Graphic Design Commons^™

Ancient Hyper Present, Sophie Loloi

Masters Theses

My practice, especially this virtual garden, is a collage made of media, images, and virtual space across different eras and time signatures. Graphic design can exist in a gallery, on the screen, inside headsets or in the streets. Like a lucid dream, it can be disorienting as it opens up to a more-than physical ground of experience; within the virtual, within shared memory. This reflective practice arises as a form of “anachronism.” Before I could arrive at my transdisciplinary practice that considers experiences of exile and diaspora, I had to grapple with a singular question: what does it mean to …

Skew-Morphic Dream, Yoonsu Kim

Masters Theses

Skew-morphic Dream explores design approaches that shift one’s viewpoint, that agitate the familiar with a daydream. The doubling disjunctions presented here frame an ‘unreal real’, a skewed perspective on the function-driven interface design represented in skeuomorphism. To achieve this effect, a kind of perceptual halt, I implement defamiliarization. Within these spaces, there emerges an opportunity to think differently about perception, tools, and interfaces.

This thesis catalogs three methods used to create ‘skew-morphic dreams’: utilizing familiar tools with inverted functions, opening portals to defamiliarized landscapes, and developing platforms that require the audience to behave in unfamiliar ways.

How To Do Things With Things, Emily Guez

Masters Theses

Humans have always done things with things. It’s at the very origin of who we are as a species: we’ve gone from being bipedal homonins to people who live in complex societies by making rocks into tools. Things can serve a practical function, but they also carry cultural and symbolic meaning: they can tell our personal stories, allow us to connect with each other, and be the outer manifestations of our inner lives. The things we use in our every day lives, by implying a set of actions we can take when interacting with them, participate in shaping our reality: …

Strata : Lessons In Latency, Mukul Chakravarthi

Masters Theses

Every visual artifact, from a street sign to advertising commercials, is an event of culture, a cross-section of time. Crucial to my work as a designer is to build an interpretive understanding of these images as more than surface, more than banal. Embedded in their construction are dense, unseen contextual latencies— social, economic, and political forces — that combine to define a cultural moment.

This thesis offers a series of lessons in making visible visual infrastructure. It emphasizes design’s semiotic potential to examine and leverage a view on what these visual signs represent as ideological constructions. Through a conscious un-layering …

Binge [Fantasy Reality], Elena Foraker

Masters Theses

[My appreciation for mainstream pop culture is genuine, but I am not a passive consumer.]

[Drawing from embodied experience and contemporary feminist theory, I design as a participant, cultural surveyor, and critic.]

[From these vantage points, I binge-watch to discern the tropes of media such as reality TV romance and dead girl shows.]

[My data bingeing leads to a process of archiving, de/recoding, and making visible the algorithm structuring pop culture.]

[“Fantasy” is derived from the Greek phantazein, meaning “to make visible.”]

[In this thesis, I demonstrate that the reality-fantasy relationship is not an either/or.]

[Reality TV challenges this notion …

Re: Ornament, Aleks Dawson

Masters Theses

Re:Ornament calls for a rethinking of ornament within the history and practice of design, urging a broad reconsideration of ornament’s value and a complete reimagining of ornament’s future potential. Charting the arc of ornament in the Western tradition, this thesis reexamines the impact of modernism’s rejection of ornament—and, with it, its embedded culture, history, knowledge and craft.

Studying ornament’s structure as a language, I make the case for ornament’s inherent beauty and excess and speculate on how ornament could apply to thinking and making beyond design. Through graphic form, material exploration and pattern thinking, I …

Ethnographemes, Vaishnavi Mahendran

Masters Theses

Spoken and written languages are living processes. As with our own natural systems, they are born, evolve in stages, yet also face the eventuality of death. Current research indicates that there are 7,111 spoken languages in the world. UNESCO lists a total of 577 languages as critically endangered.

This thesis examines the role of graphic design and its potential contribution to the preservation of endangered languages and writing systems of indigenous communities. My interest lies in exploring possibilities of the script serving as a vessel to share and celebrate deeper stories of each of these communities’ heritage.

Through my practice, …

Something To See Here, Weixi Zeng

Masters Theses

“Nothing to see here” is a suspicious phrase.

Whenever we hear it, we pause and become alerted. Something is most likely indeed happening, and worth noting — mishaps ranging from either an embarrassing coffee spill, unfair abuses of privacy, or insidious early signs of a pandemic.

Historically, states and national entities have always valued the power of information to allow them to see more, and see better — all the while obstructing the path to clarity for ordinary citizens. Systems and infrastructure have become expressions of authority, rife with distortion and deception. Familiar systems are commandeered to surveil us, yet …

Meritpatch - Family Collaborative Activities, Jason Allan Crouch

Masters Theses

There is no doubt that the modern family is very busy and disrupted by outside influences. Social trends and expectations have caused many families to become disconnected. There is research that points to overuse of technology as one culprit. Other research suggests that lack of spiritualism has negatively affected families. Regardless of the cause, it can be argued that the more disconnect within a family, the more likely it is for family members to experience negative social, emotional and/or health related issues as well as broken relationships. This study seeks to define family interactions and activities that support a healthy …

Body Of Work, Oliva De Salve Villedieu

Masters Theses

This yellow book filled with short stories, indexes, and a bright body of work, is a little bit rebellious, a little bit scandalous, but mostly self-indulgent. It is an invitation to release, unhinge, and get, consensually, tied up. Here graphic design is not a thinking tool, but rather an attitude—a desire to engage and skew. It is a place where affection translates into practice and lifts an eyebrow to modernism. The work is one of contrast; it contradicts and plays. By excavating simple systems for complex reasons, it deconstructs the fundamental primaries of graphic design and recontextualizes them by holding …

Among : A Series Of Enactments, Joel F. Kern

Masters Theses

AMONG captures the practice of a constructionist designer, one who oscillates between the characteristics of typography, multi-materiality, and spatiality yet does not attach solely to the physical or digital. The fundamental principles of this practice include open platforms that foster generative collaboration through modular systems. AMONG straddles the borders of graphic design, environmental design and social sculpture. At its core, this practice encourages new ways of connecting communities.

Cosmosis, Angela Torchio

Masters Theses

Cosmographies deal with the order of nature. They are general descriptions of the universe, and this thesis is a cosmography, dealing with visual content, constraints, and the complexity of symbolism.

Visual experience is dynamic, interrelated, and inherently tied to a value hierarchy. On a micro level, design is my way of understanding the world, while on a macro level, it is a tool to generate new perceptual structures for engaging with, not merely seeing, design.

The work is based on the idea that multiple symbolisms are inherent to all things, and these symbolisms will shift based on context. Cosmographies are …

Groundwork, Marcus Peabody

Masters Theses

This is hardly groundbreaking, but graphic designers

(or at least this graphic designer)

should gather up information first hand

(rather than waiting to be handed content)

using multiple points of view

(because design needs to be rooted in the broader world)

and then address the resultant multiplicity

(which is chaotic and confusing)

by charting a somewhat linear path through it

(because I have an editorial point of view)

while still acknowledging the underlying complexity

(because it's not the only point of view)

giving structure that is coherent with the subject

(because without structure you just have a pile of content) …

Let's Meet Over There / Eury Kim., Eury Kim

Masters Theses

Small communities that were once reliant on the land for basic sustenance progressively grew into large urban states. Our current cities manufacture items that are exchanged for other goods, by building factories that exploit resources from the ground. These commodities are providing much more than just food and shelter. Industry makes sustenance a secondary need to production by objectifying nature.

Italian writer Italo Calvino compares the weight of two Industrial Revolutions, depicting the first with “rolling mills” and “molten steel,” the second “with bits of information that flow” also noting that everything we “value for lightness quickly reveals … unbearable …

Re-Creation : A Package Design For Daily Life, Wei-Hao Wang

Masters Theses

This thesis grows out of my observations of and inquiries into daily scenes,+ which are wrapped within what I am calling a package. The human mind often puts daily encounters into manageable packages to facilitate interaction with them. This process, however, makes us dull or neglectful. Looking into daily scenes allows me to unpack these packages and reflect on ubiquitous objects, notions and actions so that I am able to see them anew. To me, it offers a break from the habitual responses in life.

Re-creation: A Package Design for Daily Life intends to create a similar occasion for my …

Interface Philosophy, June Yoon

Masters Theses

During a Grad Studio II crit in the spring of 2018, I presented my project Measurements of Space and Time (page 132) and right after I finished, someone said, “This is like interface philosophy.” I didn’t even know what that meant, but it just felt right. At that very moment, I knew Interface Philosophy would be the title of my thesis.

Interface Philosophy was built as much as it was written and designed. Its function is to define “interface philosophy.” To describe interface as a meeting point for communication; philosophy as a cognitive reasoning of structural patterns. What I have …

Plenty : Wanting, Choosing,, Overwhelming Unloading, Christopher Cote

Masters Theses

We seek well-being from products and fall prey to the media that promotes them to determine our wants and needs as equal. Consumption becomes an obsession. At some point we accumulate so much that we feel the need to organize or cleanse what’s overwhelmed us.

To highlight the aesthetics of consumption, advertisement, and brand proliferation, I turn their tactics against themselves. Plenty: Wanting, Choosing, Overwhelming, Unloading explores, points out, embraces, and edits the complexity we live within. With the hope of better navigating the abundance of consumer choice and its visual bombardment, Plenty tracks and exposes the cycle of material …

Abjad Orientations, Mohammed Nassem

Masters Theses

This thesis investigates verbal and visual language through a lens of translation, queerness, and diaspora . Looking at graphic design as a reconciliatory space , I make use of its formal and typographic systems as devices to tell stories , examine cultures , and negotiate conflicting principles .

Abjad Orientations is a process of shifting the focal viewpoint to reorient myself and/or my audience and allow for a closer probe of our cultural reality . My eclectic identity as a Queer , Muslim , multilingual Arab living in the United States drives the form and content of my design inquiries …

Record : From Signal To Atmosphere, And The Spaces Between Silence And Noise, Amy Auman

Masters Theses

Record is both a noun and a verb. Its meaning shifts through pronunciation, beginning with our cognitive interpretation and then emerging as a translation that we project from our mouths. This thesis book is an artifact, or record, of the past two years of artistic inquiry. My work, however, lives through movement in time—it records my impulses. This thesis is merely an open archive.

A range of stimuli competes for our conscious attention. The signals we choose to notice emerge from the periphery of our atmosphere, which includes everything from noise to silence. I use design to amplify and alter …

Making Common, Elaine Lopez

Masters Theses

Making Common sets conditions for communication around cultural diversity and inequality. Through my practice, I create new ways to share, honor, and celebrate the stories that have been neglected for too long due to white supremacy, patriarchy, and other forms of structural oppression. I create immersive graphic design experiences that challenge people to question and expand their worldview. This methodology models an alternative way for designers to work towards a more just society

Lateral Movements : In Multifaceted Time And Space, Jieun Kim

Masters Theses

Orient, shift, calibrate, and soar—these four lateral movements provoke new ways of seeing beyond flatness: the single fixed point of view. I question the reasons and consequences of the dominant point of view and suggest interpretative and playful versions of possibilities.

The distribution of the internet and satellite photography has heightened the perception, interaction, and access to the world—time and space have become flexible. I use these tools deceptively to shift toward dynamic and multiple perspectives both in physical and digital space.

I create graphic environments into which people can enter, inviting people to maneuver in this multifaceted time and …

Softweave, Annaka Olsen

Masters Theses

The contents of this volume are a weaving.1 The text lays parallel to a graphic design practice that emerges from research into computation, digital publishing and speculative design. I ask how we can change the structures of world building to become collaborative and ethical practices — resisting hierarchy and reclaiming agency in the spaces we occupy. By making soft modifications imbued with feminist praxis across a variety of automatic processes, softwares, feeds, and streams, this thesis explores ways to open up critical avenues of making in order to speculate on fluid futures that we can co-author.

Standards, Rules, Setting, Robert Mcconnell

Masters Theses

Greetings. Welcome to Standards, Rules, Setting. This short preamble serves as a user guide to the material that follows. It is, essentially, a set of standards that govern the organization and progression of the various items in this publication.

Everything in this book has been conceived and constructed in line with the Graphic Design Thesis Book Protocol. As my body of work deals with the communication of messages and the manipulation of their governing conventions and norms, this publication — as well — has been organized along similar principles.

There are five types of components in this thesis book: sections, …

The Utilization Of Visual Design Systems To Promote Higher Levels Of Learning In Educational Environments, Keenan Sultanik

Masters Theses

Traditional higher education environments have changed very little in the last hundred and fifty years, while technology has advanced in nearly every other area of society making each more productive and more capable. This study identifies key aspects of a comprehensive and universal visual learning system that incorporates a more holistic approach to design and interactivity in educational environments. The desired effect of this is elevating classroom learning to higher levels as defined by Bloom’s Taxonomy. In this thesis, I have collected and explored empirical and observational data to examine the relationship between effective learning environments and the use of …

Exploring The Enneagram Through Visual Aesthetics: Profiles For Personal Home Décor, Sarah K. Casmass

Masters Theses

The home is an environment that is the prime center for self-expression, personal sanctuary, and solace. On a psychological level, the home is a representation of the individual and, therefore, that individual should identify and find pleasure in their personal home space. Decorative art has long provided visual solutions for our innate desire to accentuate our spaces and express ourselves. However, there is a need for a connection between the visual arts and the augmentation of our basic psychological needs through home décor. With countless resources available for an individual to become more self-aware, there is a deficit in the …

Advancing Film Through Art & Design: A Study Of The Influence That Film And Fine Art Have On The Independent Film Market, Jamall Rashaud Mcmillan

Masters Theses

The Influence of Graphic Design and Fine Art in Film is a exploration into the impact that an investment of the arts has on film and more specifically the independent film market. Most independent filmmakers have to develop their productions with little to no budget. In doing so they must work to create a marketable film to the best of their ability. There in-lies the issue; they are doing it to the best of “their” ability. The issue that is in focus with the notion of ability is that a major component that is left out of the equation to …

Visuals In Music Promotion: Developing An Effective Visual Marketing Campaign Within The Musical Brand Of The Bluegrass Genre, Grant Cochran

Masters Theses

The American genre of bluegrass music is a style of music that is not widely commercial and is not supported by large promotional budgets. This thesis researched historical and current visual designs for the promotion of bluegrass music. A research survey was also conducted to determine what kind of promotional design would most effectively appeal to fans of the genre. The results of that research survey was applied to promotional materials that are to be made available to a newly started bluegrass music festival.

Equals: Redefining The Way Graphic Design And Narrative Film Combine To Create Visual Metaphor, Kevin Harris

Masters Theses

This paper provides a methodology for combining Graphic Design and Narrative Film together in a way that creates a type of visual metaphor that is central to the story and characters of the film. Because visual mediums of communication are so intrinsically tied to verbal means of communication, this methodology is grounded in the linguistic study of poetry and metaphor. Thus, the concept of metaphor will be analyzed thoroughly in language, poetry, fine arts, and modern arts. The ways in which metaphor is created visually through the art forms of graphic design and narrative film will be of upmost interest …

Growing A Healthy Childhood: The Value Of Cultivating Young Minds Through Gardening Using Design, Sarah Hoyt

Masters Theses

This research analyzes the effects of introducing gardening as an educational and developmental tool in early childhood. Research includes an in-depth exploration of the benefits of gardening regarding physical, mental, and social health. Furthermore, the research studies why parents do not already implement gardening. The thesis delves into the power that artwork can have as a call to action. The thesis concludes with a visual solution that is intended to draw out a desire for parents of young children to introduce gardening in their home.

Technology And The Printed Book: Pursuing A Holistic Human Experience With A Sacred Text, Rachel Dugan

Masters Theses

There exists a sort of gravitas attached to a book that is printed and bound by hand that gets lost on the production line. When holding a hand-printed (or hand-written), hand-bound codex next to a mass-produced book, there is between the two a visible and tactile difference in quality and harmony between form and content. With the modern technological advancements now available, how can the craftsmanship and beauty — the gravitas — evident in books of the past be replicated in a way that is aesthetically pleasing, harmonious in message, and reflective of the present time? As objects, books are …