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University of Arkansas, Fayetteville

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Full-Text Articles in Business

The Effects Of Short-Term Rentals On Communities And How To Legislate Them: An Expanded Literary Review, William Cherry May 2024

The Effects Of Short-Term Rentals On Communities And How To Legislate Them: An Expanded Literary Review, William Cherry

Finance Undergraduate Honors Theses

A literary review of the economic and socioeconomic effects of short-term rental properties, specifically the commercialization of the industry based upon other research studies. An in-depth look at how commercialized short-term rentals effect the younger generation, hospitality industry, housing market, communities they reside in, and other externalities. A further review of different legal case studies of short-term rental legislation in major cities across the globe and their varying degrees of effectiveness.


Social Selling: My Experiences Through An Internship With Outside Life, Zariah Farris May 2024

Social Selling: My Experiences Through An Internship With Outside Life, Zariah Farris

Marketing Undergraduate Honors Theses

Last summer I had the opportunity to be a campus development associate intern with Outside Life, a company who crafts personalized ski trips for universities across the United States. This internship was virtual and taught me so many skills about how to communicate well while being fully digital and how to go through the the sales process virtually. With our sales being made without any in-person connections, I was introduced to social selling, a concept I discuss further in my thesis. I reviewed the timeline of what my internship and getting started with the company looked like. In my thesis …


Impact Of Leadership In Project Management, Ian Wegh May 2024

Impact Of Leadership In Project Management, Ian Wegh

Information Systems Undergraduate Honors Theses

Today’s business environment demands effective project management for enterprises to meet their goals and continue to be innovative. Inherently, this also means that project managers must have strong leadership skills. Project management provides a framework of techniques that provides a symbiotic relationship between both the framework and the leader. The idea behind project management is to complete objectives efficiently within a certain time period given a restricted number of resources. This means project management is a process of principles, tools, and methodologies used to effectively manage a team through the System Development Life Cycle. The System Development Life Cycle (SDLC) …


Decoding Generation Z: A Perceptions Content Analysis, Olivia Larson May 2024

Decoding Generation Z: A Perceptions Content Analysis, Olivia Larson

Agricultural Education, Communications and Technology Undergraduate Honors Theses

This thesis explores the multifaceted nature of Generation Z through a content analysis, aiming to identify the range of characteristics and preferences within this cohort. By delving beyond prevalent stereotypes, this study addresses the gap in understanding regarding Generation Z's learning styles, communication preferences, work ethics, and personal values. Through examination, this research provides insights crucial for marketers and educators seeking to engage and educate Generation Z effectively.


The Extreme Rise Of The Fast Fashion Industry From Country To Country: Does Consumer Behavior Differ Cross Culturally Regarding Fast Fashion Between The United States And European Countries?, Madison R. Feuerbacher May 2024

The Extreme Rise Of The Fast Fashion Industry From Country To Country: Does Consumer Behavior Differ Cross Culturally Regarding Fast Fashion Between The United States And European Countries?, Madison R. Feuerbacher

Apparel Merchandising and Product Development Undergraduate Honors Theses

Abstract

The apparel industry has various categories of fashion. One of these categories known more readily today as fast fashion. Fast fashion has gained immense global popularity over the past decade. The concept of fast fashion apparel involves producing vast amounts of product as quick as possible to sell to the consumer at an aggressively low price. It is important to understand this current phenomenon of the global rise of fast fashion as well as understand the devastating effects our environment is facing because of it. As the vocalization of the harmful effects of fast fashion have become more prevalent …


Exploring Success Factors Of Women Senior Leaders In The United States Paper Manufacturing Operations Industry: A Phenomenological Study, Ericka Eggleston Dec 2023

Exploring Success Factors Of Women Senior Leaders In The United States Paper Manufacturing Operations Industry: A Phenomenological Study, Ericka Eggleston

Graduate Theses and Dissertations

The purpose of this study is to understand how women describe their journey to becoming senior leaders within the operations sector of the Paper Manufacturing Industry. This study will provide insights about how women in the male-dominated Paper Manufacturing Industry (PMI) assumed leadership positions. This pre-registered study will offer the framework for this study to be carried out at the University of Arkansas. The researcher will apply a descriptive phenomenological approach that will use semi-structured questions to understand the strategies they used to navigate their career path. Snowball sampling will be used to select 5-15 participants who provide their perceptions …


Sharing Economy Last Mile Delivery: Three Essays Addressing Operational Challenges, Customer Expectations, And Supply Uncertainty, Nicolò Masorgo Aug 2023

Sharing Economy Last Mile Delivery: Three Essays Addressing Operational Challenges, Customer Expectations, And Supply Uncertainty, Nicolò Masorgo

Graduate Theses and Dissertations

Last mile delivery has become a critical competitive dimension facing retail supply chains. At the same time, the emergence of sharing economy platforms has introduced unique operational challenges and benefits that enable and inhibit retailers’ last mile delivery goals. This dissertation investigates key challenges faced by crowdshipping platforms used in last mile delivery related to crowdsourced delivery drivers, driver-customer interaction, and customer expectations. We investigate the research questions of this dissertation through a multi-method design approach, complementing a rich archival dataset comprised of several million orders retrieved from a Fortune 100 retail crowdshipping platform, with scenario-based experiments. Specifically, the first …


Essays Examining Humanitarian Supply Chains: Investigating Operational Characteristics, Activities, And Performance, Llord Brooks Aug 2023

Essays Examining Humanitarian Supply Chains: Investigating Operational Characteristics, Activities, And Performance, Llord Brooks

Graduate Theses and Dissertations

As the frequency and severity of disasters continue to increase, the need for collaboration amongst all humanitarian stakeholders in humanitarian supply chain activities during all aspects of the disaster cycle has become more critical to the success of relief operations. Humanitarian non-governmental organizations (NGOs) are voluntary organizations operating in highly dynamic and chaotic environments to provide aid to people in need. But as the impact of disaster increases and the funding becomes more limited and competitive, they face mounting pressures from stakeholders to improve the quality of their operations. Similarly, private organizations are also under higher levels of scrutiny to …


Creative Brief For The University Of Arkansas Student Technology Center, Emma Sutherland May 2023

Creative Brief For The University Of Arkansas Student Technology Center, Emma Sutherland

Marketing Undergraduate Honors Theses

Creative Brief for the University of Arkansas Student Technology to improve the awareness and quality of the center.


Business Plan For Destraal Bakery, Lauren Frazier May 2023

Business Plan For Destraal Bakery, Lauren Frazier

Marketing Undergraduate Honors Theses

Destraal Bakery is a bakery café that will offer patrons a space to slow down and treat themselves. Offering bread products and coffee, Destraal differentiates itself through product quality, shop atmosphere, delivery, and social responsibility. Destraal will eventually seek B- Corp status.

Located in West Colorado Springs, more specifically, Old Colorado Springs, Destraal will benefit from grants and loans offered to female entrepreneurs, high levels of tourism and foot traffic, and close proximity to the target demographic. In a growing industry, Destraal is forecasted to be profitable within the first year. The bakery café will achieve 14% profit margin in …


Bridging The Gap: A Comprehensive Guide To Implementing An Internship Program For Businesses, Ben Turner May 2023

Bridging The Gap: A Comprehensive Guide To Implementing An Internship Program For Businesses, Ben Turner

Supply Chain Management Undergraduate Honors Theses

This thesis outlines a comprehensive plan for implementing an internship program, from the perspective of a former intern. The paper emphasizes the importance of internships for businesses and aims to create a program that generates value for both the business and the intern. The plan is divided into three stages: Planning and Designing, Recruiting and Selecting, and Managing and Supervising. Each stage provides detailed steps for successfully implementing an internship program, including identifying needs and objectives, determining a timeline and structure, defining roles and responsibilities, developing a budget, setting performance expectations and goals, providing training and support, evaluating performance, and …


Corruption In The U.S. Pharmaceutical Industry, Anna Woelfel May 2023

Corruption In The U.S. Pharmaceutical Industry, Anna Woelfel

Supply Chain Management Undergraduate Honors Theses

A story that has to be told too often is that of the people who cannot afford lifesaving medications, and as a result do not survive. Doctor Nicky Mehtani says that the inability of a patient to afford their medication can be a common cause of death. This is an answer not accepted by grieving family members who have lost a loved one. It is estimated that more than a fourth of people in the United States needing medical treatment struggle with payment or simply cannot afford to pay for the lifesaving medications that they need (Mehtani, 2018). Deteriorating American …


The “Invisible” Impact In The Arts: A Multiple-Case Comparative Study Depicting The Challenge Of Impact Reporting For Arts Impact Organizations, Heidi Rolf May 2023

The “Invisible” Impact In The Arts: A Multiple-Case Comparative Study Depicting The Challenge Of Impact Reporting For Arts Impact Organizations, Heidi Rolf

Management Undergraduate Honors Theses

This Honors Thesis researches the complex interrogative following the arts impact industry and the impact reporting methods available to the organizations within this industry. The research is achieved through a multiple-case study on six different arts impact organizations and additional web-based analysis. The case studies provide the structure for the ultimate discussion on available impact reporting methods for arts impact organizations and the level of importance, difficulty, and constraints associated with this form of reporting. This study presents detail on the growth and position of the current arts impact industry as well as that of the creative economy as a …


Supply Chain Management Thesis Internship - Courtavenue, Emma Easterwood May 2023

Supply Chain Management Thesis Internship - Courtavenue, Emma Easterwood

Supply Chain Management Undergraduate Honors Theses

An internship is a crucial way for students to gain real-world experiences in school. I was fortunate enough to be given the opportunity to intern with a digital marketing start-up called CourtAvenue in the summer of 2022. I learned many things about myself, and how businesses operate, and I had the opportunity to lean more into my creative side.


How The Finance Industry Is Shaped By Technology – A Corporate Experience, Max Pabin May 2023

How The Finance Industry Is Shaped By Technology – A Corporate Experience, Max Pabin

Finance Undergraduate Honors Theses

For this paper, I want to analyze how new technology affects the financial industry for individual clients. My internship at Fidelity Investments provided me with a back-end view of the technology used for clients, while my Chase experience has provided me with an in-depth view of how clients use technology daily. I believe that the financial services industry is being taken over by new technology. This has created a new experience for customers that has made it easier for them to bank, apply for credit, and invest their money. I find this subject to be very interesting as someone who …


Customer Service And Logistics Internship At Colgate-Palmolive: Project Portfolio, Elizabeth Bolton May 2023

Customer Service And Logistics Internship At Colgate-Palmolive: Project Portfolio, Elizabeth Bolton

Supply Chain Management Undergraduate Honors Theses

In this thesis, I highlight my experience as a Customer Service and Logistics Intern at Colgate-Palmolive on the Walmart team. During my internship, I gained proficiency in software programs for data collection and developed problem-solving, analytical, and communication skills in the CPG supply chain industry. Through my project portfolio, I provide an overview of my daily responsibilities, project objectives, insights, and learning outcomes achieved during the internship, demonstrating my readiness to advance my career in supply chain management.


Supply Chain Management Internship – J.B. Hunt, Parker Shearon May 2023

Supply Chain Management Internship – J.B. Hunt, Parker Shearon

Supply Chain Management Undergraduate Honors Theses

An Experiential Report for the degree Bachelor of Science in Business Administration in Supply Chain Management.


Comparative Career-Path Growth Of Campus Leaders By Gender, Madison Foster May 2023

Comparative Career-Path Growth Of Campus Leaders By Gender, Madison Foster

Finance Undergraduate Honors Theses

Promotions and growth in one’s own field of work are highly sought after by those who wish to see greater achievement, wealth, and personal satisfaction in the workplace. Opinion is divided as to whether or not men and women are paid equally in the United States. One issue less spoken of is the differences in the time and rate of promotions women and men see in their careers. Many studies seek to prove women are receiving less promotions than men, and posit their own hypotheses.


Supply Chain Management Internship Thesis - Hilti & Amazon.Com, Inc., Reagan White May 2023

Supply Chain Management Internship Thesis - Hilti & Amazon.Com, Inc., Reagan White

Supply Chain Management Undergraduate Honors Theses

This paper will contain an overview of my internship experiences at Hilti and Amazon.com, Inc. It will give insight into the history, culture, and backgrounds of both companies. Additionally, it will address the structure and learning objectives of both internships, with an in-depth analysis of the projects that I completed during my time with both companies. These analyses will describe the underlying business problems that both firms were facing, as well as, the quantitative and qualitative value that was driven by my recommendations and the successful implementation of various supply chain solutions. Given that Hilti and Amazon.com, Inc. differ in …


The Impact Of The Corporate Workspace On Employee Happiness And Turnover Rate, Sarah Ayla Johnston May 2023

The Impact Of The Corporate Workspace On Employee Happiness And Turnover Rate, Sarah Ayla Johnston

Management Undergraduate Honors Theses

The physical workspace is one that we can see, touch and smell (Morgan, 2018). From the floor layout to the furniture that fills the space, it all makes up the physical workspace where employees come to work. Physical workspaces can also include a cafeteria, gym, arcade area, etc. Prior studies have shown that small, yet meaningful modifications can be made to achieve an optimal workspace (Heitzman, 2018). The purpose of this study is to collect data from employees who conduct work in different office layouts to see how their physical workspace affects their overall happiness and their intent of staying …


Exploring The Divergent Social Dimensions Of Ceo Narcissism On Internal Firm Outcomes, Andrew Brandon Blake Aug 2022

Exploring The Divergent Social Dimensions Of Ceo Narcissism On Internal Firm Outcomes, Andrew Brandon Blake

Graduate Theses and Dissertations

In this study, I move away from the common clinical conception of narcissism in management to a novel two-dimensional concept and measurement of narcissism. Because these dimensions are shown to have divergent motives, goals, social strategies, and behaviors, I theorize that these differences in narcissism will have diverging effects on the firm. Then, I shift the conceptual focus of CEO narcissism research from the CEO as an agentic decision-maker seeking external praise for firm consequences to an implicit social strategist who prioritizes short-term interpersonal interactions in service of narcissistic supply. I examine four internal outcomes likely to be influenced by …


Three Essays On The Effect Of Scarcity On Consumer Behavior And Firm Performance, Pritosh Kumar Aug 2022

Three Essays On The Effect Of Scarcity On Consumer Behavior And Firm Performance, Pritosh Kumar

Graduate Theses and Dissertations

Studies have consistently shown that scarcity plays a significant role in shaping decision making. Under conditions of scarcity, individuals tend to behave impulsively, and firms are inclined to redefine their set of priorities and strategies, ultimately impacting their performance. Considering the scant investigation of the mechanisms and effects of scarcity in the supply chain management literature, this dissertation aimed to investigate the roles of scarcity in shaping consumer behavior and firm strategy in three essays.

The first essay investigated the effect of post-stockout scarcity disclosures on consumer responses to stockouts through the lens of product scarcity and signaling theory. The …


Will The Metaverse Be Impactful?, Thomas Cupples Aug 2022

Will The Metaverse Be Impactful?, Thomas Cupples

Economics Undergraduate Honors Theses

In the whirlwind that is the blockchain and cryptocurrency space, it is easy to get swept

up and lost in what is valuable and what is not valuable in the space. This report intends to

explore and increase the understanding of blockchain technologies, primarily the emerging

metaverse and its use cases, and to demonstrate a better understanding of where this emerging

market can create value. Although blockchain has received negative publicity (due to market

speculation and price volatility, as opposed to the real value of the systems), the metaverse is a

blockchain centric reality with use cases as of today. …


Keurig Dr. Pepper Internship: Development Of A Tool In A Big Data Environment To Uncover Risks And Opportunities, Lindsey Ross May 2022

Keurig Dr. Pepper Internship: Development Of A Tool In A Big Data Environment To Uncover Risks And Opportunities, Lindsey Ross

Marketing Undergraduate Honors Theses

Selling and sales management professions permeate job application websites. Sales is often associated with a pushy used-car dealership and cold calling. These practices are necessary, but selling, especially in our increasingly consumerist society, has long influenced and is a part of almost all business professions. You could argue that almost every employed individual operates in some sort of sales function due to the current job landscape. Whether this includes working directly with the sale of a product or even selling one’s self to a company or client. Selling in the retail space is understandably the heartbeat of the company, especially …


An Investigation Into Dysfunctionality Within Intermodal Transportation With A Minor Focus On Refrigerated Containers, Austin Burgess May 2022

An Investigation Into Dysfunctionality Within Intermodal Transportation With A Minor Focus On Refrigerated Containers, Austin Burgess

Supply Chain Management Undergraduate Honors Theses

This paper will contain a discourse regarding intermodal transportation, with a focus on refrigerated containers. It will also give insight into the current issues facing the intermodal market with a selection of suggestions on how to address them. The discourse will take factors such as cost, service, reliability, capacity, the characteristics of the different modes of transportation, and several other factors into consideration. This shall be accomplished through a qualitative interview series conducted with involved parties with different perspectives. Additionally, quantitative data gathered from industry and governmental resources will assist in the analysis. The output of this paper will be …


Understanding Supply Chain Management: A Necessary Skill For Salespeople?, Lindsey Jetton May 2022

Understanding Supply Chain Management: A Necessary Skill For Salespeople?, Lindsey Jetton

Supply Chain Management Undergraduate Honors Theses

The purpose of this research is to explore phenomena within the experience of consumer packaged goods (CPG) account representatives in customer-facing roles by investigating the impact of supply chain training, experience, and skills on sales role effectiveness in CPG companies. Findings suggest that skills needed for sales include technical competency, excellent communication skills, and the knowledge to keep commitments. Supply chain understanding within their industry impacts these identified skills by removing confusion, improving identification with their company, realistically aligning customer expectations, and building confidence.


Case Study Of Otis: Diversity, Equity, Inclusion, Belonging, And Mattering In Onboarding Practices, Caitlin Skolasky May 2022

Case Study Of Otis: Diversity, Equity, Inclusion, Belonging, And Mattering In Onboarding Practices, Caitlin Skolasky

Management Undergraduate Honors Theses

It was during the Summer of 2021 that I completed a sales internship at Otis Elevator Company in Nashville, Tennessee. Throughout this time, other interns and I conducted a project regarding the diversity, equity, inclusion, belonging and mattering (DEIBM) aspects of onboarding. After presenting ways that their company could improve the process, I wanted to dive deeper into the many different topics that this can cover for all organizations. It is important to note just how crucial the onboarding process as well as the variety of applicants that employers should understand the pain points of is when it comes to …


“Tiktok Made Me Try It”: Social Media’S New Role In Marketing Strategies And Its Effect On Consumer Behavior, Preston Starkey May 2022

“Tiktok Made Me Try It”: Social Media’S New Role In Marketing Strategies And Its Effect On Consumer Behavior, Preston Starkey

Management Undergraduate Honors Theses

This study investigates the impact that social media has on marketing strategies and consumer behavior. Social media has risen significantly in popularity over the past decade, and with the introduction of Social Media Influencers, brands have found a new market to promote their products. However, there is very little research conducted to show how social media users are engaging with the new marketing strategies and how it affects their purchasing behavior. This study begins by performing two case studies on brands that have successfully utilized social media to market their products: Crumbl Cookies and Chipotle Mexican Grill. This study then …


Internship Thesis – Koch Industries, Sophia Gesualdi May 2022

Internship Thesis – Koch Industries, Sophia Gesualdi

Information Systems Undergraduate Honors Theses

The history of Koch Industries dates back to 1927, when Fred C. Koch improved the process of converting heavy oil into gasoline. This innovation was the moment that started it all; the company has only grown since its humble beginnings. Today, Koch Industries (Koch) is one of the largest privately held companies in America (Summary of Koch Industries History). Koch has involvement in an extremely diverse list of businesses and industries around the world; the organization is a conglomerate of companies that all function under the same umbrella. Two of the most noteworthy companies owned by Koch Industries are Flint …


Target Internship During The Covid Pandemic, Laura Jo Randall May 2022

Target Internship During The Covid Pandemic, Laura Jo Randall

Finance Undergraduate Honors Theses

The coronavirus pandemic has triggered both social and economic changes around the world. Retail companies have been at the forefront of these changes due to widespread supply chain disruptions and supply shortages. Companies have struggled to meet the challenges caused by the pandemic including supply shortages and social distancing. Target Corporation is the eighth largest big box retail chain in the United States (Tanha, 2022). It has faced the challenges with innovation and implementation of new programs this year. During the summer of 2021, I had the pleasure to intern at Target and witness firsthand how this large corporation embraced …