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Full-Text Articles in Other Film and Media Studies

The Existential Ambiguity Of Authentic Love In Alice Diop's Saint Omer, Kelli Fuery Aug 2026

The Existential Ambiguity Of Authentic Love In Alice Diop's Saint Omer, Kelli Fuery

CCI Articles and Research

Using Simone de Beauvoir's and Frantz Fanon's existentialist phenomenology, this article examines an existentialist ethics of recognition as an act of authentic love in Alice Diop's Saint Omer (2022). Loosely based on a true story, Saint Omer tells a story of filicide: Laurence Coly leaves her baby on a beach to die and we follow the subsequent courtroom drama as it unfolds. The film also follows Rama, a literature professor intending to write up the case as a contemporary version of the Medea myth. I suggest Saint Omer presents an ethics of recognition in its avoidance of the superficial question …


Representasi Kehidupan Sosial Remaja Queer Di Belanda Dalam Film Out (2024), Ajie Kelana, Barbara Elisabeth Lucia Pesulima Jul 2026

Representasi Kehidupan Sosial Remaja Queer Di Belanda Dalam Film Out (2024), Ajie Kelana, Barbara Elisabeth Lucia Pesulima

Multikultura

Belanda dikenal relatif terbuka terhadap homoseksualitas, kondisi yang tercermin dalam film Out (2024) karya Dennis Alink tentang dua remaja queer, Ajani dan Tom, yang menjalani kehidupan baru di Amsterdam. Penelitian ini mengkaji representasi kehidupan sosial remaja queer dalam film tersebut dan relevansinya dengan realitas sosial remaja queer di Belanda, menggunakan teori representasi Stuart Hall dengan pendekatan konstruksionis serta konsep congruence Carl Rogers, melalui metode deskriptif kualitatif. Hasil analisis menunjukkan bahwa film merepresentasikan kehidupan sosial remaja queer sebagai proses adaptasi yang dipengaruhi ruang sosial: keluarga sebagai ruang penerimaan tanpa syarat namun idealis dibanding realitas Belanda, desa sebagai ruang yang membatasi …


Interculturalidad: Enfoques Críticos Desde La Educación, El Arte Y Los Estudios Culturales., Edgar Ávila González Phd, Romano Ponce-Díaz Phd, Cristo León Phd, Emilce Beatriz Sánchez Castellón Phd, Ligia María Sánchez Castellón, Edgar Meritano Phd, Juan Carlos González-Vidal Phd, Diana Estefanía Martínez-Dagnino, Ivan Avila Gonzalez Phd, Rodrigo Pardo Fernández Phd, Arturo Morales Campos Phd, Ximena Diaz Santillan, Maribel Ramos Rodríguez, José Antonio Fraga Villicaña Phd, José Ricardo Chavez Mendoza Phd Jul 2026

Interculturalidad: Enfoques Críticos Desde La Educación, El Arte Y Los Estudios Culturales., Edgar Ávila González Phd, Romano Ponce-Díaz Phd, Cristo León Phd, Emilce Beatriz Sánchez Castellón Phd, Ligia María Sánchez Castellón, Edgar Meritano Phd, Juan Carlos González-Vidal Phd, Diana Estefanía Martínez-Dagnino, Ivan Avila Gonzalez Phd, Rodrigo Pardo Fernández Phd, Arturo Morales Campos Phd, Ximena Diaz Santillan, Maribel Ramos Rodríguez, José Antonio Fraga Villicaña Phd, José Ricardo Chavez Mendoza Phd

STEM for Success Resources

  • Cultura y producción de semiosis: Edgar Ávila González, Romano Ponce Díaz.
  • LA ESCUELA ETNOEDUCATIVA Y LA ARMONIZACIÓN INTERCULTURAL : Emilce Beatriz Sánchez Castellón, Ligia María Sánchez Castellón
  • El Mentor del Juego: Mediador Intercultural en las Mesas de Juegos de Rol: Cristo Leon, Edgar Meritano
  • CONVERGENCIA DE CAMPOS SUPRARREGULADOS DE PRODUCCIÓN SEMIÓSICA EN LA CONSTRUCCIÓN Y PERMANENCIA DE MODELOS COGNITIVOS TRANSHISTÓRICOS: Juan Carlos González Vidal
  • Escritura creativa y proyecto de existencia. La didáctica como una herramienta de generación de sentido para las personas privadas de su libertad: Diana Estefanía Martínez Dagnino, Iván Ávila González,Rodrigo Pardo Fernández.
  • Metáfora, signo y modelo cognitivo. …


Tùn-Scene And A-Futurism: Biomythography, Opacity, And Posthuman Imagination, Minglu Du May 2026

Tùn-Scene And A-Futurism: Biomythography, Opacity, And Posthuman Imagination, Minglu Du

Masters Theses

Grounded in the author’s position as a Chinese feminist, this thesis examines how East Asian women, as well as East Asian-coded femininity more broadly, are objectified and othered within futurist visual culture in the age of artificial intelligence. Through an engagement with ornamentalism, techno-Orientalism, and posthumanism1 , it argues that the persistent figure of the feminized humanoid cyborg continues to reproduce colonial and patriarchal structures of desire, rendering marginalized bodies as fetishized and violable surfaces. In response, the thesis develops Tùn-Scene, a biomythographic artistic framework and the first experiment in what the author provisionally names A-Futurism. Drawing on Donna Haraway’s …


Between Chronicle And Legend: A Two-Scene Environment And Visual Effects Examination Of Physical Accuracy And Emotional Exaggeration On The Honey Creek Bridge Collapse, Alison R. Gaddy May 2026

Between Chronicle And Legend: A Two-Scene Environment And Visual Effects Examination Of Physical Accuracy And Emotional Exaggeration On The Honey Creek Bridge Collapse, Alison R. Gaddy

All Theses

This thesis explores how truth and dramatization intersect in digital storytelling by comparing realistic and stylized simulations of the Honey Creek bridge collapse within the context of the Kate Shelley animated short. At the core of storytelling lies a tension between factual accuracy and dramatic stylization. We investigate that tension by examining how narrative truth is conveyed, distorted, or enhanced through visual dramatization by focusing on the psychology of audience perception and the motivations behind creative embellishment. The practical contribution of this research is the development of two distinct digital scene setups depicting the same Honey Creek bridge collapse event. …


Enjoying The Golden Screen Of Asian American Representation In A Colorblind Era: Neoliberalism, Narrative, And Negotiation, Jered Mabaquiao Jan 2026

Enjoying The Golden Screen Of Asian American Representation In A Colorblind Era: Neoliberalism, Narrative, And Negotiation, Jered Mabaquiao

English Dissertations - Archive

This dissertation contributes to Asian American studies, Cinema and Media Studies, and Critical Theory by interrogating how contemporary Asian American representation is shaped by the intertwined pressures of racial politics, neoliberal market demands, and psychic life. Working across race studies, media studies, psychoanalysis, and phenomenological questions of ontology and being, the project argues that Asian American film and television cannot only be understood  through the language of popular culture representation, narrative progress, media visibility, or political inclusion. Instead, I combine such angles to examine how popular culture media participates in the contradictory production of Asian American subjectivity as culturally present …


Procedural Rhetoric And Prosociality: How Game Mechanics Shape Altruistic Decision-Making, Elijah Emory-Muhammad Jan 2026

Procedural Rhetoric And Prosociality: How Game Mechanics Shape Altruistic Decision-Making, Elijah Emory-Muhammad

CMC Senior Theses

This study investigates how different prosocial video game designs influence subsequent altruistic behavior, specifically comparing interactive narratives with procedural rhetoric. While prior research demonstrates that prosocial games can prime helpful behaviors, less is known about the underlying mechanical structures driving these effects. Fifteen participants engaged with either an Interactive Narrative Game (ING) or a Procedural Rhetoric Game (PRG) before completing a resource allocation task (Dictator Game). Results revealed no statistically significant differences between the two conditions in promoting sacrificial altruism or satisfying basic psychological needs. Instead, participants across both groups demonstrated a strong adherence to an equality-seeking norm, consistently choosing …


Science Fiction Cinema And The Technological Sublime: Spectacle And The Infinite From Early Cinema To Digital, David Jackson Dr. Jan 2026

Science Fiction Cinema And The Technological Sublime: Spectacle And The Infinite From Early Cinema To Digital, David Jackson Dr.

Theses and Dissertations (Comprehensive)

This dissertation examines how science fiction cinema constructs and reimagines the technological sublime in the twentieth century: the experience of awe, terror, and admiration provoked by human-made power and scale. Drawing on the philosophical foundations of the sublime in Edmund Burke and Immanuel Kant and extending through Leo Marx’s and David E. Nye’s theorization of the technological sublime, I propose an aesthetic mode in which representation inflected with affect translates technological spectacle into examinations of humanity’s role and agency in the face of overwhelming technologized worlds and in some cases, even the universe itself.

Through three distinct historical periods …


To Print A Remake: An Analysis Of Hollywood Remakes And Their Cultural Value, Connor F. Seaton Jan 2026

To Print A Remake: An Analysis Of Hollywood Remakes And Their Cultural Value, Connor F. Seaton

Honors Undergraduate Theses

In recent years, audiences and movie critics have expressed concern that Hollywood’s growing reliance on remakes, sequels, franchises, and similar adaptations has led to a broader worry that originality is fading from modern cinema and that the industry is instead focused on using adaptations to maximize profits. Although adaptation is often seen as a commercially driven framework for reproducing existing intellectual property in a new media format, this thesis argues that it should be recognized as an autonomous cultural category with its own artistic, historical, and social significance and merit. By analyzing adaptation scholarship and reviewing its complex historical development, …


Untouchable Beauty Of Everyday Aesthetics In Wim Wenders’ Perfect Days, Nindya Galuh Fatmawati, Agni Saraswati Dec 2025

Untouchable Beauty Of Everyday Aesthetics In Wim Wenders’ Perfect Days, Nindya Galuh Fatmawati, Agni Saraswati

Paradigma: Jurnal Kajian Budaya

Wim Wenders, in his latest film Perfect Days (2023), presents an everyday aesthetic experience conveyed through a visually striking aesthetic characterized by a "peaceful" gaze. This study aims to explore the everyday aesthetics depicted in Perfect Days, which align with traditional Japanese aesthetics, specifically wabi-sabi. The analysis is framed using Todd McGowan's Cinema of Desire theory. The research employs a qualitative descriptive method to examine the subject and utilizes a Psychoanalytic approach for analysis. The findings reveal that object ‘a’ in Perfect Days is highlighted through mise-en-scène and music, as these two cinematic elements facilitate a moment of …


To Us For Every Decision We Make: A Deleuzian And Guattarian Criticism Of The Films "To Me The One Who Loved You And To Every You I'Ve Loved Before", Elstenn Nicholas Misa, Chino Samuel C. Sta. Ana, Ayed Anthony N. Velasco, Nathaniel Rey D. Ferrer Dec 2025

To Us For Every Decision We Make: A Deleuzian And Guattarian Criticism Of The Films "To Me The One Who Loved You And To Every You I'Ve Loved Before", Elstenn Nicholas Misa, Chino Samuel C. Sta. Ana, Ayed Anthony N. Velasco, Nathaniel Rey D. Ferrer

Sinaya: A Philippine Journal for Senior High School Teachers and Students

Anime has emerged not only as a form of entertainment but also as a cultural and philosophical medium exploring concepts such as identity, decision-making, and existential dilemmas. Despite its growing influence in both global and Filipino contexts, little scholarly attention has been given to how philosophical frameworks like Deleuze and Guattari’s can be applied to analyze such narratives. The study analyzed To Every You I’ve Loved Before (2022) and To Me The One Who Loved You (2022) while applying Deleuze and Guattari’s philosophical approach to understand how decisions, with identity formation and social norms, affect character development. The research applies …


Hermeneutical Priming And Linguistic Hijacking In The God’S Not Dead Series, Brant Entrekin Oct 2025

Hermeneutical Priming And Linguistic Hijacking In The God’S Not Dead Series, Brant Entrekin

Journal of Religion & Film

In this paper, I analyze the evangelical Christian film series God's Not Dead. I argue that the film series functions as Christian Nationalist propaganda through its rhetoric and aesthetic choices. I then develop two forms of epistemic manipulation that the film uses to fulfill its propagandistic function: hermeneutical priming and linguistic hijacking. I suggest that the film series' use of these rhetorical strategies highlights some of the ways that evangelical Christian cinema is engaging with rising right-wing political movements and developing unique evangelical imaginations.


Returning Into The Deep Forest--A Methodological Practice Around Memory, Asianness, And Speech, Yu Ye May 2025

Returning Into The Deep Forest--A Methodological Practice Around Memory, Asianness, And Speech, Yu Ye

Masters Theses

">">The title of this thesis is borrowed from the Tang dynasty poem Deer Enclosure by Wang Wei: “Empty mountain, no one in sight—only the echo of voices. Returning sunlight slips into the deep forest, shining once more on moss.” I feel like my essay is responding to this kind of sensation: light does not shine head-on, but folds back, glancing sideways through dense branches, illuminating what is often overlooked. In that gesture of return—quiet, angled, persistent. This thesis unfolds in three chapters, each following a distinct path—image (Camera Lucida by Roland Barthes), movement (The Rings of Saturn by …


How To Walk On Water: Living Through The Absurd, Esther Du May 2025

How To Walk On Water: Living Through The Absurd, Esther Du

Masters Theses

Set in a speculative world submerged by water, this thesis constructs a fragmented, nonlinear narrative that reflects on survival, memory, and displacement in the aftermath of catastrophe. Through three interwoven chapters—The Outcast, The Researcher, and The World—the project explores the emotional and psychological landscapes of individuals navigating a post-apocalyptic existence where the past is irretrievable and the future uncertain. Using an interdisciplinary form of visual storytelling, writing, and sound, the work draws from personal experience and collective trauma to examine how people reconstruct identity and meaning after loss. Rather than offering a definitive answer to existential …


The Kinship Of Creatives, Saba Saif Ur Rehman May 2025

The Kinship Of Creatives, Saba Saif Ur Rehman

MFA in Illustration & Visual Culture

This research essay contends that artists and creative individuals must recognize their agency in shaping societal narratives, particularly during times of technological and political upheaval. The essay draws on the insights and contributions of visionaries like Walter Benjamin, Ursula K. Le Guin, and Tomm Moore to emphasize the power of imagination and creativity in addressing real-world issues. It argues that previous technological advances have often reinforced hierarchical and oppressive systems, benefitting a select few while neglecting the masses. As we enter the fourth Industrial Revolution, this essay calls the artists to reclaim their tools from being co-opted for exclusionary and …


Double, Double, Toils And Troubles: Analyzing The “Magical” Relationships Between University Leaders’ Personality Traits And Their Self-Efficacy In Leadership Situations, Fay Ludvine Boudreaux May 2025

Double, Double, Toils And Troubles: Analyzing The “Magical” Relationships Between University Leaders’ Personality Traits And Their Self-Efficacy In Leadership Situations, Fay Ludvine Boudreaux

LSU New Orleans Theses and Dissertations

This present study investigated the relationship between higher education leaders’ personality traits and their self-efficacy in leadership situations. A total of 151 leaders employed across the nine institutions within the University of Louisiana System completed a survey that prompted them to identify their personal values, traits, and skill sets, as derived from the online Pottermore quiz, the official Harry Potter Hogwarts House sorting instrument. This niche personality metric was chosen to cater to higher education’s evolving landscape, as it welcomes an influx of Millennials into leadership positions. Participants’ responses were eventually recoded to “sort” them into their respective Houses: Gryffindor, …


Pedro Aceves Mfa Thesis, Pedro M. Aceves May 2025

Pedro Aceves Mfa Thesis, Pedro M. Aceves

Electronic Theses, Projects, and Dissertations

My Work is about looking at Cruising through a queer decolonial lens. Using multiple mediums such as photo, glass, Augmented reality, and film, I explore these queer histories and aesthetics through not just an anthropological approach but also an artistic epistemological approach weaving together narratives of prehispanic and modern queer Latinidad.


Collaborative Ai: Oer Materials For Exploring Ai As A Partner Rather Than A Tool, David Smith Mar 2025

Collaborative Ai: Oer Materials For Exploring Ai As A Partner Rather Than A Tool, David Smith

Open Educational Resources

The Collaborative AI Open Educational Resource (OER) explores how artificial intelligence can act as a creative and analytical collaborator rather than a tool. Centered on the Balanced Blended Space (BBS) framework and the philosophy of the Center for Holistic Integration (CHI), the OER includes curriculum materials, theoretical models, and live research environments. It offers an interesting approach to blending physical, virtual, and conceptual spaces through shared human–AI agency and invites ongoing participation in interdisciplinary meta-projects.


Exploring The Shadows: How Taylor Swift's Music Embodies Dark Sound As A Popular Music Artist, Kristyn E. Cole Jan 2025

Exploring The Shadows: How Taylor Swift's Music Embodies Dark Sound As A Popular Music Artist, Kristyn E. Cole

Theses and Dissertations (Comprehensive)

To challenge the conceptual matter of “dark sound”, this major research paper centers around the popular music artist, Taylor Swift to demonstrate an overarching feminist wisdom in an alternative style of music to identify how Taylor Swift presents and embodies qualities of “dark sound”. Research done by D. Ferrett, Theodor Adorno, Roland Barthes and Paul C. Jasen are used to examine her popular music, and its intersections and influence on our culture and society. Using multimodal critical discourse analysis, this research paper discusses three of Swift’s songs; “willow” (evermore, 2020) for her sound, All Too Well: The Short …


Mirrors Of The Reel: Black Women's Identity In American Cinema (2009-2024), Melanie-Penny Harrison Jan 2025

Mirrors Of The Reel: Black Women's Identity In American Cinema (2009-2024), Melanie-Penny Harrison

Antioch University Dissertations & Theses

This study investigates whether white supremacy structures, embodied in Hollywood’s predominantly white leadership, drive negative portrayals of Black women in 31 mainstream American films from 2009 to 2024. Employing a mixed-methods approach—quantitative content analysis, qualitative content analysis (QCA), and narrative methodology—I code portrayals for racism, patriarchy, heterosexism, colorism, and internalized racism, classifying them as progressive (e.g., empowered roles), regressive (e.g., subservient stereotypes), or hybrid. Guided by Critical Race Theory and intersectionality, the analysis examines narrative structures, character agency, symbolism, and dialogue to uncover intersectional patterns (e.g., race, gender, class) across three periods: 2009–2013, 2014–2018, and 2019–2024. Across these periods, cultural …


Thinking Blue / Writing Red: Marxism And The (Post)Human, Stephen C. Tumino Aug 2024

Thinking Blue / Writing Red: Marxism And The (Post)Human, Stephen C. Tumino

Publications and Research

Thinking Blue/Writing Red interrogates contemporary culture across a range of texts, from the pandemic (‘Covid’ and ‘Trump Speak’) to high theory (Melville's narratives) and popular culture (Beyoncé's ‘Formation’ and Super Bowl performance, Twin Peaks , metamodern ‘cli-fi’ films). Inspired by Derrida’s idea of the secret, Tumino examines the significance of social movements (Black Lives Matter, Occupy, alter-globalization) and naïve art (Darger, Ryden) to argue that these texts speak of the secrets that capitalism cannot speak. Contending that the cultural surfaces narrate only the ‘nonsecret,’ that to see the social logic of the culture one must dig into what Bruno Latour …


Embodied Abstractions: Identity And Representation In The Digital Era, Srikar Hari Jun 2024

Embodied Abstractions: Identity And Representation In The Digital Era, Srikar Hari

Masters Theses

The digital image is a copy in motion. As it accelerates, it deteriorates.

It is a ghost of an image, a preview, a thumbnail, squeezed through

digital connections, resized, uploaded, downloaded, reformatted

and re-edited.

- Adapted from “In defense of the Poor Image” by Hito Steryel

With today’s digital technology, the image is no longer a stable

representation of the world, but a programmable database that

is updated in real time. It is not only part of a program, but it

contains its own operating code: the image is a program in itself.

Consequently, the image’s rhetoric has taken on …


With Love, ; An Interdisciplinary And Intersectional Look At Why Creativity Is Essential, Theo Starr Gardner May 2024

With Love, ; An Interdisciplinary And Intersectional Look At Why Creativity Is Essential, Theo Starr Gardner

Whittier Scholars Program

My Whittier Scholars Program self-designed major, Teaching Creativity, is a mixture of Art, Literature, and Education classes. My research and praxis classes have been focused on the ‘how?’s and 'why?’s of creativity, so it felt only right that my project should be a constructivist, generative project. The project I have been working on throughout my time at Whittier, and that has just fully come to fruition on April 11th, 2024, was a solo art gallery/open mic event entitled ‘With Love,’. With Love, was conceptually inspired by the research I’ve conducted on creativity and creative arts education over the past few …


A Taste For The Distasteful: The Aesthetics Of Gore In The Giallo And Horror Films Of Mario Bava, Thais Casado Bignardi-Engstrom May 2024

A Taste For The Distasteful: The Aesthetics Of Gore In The Giallo And Horror Films Of Mario Bava, Thais Casado Bignardi-Engstrom

Theses and Dissertations

This thesis analyzes the Italian experience with horror in cinema in both psychoanalytic feminist and cognitive Marxist critical film theories through a study of visual renderings of excessive violence and sex in gothic and thrillers known as giallo films created by the film director Mario Bava. This is an art historical study that looks at Bava’s work against the Italian cultural landscape in the post war period.


Aguaaaa!!!, Cory Villegas May 2024

Aguaaaa!!!, Cory Villegas

Theses and Dissertations

“AGUA” is a call for new models of learning and sharing, celebrating the diasporic as a place of global revolution. Salsa, rooted in Latin American and Afro-Caribbean histories, is choreographer Cory Villegas’s expression of cultural legacy. As an Afro-diasporic dance, Salsa carries the wealth and variety of African and Indigenous roots. Villegas contextualizes her thesis event “Las Leyendas: An Afro Cuban Suite,” presenting herself and her troupe Soul Dance Co. as evidence that contradicts the erasure of Latin & Caribbean Culture in US dance history. The paper uses English and Spanish, written, visual, and oral materials with an accompanying webpage.


Container Film, Dena Kopolovich May 2024

Container Film, Dena Kopolovich

Theses and Dissertations

Container Film is an experimental nonfiction short film that explores the theme of carrying. Drawing inspiration from a blend of anthropological, religious, and artistic sources, the film is guided by an unknown narrator who contemplates the origins of humanity. Unlike conventional storytelling, the narrator’s uncertainty and inner dialogue punctuate the narrative, challenging a traditional linear structure. Jumping between diverse thoughts, she resists depicting human history with a singular hero or linear trajectory. Visually, the film unfolds through vivid tableaux vivants, dance sequences, and curious object arrangements, illustrating the subtle relationship between human cognition and materiality. Through its nuanced, tactile approach, …


, Lele Dai May 2024

, Lele Dai

Theses and Dissertations

LeLe Dai makes contingent participatory public interventions using sensory materials such as sound, flickering light, and water. This paper examines their works through the lens of Chinese character Jian (間), meaning “gap/slit/incision,” to investigate the concept of “in-betweenness.”


Paradoks Determinisme Dalam Film Tenet (2020) Sebagai Refleksi Kesadaran Manusia Akan Waktu, Farobi Fatkhurridho, Suma Riella Rusdiarti Apr 2024

Paradoks Determinisme Dalam Film Tenet (2020) Sebagai Refleksi Kesadaran Manusia Akan Waktu, Farobi Fatkhurridho, Suma Riella Rusdiarti

Paradigma: Jurnal Kajian Budaya

Time is a complicated object of study because understanding time is closely related to periodization, history, and memory. Film is a medium for presenting manifestations of motion and time in visual products that can be captured by human senses. Tenet (2020) is a film that displays temporal dimensions in terms of both creative ideas and packaging through its cinematography and narrative structure. Tenet presents the idea of overlapping time consciousness of the past, present, and future. A revolving door machine in the film is used to signify the paradox of determinism or the condition of characters suffocated in a time …


Algorithmic Love: Twenty-First Century Organizations Of The Romantic, Sandra Moyano Ariza Feb 2024

Algorithmic Love: Twenty-First Century Organizations Of The Romantic, Sandra Moyano Ariza

Dissertations, Theses, and Capstone Projects

This dissertation investigates the highly computed and accelerated experiences of digital love as well as their cultural and artistic representations in order to shed light on the human and more-than-human entanglements producing the algorithmic love experience. The recent turn to love in critical theory and cultural studies examines how love circulates in neoliberal societies and in the subjective processes of the users, foregrounding the control of populations and the very much lamented “end of love” (Illouz 2019). My study of love supplements the neoliberalist critique of algorithmic love with a posthuman and media theory approach that attends to the material …


Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal Jan 2024

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal

West Chester University Master’s Theses

Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …