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Articles 1 - 24 of 24
Full-Text Articles in Music Pedagogy
The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina
Student Theses and Dissertations
Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.
Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …
Industry Profile: Denny Stilwell, Mack Avenue Music Group President, Axel Tanner
Industry Profile: Denny Stilwell, Mack Avenue Music Group President, Axel Tanner
Backstage Pass
No abstract provided.
Insta-Promotion: Here’S Why (And How) You Should Be Using Instagram To Market Your Music, Jennifer Morrow
Insta-Promotion: Here’S Why (And How) You Should Be Using Instagram To Market Your Music, Jennifer Morrow
Backstage Pass
No abstract provided.
A Failure Of The Music Industry: The Frustration Of Women Of Color, Christina Estes-Wynne
A Failure Of The Music Industry: The Frustration Of Women Of Color, Christina Estes-Wynne
Backstage Pass
Throughout the history of the music industry, women of color have not received the same recognition as their male counterparts because males have dominated the industry resulting in lack of female representation. Women have been oversexualized reducing their clout in their fields and the lack of acknowledgement of success, which discourages future generations of colored women from attempting to reach their highest potential.
Social Activism In The U.S. Music Industry, Joey A. Tan
Social Activism In The U.S. Music Industry, Joey A. Tan
Backstage Pass
No abstract provided.
The Trending Killer, Diana Ventura
Big Business In The Music Business, Kortney Burton
Big Business In The Music Business, Kortney Burton
Backstage Pass
No abstract provided.
The Music Industry Has A Mental Health Problem, Manny Manriquez
The Music Industry Has A Mental Health Problem, Manny Manriquez
Backstage Pass
No abstract provided.
Music And Politics: A Potent Combination To Commercial Success?, Veronica Martinez
Music And Politics: A Potent Combination To Commercial Success?, Veronica Martinez
Backstage Pass
No abstract provided.
What Is A Music Supervisor?, June Benoit
Closing The Music Industry Gender Gap, Sami Fong
Gender Inequality In The Music Industry, Issadora Tulalian
Gender Inequality In The Music Industry, Issadora Tulalian
Backstage Pass
No abstract provided.
15 Seconds Of Fame, Graham Mclaren-Finelli
Redemption: A Deep Dive Into The Magnum Opus That Saved Kanye’S Career, Graham D. Mclaren-Finelli
Redemption: A Deep Dive Into The Magnum Opus That Saved Kanye’S Career, Graham D. Mclaren-Finelli
Backstage Pass
No abstract provided.
Sgt. Pepper's Lonely Hearts Club Band: A Journey Inside The Creative Genius Of The Beatles, Kevin Sandri
Sgt. Pepper's Lonely Hearts Club Band: A Journey Inside The Creative Genius Of The Beatles, Kevin Sandri
Backstage Pass
No abstract provided.
Meet Cody Simpson, Veronica Martinez
Childish Gambino Says Goodbye, Diana Ventura
Childish Gambino Says Goodbye, Diana Ventura
Backstage Pass
Childish Gambino ends his music career with his This Is America tour. In this review, we delve into how the audience reacts to his goodbye and how he is determined to give us his most spectacular farewell.
Travis Scott's Astroworld Tour, Prajeet Sandhu
Justin Timberlake's 20/20 Experience, June Benoit
Justin Timberlake's 20/20 Experience, June Benoit
Backstage Pass
No abstract provided.
5 Seconds Of Summer Concert Review, Johanna Stjernström
5 Seconds Of Summer Concert Review, Johanna Stjernström
Backstage Pass
No abstract provided.
Asap Rocky At The Golden 1 Center, Soukay Mbaye
Vista Kicks & Bad Suns Concert Review, Issadora Tulalian
Vista Kicks & Bad Suns Concert Review, Issadora Tulalian
Backstage Pass
No abstract provided.
Letter From The Editor, Keith Hatschek
Scipp: An Expanded Community Of Practice - Community Publishing, Juan Delgado, Kelly (Kl) Straight Dortch, Daiana Rodriguez, Alex Avila, William Beshears, Juliana Cruz, Gina Hanson, Frank Houlihan, Lacey Kendall, Larry Light, Cati Porter, Molly Tor, Timothy "Isaac" Pieper, Bianka Sanchez, Sara Trowbridge, Daniel Aguilar, Bernardo Benigno, Arely Bernal, Alejandra Bueno, Emily Campos, Jason Cannon, Griselda Caudillo Gallo, Joshua Clemente, Sarah Coblentz, Diana D'Arcangelo, Georgia Darwin, Mary Grace Deasis, Kaylan Els, Keith Fernandez, Maria Flores, Khiyara Frontela, Anthony Galvan, Monica Galvez, Martin Garcia, Jessica Godin, Freda Guzman, Madison Hall, Diana Huitron Munoz, Jennifer Ledesma, Maria Lias Chacon, Rebekah Linares, Prisma Loya, Elijah Magana, Alberto Mancillas, Lorinda Maya, Jennifer Pimentel, Nancy Ramirez, Angelica Rodriguez, Alexis Ruvalcaba, Sandra Sandoval De Rosas, Emily Stoddard, Andrea Tinajero, Lesly Velez Montenegro, Saulo Velez Montenegro, Matthew Vigil, Sergio Zamora, Marylou Alvarez, Roxanna Cervantes, Tenaya Fuentes, Wendy Moreno, David Valenzuela, Philip Colunga, Augustine "Auggie" Fuentes, Nadia Fuentes, Olive Fuentes, Sophia Fuentes, Miraya Martinez, Diego Mercado, Iker Valenzuela, Roma Valenzuela
Scipp: An Expanded Community Of Practice - Community Publishing, Juan Delgado, Kelly (Kl) Straight Dortch, Daiana Rodriguez, Alex Avila, William Beshears, Juliana Cruz, Gina Hanson, Frank Houlihan, Lacey Kendall, Larry Light, Cati Porter, Molly Tor, Timothy "Isaac" Pieper, Bianka Sanchez, Sara Trowbridge, Daniel Aguilar, Bernardo Benigno, Arely Bernal, Alejandra Bueno, Emily Campos, Jason Cannon, Griselda Caudillo Gallo, Joshua Clemente, Sarah Coblentz, Diana D'Arcangelo, Georgia Darwin, Mary Grace Deasis, Kaylan Els, Keith Fernandez, Maria Flores, Khiyara Frontela, Anthony Galvan, Monica Galvez, Martin Garcia, Jessica Godin, Freda Guzman, Madison Hall, Diana Huitron Munoz, Jennifer Ledesma, Maria Lias Chacon, Rebekah Linares, Prisma Loya, Elijah Magana, Alberto Mancillas, Lorinda Maya, Jennifer Pimentel, Nancy Ramirez, Angelica Rodriguez, Alexis Ruvalcaba, Sandra Sandoval De Rosas, Emily Stoddard, Andrea Tinajero, Lesly Velez Montenegro, Saulo Velez Montenegro, Matthew Vigil, Sergio Zamora, Marylou Alvarez, Roxanna Cervantes, Tenaya Fuentes, Wendy Moreno, David Valenzuela, Philip Colunga, Augustine "Auggie" Fuentes, Nadia Fuentes, Olive Fuentes, Sophia Fuentes, Miraya Martinez, Diego Mercado, Iker Valenzuela, Roma Valenzuela
Q2S Enhancing Pedagogy
SCIPP redefines and expands the existing notions about what makes for a vibrant and robust community of practice by partnering CSUSB students and professors with K-12 students, parents, and educators, along with committed community partners. SCIPP encourages curiosity in ways that leads to critical thinking, exploration, "risk taking", confidence building, open-mindedness, and other personal traits that equip them with the softskills to be active, critical, and creative contributors to our communities. SCIPP pedagogy embraces our students' collective wisdom and focuses on relational building where multi-directional communication is promoted and students are viewed as equal stakeholders in their own educations. SCIPP …