Musicology Commons^™

Zero Textbook Cost Syllabus For Msc 3032 (Electronic Music), Ted Gordon

Open Educational Resources

This class surveys the musical practices, technological instruments, and scientific concepts associated with electronic music from the 19th century to the present in institutional, amateur, and commercial environments, drawing from a wide range of musical traditions and styles from around the world. It develops practical skills of recording, editing, listening to, analyzing, and writing about music with electronic instruments and media.

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …