Musicology Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Seeing Thro The Musical Eye: Santo Daime, Fuke-Shū, 1960s Psychedelia, And The Antipodes Of Musical Experience, Forest Anthony-Muran

Electronic Thesis and Dissertation Repository

This thesis investigates the relationships between altered states of consciousness and the musical experience in religious tradition and practice. A common accompaniment to religious worship and ceremony, music is often used as a way of attempting to capture something of the ineffable and to help bring about a mystical experience. In this thesis, I make use of three contrasting case studies – the Brazilian syncretic religion Santo Daime, the historical branch of Zen Buddhism Fuke-shū, and the psychedelic rock of 1960s counterculture – to paint a portrait of the variety of ways that music has been used in different musical …

The Role Of A Polyrhythm’S Pitch Interval In Music-Dependent Memory, Hadley R. Parum

Senior Projects Spring 2021

When listening to music, humans can easily and often automatically assess the perceptual similarity of different moments in music. However, it is difficult to rigorously define the way in which we determine exactly how similar we find to moments to be. This problem has driven inquiry in music cognition, musicology, and music theory alike, but previous results have depended on behaviorally mediated responses and/or recursive analytic strategies by music scholars. The present work employs the context-dependent memory paradigm as a novel way to investigate the extent to which listeners consider two musical examples to be similar. After incidentally learning words …

Fostering Music Performers In The 21st Century: A Contemporary Professional Perspective Toward A New Curricular Agenda For Graduate Study In Music, Andre Januario

Graduate Theses, Dissertations, and Problem Reports

What if the core curriculum for graduate students in music performance were designed to prepare students to succeed in the world of the Fourth Industrial Revolution?

This dissertation offers a hypothetical answer: a structured and systematic academic curricular framework for music graduate students of performance of concert music (especially those in terminal degrees, such as doctoral students), along with music instructors, professional music performers, school administrators, and college professors, seeking to prepare such students for achieving and maintaining a music career more in keeping with the current work environment, especially those skills demanded by the Fourth Industrial Revolution and the …

Modeling Melodic Dictation, David John Baker

LSU Doctoral Dissertations

Melodic dictation is a cognitively demanding process that requires students to hear a melody, then without any access to an external reference, transcribe the melody within a limited time frame. Despite its ubiquity in curricula within School of Music settings, exactly how an individual learns a melody is not well understood. This dissertation aims to fill the gap in the literature between aural skills practitioners and music psychologists in order to reach conclusions that can be applied systematically in pedagogical contexts. In order to do this, I synthesize literature from music theory, music psychology, and music education in order to …

Effects Of Genre Tag Complexity On Popular Music Perception And Enjoyment, Lauren Shepherd

Graduate Theses and Dissertations

The popular online streaming platform Spotify added over 1400 genre tags in the last two years. Despite that numerous artists and composition competitions claim to seek projects that “transcend the traditional notion of genre,” the industry has only added more complex and mystifying genre labels. This dichotomy between artists and industry ignores the effects these labels have on consumers. Do more complex genre tags enhance the listening experience for the average consumer by providing additional information about what they are about to hear? The current research seeks to examine the effects of the granularity of genre tags on popular music …

The Musicality Of The Water Lilies/La Musicalité Des Nymphéas (Library Resources), Holy Cross Libraries

Library Resources for Campus Events

A bibliography of resources available through the Holy Cross Libraries which provide additional information related to the Iris and B. Gerald Cantor Art Gallery exhibition “Gabrielle Thierry: The Musicality of the Water Lilies/La Musicalité des Nymphéas” from Aug. 30 through Oct. 7.

Thierry’s series of eight large-scale paintings were inspired by her rediscovery of the “Water Lilies” landscapes by Claude Monet on view at the the Musée de l’Orangerie in Paris. With special permission from the museum, Thierry painted in front of Monet’s originals over a period of 18 months from 2010 to 2012, where she explored the inner musical …

Experience-Specific And Domain-General Effects On Simple And Complex Meter Processing, Sangeeta Gupta

UNLV Theses, Dissertations, Professional Papers, and Capstones

Our ability to process rhythmic patterns is constrained by the complexity of its interval structure. The goal of the present study was to explore the cognitive demands and neural mechanisms for processing simple and complex meters, and the extent to which they are modulated by culture-specific experience. The first experiment explored the argument that perception of rhythm is guided by a domain-general ability to process quantity, and that processing simple and complex meter rhythms requires different cognitive strategies. Rhythm perception was assessed by testing listeners’ ability to detect disruptions in simple and complex meter melodies. Proficiency with numerosity judgments was …