Graphic Design Commons^™

Almost Home Humane Society: From Creating A Marketing Tool To Adopting A Dog, Jan Alyssa Gayle Agaton

Purdue Journal of Service-Learning and International Engagement

This article will consist of a reflection upon my community engagement experience with Almost Home Humane Society. For the Multimedia Writing course offered at Purdue, I chose to single-handedly take on a project in which I created a magazine to be individually mailed to past donors, serving as personalized appreciation for their help, as well as a request for future donations in an entertaining format. I personally pitched the idea to Almost Home Humane Society’s marketing manager, Justin Henry, and I worked alongside him to gather the information necessary to make the magazine successful and visually appealing to the target …

Turning The Page: A Design Thinking Approach To Increasing Literacy Advocacy In West Alabama, Justin C. Walters

Masters Theses

Through the problem/solution lens of design thinking, this research critically analyzes the promotional activities and materials used by the Literacy Council of West Alabama (LCWA) to determine their effectiveness in reaching both functionally illiterate populations as well as the fully-literate population aiming to work the advocacy front with this nonprofit organization. Qualitative data was gathered through the utilization of a web heuristic evaluation, as well as the evaluation of current marketing materials for LCWA; these insights were used to guide the design and creation of new print and digital marketing materials for the organization. Results of this research aimed to …

Branding On A Budget: Marketing In The Nonprofit Sector, Nicholas Biere

Honors Projects

“Branding on a Budget: Marketing in the Nonprofit Sector” This service learning project combines academic research with experiential service learning. The purpose of this project was to create a strong brand for BeInstrumental, a nonprofit music education organization from Toledo, Ohio through the creation of a graphic branding plan. Principles of visual communication technology, graphic design, marketing strategies, branding, and graphic design are all implemented in this project.

Gaia Bioplastics: A Design Exploration Of Bioplastics Through A Brand Campaign, Kelsey Long

Honors Program Theses and Projects

The world is drowning in petroleum-based plastics. Plastics and their byproducts have created an environmental crisis by polluting our oceans and negatively affecting human health and diverse ecosystems around the world. Alternative bioplastics sourced from plants, especially hemp, seaweed, and lignin (organic polymers in wood and bark), offer promising solutions. Still, bioplastics currently make up only one percent of the global plastics market. My undergraduate scholarship in Graphic Design aims to build a consumer awareness campaign of bioplastics and promote their viability through branding, logos, and advertising designs. Based on research into hemp, seaweed, and lignin-sourced bioplastics, I have developed …

Establishing & Applying Brand Guidelines For The Wood County Humane Society, Paige Isovitsch

Honors Projects

The purpose of this combined VCT Synthesis and Honors Project was to create consistent branding for the Wood County Humane Society (WCHS). The objectives were to create brand guidelines for the non-profit, and then implement the guidelines to create new marketing materials. This project is interdisciplinary in nature and includes visual design, marketing, and communications.

Many non-profits struggle with revolving staff, and some, such as WCHS, do not have a staff member with expertise in marketing and design. In the case of WCHS, this resulted in inconsistent branding that appeared unprofessional and confusing to the community. With this project, I …

Hyperreal Communication, Idil Tayhan

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

”In societies where modern conditions of production prevail, all of life presents itself as an immense accumulation of spectacles.” -Guy Debord

Particularly in the contemporary era, image duplication and manipulation techniques have been advancing rapidly. These advancements are forming a new discourse around communication that is drastically different from its predecessors. For this reason, in the contemporary era, communication has become questionable in its truthfulness and sincerity. As a designer, I am concerned with the extreme commercialization and commodification of communication. My work looks to the situationist movement of the 60's, which sought to disrupt every cultural front in order …

Interaction Design For Retention., Susan H. Pallmann

College of Arts & Sciences Senior Theses

UI/UX design, or interaction design, is still relatively new as a discipline and has not been well-studied. Interaction design is typically geared towards facilitating ease of use of technology for the person using it, also called the user. However, interaction design and digital media in general have great potential to impact emotion, action, and retention of information. This creative thesis develops several design principles that govern a resulting conceptual website and the design process behind it. The website brings the user interactively through a narrative and aims to make an otherwise unremarkable story more memorable. Although empirical data was not …

Designing A School: Creating A Map For Pace University, Tanner Maple

Honors College Theses

The map of a university is an essential tool for students, not only for navigation but also to promote the campus. When the map is outdated, students don’t find it functional and it can not complete its purpose. With the map of Pace University’s downtown campus, a new design was needed to go with the renovations that are taking place. When redesigning the map, features that are seen amongst the most common maps should be considered in the design. One feature that most maps now have is some sort of interactivity. To include this, maps have an online version that …

User Research And Real User Problems: Improving The User Experience Of Online Shopping, Lauren Ciulla

Honors Scholar Theses

“User Research and Real User Problems: Improving the User Experience of Online Shopping” is a creative thesis project that incorporates user research, user experience design, and coding skills. The first phase of the project consisted of market research and generative user research to develop a plan for a shopping companion app. The findings of this research shaped the scope of the project according to user needs and established the basis of a plan to create a progressive web application and Google Chrome browser extension that will respond to specific user problems. These tools would solve three key user problems: users …

Quarantining And Dining, Madeline Flagg

Honors Projects

Quarantining and Dining captures and reflects the many ways in which comfort is provided through food. The project content was collected through food culture research, interviews, and observation and then mediated through Instagram. The Instagram feed has a designed aesthetic architecture and branding system that makes it distinct and identifiable. The Instagram account name can be found @Quarantininganddining. Although the project is rooted in Midwestern food culture, the perspectives provided are from across the United States, as well as from numerous occupations in order to express a diverse range of perspectives. The Instagram account encourages interaction and an exchange of …

Meritpatch - Family Collaborative Activities, Jason Allan Crouch

Masters Theses

There is no doubt that the modern family is very busy and disrupted by outside influences. Social trends and expectations have caused many families to become disconnected. There is research that points to overuse of technology as one culprit. Other research suggests that lack of spiritualism has negatively affected families. Regardless of the cause, it can be argued that the more disconnect within a family, the more likely it is for family members to experience negative social, emotional and/or health related issues as well as broken relationships. This study seeks to define family interactions and activities that support a healthy …

Digital Design Portfolio, Muyuan He

Open Educational Resources

No abstract provided.

Typography 2, Muyuan He

Open Educational Resources

No abstract provided.

Noah Fidlin Senior Art Portfolio, Noah J. Fidlin

Senior Art Portfolios

An art, photography and design magazine that combines analog and digital media.

Design Hub: Activating Community By Design, Ed Williams

Theses and Dissertations

MOTIVATION

At the turn of the century, Robert Putnam (2000, 27) wrote “...a powerful tide bore Americans into ever deeper engagement in the life of their communities, but a few decades ago that tide reversed and we were overtaken by a treacherous rip current.” Putnam is describing a loss of “social capital” throughout American society. Research suggests that many of our contemporary issues are the result of a decline in “social capital,” or “community.”

This pervasive lack of community is thought to be detrimental to “educational performance, safe neighborhoods, equitable tax collection, democratic responsiveness, everyday honesty, and even our health …

Design As Entrepreneurship: Towards A Design-Specific Entrepreneurship Framework, Con Kennedy

Conference papers

Current thinking on entrepreneurship states there is no specific link between the entrepreneur and their enterprise. Design is an individual creative act; therefore, the practitioner is not separate from their idiosyncratic process. The Designer is the product offering. Designers form Design Enterprises, meaning that with this aspect of inseparability, the Design Entrepreneur is a different kind of entrepreneur than currently discussed. The literature on the topic discusses design as a creative output, not as entrepreneurship output. Like any enterprise, Design Enterprises must be profitable. There are many entrepreneurship processes, none of which seem to address the needs of the Design …

Freiden Skincare: Evolving Stigmas For The Sake Of Wellness, Gabrielle Graham

Honors Theses

Frieden (pronounced free-den) is the German word for peace and self-reconciliation. Frieden is a skincare line infused with Cannabidiol, a natural compound found in marijuana plants that can be used for treating pain without the hallucinogenic side-effects (thanks to no THC being present in the product). Health benefits of Cannabidiol extend to topical relief from chronic pain, anxiety, depression, and a multitude of other forms of reprieve from discomfort.

Through my research, I discovered that in a world of fast fixes and reactive remedies, visual communication has influenced consumers to be more thoughtful with their purchases. Thanks in part to …

The Utilization Of Visual Design Systems To Promote Higher Levels Of Learning In Educational Environments, Keenan Sultanik

Masters Theses

Traditional higher education environments have changed very little in the last hundred and fifty years, while technology has advanced in nearly every other area of society making each more productive and more capable. This study identifies key aspects of a comprehensive and universal visual learning system that incorporates a more holistic approach to design and interactivity in educational environments. The desired effect of this is elevating classroom learning to higher levels as defined by Bloom’s Taxonomy. In this thesis, I have collected and explored empirical and observational data to examine the relationship between effective learning environments and the use of …

Critical Discourse: Thinking About Power, Privilege, And Voice, Stephanie Werth

Honors Projects

We Can Do Better is aimed at creating a space for a dialogue to occur, designed to facilitate conversation around the relationship of resources and identity. As a college student, engaging with difficult or unfamiliar topics is easier when participating in low-pressure, casual settings. Students will have to take chances and make choices, and may change their view of how opportunity affects everyone so they can make informed decisions. We Can Do Better intends for students to expand their knowledge of privileged identities in their community, understand constructed social systems through a dialogue of anecdotal evidence, gain empathy for those …

Automation In Graphic Design, Robert M. Doehling

Honors College Theses

Advances in technology have had dramatic impacts throughout history on a myriad of industries outside of the technology industry itself. These changes are showcased through a brief examination of the changes within the graphic design industry since the recorded birth of the graphic. With the advent of popularized artificial intelligence seen in the modern day, many are predicting the end of graphic design. Through an analysis of current automated design products within the consumer market and a dive into the research alongside design automation professional Peter O’Donovan, it is evident that the role of the graphic designer will most likely …

Audio To Architecture: House Music As A Form Generator, Polina Timchenko

Architecture Undergraduate Honors Theses

Contemporary music undergoes similar process of creation to that of the design process through computation and variation. House music as a representation of contemporary culture has a layered structure that allows specific characteristics to identify it as house music. Song components can vary and mix in different orders that form new dynamic compositions. I am going to explore the idea that every house music component can be translated into geometry with the use of parametric design techniques.

Growing A Healthy Childhood: The Value Of Cultivating Young Minds Through Gardening Using Design, Sarah Hoyt

Masters Theses

This research analyzes the effects of introducing gardening as an educational and developmental tool in early childhood. Research includes an in-depth exploration of the benefits of gardening regarding physical, mental, and social health. Furthermore, the research studies why parents do not already implement gardening. The thesis delves into the power that artwork can have as a call to action. The thesis concludes with a visual solution that is intended to draw out a desire for parents of young children to introduce gardening in their home.

Creativity’S Risk To Design, Con Kennedy

Conference papers

The competencies of designers can be summed up in one word: Creativity. Creativity would seem to be the most critical skill of any design practitioner’s repertoire and is a core component of innovation and entrepreneurship. In general; creativity is considered to be a positive thing, generating positive outcomes for design enterprises and their clients. Designers utilise their creative skills to solve problems for clients, and to develop design ideas and to run their design enterprises. However, the perception of creativity and the creative worker outside the paradigm of design differs from the view within, and therefore a negative opinion of …

Seeing By Creativity: A Creative Execution Designed To Bridge The Gap For The Visually Impaired, Breann Carty

Masters Theses

This research explores how design can simultaneously reach people who are visually impaired, along with those who can see, by integrating inclusive design. Research reveals that the visually impaired are frequently overlooked by graphic designers. These findings further show that blind individuals feel excluded from society. The aim of this study is to generate a collection of work that effectively combines visual design and braille to provide visually impaired people with a similar experience to those who are not disabled. To determine the most effective way of combining design elements and braille, experiments within focus groups were conducted. This exploration …

Visualizing Grief: An Exploration Of The Stages Of Grief Through Image And Design, Audra L. Rygh

Masters Theses

Grief is an emotion that people have felt since the beginning of time, but in modern culture, there is a lack of visual representation of the five stages of grief. Because grief is a highly personal and unique experience, it can be difficult to visualize what those stages may look like for the mass population. However, if one could develop an understanding of what each stage includes, as well as a study of the thoughts and feelings of those who have experienced grief, this research could aid in the creation of an accurate representation of the stages of grief. The …

Mave Magazine, Lauren Adams

Senior Honors Projects, 2010-2019

A fashion magazine featuring original photography, articles, advertisements, and graphic design

Prescription Packaging Design For The Impaired : A Meta-Analysis., Amber C. Kleitz

College of Arts & Sciences Senior Theses

This thesis is a critical analyzation of the state of prescription drug packaging in the United States with respect to unresolved problems for users with visual, physical, and cognitive impairments. It begins with an anecdotal overview inspired by Deborah Adler’s journey of prescription drug packaging for her grandparents and her design solution outlined by a case study. This case study focuses on the need for better prescription packaging for those with the aforementioned and neglected issues.

This thesis uses studies in user-centered design, packaging design, and industrial design among others in order to critically assess and question the current state …

Creative Micro-Entrepreneurship In Practice: Exploring Digital Tools For Small Creative Businesses, Olivia Messina

Honors Scholar Theses

For the scope of this thesis, my focus is on independently owned businesses

run by “creative micro-entrepreneurs.” I’m using this term, coined by the digital

selling platform Etsy, to encompass artists, craftspeople, and others who sell artistic

goods and services they have made themselves. In addition to being part of this

community personally, I also think that it is important for these small businesses to

have the resources they need to thrive in our rapidly changing economy. Selling

online, clothing & accessories businesses, and cooking & baking businesses are

among the top 5 “side hustles” for Millennials, making creative small …

Zooairyland- Xinjie Yin Mfa Thesis Show, Xinjie Yin

CGU MFA Theses

During the process of discovering myself in my art world, I have determined to use cuteness as a way to express my worldview, values, and experiences. Cuteness is my own philosophy and language in the interpersonal communication. I intend to make cuteness meaningful to me as well as to the rest of the world. I believe cuteness contains a power to bring people back to their original simplicity regardless of their age, it is the idea of innocence. Cuteness is like a shield for me to protect myself from the tough, scary and crazy reality; and it is a positive …

Happy, Dontay Farley

College of Graduate Studies: Theses & Dissertations

This thesis is an exploration of graphic design and how it can be used as tool to create awareness about mental illness and positive solutions to decrease its affect on individuals. Using the “simple things” in life as metaphors, this thesis attempts to use graphic design as a way to help decrease depression. Drawing on the emergent strands of enquiry associated with mental illness, this thesis will investigate how design and its basic principles can be used create positive experiences for the complex issue of mental illness.

This thesis will also review the body of critical and historical design thinking, …