Game Design Commons^™

Augmented Reality In Fashion Retail: A Walmart Unlimited Study, Chloe A. Mcpherson

Apparel Merchandising and Product Development Undergraduate Honors Theses

As technology continues to evolve, augmented reality (AR) has become increasingly common within the retail and fashion industries. This study explored Gen Z consumers’ perceptions of immersive AR shopping experiences through Walmart Unlimited, an interactive digital shopping platform. The purpose of this research was to better understand how younger consumers respond to AR-enhanced shopping environments and whether these technologies influence attitudes toward convenience, engagement, and sustainability in retail.

A quantitative research design was used for this study. Participants completed the Walmart Unlimited shopping experience and then responded to a Qualtrics survey measuring areas such as immersion, satisfaction, ease of use, …

How Conceptual Artists Create Fictional And Immersive Worlds, Rachel C. Hollins

2025 Spring Honors Capstone Projects - Archive

When creating media for entertainment, such as animated shows, movies, video games, etc., conceptual artists utilize a process called worldbuilding. Worldbuilding is defined as the integration of fictional environments, species, props, and civilizations that create an immersive world. However, research about real world elements is often not addressed enough when creating conceptual worlds. Therefore, this creative project aims to define how conceptual artists create believable fictional worlds while showcasing the research behind the process. First, research is conducted about the real world. This includes choosing and studying the environmental, cultural, social, architectural, and biological aspects, which will act as a …

Exploring The Relationship Between Architectural Accuracy And Gameplay Flow And Its Impact On Player Immersion, Daniel Leon

Level Design Theses and Dissertations

This thesis topic discusses the relationship between architectural accuracy and gameplay flow and the impact it has on the player’s immersion. The researcher created two levels, a control and a test level, to compare a level that is focused primarily on architectural accuracy and another level that breaks down or “warps” the architectural accuracy in favor of improving gameplay flow. The researcher aimed to explore the important aspects of level building, specifically the aesthetics, architectural accuracy, and gameplay in each space and how those qualities affect the player’s immersion.

Environmental Storytelling In Video Games Through The Lens Of Film Noir, Samuel Hagen

All Theses

My project is an interactable video game experience showcased through the lens of film noir, that focuses on the capabilities and benefits of environmental storytelling in video games. With a heavy focus on immersion, my project forces the player to explore a murder scene and encourages them to formulate their own narrative about what has transpired. My project fuels the player’s ability for self-reflection and self-acceptance through the player’s personalized and unique interpretations experienced while exploring the scene I have created. In my paper, I discuss the aspects of environmental storytelling and immersion in video games and how they have …

Animating Reality: Enhancing Immersion Through Secondary Animation Rigging Techniques In Video Games, Karim Hudson

All Theses

This thesis explores enhancing realism in video games by strategically applying secondary animation rigging techniques to intensify player immersion. The research adopts a novel approach by exploring hybrid methodologies that seamlessly integrate animator control with simulation techniques to imbue characters with dynamic movements and lifelike qualities. Specifically, the study focuses on simulating intricate aspects such as hair, clothing, and accessories, recognizing their potential to elevate character animation beyond static representations. Through practical experimentation, the thesis examines the symbiotic relationship between animator-driven control and simulation-based dynamics. By harnessing the capabilities of modern rigging tools and simulation algorithms, animators are empowered to …

Best Practices: Enhancing Narrative Communication Through Environmental Shifts, Xinyu Zhang

Level Design Theses and Dissertations

The purpose of this research is to integrate traditional storytelling methods with environmental shifts to test the effectiveness in enhancing player immersion and narrative communication. The researcher created a custom single-player level in Fallout 4, which tasks players with investigating a case and finding out the truth of the quest’s narrative with the help of environmental shifts. The researcher collected data on the effectiveness of their researched, environmental shift best practices by observing testers’ playtests and their subsequent understanding of the story.

Secondary World: The Limits Of Ludonarrative, David Dannelly

Electronic Theses and Dissertations

Secondary World: The Limits of Ludonarrative is a series of short narrative animations that are a theoretical treatise on the limitations of western storytelling in video games. The series covers specific topics relating to film theory, game design and art theory: specifically those associated with Gilles Deleuze, Jean Baudrillard, Jay Bolter, Richard Grusin and Andy Clark. The use of imagery, editing and presentation is intended to physically represent an extension of myself and my thinking process and which are united through the common thread of my personal feelings, thoughts and experiences in the digital age.