Television Commons^™

Standardization, Compromise, Or Specialization: A Content Analysis Of Magazine Advertisements In America And Taiwan, Yi-Fan Chen

Theses, Dissertations and Capstones

When researchers studied standardization and specialization of advertising, most of them only focused on comparisons of the cultural influences of the advertisements across the different nations. McCarty (1994) studied the general role in cross-cultural research and international marketing and advertising of several different cultural values, such as individualism versus collectivism: masculinity versus femininity; time orientation, activity orientation and humans’ relationship with nature. Kahle, Beatty and Mager (1994) studied implications of social values for European community communications. Astroff (1994) (1994) studied the language culture use of women in advertising.

Huang (1995) studied the different cultural factors, such as norms and ethics, …

Smith On Krauss, 'The Physics Of Star Trek', Anne Collins Smith

Faculty Publications

Review of Lawrence M. Krauss.The Physics of Star Trek. New York: Basic Books, 1995. xvi + 188 pp. $20.00(cloth), ISBN 978-0-465-00559-8.

Reviewed by Anne Collins Smith (Austin Community College) Published on H-PCAACA (May, 1996)

On Campus Video, Featuring Lynda Calcote., Abilene Christian University, Gary Mccaleb, Lynda Calcote

McCaleb & Company

A videorecording of an interview with Lynda Calcote conducted by Dr. Gary McCaleb of Abilene Christian University.

Gamma And Dynamic Range Needs For An Hdtv Electronic Cinematography System, Harry Mathias

Faculty Publications

A cinematographer's perspective regarding gamma and contrast manipulation in video and film is given. In film, a selective exposure can be used; the negative characteristic is the cinematographer's creative tool. The use of film as a video medium is considered, both negative and positive transfer. Contrast reproduction in the video medium is explained, and film and video gammas are compared. Also compared with the film gamma is the gamma obtained with an HDTV camera. Future trends are sketched, and current HDTV specifications are compared with the characteristics of film. Predictability and consistency of results, that is, the final image on …

Commentary: Trotter Review, Vol. 1, Issue 2, Wornie L. Reed

Trotter Review

This issue of the Trotter Institute Review is devoted to the portrayal of blacks in the media. The mass media can be a positive or negative force in the struggle for racial progress. Unfortunately, the black community faces media that provide many negative influences. Consequently, there is a continuing need to address this issue.

The mass media is a major instrument of socialization in the American society. As such, it helps to determine how an individual sees the world. The prevailing definitions of social reality and social problems, as well as the characterization of groups of individuals, are learned through …

A Proven Method Of Establishing Exposure Indexes For Video Cameras, Harry Mathias

Faculty Publications

This article discusses a production-tested method for determining exposure indexes for video cameras. Also discussed are exposure control methods, camera sensitivity, waveform monitors, lighting, and other factors. The importance of this procedure in practical production situations is described.

Point Of View: Image Quality From A Non-Engineering Viewpoint, Harry Mathias

Faculty Publications

No abstract provided.

Filmmakers In Conversation, 1982, William Friedkin, Buck Henry, Melvin Van Peebles, Anthony Loeb

Conversation With...

Several of these conversations were published in monograph form, available on this website. However, three conversations with William Friedkin, Buck Henry, and Melvin Van Peebles appear here for the first time in this 1982 publication.

Other conversations include John Cassavetes, Joan Tewkesbury, Steve Shagan, and Bill Butler. The publication was edited by Anthony Loeb, then chair of the Film Department, Columbia College Chicago. 135 pages.

Animals In Film And Television, D. B. Wilkins

Sports and Entertainment Collection

People have always had a fascination for large, "exotic" types of animals and as a result many zoos were set up all over Europe and North America. For many years there was a great deal of money to be made from exhibiting animals, and very little regard was paid to their welfare.

With the advent of cinema and television we have come to appreciate these animals in their own environment. Some modern zoos have attempted, therefore, to reproduce a type of natural surrounding for the larger species of animal, but the compromise between providing an animal with its natural environment …