift with the growing popularity of ride sharing, car sharing, and autonomous vehicles. For the scope of our project, it initially seemed obvious to use Goodyear’s good name as a selling point for a partnership with car sharing companies. We surveyed students at several colleges across Ohio that have car sharing fleets on campus and asked them about how they utilize the vehicles. After discovering through these interviews that ride sharing was more …

Strategies For Success And Sustainability In Small And Medium-Sized Enterprises Beyond The First 5 Years, Atem Emmanuel Ndeisieh

Walden Dissertations and Doctoral Studies

According to the Cameroon Ministry of Economy, Planning, and Regional Development, small and medium-sized enterprises (SMEs) employ over 70% of the active population and contribute significantly to economic growth and development, yet the failure rate of SMEs in the region within the first 5 years remains at 72%. The purpose of this multiple case study was to explore the strategies that SME owners used to sustain their businesses for longer than the first 5 years. With the resource-based view as the conceptual framework, purposive sampling was used to select 5 owners of small food-processing enterprises in Cameroon who demonstrated successful …

Strategies For Improving Profitability Through Effective Internal Controls, Melissa M. Washington

Walden Dissertations and Doctoral Studies

Between 2007 and 2009, the United States experienced a financial crisis. Many businesses experienced difficulties obtaining funds for projects and working capital due to the great recession. As a result, many business owners filed for bankruptcy. The purpose of this multiple case study was to explore strategies that some small business owners in the construction industry used when implementing internal control processes to improve profits. The study population entailed 6 individuals in the southeast region of the United States who successfully implemented internal control processes to improve profits. The data collected were from face-to-face interviews, analysis of company documents, and …

Reducing The Number Of Nonparticipants In The U.S. Army Reserve, Dr. Renata Washington Hannah

Walden Dissertations and Doctoral Studies

The nonparticipation of U.S. Army Reserve soldiers throughout the Army Reserve Command is a critical problem for it results in millions of dollars in lost revenue. Retaining nonparticipant soldiers is a strategic, operational, and tactical priority for Army Reserve leadership. The purpose of this phenomenological qualitative study was to determine key themes concerning the potential root causes of nonparticipation in the Army Reserve. Using Herzberg's motivation-hygiene theory, research was conducted to analyze the themes that contributed to nonparticipation, particularly lack of attendance at monthly battle assembly and extended combat training. Data were collected from telephone interviews that were conducted with …

Leadership, Organizational Turnarounds, And Gil Hodges's 1969 New York Mets, John Rebecchi

Walden Dissertations and Doctoral Studies

The impact of the 2008 global financial crisis, shifting market demands, and prolonged underperformance has forced organizations to devise and implement turnaround strategies or risk business failure. Researchers have pointed to the importance of leadership in the turnaround process, yet there are a limited number of research studies identifying characteristics of successful turnaround leaders. Using the full range leadership model, the purpose of this nonexperimental, ex post facto study was to examine the leadership style of Gil Hodges, manager during the 1969 New York Mets successful turnaround season and explore the organization's culture and climate. Data were collected using the …

Risk Management Strategies To Prevent And Mitigate Emerging Operational Security Threats, Nancy Page Larrimore

Walden Dissertations and Doctoral Studies

Dependence on technology brings security compromises that have become a global threat that costs businesses millions of dollars. More than 7.6 million South Carolinians incurred effects from the 162 security breaches reported in 2011-2015. The purpose of this multiple case study was to explore the risk management strategies small business leaders use to prevent and mitigate operational security threats that produce financial losses. The population for this study consisted of 6 business leaders in South Carolina who have demonstrated successful experience in preventing and mitigating operational security threats. Transformational leadership theory provided the conceptual framework for exploring the overreaching research …

Exploring How Women On Corporate Boards Cope With Gender Bias, Sharon Roberts

Walden Dissertations and Doctoral Studies

Gender bias may cause organizations to lose the values that women bring to the workplace in leadership positions and may thwart women from reaching their personal goals. The purpose of this qualitative descriptive multiple case study was to explore gender bias and its influence on women on corporate boards, their roles, appointment, and the need to develop coping strategies to deal with gender bias to execute their roles. The conceptual lens used was Tajfel and Turner's social identity theory to explain the basis for intergroup discrimination, and Eagly and Karau's role congruity theory of prejudice to explain the exclusion of …

Characteristics Of Stocks And Individual Investor Herd Behavior: A Causal-Comparative Study, Tze Sun Wong

Walden Dissertations and Doctoral Studies

Some individual investors follow institutional investors in trading, a phenomenon called herding, that leads to excess market volatility and mispriced stocks. Individual investors who herded suffered from inferior investment performances and monetary losses, and the impact is broader in an individual investor dominant market such as Taiwan. Behavioral finance is the theoretical base of herd behavior. The purpose of this causal-comparative study was to examine individual investor herd behavior as related to characteristics of stocks in the Taiwan stock market. The research questions addressed what differences in individual investor herd behavior, if any, existed by market capitalization, price-to-book (P/B) ratio, …

Strategies To Attract And Retain Customers For U.S. Private Country Clubs, Lisa Marie Burnside

Walden Dissertations and Doctoral Studies

The decline in the number of customers in the private country club (PCC) industry in the United States is causing a reduction of revenues, which inhibits the sustainability of the clubs. The purpose of this multiple case study was to explore marketing innovation strategies (MIS) that Arizona PCC managers used to attract and retain customers successfully. Relationship marketing theory was the conceptual framework; key constructs of the theory include customer loyalty, service quality, experience satisfaction, trust, and communication. The study explored successful MIS that PCC managers have used to attract and retain customers to prevent closure. Participants consisted of 1 …

Organizing To Support Wounded, Ill, And Injured Marine Veterans, Thomas Allan Gorry

Walden Dissertations and Doctoral Studies

As the major combat operations in Iraq and Afghanistan fade from headline news, the effect remains a national concern for the 2.6 million post-9/11 veterans. Their hardships form the basis for this qualitative case study, which analyzed the organizational change effort at the Wounded Warrior Regiment (WWR). This organization, specifically formed by the U.S. Marine Corps, instituted the necessary programs to meet the needs of Marine wounded warriors. However, the needs of these warriors are different now, and the WWR must adapt to remain relevant. The transformative change model presented by Anderson and Anderson formed the conceptual framework for this …

Leaders' Endorsement Of Idiosyncratic Workplace Fun, Organizational Playfulness Climate, And Organizational Creativity, Krasimir Karamfilov

Walden Dissertations and Doctoral Studies

Emotionally disconnected employees, about 70% in the U.S., do not experience positive affect at work, are disengaged, and not creative. The purpose of this quantitative quasi-experimental study was to investigate the effects of leaders' endorsement of idiosyncratic workplace fun (independent variable) and organizational playfulness climate (independent variable) on organizational creativity (dependent variable). Complexity-based theoretical perspectives on organizational creativity framed this quantitative study. Data were collected via three survey instruments at two data points from 7 project teams, divided into two experimental groups, at 6 companies in northwestern United States. One group received an intervention for 1 month. Pearson's correlation analysis …

Leadership, Perceptions, And Turnover In Fire And Emergency New Zealand, Mark Anthony Long

Walden Dissertations and Doctoral Studies

Fire and Emergency New Zealand experiences voluntary turnover at local volunteer fire brigades. The purpose of the quantitative component of this sequential explanatory study was to examine the relationship between volunteer chief fire officers' leadership styles, perceptions of organizational support, and voluntary firefighter turnover; the purpose of the qualitative component was to explore strategies that volunteer chief fire officers used to reduce volunteer firefighter turnover. The population for the quantitative study was 21 volunteer chief fire officers, and the population for the qualitative study was 6 volunteer firefighters. The theoretical frameworks that grounded this study were transformational leadership theory (TL) …

Market-Entry Strategies Of Startup Owners, Evgeny Tsaplin

Walden Dissertations and Doctoral Studies

Russia's startups fail at high rates. The purpose of this multiple case study was to understand the market-entry strategies used by accelerated startup managers to succeed in business longer than the first 3 years. The target population for this study was 3 startup owners who completed an acceleration program from the Internet Initiatives Development Fund and continued to operate businesses that generated revenue. The participants in the study were located in 3 different cities in Russia: Moscow, Saint Petersburg, and Tomsk. The conceptual framework for the study was Raheem and Akhuemonkhan's theory of enterprise development and von Bertalanffy's general system …

Regret Theory And Decision-Making In Retention Program Funding, Eugenia Jo Johnson

Walden Dissertations and Doctoral Studies

Senior leaders of higher education institutions make management-related funding decisions that meet the needs of the institution without incurring financial loss. By classifying groups of students into strategic business units, these leaders can make targeted fund management decisions. Researchers have demonstrated that higher education institutions have successfully implemented student retention programs for students in the freshman unit, but in this early adoption stage, have been unable to establish a pattern in the sophomore unit decision-making process. This study was designed to determine the relationship between the management decisions to allocate funding for retention programs for students in the sophomore year …

Skills That Small Business Owners Use To Succeed Beyond 5 Years, Shelly Gerig

Walden Dissertations and Doctoral Studies

Small businesses in the United States have a high failure rate, with 50% failing within 5 years. Small businesses also account for 99.7% of U.S. firms and provide 48.0% of employees in the private sector, or 57 million out of 118 million employees. From 1992 to 2013, small firms were responsible for 63% of new jobs generated. The purpose of this qualitative multiple case study was to explore the skills small business owners (SBOs) used to achieve sustainability beyond 5 years in a purposefully selected area of Central Florida. The conceptual framework of human capital theory served to focus this …

Educational Manager Perceptions Towards Integrated Management Information System Implementation In Yemen, Mahfood Hussain Alkaabi

Walden Dissertations and Doctoral Studies

The government of Yemen has been developing government offered services designed to improve the quality of education management. Yemen's managers of education and managers of higher education in the Ministry of Education (MOE) and the Ministry of Higher Education (MOHE) have sought to improve quality of education, reduce costs, and provide timely information for decision-making processes by implementing an integrated management information system (IMIS). The problem was the lack of understanding the barriers that hinder successful IMIS implementation by the MOE and MOHE, and the role that lack of collaboration has played in prior unsuccessful attempts. The purpose of this …