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Full-Text Articles in German Linguistics
Greenpeace In Germany And The U.S.: A Case Study In Non-Profit Web Design, Maximilian J. Weirauch
Greenpeace In Germany And The U.S.: A Case Study In Non-Profit Web Design, Maximilian J. Weirauch
CMC Senior Theses
This thesis draws on Geert Hofstede’s cultural dimensions model, connects it to basic principles of web design, and applies it to a website analysis of the global non-profit organization Greenpeace. This case study of cultural dimensions in web design utilizes Hofstede’s framework from 1974 throughout all its chapters and focuses on the cultural differences between Germany and the U.S. My hypothesis that successful marketing materials such as websites must communicate differently with their U.S.-American and German audiences is partially borne out. But it is important to note that Hofstede’s cultural dimensions model cannot fully account for certain intercultural dimensions of …
"Stereotypisch Deutsch": An Examination Of Stereotypes Of Germans And The Effects In The Business Environment, Alicia Marvinetz
"Stereotypisch Deutsch": An Examination Of Stereotypes Of Germans And The Effects In The Business Environment, Alicia Marvinetz
Senior Honors Theses and Projects
Stereotypes can be seen as a tool to understand why a person or group of people behave the way they do. These stereotypes adapt over time as culture and cultural perceptions change. The purpose of this research is to analyze what stereotypes Americans have held of Germans over the years, starting in 1940, a couple years before the United States entered World War II, then the Cold War Era between 1947 and 1990, through today. The purpose of these time frames is to see how Americans viewed Germans just prior to entering the war, how the war may have changed …