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Full-Text Articles in German Linguistics
Greenpeace In Germany And The U.S.: A Case Study In Non-Profit Web Design, Maximilian J. Weirauch
Greenpeace In Germany And The U.S.: A Case Study In Non-Profit Web Design, Maximilian J. Weirauch
CMC Senior Theses
This thesis draws on Geert Hofstede’s cultural dimensions model, connects it to basic principles of web design, and applies it to a website analysis of the global non-profit organization Greenpeace. This case study of cultural dimensions in web design utilizes Hofstede’s framework from 1974 throughout all its chapters and focuses on the cultural differences between Germany and the U.S. My hypothesis that successful marketing materials such as websites must communicate differently with their U.S.-American and German audiences is partially borne out. But it is important to note that Hofstede’s cultural dimensions model cannot fully account for certain intercultural dimensions of …
Language Transfer Between English And German: A Phonetics-Based Study Of Interactions Between Speakers' Native And Second-Language Vowel Systems, Emelia Bensonmeyer
Language Transfer Between English And German: A Phonetics-Based Study Of Interactions Between Speakers' Native And Second-Language Vowel Systems, Emelia Bensonmeyer
Scripps Senior Theses
The present study addresses language contact processes in which the phonetic systems of the languages that bilinguals speak interact. Specifically, language transfer with respect to English and German was examined, focusing on native German speakers (L1) who learned English as a second language (L2). It employed as its central method an analysis of their vowel systems, both language-specifically and cross-linguistically. Extralinguistic variables were also considered, ranging from speakers’ age of acquisition (AOA) of English to their length of residence in an English-speaking environment to their consideration of home. Results indicated statistically significant differences between speakers’ production of /ɪ/ and /ʊ/ …