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Articles 1 - 3 of 3
Full-Text Articles in Musicology
The Dilemma Of Empty Halls, Joanna Lauer
The Dilemma Of Empty Halls, Joanna Lauer
Musical Offerings
Today, live classical concert attendance is low, a fact which threatens the careers of professional musicians. This paper examines recent statistics of classical concert attendance, theories as to why attendance rates are low, marketing methods for target audiences, and finally, recommendations to solve the dilemma of empty concert halls. To encourage concert attendance, classical music must be tastefully marketed to present-day audiences through the experience of technically excellent, musical, and interesting live performances. Ultimately, the relationship between art and its audience (the consumer) reveals that the key to the dilemma is the audience.
Declining Opera Audiences: Annotated Bibliography, University Of Denver
Declining Opera Audiences: Annotated Bibliography, University Of Denver
Musicology and Ethnomusicology: Student Scholarship
No abstract provided.
The Role Of Music In Society Past, Present And Future, Daniel Rager
The Role Of Music In Society Past, Present And Future, Daniel Rager
Dan Rager
The author investigates the role of music in the United States from the nineteenth century forward, and how it transformed into new genres through global ideologies. The paper examines the development, social and functional roles in early American music education and envisions music’s future in an ever changing world. The article encompasses think tank organizations such as the Association of Performing Arts Presenters who have brainstormed on the theme of change and opportunity in America while asking: • Who are the existing audiences for classical music? • Who are untapped or potential audiences? • What do they need to feel …